Whistl Shipping Carrier Usage Database

Explore 200.0 e-commerce stores shipping with Whistl. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 52.6% of stores with physical delivery (72 stores) , followed by WooCommerce (24.1%) and Magento (5.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 52.6%

72 stores

33 stores

8 stores

8 stores

5 stores

4 stores

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Whistl
Platform Stores with Physical Delivery Percentage
Shopify 72 52.55%
WooCommerce 33 24.09%
Magento 8 5.84%
BigCommerce 8 5.84%
osCommerce 5 3.65%
Wix eCommerce 4 2.92%
nopCommerce 3 2.19%
Squarespace Commerce 1 0.73%
Jumpseller 1 0.73%
UpsellPlus, Shopify 1 0.73%
GoDaddy Online Store 1 0.73%

All Stores Distribution

Shopify holds 50.0% share of all Whistl e-commerce stores (73) , with WooCommerce at 28.1% and Magento at 5.5% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 50.0%

73 stores

41 stores

8 stores

8 stores

5 stores

4 stores

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Whistl
Platform Total Stores Percentage
Shopify 73 50.00%
WooCommerce 41 28.08%
Magento 8 5.48%
BigCommerce 8 5.48%
osCommerce 5 3.42%
Wix eCommerce 4 2.74%
nopCommerce 3 2.05%
Squarespace Commerce 1 0.68%
Jumpseller 1 0.68%
UpsellPlus, Shopify 1 0.68%
GoDaddy Online Store 1 0.68%

Categories Distribution

Clothing & Accessories leads with 26.6% of all stores (41 stores) , followed by Health & Beauty (18.8%) and Home & Garden (7.8%) .

Top 10 Categories

Clothing & Accessories 26.6%

41 stores

Health & Beauty 18.8%

29 stores

Home & Garden 7.8%

12 stores

Pets & Pet Supplies 7.1%

11 stores

Food & Beverages 7.1%

11 stores

Gifts & Special Occasions 7.1%

11 stores

Arts & Entertainment 5.2%

8 stores

Sporting Goods & Outdoor Gear 4.5%

7 stores

Furniture & Home Decor 3.9%

6 stores

Books & Media 3.2%

5 stores

Visual Distribution

Distribution of top 10 Whistl store categories (November 2025)
Distribution of categories in Whistl e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 41 26.62%
Health & Beauty 29 18.83%
Home & Garden 12 7.79%
Pets & Pet Supplies 11 7.14%
Food & Beverages 11 7.14%
Gifts & Special Occasions 11 7.14%
Arts & Entertainment 8 5.19%
Sporting Goods & Outdoor Gear 7 4.55%
Furniture & Home Decor 6 3.90%
Books & Media 5 3.25%
Toys & Games 4 2.60%
Office Supplies 3 1.95%
Electronics & Technology 3 1.95%
Baby & Toddler 2 1.30%
Vehicles & Parts 1 0.65%

Payment Providers Distribution

PayPal leads with 31.2% among AI-verified physical stores (106 stores) , followed by American Express (13.2%) and Klarna (12.1%) .

Base: 183 AI-verified physical stores with detectable payment providers (69.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 31.2%

106 stores

45 stores

Klarna 12.1%

41 stores

32 stores

30 stores

24 stores

20 stores

12 stores

7 stores

Bolt 1.8%

6 stores

Visual Distribution

Distribution of top 10 Whistl payment providers (November 2025)
Distribution of payment providers in Whistl e-commerce stores
Payment Provider Store Count Market Share
PayPal 106 31.18%
American Express 45 13.24%
Klarna 41 12.06%
MasterCard 32 9.41%
Apple Pay 30 8.82%
Google Pay 24 7.06%
Stripe Connect 20 5.88%
Amazon Pay 12 3.53%
Braintree 7 2.06%
Bolt 6 1.76%
SagePay 4 1.18%
VISA 4 1.18%
Clearpay 3 0.88%
AliPay 3 0.88%
Swish 3 0.88%

Store Launch Timeline

Over the past 12 months, 21 new stores were launched in Whistl , with the highest activity in 2025-10 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 28.6%

