Embed Optimizer Technology Adoption in E-commerce
Discover 4.5k verified e-commerce stores using Embed Optimizer. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.8k domains. 4.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.5k verified active stores out of 9.8k detected · 46.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.0% of stores with physical delivery (4,430 stores) , followed by Custom (1.7%) and Welcart (0.1%) .
Base: 4,522 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,430 stores
79 stores
4 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
4,430 stores
79 stores
4 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4430 | 97.97% |
| Custom | 79 | 1.75% |
| Welcart | 4 | 0.09% |
| Shopify, WooCommerce | 2 | 0.04% |
| Haravan, WooCommerce | 1 | 0.02% |
| WooCommerce, Ideasoft | 1 | 0.02% |
| Shopify | 1 | 0.02% |
| Ideasoft, WooCommerce | 1 | 0.02% |
| WooCommerce, Shopify | 1 | 0.02% |
| WooCommerce, VTEX | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected Embed Optimizer e-commerce signals (9,580) , with Custom at 0.8% and Welcart at 0.1% (June 2026) .
Base: 9,778 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,580 websites
79 websites
5 websites
2 websites
1 websites
1 websites
7 websites
2 websites
3 websites
1 websites
Visual Distribution
9,580 websites
79 websites
5 websites
2 websites
1 websites
1 websites
7 websites
2 websites
3 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 9580 | 97.98% |
| Custom | 79 | 0.81% |
| Welcart | 5 | 0.05% |
| Shopify, WooCommerce | 2 | 0.02% |
| Haravan, WooCommerce | 1 | 0.01% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| Shopify | 7 | 0.07% |
| Ideasoft, WooCommerce | 2 | 0.02% |
| WooCommerce, Shopify | 3 | 0.03% |
| WooCommerce, VTEX | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.1% of all stores (638 stores) , followed by Food & Beverages (11.1%) and Clothing & Accessories (10.9%) .
Base: 4,522 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
638 stores
503 stores
492 stores
286 stores
267 stores
265 stores
256 stores
236 stores
218 stores
205 stores
Visual Distribution
638 stores
503 stores
492 stores
286 stores
267 stores
265 stores
256 stores
236 stores
218 stores
205 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 638 | 14.11% |
| Food & Beverages | 503 | 11.12% |
| Clothing & Accessories | 492 | 10.88% |
| Home & Garden | 286 | 6.32% |
| Electronics & Technology | 267 | 5.90% |
| Sporting Goods & Outdoor Gear | 265 | 5.86% |
| Arts & Entertainment | 256 | 5.66% |
| Business & Industrial | 236 | 5.22% |
| Vehicles & Parts | 218 | 4.82% |
| Tools & Hardware | 205 | 4.53% |
Payment Providers Distribution
PayPal accounts for 27.0% of displayed detection occurrences (596 occurrences) , followed by Stripe Connect (17.1%) and MasterCard (15.3%) .
Base: 2,205 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
596 occurrences
378 occurrences
337 occurrences
201 occurrences
199 occurrences
148 occurrences
146 occurrences
86 occurrences
57 occurrences
57 occurrences
Visual Distribution
596 occurrences
378 occurrences
337 occurrences
201 occurrences
199 occurrences
148 occurrences
146 occurrences
86 occurrences
57 occurrences
57 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 596 | 27.03% |
| Stripe Connect | 378 | 17.14% |
| MasterCard | 337 | 15.28% |
| Apple Pay | 201 | 9.12% |
| American Express | 199 | 9.02% |
| Google Pay | 148 | 6.71% |
| Klarna | 146 | 6.62% |
| VISA | 86 | 3.90% |
| Bancontact | 57 | 2.59% |
| Bolt | 57 | 2.59% |
Shipping Carriers Distribution
DHL accounts for 22.6% of displayed detection occurrences (248 occurrences) , followed by UPS (17.7%) and DPD (13.8%) .
