Sass Technology Adoption in E-commerce
Discover 3.7k e-commerce stores using Sass. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 83.1% of stores with physical delivery (3,091 stores) , followed by Shopify (14.4%) and Zozo (1.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,091 stores
537 stores
51 stores
25 stores
9 stores
3 stores
1 stores
1 stores
1 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3091 | 83.11% |
| Shopify | 537 | 14.44% |
| Zozo | 51 | 1.37% |
| Tebex | 25 | 0.67% |
| WooCommerce | 9 | 0.24% |
| Tebex, WooCommerce | 3 | 0.08% |
| Haravan, Shopify | 1 | 0.03% |
| Squarespace Commerce, Tebex | 1 | 0.03% |
| WooCommerce, Tebex | 1 | 0.03% |
| Sapo, Bizweb | 0 | 0.00% |
| 1C-Bitrix | 0 | 0.00% |
| OpenCart, Zozo | 0 | 0.00% |
| BigCommerce, Shopify | 0 | 0.00% |
| Shopify, Haravan | 0 | 0.00% |
| Tebex, Shopify | 0 | 0.00% |
All Stores Distribution
Custom holds 66.0% share of all Sass e-commerce stores (3,091) , with Shopify at 13.3% and Zozo at 1.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,091 stores
621 stores
68 stores
859 stores
12 stores
7 stores
1 stores
2 stores
6 stores
7 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3091 | 66.05% |
| Shopify | 621 | 13.27% |
| Zozo | 68 | 1.45% |
| Tebex | 859 | 18.35% |
| WooCommerce | 12 | 0.26% |
| Tebex, WooCommerce | 7 | 0.15% |
| Haravan, Shopify | 1 | 0.02% |
| Squarespace Commerce, Tebex | 2 | 0.04% |
| WooCommerce, Tebex | 6 | 0.13% |
| Sapo, Bizweb | 7 | 0.15% |
| 1C-Bitrix | 1 | 0.02% |
| OpenCart, Zozo | 2 | 0.04% |
| BigCommerce, Shopify | 1 | 0.02% |
| Shopify, Haravan | 1 | 0.02% |
| Tebex, Shopify | 1 | 0.02% |
Categories Distribution
Health & Beauty leads with 20.6% of all stores (684 stores) , followed by Food & Beverages (15.3%) and Electronics & Technology (13.4%) .
Top 10 Categories
684 stores
507 stores
444 stores
346 stores
305 stores
154 stores
140 stores
136 stores
132 stores
119 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 684 | 20.61% |
| Food & Beverages | 507 | 15.28% |
| Electronics & Technology | 444 | 13.38% |
| Clothing & Accessories | 346 | 10.42% |
| Home & Garden | 305 | 9.19% |
| Furniture & Home Decor | 154 | 4.64% |
| Tools & Hardware | 140 | 4.22% |
| Business & Industrial | 136 | 4.10% |
| Gifts & Special Occasions | 132 | 3.98% |
| Vehicles & Parts | 119 | 3.59% |
| Sporting Goods & Outdoor Gear | 101 | 3.04% |
| Baby & Toddler | 85 | 2.56% |
| Jewelry & Watches | 68 | 2.05% |
| Toys & Games | 50 | 1.51% |
| Pets & Pet Supplies | 48 | 1.45% |
Payment Providers Distribution
MasterCard leads with 24.5% among AI-verified physical stores (128 stores) , followed by VISA (18.4%) and JCB (16.9%) .
Base: 359 AI-verified physical stores with detectable payment providers (7.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
128 stores
96 stores
88 stores
37 stores
27 stores
26 stores
21 stores
16 stores
16 stores
15 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 128 | 24.52% |
| VISA | 96 | 18.39% |
| JCB | 88 | 16.86% |
| VNPay | 37 | 7.09% |
| MTN Mobile Money | 27 | 5.17% |
| PayPal | 26 | 4.98% |
| American Express | 21 | 4.02% |
| Stripe Connect | 16 | 3.07% |
| UnionPay | 16 | 3.07% |
| ShopeePay | 15 | 2.87% |
| Apple Pay | 14 | 2.68% |
| Google Pay | 11 | 2.11% |
| Klarna | 9 | 1.72% |
| Bolt | 9 | 1.72% |
| Paddle | 9 | 1.72% |
Shipping Carriers Distribution
Giaohangnhanh leads with 58.5% among AI-verified physical stores (392 stores) , followed by UPS (9.3%) and DHL (6.3%) .
