Autoptimize Technology Adoption in E-commerce
Discover 40.3k verified e-commerce stores using Autoptimize. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 83.7k domains. 40.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
40.3k verified active stores out of 83.7k detected · 48.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.4% of stores with physical delivery (38,069 stores) , followed by Custom (5.3%) and Welcart (0.1%) .
Base: 40,331 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
38,069 stores
2,156 stores
36 stores
10 stores
7 stores
4 stores
4 stores
3 stores
3 stores
3 stores
Visual Distribution
38,069 stores
2,156 stores
36 stores
10 stores
7 stores
4 stores
4 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 38069 | 94.39% |
| Custom | 2156 | 5.35% |
| Welcart | 36 | 0.09% |
| Shopify, WooCommerce | 10 | 0.02% |
| WooCommerce, Shopify | 7 | 0.02% |
| Shopify | 4 | 0.01% |
| MakeShop | 4 | 0.01% |
| HCL Commerce | 3 | 0.01% |
| GOGOSHOP, WooCommerce | 3 | 0.01% |
| Virtacart | 3 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 95.9% share of detected Autoptimize e-commerce signals (80,234) , with Custom at 2.6% and Welcart at 0.1% (June 2026) .
Base: 83,659 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
80,234 websites
2,156 websites
55 websites
13 websites
9 websites
23 websites
8 websites
9 websites
3 websites
4 websites
Visual Distribution
80,234 websites
2,156 websites
55 websites
13 websites
9 websites
23 websites
8 websites
9 websites
3 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 80234 | 95.91% |
| Custom | 2156 | 2.58% |
| Welcart | 55 | 0.07% |
| Shopify, WooCommerce | 13 | 0.02% |
| WooCommerce, Shopify | 9 | 0.01% |
| Shopify | 23 | 0.03% |
| MakeShop | 8 | 0.01% |
| HCL Commerce | 9 | 0.01% |
| GOGOSHOP, WooCommerce | 3 | 0.00% |
| Virtacart | 4 | 0.00% |
Categories Distribution
Health & Beauty stores with 12.5% of all stores (5,038 stores) , followed by Clothing & Accessories (11.7%) and Food & Beverages (10.7%) .
Base: 40,331 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,038 stores
4,703 stores
4,324 stores
2,892 stores
2,609 stores
2,455 stores
2,278 stores
2,018 stores
1,895 stores
1,693 stores
Visual Distribution
5,038 stores
4,703 stores
4,324 stores
2,892 stores
2,609 stores
2,455 stores
2,278 stores
2,018 stores
1,895 stores
1,693 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 5038 | 12.49% |
| Clothing & Accessories | 4703 | 11.66% |
| Food & Beverages | 4324 | 10.72% |
| Home & Garden | 2892 | 7.17% |
| Sporting Goods & Outdoor Gear | 2609 | 6.47% |
| Tools & Hardware | 2455 | 6.09% |
| Arts & Entertainment | 2278 | 5.65% |
| Business & Industrial | 2018 | 5.00% |
| Electronics & Technology | 1895 | 4.70% |
| Toys & Games | 1693 | 4.20% |
Payment Providers Distribution
PayPal accounts for 35.3% of displayed detection occurrences (8,389 occurrences) , followed by MasterCard (22.2%) and Stripe Connect (11.5%) .
Base: 23,778 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,389 occurrences
5,275 occurrences
2,723 occurrences
2,000 occurrences
1,378 occurrences
1,214 occurrences
1,027 occurrences
840 occurrences
529 occurrences
403 occurrences
Visual Distribution
8,389 occurrences
5,275 occurrences
2,723 occurrences
2,000 occurrences
1,378 occurrences
1,214 occurrences
1,027 occurrences
840 occurrences
529 occurrences
403 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 8389 | 35.28% |
| MasterCard | 5275 | 22.18% |
| Stripe Connect | 2723 | 11.45% |
| American Express | 2000 | 8.41% |
| Klarna | 1378 | 5.80% |
| VISA | 1214 | 5.11% |
| Apple Pay | 1027 | 4.32% |
| Google Pay | 840 | 3.53% |
| Bolt | 529 | 2.22% |
| JCB | 403 | 1.69% |
Shipping Carriers Distribution
DHL accounts for 23.6% of displayed detection occurrences (2,657 occurrences) , followed by UPS (18.5%) and USPS (11.4%) .
