Whistl Shipping Carrier Usage Database

Explore 199.0 e-commerce stores shipping with Whistl. Discover logistics partnerships, geographic reach, and carrier adoption.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 35.7% of stores with physical delivery (71 stores) , followed by Custom (34.2%) and WooCommerce (14.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 35.7%

71 stores

Custom 34.2%

68 stores

29 stores

8 stores

8 stores

5 stores

3 stores

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Whistl
Platform Stores with Physical Delivery Percentage
Shopify 71 35.68%
Custom 68 34.17%
WooCommerce 29 14.57%
Magento 8 4.02%
BigCommerce 8 4.02%
osCommerce 5 2.51%
nopCommerce 3 1.51%
Wix eCommerce 3 1.51%
Jumpseller 1 0.50%
UpsellPlus, Shopify 1 0.50%
Squarespace Commerce 1 0.50%
GoDaddy Online Store 1 0.50%

All Stores Distribution

Shopify holds 34.1% share of all Whistl e-commerce stores (73) , with Custom at 31.8% and WooCommerce at 19.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 34.1%

73 stores

Custom 31.8%

68 stores

41 stores

8 stores

8 stores

5 stores

3 stores

4 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Whistl
Platform Total Stores Percentage
Shopify 73 34.11%
Custom 68 31.78%
WooCommerce 41 19.16%
Magento 8 3.74%
BigCommerce 8 3.74%
osCommerce 5 2.34%
nopCommerce 3 1.40%
Wix eCommerce 4 1.87%
Jumpseller 1 0.47%
UpsellPlus, Shopify 1 0.47%
Squarespace Commerce 1 0.47%
GoDaddy Online Store 1 0.47%

Categories Distribution

Clothing & Accessories leads with 28.0% of all stores (44 stores) , followed by Health & Beauty (17.8%) and Home & Garden (8.3%) .

Top 10 Categories

Clothing & Accessories 28.0%

44 stores

Health & Beauty 17.8%

28 stores

Home & Garden 8.3%

13 stores

Gifts & Special Occasions 7.6%

12 stores

Pets & Pet Supplies 7.0%

11 stores

Arts & Entertainment 6.4%

10 stores

Food & Beverages 6.4%

10 stores

Books & Media 3.8%

6 stores

Furniture & Home Decor 3.8%

6 stores

Sporting Goods & Outdoor Gear 3.8%

6 stores

Visual Distribution

Distribution of top 10 Whistl store categories (November 2025)
Distribution of categories in Whistl e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 44 28.03%
Health & Beauty 28 17.83%
Home & Garden 13 8.28%
Gifts & Special Occasions 12 7.64%
Pets & Pet Supplies 11 7.01%
Arts & Entertainment 10 6.37%
Food & Beverages 10 6.37%
Books & Media 6 3.82%
Furniture & Home Decor 6 3.82%
Sporting Goods & Outdoor Gear 6 3.82%
Toys & Games 3 1.91%
Business & Industrial 2 1.27%
Vehicles & Parts 2 1.27%
Office Supplies 2 1.27%
Baby & Toddler 2 1.27%

Payment Providers Distribution

PayPal leads with 30.6% among AI-verified physical stores (105 stores) , followed by American Express (13.4%) and Klarna (12.0%) .

Base: 184 AI-verified physical stores with detectable payment providers (69.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 30.6%

105 stores

46 stores

Klarna 12.0%

41 stores

32 stores

31 stores

25 stores

22 stores

12 stores

7 stores

Bolt 1.7%

6 stores

Visual Distribution

Distribution of top 10 Whistl payment providers (November 2025)
Distribution of payment providers in Whistl e-commerce stores
Payment Provider Store Count Market Share
PayPal 105 30.61%
American Express 46 13.41%
Klarna 41 11.95%
MasterCard 32 9.33%
Apple Pay 31 9.04%
Google Pay 25 7.29%
Stripe Connect 22 6.41%
Amazon Pay 12 3.50%
Braintree 7 2.04%
Bolt 6 1.75%
SagePay 4 1.17%
VISA 4 1.17%
Clearpay 3 0.87%
Swish 3 0.87%
AliPay 2 0.58%

Store Launch Timeline

Over the past 12 months, 18 new stores were launched in Whistl , with the highest activity in 2025-10 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 27.8%

