TransferWise Payment Provider Usage Database

Explore 791.0 e-commerce stores accepting TransferWise. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 56.1% of stores with physical delivery (271 stores) , followed by Shopify (12.6%) and OpenCart (9.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

271 stores

Shopify 12.6%

61 stores

46 stores

37 stores

20 stores

15 stores

13 stores

Unas 1.4%

7 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in TransferWise
Platform Stores with Physical Delivery Percentage
WooCommerce 271 56.11%
Shopify 61 12.63%
OpenCart 46 9.52%
Magento 37 7.66%
Wix eCommerce 20 4.14%
IdoSell Shop 15 3.11%
PrestaShop 13 2.69%
Unas 7 1.45%
Squarespace Commerce 4 0.83%
Smartstore 2 0.41%
nopCommerce 2 0.41%
JoomShopping 2 0.41%
plentyShop LTS, plentymarkets 1 0.21%
Ecwid 1 0.21%
Shopware 1 0.21%

All Stores Distribution

WooCommerce holds 65.2% share of all TransferWise e-commerce stores (721) , with Shopify at 6.3% and OpenCart at 4.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

721 stores

70 stores

47 stores

37 stores

149 stores

15 stores

15 stores

Unas 0.7%

8 stores

29 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in TransferWise
Platform Total Stores Percentage
WooCommerce 721 65.25%
Shopify 70 6.33%
OpenCart 47 4.25%
Magento 37 3.35%
Wix eCommerce 149 13.48%
IdoSell Shop 15 1.36%
PrestaShop 15 1.36%
Unas 8 0.72%
Squarespace Commerce 29 2.62%
Smartstore 3 0.27%
nopCommerce 5 0.45%
JoomShopping 2 0.18%
plentyShop LTS, plentymarkets 1 0.09%
Ecwid 1 0.09%
Shopware 2 0.18%

Categories Distribution

Clothing & Accessories leads with 25.1% of all stores (125 stores) , followed by Health & Beauty (22.1%) and Jewelry & Watches (9.8%) .

Top 10 Categories

Clothing & Accessories 25.1%

125 stores

Health & Beauty 22.1%

110 stores

Jewelry & Watches 9.8%

49 stores

Food & Beverages 7.0%

35 stores

Home & Garden 5.4%

27 stores

Electronics & Technology 5.2%

26 stores

Arts & Entertainment 4.8%

24 stores

Sporting Goods & Outdoor Gear 4.0%

20 stores

Vehicles & Parts 3.8%

19 stores

Business & Industrial 3.0%

15 stores

Visual Distribution

Distribution of top 10 TransferWise store categories (November 2025)
Distribution of categories in TransferWise e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 125 25.10%
Health & Beauty 110 22.09%
Jewelry & Watches 49 9.84%
Food & Beverages 35 7.03%
Home & Garden 27 5.42%
Electronics & Technology 26 5.22%
Arts & Entertainment 24 4.82%
Sporting Goods & Outdoor Gear 20 4.02%
Vehicles & Parts 19 3.82%
Business & Industrial 15 3.01%
Gifts & Special Occasions 13 2.61%
Tools & Hardware 13 2.61%
Toys & Games 10 2.01%
Books & Media 6 1.20%
Furniture & Home Decor 6 1.20%

Shipping Carriers Distribution

DHL leads with 22.5% among AI-verified physical stores (345 stores) , followed by UPS (18.4%) and FedEx (15.9%) .

Base: 1,117 AI-verified physical stores with detectable shipping carriers (60.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 22.5%

345 stores

UPS 18.4%

281 stores

FedEx 15.9%

244 stores

DPD 10.2%

156 stores

126 stores

GLS 4.7%

72 stores

USPS 4.6%

70 stores

TNT 4.1%

62 stores

60 stores

25 stores

Visual Distribution

Distribution of top 10 TransferWise shipping carriers (November 2025)
Distribution of shipping carriers in TransferWise e-commerce stores
Shipping Carrier Store Count Market Share
DHL 345 22.55%
UPS 281 18.37%
FedEx 244 15.95%
DPD 156 10.20%
Hermes 126 8.24%
GLS 72 4.71%
USPS 70 4.58%
TNT 62 4.05%
Deutsche Post 60 3.92%
Royal Mail 25 1.63%
Speedy 23 1.50%
PostNL 21 1.37%
Yamato Japan 18 1.18%
Japan Post 14 0.92%
Aramex 13 0.85%

Store Launch Timeline

Over the past 12 months, 106 new stores were launched in TransferWise , with the highest activity in 2025-10 (8 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.5%