6 stores launched

2025-09 9.5%

2 stores launched

2025-08 4.8%

1 stores launched

2025-07 4.8%

1 stores launched

2025-06 9.5%

2 stores launched

2025-05 9.5%

2 stores launched

2025-04 4.8%

1 stores launched

2025-03 4.8%

1 stores launched

2025-02 9.5%

2 stores launched

2025-01 14.3%

3 stores launched

Monthly Trend

Monthly store launches in Whistl (November 2025)
Monthly store launches in Whistl over the past 12 months
Month Stores Launched Percentage
2025-10 6 28.57%
2025-09 2 9.52%
2025-08 1 4.76%
2025-07 1 4.76%
2025-06 2 9.52%
2025-05 2 9.52%
2025-04 1 4.76%
2025-03 1 4.76%
2025-02 2 9.52%
2025-01 3 14.29%

Active Stores by Launch Year

Currently, 200 active stores in Whistl are tracked in our database , with the most stores launched in 2025 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.5%

21 active stores

2024 3.0%

6 active stores

2023 5.5%

11 active stores

2022 5.5%

11 active stores

2021 10.0%

20 active stores

2020 3.0%

6 active stores

2019 5.5%

11 active stores

2018 6.0%

12 active stores

2017 10.5%

21 active stores

2016 3.5%

7 active stores

2015 3.5%

7 active stores

2014 4.5%

9 active stores

2013 5.0%

10 active stores

2012 2.0%

4 active stores

2011 1.5%

3 active stores

Distribution by Launch Year

Active stores in Whistl by original launch year (November 2025)
Active stores in Whistl by launch year
Launch Year Active Stores Percentage
2025 21 10.50%
2024 6 3.00%
2023 11 5.50%
2022 11 5.50%
2021 20 10.00%
2020 6 3.00%
2019 11 5.50%
2018 12 6.00%
2017 21 10.50%
2016 7 3.50%
2015 7 3.50%
2014 9 4.50%
2013 10 5.00%
2012 4 2.00%
2011 3 1.50%
2010 2 1.00%
2009 3 1.50%
2008 1 0.50%
2007 3 1.50%
2006 2 1.00%
2005 6 3.00%
2004 2 1.00%
2003 2 1.00%
2002 3 1.50%
2001 5 2.50%
2000 5 2.50%
1999 5 2.50%
1997 1 0.50%
1996 1 0.50%

Social Media Usage

Facebook leads with 25.5% among stores with at least one detectable social profile (127 stores) , followed by Instagram (24.6%) and YouTube (13.8%) .

Base: 177 stores with any detectable social profile (67.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.5%

127 stores

Instagram 24.6%

123 stores

YouTube 13.8%

69 stores

TikTok 8.8%

44 stores

LinkedIn 7.8%

39 stores

Twitter 6.8%

34 stores

X 6.8%

34 stores

Pinterest 4.8%

24 stores

Vimeo 0.8%

4 stores

SoundCloud 0.2%

1 stores

Visual Distribution

Distribution of social media platforms in Whistl (November 2025)
Distribution of social media platforms in Whistl e-commerce stores
Social Platform Store Count Market Share
Facebook 127 25.45%
Instagram 123 24.65%
YouTube 69 13.83%
TikTok 44 8.82%
LinkedIn 39 7.82%
Twitter 34 6.81%
X 34 6.81%
Pinterest 24 4.81%
Vimeo 4 0.80%
SoundCloud 1 0.20%

Geographic Distribution

United Kingdom leads with 71.8% (135 AI-verified stores) , followed by United States (8.5%) and India (6.4%) .

Base: 188 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

135 AI-verified stores

16 AI-verified stores

India 6.4%

12 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Whistl (November 2025)
Geographic distribution of stores using Whistl
Country AI-Verified Store Count Market Share
United Kingdom 135 71.81%
United States 16 8.51%
India 12 6.38%
Russia 3 1.60%
Germany 2 1.06%
Netherlands 2 1.06%
Ireland 2 1.06%
France 2 1.06%
Cocos (Keeling) Islands 2 1.06%
Lithuania 2 1.06%
Canada 1 0.53%
Nigeria 1 0.53%
Italy 1 0.53%
New Zealand 1 0.53%
South Africa 1 0.53%
Spain 1 0.53%
Turkey 1 0.53%
Hong Kong 1 0.53%
Chile 1 0.53%
Denmark 1 0.53%

Dataset Coverage

Field Rows count Coverage
Website 262.0 100.00%
Emails 184.0 70.23%
Phones 80.0 30.53%
Ecommerce platform 146.0 55.73%
Couriers 262.0 100.00%
Payment Providers 183.0 69.85%
Categories 155.0 59.16%
Social Media 177.0 67.56%

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Frequently Asked Questions

What data is included in the Whistl E-commerce Database?

Our database covers over 200.0 Whistl physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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