TransferWise Payment Provider Usage Database

Explore 702.0 e-commerce stores accepting TransferWise. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 48.0% of stores with physical delivery (327 stores) , followed by Custom (17.5%) and OpenCart (8.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

327 stores

Custom 17.5%

119 stores

55 stores

45 stores

38 stores

31 stores

19 stores

14 stores

Unas 1.2%

8 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in TransferWise
Platform Stores with Physical Delivery Percentage
WooCommerce 327 48.02%
Custom 119 17.47%
OpenCart 55 8.08%
Shopify 45 6.61%
Wix eCommerce 38 5.58%
Magento 31 4.55%
PrestaShop 19 2.79%
IdoSell Shop 14 2.06%
Unas 8 1.17%
Squarespace Commerce 7 1.03%
BigCommerce 5 0.73%
nopCommerce 4 0.59%
CS Cart 3 0.44%
Smartstore 3 0.44%
EasyDigitalDownloads 3 0.44%

All Stores Distribution

WooCommerce holds 64.0% share of all TransferWise e-commerce stores (778) , with Custom at 9.8% and OpenCart at 4.6% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

778 stores

119 stores

56 stores

48 stores

81 stores

35 stores

19 stores

14 stores

Unas 0.7%

8 stores

32 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in TransferWise
Platform Total Stores Percentage
WooCommerce 778 63.98%
Custom 119 9.79%
OpenCart 56 4.61%
Shopify 48 3.95%
Wix eCommerce 81 6.66%
Magento 35 2.88%
PrestaShop 19 1.56%
IdoSell Shop 14 1.15%
Unas 8 0.66%
Squarespace Commerce 32 2.63%
BigCommerce 6 0.49%
nopCommerce 5 0.41%
CS Cart 5 0.41%
Smartstore 3 0.25%
EasyDigitalDownloads 7 0.58%

Categories Distribution

Clothing & Accessories leads with 21.3% of all stores (121 stores) , followed by Health & Beauty (19.7%) and Jewelry & Watches (7.7%) .

Top 10 Categories

Clothing & Accessories 21.3%

121 stores

Health & Beauty 19.7%

112 stores

Jewelry & Watches 7.7%

44 stores

Electronics & Technology 7.0%

40 stores

Food & Beverages 6.3%

36 stores

Business & Industrial 6.2%

35 stores

Arts & Entertainment 6.2%

35 stores

Sporting Goods & Outdoor Gear 4.8%

27 stores

Home & Garden 4.8%

27 stores

Vehicles & Parts 3.9%

22 stores

Visual Distribution

Distribution of top 10 TransferWise store categories (January 2026)
Distribution of categories in TransferWise e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 121 21.30%
Health & Beauty 112 19.72%
Jewelry & Watches 44 7.75%
Electronics & Technology 40 7.04%
Food & Beverages 36 6.34%
Business & Industrial 35 6.16%
Arts & Entertainment 35 6.16%
Sporting Goods & Outdoor Gear 27 4.75%
Home & Garden 27 4.75%
Vehicles & Parts 22 3.87%
Gifts & Special Occasions 20 3.52%
Toys & Games 17 2.99%
Books & Media 11 1.94%
Furniture & Home Decor 11 1.94%
Tools & Hardware 10 1.76%

Shipping Carriers Distribution

DHL leads with 23.9% among AI-verified physical stores (262 stores) , followed by FedEx (18.4%) and UPS (17.2%) .

Base: 787 AI-verified physical stores with detectable shipping carriers (50.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.9%

262 stores

FedEx 18.4%

201 stores

UPS 17.2%

188 stores

USPS 7.1%

78 stores

DPD 6.9%

75 stores

GLS 5.1%

56 stores

TNT 4.0%

44 stores

44 stores

30 stores

29 stores

Visual Distribution

Distribution of top 10 TransferWise shipping carriers (January 2026)
Distribution of shipping carriers in TransferWise e-commerce stores
Shipping Carrier Store Count Market Share
DHL 262 23.95%
FedEx 201 18.37%
UPS 188 17.18%
USPS 78 7.13%
DPD 75 6.86%
GLS 56 5.12%
TNT 44 4.02%
Hermes 44 4.02%
S.F. Express 30 2.74%
Royal Mail 29 2.65%
Speedy 25 2.29%
PostNL 19 1.74%
Aramex 16 1.46%
Hong Kong Post 14 1.28%
Magyar Posta 13 1.19%

Store Launch Timeline

Over the past 12 months, 88 new stores were launched in TransferWise , with the highest activity in 2025-12 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.4%

