ExactMetrics Technology Adoption in E-commerce
Discover 4.8k verified e-commerce stores using ExactMetrics. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 13.7k domains. 4.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.8k verified active stores out of 13.7k detected · 35.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.1% of stores with physical delivery (4,583 stores) , followed by Custom (4.1%) and Welcart (0.7%) .
Base: 4,820 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,583 stores
197 stores
32 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
4,583 stores
197 stores
32 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4583 | 95.08% |
| Custom | 197 | 4.09% |
| Welcart | 32 | 0.66% |
| Shopify | 2 | 0.04% |
| Commerce7 | 1 | 0.02% |
| WooCommerce, GOGOSHOP | 1 | 0.02% |
| WooCommerce, BigCommerce | 1 | 0.02% |
| ShopPHP | 1 | 0.02% |
| WooCommerce, VirtueMart | 1 | 0.02% |
| ShopPHP, WooCommerce | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.1% share of detected ExactMetrics e-commerce signals (13,350) , with Custom at 1.4% and Welcart at 0.4% (June 2026) .
Base: 13,745 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
13,350 websites
197 websites
50 websites
8 websites
9 websites
1 websites
1 websites
4 websites
1 websites
1 websites
Visual Distribution
13,350 websites
197 websites
50 websites
8 websites
9 websites
1 websites
1 websites
4 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 13350 | 97.13% |
| Custom | 197 | 1.43% |
| Welcart | 50 | 0.36% |
| Shopify | 8 | 0.06% |
| Commerce7 | 9 | 0.07% |
| WooCommerce, GOGOSHOP | 1 | 0.01% |
| WooCommerce, BigCommerce | 1 | 0.01% |
| ShopPHP | 4 | 0.03% |
| WooCommerce, VirtueMart | 1 | 0.01% |
| ShopPHP, WooCommerce | 1 | 0.01% |
Categories Distribution
Food & Beverages stores with 13.0% of all stores (625 stores) , followed by Clothing & Accessories (11.3%) and Health & Beauty (11.0%) .
Base: 4,820 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
625 stores
544 stores
530 stores
366 stores
320 stores
299 stores
227 stores
223 stores
220 stores
198 stores
Visual Distribution
625 stores
544 stores
530 stores
366 stores
320 stores
299 stores
227 stores
223 stores
220 stores
198 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 625 | 12.97% |
| Clothing & Accessories | 544 | 11.29% |
| Health & Beauty | 530 | 11.00% |
| Arts & Entertainment | 366 | 7.59% |
| Sporting Goods & Outdoor Gear | 320 | 6.64% |
| Home & Garden | 299 | 6.20% |
| Business & Industrial | 227 | 4.71% |
| Electronics & Technology | 223 | 4.63% |
| Tools & Hardware | 220 | 4.56% |
| Toys & Games | 198 | 4.11% |
Payment Providers Distribution
PayPal accounts for 36.1% of displayed detection occurrences (723 occurrences) , followed by MasterCard (17.4%) and Stripe Connect (14.2%) .
Base: 2,003 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
723 occurrences
348 occurrences
285 occurrences
217 occurrences
131 occurrences
93 occurrences
58 occurrences
54 occurrences
50 occurrences
44 occurrences
Visual Distribution
723 occurrences
348 occurrences
285 occurrences
217 occurrences
131 occurrences
93 occurrences
58 occurrences
54 occurrences
50 occurrences
44 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 723 | 36.10% |
| MasterCard | 348 | 17.37% |
| Stripe Connect | 285 | 14.23% |
| American Express | 217 | 10.83% |
| VISA | 131 | 6.54% |
| Klarna | 93 | 4.64% |
| Bolt | 58 | 2.90% |
| Apple Pay | 54 | 2.70% |
| Bancontact | 50 | 2.50% |
| iDEAL | 44 | 2.20% |
Shipping Carriers Distribution
UPS accounts for 20.5% of displayed detection occurrences (255 occurrences) , followed by DHL (15.6%) and USPS (14.3%) .
