Affiliatly Technology Adoption in E-commerce
Discover 1.1k verified e-commerce stores using Affiliatly. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.6k domains. 1.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.1k verified active stores out of 1.6k detected · 70.9% verification rate
E-commerce Platforms Distribution
BigCommerce stores with 44.9% of stores with physical delivery (516 stores) , followed by Squarespace Commerce (17.9%) and WooCommerce (14.5%) .
Base: 1,148 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
516 stores
205 stores
166 stores
138 stores
42 stores
22 stores
6 stores
5 stores
4 stores
3 stores
Visual Distribution
516 stores
205 stores
166 stores
138 stores
42 stores
22 stores
6 stores
5 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| BigCommerce | 516 | 44.95% |
| Squarespace Commerce | 205 | 17.86% |
| WooCommerce | 166 | 14.46% |
| Shopify | 138 | 12.02% |
| Custom | 42 | 3.66% |
| Jumpseller | 22 | 1.92% |
| Shoplazza, Shoplaza | 6 | 0.52% |
| EpicShops, BigCommerce | 5 | 0.44% |
| BigCommerce, EpicShops | 4 | 0.35% |
| Cratejoy | 3 | 0.26% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
BigCommerce holds 34.4% share of detected Affiliatly e-commerce signals (557) , with Squarespace Commerce at 32.1% and WooCommerce at 14.3% (June 2026) .
Base: 1,620 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
557 websites
520 websites
231 websites
166 websites
42 websites
27 websites
6 websites
6 websites
4 websites
4 websites
Visual Distribution
557 websites
520 websites
231 websites
166 websites
42 websites
27 websites
6 websites
6 websites
4 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| BigCommerce | 557 | 34.38% |
| Squarespace Commerce | 520 | 32.10% |
| WooCommerce | 231 | 14.26% |
| Shopify | 166 | 10.25% |
| Custom | 42 | 2.59% |
| Jumpseller | 27 | 1.67% |
| Shoplazza, Shoplaza | 6 | 0.37% |
| EpicShops, BigCommerce | 6 | 0.37% |
| BigCommerce, EpicShops | 4 | 0.25% |
| Cratejoy | 4 | 0.25% |
Categories Distribution
Health & Beauty stores with 23.7% of all stores (272 stores) , followed by Sporting Goods & Outdoor Gear (17.2%) and Clothing & Accessories (10.2%) .
Base: 1,148 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
272 stores
198 stores
117 stores
85 stores
64 stores
54 stores
44 stores
44 stores
42 stores
32 stores
Visual Distribution
272 stores
198 stores
117 stores
85 stores
64 stores
54 stores
44 stores
44 stores
42 stores
32 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 272 | 23.69% |
| Sporting Goods & Outdoor Gear | 198 | 17.25% |
| Clothing & Accessories | 117 | 10.19% |
| Food & Beverages | 85 | 7.40% |
| Business & Industrial | 64 | 5.57% |
| Arts & Entertainment | 54 | 4.70% |
| Toys & Games | 44 | 3.83% |
| Home & Garden | 44 | 3.83% |
| Electronics & Technology | 42 | 3.66% |
| Tools & Hardware | 32 | 2.79% |
Payment Providers Distribution
PayPal accounts for 29.7% of displayed detection occurrences (171 occurrences) , followed by American Express (15.5%) and Stripe Connect (13.9%) .
Base: 575 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
171 occurrences
89 occurrences
80 occurrences
64 occurrences
42 occurrences
39 occurrences
24 occurrences
23 occurrences
23 occurrences
20 occurrences
Visual Distribution
171 occurrences
89 occurrences
80 occurrences
64 occurrences
42 occurrences
39 occurrences
24 occurrences
23 occurrences
23 occurrences
20 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 171 | 29.74% |
| American Express | 89 | 15.48% |
| Stripe Connect | 80 | 13.91% |
| MasterCard | 64 | 11.13% |
| Bolt | 42 | 7.30% |
| Klarna | 39 | 6.78% |
| Affirm | 24 | 4.17% |
| Google Pay | 23 | 4.00% |
| Apple Pay | 23 | 4.00% |
| Sezzle | 20 | 3.48% |
Shipping Carriers Distribution
USPS accounts for 35.0% of displayed detection occurrences (293 occurrences) , followed by UPS (30.1%) and FedEx (16.5%) .