Base: 610 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
392 stores
62 stores
42 stores
31 stores
21 stores
20 stores
14 stores
12 stores
12 stores
11 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Giaohangnhanh | 392 | 58.51% |
| UPS | 62 | 9.25% |
| DHL | 42 | 6.27% |
| Hermes | 31 | 4.63% |
| Почта России | 21 | 3.13% |
| FedEx | 20 | 2.99% |
| СДЭК | 14 | 2.09% |
| ViettelPost | 12 | 1.79% |
| Grab Express | 12 | 1.79% |
| TNT | 11 | 1.64% |
| USPS | 11 | 1.64% |
| Yamato Japan | 11 | 1.64% |
| Shopee Express | 11 | 1.64% |
| Ninja Van | 10 | 1.49% |
| Lalamove | 10 | 1.49% |
Store Launch Timeline
Over the past 12 months, 636 new stores were launched in Sass , with the highest activity in 2025-11 (52 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
52 stores launched
53 stores launched
54 stores launched
32 stores launched
52 stores launched
41 stores launched
51 stores launched
84 stores launched
87 stores launched
46 stores launched
35 stores launched
49 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 52 | 8.18% |
| 2025-10 | 53 | 8.33% |
| 2025-09 | 54 | 8.49% |
| 2025-08 | 32 | 5.03% |
| 2025-07 | 52 | 8.18% |
| 2025-06 | 41 | 6.45% |
| 2025-05 | 51 | 8.02% |
| 2025-04 | 84 | 13.21% |
| 2025-03 | 87 | 13.68% |
| 2025-02 | 46 | 7.23% |
| 2025-01 | 35 | 5.50% |
| 2024-12 | 49 | 7.70% |
Active Stores by Launch Year
Currently, 3,710 active stores in Sass are tracked in our database , with the most stores launched in 2025 (588 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
588 active stores
660 active stores
461 active stores
346 active stores
330 active stores
211 active stores
151 active stores
146 active stores
123 active stores
86 active stores
87 active stores
76 active stores
127 active stores
72 active stores
58 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 588 | 15.85% |
| 2024 | 660 | 17.79% |
| 2023 | 461 | 12.43% |
| 2022 | 346 | 9.33% |
| 2021 | 330 | 8.89% |
| 2020 | 211 | 5.69% |
| 2019 | 151 | 4.07% |
| 2018 | 146 | 3.94% |
| 2017 | 123 | 3.32% |
| 2016 | 86 | 2.32% |
| 2015 | 87 | 2.35% |
| 2014 | 76 | 2.05% |
| 2013 | 127 | 3.42% |
| 2012 | 72 | 1.94% |
| 2011 | 58 | 1.56% |
| 2010 | 45 | 1.21% |
| 2009 | 44 | 1.19% |
| 2008 | 19 | 0.51% |
| 2007 | 24 | 0.65% |
| 2006 | 12 | 0.32% |
| 2005 | 5 | 0.13% |
| 2004 | 8 | 0.22% |
| 2003 | 11 | 0.30% |
| 2002 | 4 | 0.11% |
| 2001 | 5 | 0.13% |
| 2000 | 2 | 0.05% |
| 1999 | 5 | 0.13% |
| 1998 | 2 | 0.05% |
| 1997 | 1 | 0.03% |
| 1996 | 1 | 0.03% |
Geographic Distribution
Vietnam leads with 93.9% (3,451 AI-verified stores) , followed by United States (2.2%) and Russia (1.7%) .
Base: 3,676 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,451 AI-verified stores
82 AI-verified stores
61 AI-verified stores
13 AI-verified stores
13 AI-verified stores
10 AI-verified stores
8 AI-verified stores
6 AI-verified stores
6 AI-verified stores
5 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Vietnam | 3451 | 93.88% |
| United States | 82 | 2.23% |
| Russia | 61 | 1.66% |
| Japan | 13 | 0.35% |
| United Kingdom | 13 | 0.35% |
| Canada | 10 | 0.27% |
| Germany | 8 | 0.22% |
| Netherlands | 6 | 0.16% |
| France | 6 | 0.16% |
| South Korea | 5 | 0.14% |
| Singapore | 4 | 0.11% |
| Taiwan | 3 | 0.08% |
| Ukraine | 3 | 0.08% |
| Australia | 2 | 0.05% |
| New Zealand | 2 | 0.05% |
| Uzbekistan | 2 | 0.05% |
| Belarus | 2 | 0.05% |
| Ecuador | 1 | 0.03% |
| India | 1 | 0.03% |
| Sweden | 1 | 0.03% |
Featured Stores
Discover the strongest performers and newest entrants in Sass's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify — Home & Garden
Custom — Food & Beverages
Custom
Custom — Electronics & Technology
Shopify — Sporting Goods & Outdoor Gear
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.7k | 100.00% |
| Emails | 3.1k | 65.82% |
| Phones | 793.0 | 16.84% |
| Ecommerce platform | 4.7k | 99.75% |
| Couriers | 610.0 | 12.96% |
| Payment Providers | 359.0 | 7.63% |
| Categories | 3.6k | 75.70% |
| Social Media | 3.4k | 71.43% |
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed Sass E-commerce Database to:
Gain actionable insights into 3.7k physical stores in Sass.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Sass online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Sass E-commerce Database?
-
Our database covers over 3.7k Sass physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 44.4% among stores with at least one detectable social profile (2,773 stores) , followed by YouTube (20.4%) and Instagram (15.6%) .
Base: 3,363 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,773 stores
1,275 stores
977 stores
644 stores
281 stores
151 stores
92 stores
26 stores
21 stores
5 stores
Visual Distribution