Depict Technology Adoption in E-commerce

Discover 24 verified e-commerce stores using Depict. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 25 domains. 24 verified as active stores with physical delivery.

Verified stores
24
active stores with physical delivery
Top country
Sweden
6 verified stores
Top payment signal
Klarna
10 detection occurrences
Top carrier signal
PostNord
6 detection occurrences
Top category
Clothing & Accessories
14 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

24 verified active stores out of 25 detected · 96.0% verification rate

E-commerce Platforms Distribution

Shopify stores with 62.5% of stores with physical delivery (15 stores) , followed by Custom (37.5%) and Centra (0.0%) .

Base: 24 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 62.5%

15 stores

Custom 37.5%

9 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Depict
Platform Stores with Physical Delivery Percentage
Shopify 15 62.50%
Custom 9 37.50%
Centra 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 60.0% share of detected Depict e-commerce signals (15) , with Custom at 36.0% and Centra at 4.0% (March 2026) .

Base: 25 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 60.0%

15 websites

Custom 36.0%

9 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Depict
Platform Websites with Signals Percentage
Shopify 15 60.00%
Custom 9 36.00%
Centra 1 4.00%

Categories Distribution

Clothing & Accessories stores with 58.3% of all stores (14 stores) , followed by Food & Beverages (37.5%) .

Base: 24 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 58.3%

14 stores

Food & Beverages 37.5%

9 stores

Visual Distribution

Distribution of top 10 Depict store categories (March 2026)
Distribution of categories in Depict e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 14 58.33%
Food & Beverages 9 37.50%

Payment Providers Distribution

Klarna accounts for 33.3% of displayed detection occurrences (10 occurrences) , followed by MasterCard (16.7%) and Apple Pay (10.0%) .

Base: 30 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 33.3%

10 occurrences

5 occurrences

3 occurrences

VISA 10.0%

3 occurrences

2 occurrences

iDEAL 6.7%

2 occurrences

2 occurrences

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Depict payment providers (March 2026)
Distribution of payment providers in Depict e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Klarna 10 33.33%
MasterCard 5 16.67%
Apple Pay 3 10.00%
VISA 3 10.00%
PayPal 2 6.67%
iDEAL 2 6.67%
American Express 2 6.67%
Bancontact 1 3.33%
Google Pay 1 3.33%
Stripe Connect 1 3.33%

Shipping Carriers Distribution

PostNord accounts for 31.6% of displayed detection occurrences (6 occurrences) , followed by UPS (26.3%) and DHL (26.3%) .

Base: 19 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

6 occurrences

UPS 26.3%

5 occurrences

DHL 26.3%

5 occurrences

1 occurrences

1 occurrences

FedEx 5.3%

1 occurrences

Visual Distribution

Distribution of top 10 Depict shipping carriers (March 2026)
Distribution of shipping carriers in Depict e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
PostNord 6 31.58%
UPS 5 26.32%
DHL 5 26.32%
Budbee 1 5.26%
Royal Mail 1 5.26%
FedEx 1 5.26%

Active Stores by Launch Year

Currently, 24 active stores in Depict are tracked in our database , with the most stores launched in 2025 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.2%

1 active stores

2024 4.2%

1 active stores

2023 33.3%

8 active stores

2022 16.7%

4 active stores

2019 12.5%

3 active stores

2018 4.2%

1 active stores

2017 8.3%

2 active stores

2016 4.2%

1 active stores

2011 4.2%

1 active stores

2007 4.2%

1 active stores

2003 4.2%

1 active stores

Distribution by Launch Year

Active stores in Depict by original launch year (March 2026)
Active stores in Depict by launch year
Launch Year Active Stores Percentage
2025 1 4.17%
2024 1 4.17%
2023 8 33.33%
2022 4 16.67%
2019 3 12.50%
2018 1 4.17%
2017 2 8.33%
2016 1 4.17%
2011 1 4.17%
2007 1 4.17%
2003 1 4.17%

Social Media Usage

Instagram accounts for 28.9% of displayed detection occurrences (22 occurrences) , followed by Facebook (27.6%) and YouTube (14.5%) .

Base: 76 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.9%

22 occurrences

Facebook 27.6%

21 occurrences

YouTube 14.5%

11 occurrences

TikTok 14.5%

11 occurrences

Pinterest 13.2%

10 occurrences

LinkedIn 1.3%

1 occurrences

Visual Distribution

Distribution of social media platforms in Depict (March 2026)
Distribution of social media platforms in Depict e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 22 28.95%
Facebook 21 27.63%
YouTube 11 14.47%
TikTok 11 14.47%
Pinterest 10 13.16%
LinkedIn 1 1.32%

Geographic Distribution

Sweden stores with 25.0% (6 active verified stores) , followed by Denmark (12.5%) and Norway (12.5%) .

Base: 24 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Sweden 25.0%

6 active verified stores

Denmark 12.5%

3 active verified stores

Norway 12.5%

3 active verified stores

2 active verified stores

2 active verified stores

1 active verified stores

Italy 4.2%

1 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Depict (March 2026)
Geographic distribution of stores using Depict
Country AI-Verified Store Count Market Share
Sweden 6 25.00%
Denmark 3 12.50%
Norway 3 12.50%
France 2 8.33%
United States 2 8.33%
Netherlands 1 4.17%
Italy 1 4.17%
Poland 1 4.17%
New Zealand 1 4.17%
Finland 1 4.17%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 25 100.00%
Emails 12 48.00%
Phones 7 28.00%
Ecommerce platform 25 100.00%
Couriers 10 40.00%
Payment Providers 12 48.00%
Categories 24 96.00%
Social Media 22 88.00%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Depict e-commerce landscape:

Analyze 24 verified e-commerce stores on Depict - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Depict e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Depict e-commerce intelligence?

We track 24 verified Depict e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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