Base: 838 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
293 occurrences
252 occurrences
138 occurrences
76 occurrences
27 occurrences
15 occurrences
14 occurrences
11 occurrences
7 occurrences
5 occurrences
Visual Distribution
293 occurrences
252 occurrences
138 occurrences
76 occurrences
27 occurrences
15 occurrences
14 occurrences
11 occurrences
7 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 293 | 34.96% |
| UPS | 252 | 30.07% |
| FedEx | 138 | 16.47% |
| DHL | 76 | 9.07% |
| Royal Mail | 27 | 3.22% |
| GLS | 15 | 1.79% |
| DPD | 14 | 1.67% |
| Canada Post | 11 | 1.31% |
| Australia Post | 7 | 0.84% |
| Chronopost | 5 | 0.60% |
Store Launch Timeline
Over the past 12 months, 32 new stores were launched in Affiliatly , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
4 stores launched
7 stores launched
1 stores launched
4 stores launched
2 stores launched
2 stores launched
3 stores launched
2 stores launched
1 stores launched
2 stores launched
3 stores launched
Monthly Trend
3.1% of last 12 months
12.5% of last 12 months
21.9% of last 12 months
3.1% of last 12 months
12.5% of last 12 months
6.3% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
6.3% of last 12 months
3.1% of last 12 months
6.3% of last 12 months
9.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.13% |
| 2026-04 | 4 | 12.50% |
| 2026-03 | 7 | 21.88% |
| 2026-02 | 1 | 3.13% |
| 2026-01 | 4 | 12.50% |
| 2025-12 | 2 | 6.25% |
| 2025-11 | 2 | 6.25% |
| 2025-10 | 3 | 9.38% |
| 2025-09 | 2 | 6.25% |
| 2025-08 | 1 | 3.13% |
| 2025-07 | 2 | 6.25% |
| 2025-06 | 3 | 9.38% |
Active Stores by Launch Year
Currently, 1,111 active stores in Affiliatly are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
32 active stores
70 active stores
70 active stores
73 active stores
72 active stores
100 active stores
71 active stores
67 active stores
64 active stores
39 active stores
34 active stores
47 active stores
53 active stores
23 active stores
Distribution by Launch Year
1.6% of tracked active stores
2.9% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
6.6% of tracked active stores
6.5% of tracked active stores
9.0% of tracked active stores
6.4% of tracked active stores
6.0% of tracked active stores
5.8% of tracked active stores
3.5% of tracked active stores
3.1% of tracked active stores
4.2% of tracked active stores
4.8% of tracked active stores
2.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 1.62% |
| 2025 | 32 | 2.88% |
| 2024 | 70 | 6.30% |
| 2023 | 70 | 6.30% |
| 2022 | 73 | 6.57% |
| 2021 | 72 | 6.48% |
| 2020 | 100 | 9.00% |
| 2019 | 71 | 6.39% |
| 2018 | 67 | 6.03% |
| 2017 | 64 | 5.76% |
| 2016 | 39 | 3.51% |
| 2015 | 34 | 3.06% |
| 2014 | 47 | 4.23% |
| 2013 | 53 | 4.77% |
| 2012 | 23 | 2.07% |
Geographic Distribution
United States stores with 65.7% (754 active verified stores) , followed by United Kingdom (6.5%) and Canada (3.6%) .
Base: 1,148 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
754 active verified stores
75 active verified stores
41 active verified stores
28 active verified stores
23 active verified stores
21 active verified stores
16 active verified stores
11 active verified stores
10 active verified stores
10 active verified stores
Visual Distribution
754 active verified stores
75 active verified stores
41 active verified stores
28 active verified stores
23 active verified stores
21 active verified stores
16 active verified stores
11 active verified stores
10 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 754 | 65.68% |
| United Kingdom | 75 | 6.53% |
| Canada | 41 | 3.57% |
| Australia | 28 | 2.44% |
| Germany | 23 | 2.00% |
| Italy | 21 | 1.83% |
| France | 16 | 1.39% |
| Chile | 11 | 0.96% |
| Netherlands | 10 | 0.87% |
| Spain | 10 | 0.87% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Tools & Hardware
Custom - Electronics & Technology
Magento - Sporting Goods & Outdoor Gear
BigCommerce - Toys & Games
Shopify - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
BigCommerce - Office Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 934 | 57.65% |
| Phones | 331 | 20.43% |
| Ecommerce platform | 1.6k | 99.44% |
| Couriers | 492 | 30.37% |
| Payment Providers | 427 | 26.36% |
| Categories | 1.1k | 70.19% |
| Social Media | 1.4k | 87.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Affiliatly e-commerce landscape:
Analyze 1.1k verified e-commerce stores on Affiliatly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Affiliatly e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Affiliatly e-commerce intelligence?
-
We track 1.1k verified Affiliatly e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.9% of displayed detection occurrences (957 occurrences) , followed by Facebook (26.0%) and YouTube (15.2%) .
Base: 3,433 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
957 occurrences
894 occurrences
521 occurrences
316 occurrences
277 occurrences
193 occurrences
167 occurrences
82 occurrences
20 occurrences
6 occurrences
Visual Distribution
957 occurrences
894 occurrences
521 occurrences
316 occurrences
277 occurrences
193 occurrences
167 occurrences
82 occurrences
20 occurrences
6 occurrences