3 stores launched

2025-11 11.4%

10 stores launched

2025-10 10.2%

9 stores launched

2025-09 10.2%

9 stores launched

2025-08 2.3%

2 stores launched

2025-07 11.4%

10 stores launched

2025-06 15.9%

14 stores launched

2025-05 12.5%

11 stores launched

2025-04 11.4%

10 stores launched

2025-03 6.8%

6 stores launched

2025-02 1.1%

1 stores launched

2025-01 3.4%

3 stores launched

Monthly Trend

Monthly store launches in TransferWise (January 2026)
Monthly store launches in TransferWise over the past 12 months
Month Stores Launched Percentage
2025-12 3 3.41%
2025-11 10 11.36%
2025-10 9 10.23%
2025-09 9 10.23%
2025-08 2 2.27%
2025-07 10 11.36%
2025-06 14 15.91%
2025-05 11 12.50%
2025-04 10 11.36%
2025-03 6 6.82%
2025-02 1 1.14%
2025-01 3 3.41%

Active Stores by Launch Year

Currently, 700 active stores in TransferWise are tracked in our database , with the most stores launched in 2025 (88 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.6%

88 active stores

2024 9.1%

64 active stores

2023 10.3%

72 active stores

2022 8.7%

61 active stores

2021 7.1%

50 active stores

2020 8.3%

58 active stores

2019 6.7%

47 active stores

2018 5.7%

40 active stores

2017 5.4%

38 active stores

2016 2.3%

16 active stores

2015 3.3%

23 active stores

2014 3.1%

22 active stores

2013 2.7%

19 active stores

2012 2.6%

18 active stores

2011 2.9%

20 active stores

Distribution by Launch Year

Active stores in TransferWise by original launch year (January 2026)
Active stores in TransferWise by launch year
Launch Year Active Stores Percentage
2025 88 12.57%
2024 64 9.14%
2023 72 10.29%
2022 61 8.71%
2021 50 7.14%
2020 58 8.29%
2019 47 6.71%
2018 40 5.71%
2017 38 5.43%
2016 16 2.29%
2015 23 3.29%
2014 22 3.14%
2013 19 2.71%
2012 18 2.57%
2011 20 2.86%
2010 11 1.57%
2009 9 1.29%
2008 6 0.86%
2007 8 1.14%
2006 3 0.43%
2005 2 0.29%
2004 5 0.71%
2003 3 0.43%
2002 3 0.43%
2001 7 1.00%
2000 3 0.43%
1999 1 0.14%
1997 2 0.29%
1996 1 0.14%

Social Media Usage

Facebook leads with 26.4% among stores with at least one detectable social profile (372 stores) , followed by Instagram (23.4%) and YouTube (13.3%) .

Base: 992 stores with any detectable social profile (63.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.4%

372 stores

Instagram 23.4%

330 stores

YouTube 13.3%

187 stores

Twitter 7.9%

112 stores

WhatsApp 6.5%

92 stores

LinkedIn 6.2%

87 stores

Pinterest 5.8%

82 stores

X 5.3%

75 stores

TikTok 4.2%

59 stores

Reddit 1.0%

14 stores

Visual Distribution

Distribution of social media platforms in TransferWise (January 2026)
Distribution of social media platforms in TransferWise e-commerce stores
Social Platform Store Count Market Share
Facebook 372 26.38%
Instagram 330 23.40%
YouTube 187 13.26%
Twitter 112 7.94%
WhatsApp 92 6.52%
LinkedIn 87 6.17%
Pinterest 82 5.82%
X 75 5.32%
TikTok 59 4.18%
Reddit 14 0.99%

Geographic Distribution

United States leads with 20.7% (98 AI-verified stores) , followed by China (8.2%) and United Kingdom (8.2%) .

Base: 474 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

98 AI-verified stores

China 8.2%

39 AI-verified stores

39 AI-verified stores

38 AI-verified stores

36 AI-verified stores

34 AI-verified stores

29 AI-verified stores

20 AI-verified stores

Japan 3.4%

16 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using TransferWise (January 2026)
Geographic distribution of stores using TransferWise
Country AI-Verified Store Count Market Share
United States 98 20.68%
China 39 8.23%
United Kingdom 39 8.23%
Hungary 38 8.02%
Hong Kong 36 7.59%
Germany 34 7.17%
Russia 29 6.12%
Netherlands 20 4.22%
Japan 16 3.38%
Iceland 14 2.95%
France 14 2.95%
Poland 13 2.74%
Ukraine 12 2.53%
Singapore 12 2.53%
Pakistan 11 2.32%
Austria 11 2.32%
Romania 10 2.11%
South Korea 10 2.11%
Thailand 9 1.90%
Bulgaria 9 1.90%

Dataset Coverage

Field Rows count Coverage
Website 1.6k 100.00%
Emails 916.0 58.98%
Phones 451.0 29.04%
Ecommerce platform 1.3k 80.55%
Couriers 787.0 50.68%
Payment Providers 1.6k 100.00%
Categories 836.0 53.83%
Social Media 992.0 63.88%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the TransferWise E-commerce Database?

Our database covers over 702.0 TransferWise physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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