Base: 11,279 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,657 occurrences
2,086 occurrences
1,286 occurrences
1,195 occurrences
1,094 occurrences
890 occurrences
599 occurrences
575 occurrences
465 occurrences
432 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2657 | 23.56% |
| UPS | 2086 | 18.49% |
| USPS | 1286 | 11.40% |
| DPD | 1195 | 10.59% |
| FedEx | 1094 | 9.70% |
| GLS | 890 | 7.89% |
| PostNL | 599 | 5.31% |
| Correos | 575 | 5.10% |
| La Poste | 465 | 4.12% |
| Почта России | 432 | 3.83% |
Store Launch Timeline
Over the past 12 months, 7,917 new stores were launched in Autoptimize , with the highest activity in 2026-05 (402 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
402 stores launched
521 stores launched
439 stores launched
769 stores launched
727 stores launched
643 stores launched
458 stores launched
510 stores launched
367 stores launched
329 stores launched
2,626 stores launched
126 stores launched
Monthly Trend
5.1% of last 12 months
6.6% of last 12 months
5.5% of last 12 months
9.7% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
5.8% of last 12 months
6.4% of last 12 months
4.6% of last 12 months
4.2% of last 12 months
33.2% of last 12 months
1.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 402 | 5.08% |
| 2026-04 | 521 | 6.58% |
| 2026-03 | 439 | 5.55% |
| 2026-02 | 769 | 9.71% |
| 2026-01 | 727 | 9.18% |
| 2025-12 | 643 | 8.12% |
| 2025-11 | 458 | 5.79% |
| 2025-10 | 510 | 6.44% |
| 2025-09 | 367 | 4.64% |
| 2025-08 | 329 | 4.16% |
| 2025-07 | 2626 | 33.17% |
| 2025-06 | 126 | 1.59% |
Active Stores by Launch Year
Currently, 40,184 active stores in Autoptimize are tracked in our database , with the most stores launched in 2026 (2,886 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,886 active stores
6,280 active stores
2,448 active stores
2,474 active stores
2,253 active stores
3,147 active stores
3,493 active stores
2,596 active stores
2,399 active stores
2,151 active stores
1,170 active stores
965 active stores
896 active stores
1,218 active stores
755 active stores
Distribution by Launch Year
7.2% of tracked active stores
15.6% of tracked active stores
6.1% of tracked active stores
6.2% of tracked active stores
5.6% of tracked active stores
7.8% of tracked active stores
8.7% of tracked active stores
6.5% of tracked active stores
6.0% of tracked active stores
5.4% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
3.0% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2886 | 7.18% |
| 2025 | 6280 | 15.63% |
| 2024 | 2448 | 6.09% |
| 2023 | 2474 | 6.16% |
| 2022 | 2253 | 5.61% |
| 2021 | 3147 | 7.83% |
| 2020 | 3493 | 8.69% |
| 2019 | 2596 | 6.46% |
| 2018 | 2399 | 5.97% |
| 2017 | 2151 | 5.35% |
| 2016 | 1170 | 2.91% |
| 2015 | 965 | 2.40% |
| 2014 | 896 | 2.23% |
| 2013 | 1218 | 3.03% |
| 2012 | 755 | 1.88% |
Geographic Distribution
United States stores with 17.4% (6,998 active verified stores) , followed by Germany (6.7%) and Spain (5.0%) .
Base: 40,331 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,998 active verified stores
2,683 active verified stores
2,034 active verified stores
1,992 active verified stores
1,556 active verified stores
1,458 active verified stores
1,431 active verified stores
1,285 active verified stores
1,284 active verified stores
1,027 active verified stores
Visual Distribution
6,998 active verified stores
2,683 active verified stores
2,034 active verified stores
1,992 active verified stores
1,556 active verified stores
1,458 active verified stores
1,431 active verified stores
1,285 active verified stores
1,284 active verified stores
1,027 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 6998 | 17.35% |
| Germany | 2683 | 6.65% |
| Spain | 2034 | 5.04% |
| Russia | 1992 | 4.94% |
| France | 1556 | 3.86% |
| Poland | 1458 | 3.62% |
| United Kingdom | 1431 | 3.55% |
| Italy | 1285 | 3.19% |
| Netherlands | 1284 | 3.18% |
| Japan | 1027 | 2.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
WooCommerce - Home & Garden
WooCommerce - Tools & Hardware
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 83.7k | 100.00% |
| Emails | 52.8k | 63.16% |
| Phones | 43.5k | 51.97% |
| Ecommerce platform | 83k | 99.16% |
| Couriers | 12.9k | 15.39% |
| Payment Providers | 20.7k | 24.76% |
| Categories | 40.4k | 48.35% |
| Social Media | 55.1k | 65.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Autoptimize e-commerce landscape:
Analyze 40.3k verified e-commerce stores on Autoptimize - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Autoptimize e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Autoptimize e-commerce intelligence?
-
We track 40.3k verified Autoptimize e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.7% of displayed detection occurrences (20,182 occurrences) , followed by Instagram (29.9%) and YouTube (9.9%) .
Base: 61,760 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
20,182 occurrences
18,443 occurrences
6,100 occurrences
4,133 occurrences
3,356 occurrences
2,730 occurrences
2,652 occurrences
2,084 occurrences
1,964 occurrences
116 occurrences
Visual Distribution
20,182 occurrences
18,443 occurrences
6,100 occurrences
4,133 occurrences
3,356 occurrences
2,730 occurrences
2,652 occurrences
2,084 occurrences
1,964 occurrences
116 occurrences