Base: 1,241 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
255 occurrences
193 occurrences
177 occurrences
118 occurrences
100 occurrences
92 occurrences
85 occurrences
80 occurrences
71 occurrences
70 occurrences
Visual Distribution
255 occurrences
193 occurrences
177 occurrences
118 occurrences
100 occurrences
92 occurrences
85 occurrences
80 occurrences
71 occurrences
70 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 255 | 20.55% |
| DHL | 193 | 15.55% |
| USPS | 177 | 14.26% |
| FedEx | 118 | 9.51% |
| DPD | 100 | 8.06% |
| Royal Mail | 92 | 7.41% |
| Colissimo | 85 | 6.85% |
| GLS | 80 | 6.45% |
| Australia Post | 71 | 5.72% |
| La Poste | 70 | 5.64% |
Store Launch Timeline
Over the past 12 months, 79 new stores were launched in ExactMetrics , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
11 stores launched
6 stores launched
9 stores launched
2 stores launched
5 stores launched
6 stores launched
8 stores launched
8 stores launched
10 stores launched
7 stores launched
3 stores launched
Monthly Trend
5.1% of last 12 months
13.9% of last 12 months
7.6% of last 12 months
11.4% of last 12 months
2.5% of last 12 months
6.3% of last 12 months
7.6% of last 12 months
10.1% of last 12 months
10.1% of last 12 months
12.7% of last 12 months
8.9% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 5.06% |
| 2026-04 | 11 | 13.92% |
| 2026-03 | 6 | 7.59% |
| 2026-02 | 9 | 11.39% |
| 2026-01 | 2 | 2.53% |
| 2025-12 | 5 | 6.33% |
| 2025-11 | 6 | 7.59% |
| 2025-10 | 8 | 10.13% |
| 2025-09 | 8 | 10.13% |
| 2025-08 | 10 | 12.66% |
| 2025-07 | 7 | 8.86% |
| 2025-06 | 3 | 3.80% |
Active Stores by Launch Year
Currently, 4,813 active stores in ExactMetrics are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32 active stores
100 active stores
76 active stores
134 active stores
152 active stores
212 active stores
296 active stores
460 active stores
648 active stores
553 active stores
304 active stores
199 active stores
208 active stores
226 active stores
152 active stores
Distribution by Launch Year
0.7% of tracked active stores
2.1% of tracked active stores
1.6% of tracked active stores
2.8% of tracked active stores
3.2% of tracked active stores
4.4% of tracked active stores
6.2% of tracked active stores
9.6% of tracked active stores
13.5% of tracked active stores
11.5% of tracked active stores
6.3% of tracked active stores
4.1% of tracked active stores
4.3% of tracked active stores
4.7% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32 | 0.66% |
| 2025 | 100 | 2.08% |
| 2024 | 76 | 1.58% |
| 2023 | 134 | 2.78% |
| 2022 | 152 | 3.16% |
| 2021 | 212 | 4.40% |
| 2020 | 296 | 6.15% |
| 2019 | 460 | 9.56% |
| 2018 | 648 | 13.46% |
| 2017 | 553 | 11.49% |
| 2016 | 304 | 6.32% |
| 2015 | 199 | 4.13% |
| 2014 | 208 | 4.32% |
| 2013 | 226 | 4.70% |
| 2012 | 152 | 3.16% |
Geographic Distribution
United States stores with 16.5% (797 active verified stores) , followed by France (7.2%) and United Kingdom (6.5%) .
Base: 4,820 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
797 active verified stores
345 active verified stores
315 active verified stores
260 active verified stores
237 active verified stores
229 active verified stores
176 active verified stores
157 active verified stores
108 active verified stores
106 active verified stores
Visual Distribution
797 active verified stores
345 active verified stores
315 active verified stores
260 active verified stores
237 active verified stores
229 active verified stores
176 active verified stores
157 active verified stores
108 active verified stores
106 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 797 | 16.54% |
| France | 345 | 7.16% |
| United Kingdom | 315 | 6.54% |
| Spain | 260 | 5.39% |
| Italy | 237 | 4.92% |
| Netherlands | 229 | 4.75% |
| Australia | 176 | 3.65% |
| Germany | 157 | 3.26% |
| South Africa | 108 | 2.24% |
| Canada | 106 | 2.20% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
Custom
WooCommerce - Sporting Goods & Outdoor Gear
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Toys & Games
Custom
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.7k | 100.00% |
| Emails | 9.1k | 66.53% |
| Phones | 6.7k | 48.66% |
| Ecommerce platform | 13.7k | 99.59% |
| Couriers | 1.9k | 13.74% |
| Payment Providers | 2.6k | 18.92% |
| Categories | 5k | 36.12% |
| Social Media | 10.6k | 77.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the ExactMetrics e-commerce landscape:
Analyze 4.8k verified e-commerce stores on ExactMetrics - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across ExactMetrics e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the ExactMetrics e-commerce intelligence?
-
We track 4.8k verified ExactMetrics e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.8% of displayed detection occurrences (3,320 occurrences) , followed by Instagram (28.4%) and YouTube (9.4%) .
Base: 9,550 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,320 occurrences
2,708 occurrences
900 occurrences
883 occurrences
532 occurrences
467 occurrences
332 occurrences
217 occurrences
172 occurrences
19 occurrences
Visual Distribution
3,320 occurrences
2,708 occurrences
900 occurrences
883 occurrences
532 occurrences
467 occurrences
332 occurrences
217 occurrences
172 occurrences
19 occurrences