5 stores launched

2025-09 11.1%

2 stores launched

2025-08 5.6%

1 stores launched

2025-07 5.6%

1 stores launched

2025-06 11.1%

2 stores launched

2025-05 11.1%

2 stores launched

2025-02 11.1%

2 stores launched

2025-01 16.7%

3 stores launched

Monthly Trend

Monthly store launches in Whistl (November 2025)
Monthly store launches in Whistl over the past 12 months
Month Stores Launched Percentage
2025-10 5 27.78%
2025-09 2 11.11%
2025-08 1 5.56%
2025-07 1 5.56%
2025-06 2 11.11%
2025-05 2 11.11%
2025-02 2 11.11%
2025-01 3 16.67%

Active Stores by Launch Year

Currently, 199 active stores in Whistl are tracked in our database , with the most stores launched in 2025 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.0%

18 active stores

2024 3.5%

7 active stores

2023 5.5%

11 active stores

2022 6.0%

12 active stores

2021 9.5%

19 active stores

2020 3.5%

7 active stores

2019 4.0%

8 active stores

2018 7.5%

15 active stores

2017 10.1%

20 active stores

2016 3.0%

6 active stores

2015 3.5%

7 active stores

2014 4.5%

9 active stores

2013 5.0%

10 active stores

2012 2.0%

4 active stores

2011 1.5%

3 active stores

Distribution by Launch Year

Active stores in Whistl by original launch year (November 2025)
Active stores in Whistl by launch year
Launch Year Active Stores Percentage
2025 18 9.05%
2024 7 3.52%
2023 11 5.53%
2022 12 6.03%
2021 19 9.55%
2020 7 3.52%
2019 8 4.02%
2018 15 7.54%
2017 20 10.05%
2016 6 3.02%
2015 7 3.52%
2014 9 4.52%
2013 10 5.03%
2012 4 2.01%
2011 3 1.51%
2010 2 1.01%
2009 3 1.51%
2008 1 0.50%
2007 3 1.51%
2006 2 1.01%
2005 6 3.02%
2004 2 1.01%
2003 3 1.51%
2002 3 1.51%
2001 5 2.51%
2000 5 2.51%
1999 5 2.51%
1997 1 0.50%
1996 2 1.01%

Social Media Usage

Facebook leads with 25.3% among stores with at least one detectable social profile (126 stores) , followed by Instagram (24.6%) and YouTube (13.4%) .

Base: 182 stores with any detectable social profile (68.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 25.3%

126 stores

Instagram 24.6%

123 stores

YouTube 13.4%

67 stores

TikTok 8.8%

44 stores

X 7.8%

39 stores

LinkedIn 7.8%

39 stores

Twitter 6.4%

32 stores

Pinterest 4.8%

24 stores

Vimeo 0.8%

4 stores

SoundCloud 0.2%

1 stores

Visual Distribution

Distribution of social media platforms in Whistl (November 2025)
Distribution of social media platforms in Whistl e-commerce stores
Social Platform Store Count Market Share
Facebook 126 25.25%
Instagram 123 24.65%
YouTube 67 13.43%
TikTok 44 8.82%
X 39 7.82%
LinkedIn 39 7.82%
Twitter 32 6.41%
Pinterest 24 4.81%
Vimeo 4 0.80%
SoundCloud 1 0.20%

Geographic Distribution

United Kingdom leads with 73.1% (133 AI-verified stores) , followed by United States (7.7%) and India (4.4%) .

Base: 182 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

133 AI-verified stores

14 AI-verified stores

India 4.4%

8 AI-verified stores

5 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Whistl (November 2025)
Geographic distribution of stores using Whistl
Country AI-Verified Store Count Market Share
United Kingdom 133 73.08%
United States 14 7.69%
India 8 4.40%
Russia 5 2.75%
Netherlands 2 1.10%
Lithuania 2 1.10%
Germany 2 1.10%
Cocos (Keeling) Islands 2 1.10%
France 2 1.10%
Canada 2 1.10%
Hong Kong 1 0.55%
New Zealand 1 0.55%
Spain 1 0.55%
Croatia 1 0.55%
Turkey 1 0.55%
Chile 1 0.55%
South Africa 1 0.55%
Italy 1 0.55%
Denmark 1 0.55%
Nigeria 1 0.55%

Dataset Coverage

Field Rows count Coverage
Website 265.0 100.00%
Emails 183.0 69.06%
Phones 79.0 29.81%
Ecommerce platform 214.0 80.75%
Couriers 265.0 100.00%
Payment Providers 184.0 69.43%
Categories 179.0 67.55%
Social Media 182.0 68.68%

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Frequently Asked Questions

What data is included in the Whistl E-commerce Database?

Our database covers over 199.0 Whistl physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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