Base: 1,098 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
248 occurrences
194 occurrences
152 occurrences
113 occurrences
108 occurrences
64 occurrences
59 occurrences
56 occurrences
53 occurrences
51 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 248 | 22.59% |
| UPS | 194 | 17.67% |
| DPD | 152 | 13.84% |
| USPS | 113 | 10.29% |
| FedEx | 108 | 9.84% |
| GLS | 64 | 5.83% |
| СДЭК | 59 | 5.37% |
| Royal Mail | 56 | 5.10% |
| Estes | 53 | 4.83% |
| PostNL | 51 | 4.64% |
Store Launch Timeline
Over the past 12 months, 634 new stores were launched in Embed Optimizer , with the highest activity in 2026-05 (30 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
30 stores launched
36 stores launched
25 stores launched
41 stores launched
40 stores launched
36 stores launched
37 stores launched
69 stores launched
86 stores launched
106 stores launched
89 stores launched
39 stores launched
Monthly Trend
4.7% of last 12 months
5.7% of last 12 months
3.9% of last 12 months
6.5% of last 12 months
6.3% of last 12 months
5.7% of last 12 months
5.8% of last 12 months
10.9% of last 12 months
13.6% of last 12 months
16.7% of last 12 months
14.0% of last 12 months
6.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 30 | 4.73% |
| 2026-04 | 36 | 5.68% |
| 2026-03 | 25 | 3.94% |
| 2026-02 | 41 | 6.47% |
| 2026-01 | 40 | 6.31% |
| 2025-12 | 36 | 5.68% |
| 2025-11 | 37 | 5.84% |
| 2025-10 | 69 | 10.88% |
| 2025-09 | 86 | 13.56% |
| 2025-08 | 106 | 16.72% |
| 2025-07 | 89 | 14.04% |
| 2025-06 | 39 | 6.15% |
Active Stores by Launch Year
Currently, 4,521 active stores in Embed Optimizer are tracked in our database , with the most stores launched in 2026 (174 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
174 active stores
977 active stores
694 active stores
350 active stores
279 active stores
273 active stores
278 active stores
203 active stores
192 active stores
159 active stores
93 active stores
78 active stores
99 active stores
107 active stores
69 active stores
Distribution by Launch Year
3.8% of tracked active stores
21.6% of tracked active stores
15.4% of tracked active stores
7.7% of tracked active stores
6.2% of tracked active stores
6.0% of tracked active stores
6.1% of tracked active stores
4.5% of tracked active stores
4.2% of tracked active stores
3.5% of tracked active stores
2.1% of tracked active stores
1.7% of tracked active stores
2.2% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 174 | 3.85% |
| 2025 | 977 | 21.61% |
| 2024 | 694 | 15.35% |
| 2023 | 350 | 7.74% |
| 2022 | 279 | 6.17% |
| 2021 | 273 | 6.04% |
| 2020 | 278 | 6.15% |
| 2019 | 203 | 4.49% |
| 2018 | 192 | 4.25% |
| 2017 | 159 | 3.52% |
| 2016 | 93 | 2.06% |
| 2015 | 78 | 1.73% |
| 2014 | 99 | 2.19% |
| 2013 | 107 | 2.37% |
| 2012 | 69 | 1.53% |
Geographic Distribution
United States stores with 11.7% (528 active verified stores) , followed by India (6.2%) and United Kingdom (4.8%) .
Base: 4,522 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
528 active verified stores
282 active verified stores
215 active verified stores
204 active verified stores
202 active verified stores
175 active verified stores
167 active verified stores
151 active verified stores
145 active verified stores
139 active verified stores
Visual Distribution
528 active verified stores
282 active verified stores
215 active verified stores
204 active verified stores
202 active verified stores
175 active verified stores
167 active verified stores
151 active verified stores
145 active verified stores
139 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 528 | 11.68% |
| India | 282 | 6.24% |
| United Kingdom | 215 | 4.75% |
| France | 204 | 4.51% |
| Brazil | 202 | 4.47% |
| Poland | 175 | 3.87% |
| Netherlands | 167 | 3.69% |
| Spain | 151 | 3.34% |
| Germany | 145 | 3.21% |
| Turkey | 139 | 3.07% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Sporting Goods & Outdoor Gear
Custom
WooCommerce - Furniture & Home Decor
WooCommerce - Arts & Entertainment
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.8k | 100.00% |
| Emails | 5.8k | 58.83% |
| Phones | 4.8k | 48.64% |
| Ecommerce platform | 9.7k | 99.41% |
| Couriers | 1.4k | 14.62% |
| Payment Providers | 1.9k | 19.93% |
| Categories | 4.6k | 46.55% |
| Social Media | 7.5k | 76.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Embed Optimizer e-commerce landscape:
Analyze 4.5k verified e-commerce stores on Embed Optimizer - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Embed Optimizer e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Embed Optimizer e-commerce intelligence?
-
We track 4.5k verified Embed Optimizer e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.8% of displayed detection occurrences (2,791 occurrences) , followed by Facebook (28.6%) and YouTube (10.1%) .
Base: 9,699 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,791 occurrences
2,770 occurrences
981 occurrences
713 occurrences
568 occurrences
545 occurrences
507 occurrences
426 occurrences
384 occurrences
14 occurrences
Visual Distribution
2,791 occurrences
2,770 occurrences
981 occurrences
713 occurrences
568 occurrences
545 occurrences
507 occurrences
426 occurrences
384 occurrences
14 occurrences