8 stores launched

2025-09 4.7%

5 stores launched

2025-08 3.8%

4 stores launched

2025-07 27.4%

29 stores launched

2025-06 13.2%

14 stores launched

2025-05 11.3%

12 stores launched

2025-04 8.5%

9 stores launched

2025-03 5.7%

6 stores launched

2025-02 0.9%

1 stores launched

2025-01 7.5%

8 stores launched

2024-12 3.8%

4 stores launched

2024-11 5.7%

6 stores launched

Monthly Trend

Monthly store launches in TransferWise (November 2025)
Monthly store launches in TransferWise over the past 12 months
Month Stores Launched Percentage
2025-10 8 7.55%
2025-09 5 4.72%
2025-08 4 3.77%
2025-07 29 27.36%
2025-06 14 13.21%
2025-05 12 11.32%
2025-04 9 8.49%
2025-03 6 5.66%
2025-02 1 0.94%
2025-01 8 7.55%
2024-12 4 3.77%
2024-11 6 5.66%

Active Stores by Launch Year

Currently, 790 active stores in TransferWise are tracked in our database , with the most stores launched in 2025 (96 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.2%

96 active stores

2024 9.2%

73 active stores

2023 7.6%

60 active stores

2022 5.6%

44 active stores

2021 5.8%

46 active stores

2020 7.0%

55 active stores

2019 5.6%

44 active stores

2018 5.9%

47 active stores

2017 4.4%

35 active stores

2016 3.8%

30 active stores

2015 3.2%

25 active stores

2014 5.3%

42 active stores

2013 5.3%

42 active stores

2012 1.8%

14 active stores

2011 2.8%

22 active stores

Distribution by Launch Year

Active stores in TransferWise by original launch year (November 2025)
Active stores in TransferWise by launch year
Launch Year Active Stores Percentage
2025 96 12.15%
2024 73 9.24%
2023 60 7.59%
2022 44 5.57%
2021 46 5.82%
2020 55 6.96%
2019 44 5.57%
2018 47 5.95%
2017 35 4.43%
2016 30 3.80%
2015 25 3.16%
2014 42 5.32%
2013 42 5.32%
2012 14 1.77%
2011 22 2.78%
2010 21 2.66%
2009 17 2.15%
2008 9 1.14%
2007 16 2.03%
2006 5 0.63%
2005 4 0.51%
2004 7 0.89%
2003 5 0.63%
2002 6 0.76%
2001 17 2.15%
2000 5 0.63%
1999 2 0.25%
1996 1 0.13%

Social Media Usage

Facebook leads with 27.5% among stores with at least one detectable social profile (306 stores) , followed by Instagram (22.3%) and YouTube (13.1%) .

Base: 997 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.5%

306 stores

Instagram 22.3%

248 stores

YouTube 13.1%

146 stores

Twitter 9.9%

110 stores

WhatsApp 7.4%

82 stores

Pinterest 6.6%

74 stores

LinkedIn 4.5%

50 stores

TikTok 3.9%

43 stores

X 3.7%

41 stores

Reddit 1.3%

14 stores

Visual Distribution

Distribution of social media platforms in TransferWise (November 2025)
Distribution of social media platforms in TransferWise e-commerce stores
Social Platform Store Count Market Share
Facebook 306 27.47%
Instagram 248 22.26%
YouTube 146 13.11%
Twitter 110 9.87%
WhatsApp 82 7.36%
Pinterest 74 6.64%
LinkedIn 50 4.49%
TikTok 43 3.86%
X 41 3.68%
Reddit 14 1.26%

Geographic Distribution

Germany leads with 31.0% (178 AI-verified stores) , followed by United States (14.1%) and China (7.0%) .

Base: 575 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 31.0%

178 AI-verified stores

81 AI-verified stores

China 7.0%

40 AI-verified stores

35 AI-verified stores

34 AI-verified stores

29 AI-verified stores

Japan 4.3%

25 AI-verified stores

19 AI-verified stores

17 AI-verified stores

13 AI-verified stores

Visual Distribution

Geographic distribution of stores using TransferWise (November 2025)
Geographic distribution of stores using TransferWise
Country AI-Verified Store Count Market Share
Germany 178 30.96%
United States 81 14.09%
China 40 6.96%
Russia 35 6.09%
United Kingdom 34 5.91%
Hungary 29 5.04%
Japan 25 4.35%
Hong Kong 19 3.30%
Netherlands 17 2.96%
Iceland 13 2.26%
Singapore 13 2.26%
Poland 12 2.09%
Romania 11 1.91%
Thailand 10 1.74%
Pakistan 10 1.74%
Indonesia 10 1.74%
India 10 1.74%
Australia 10 1.74%
Czechia 9 1.57%
France 9 1.57%

Dataset Coverage

Field Rows count Coverage
Website 1.9k 100.00%
Emails 1.2k 66.08%
Phones 463.0 24.85%
Ecommerce platform 1.1k 61.35%
Couriers 1.1k 59.96%
Payment Providers 1.9k 100.00%
Categories 514.0 27.59%
Social Media 997.0 53.52%

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Frequently Asked Questions

What data is included in the TransferWise E-commerce Database?

Our database covers over 791.0 TransferWise physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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