UnionPay Payment Provider Usage Database

Explore 12.8k verified e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 15.1k domains. 12.8k verified as active stores with physical delivery.

· · Next full refresh: April 2026

12.8k verified active stores out of 15.1k detected · 84.6% verification rate

E-commerce Platforms Distribution

Shopify leads with 54.5% of stores with physical delivery (6,662 stores) , followed by WooCommerce (15.0%) and Custom (13.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 54.5%

6,662 stores

1,840 stores

Custom 13.9%

1,705 stores

523 stores

415 stores

374 stores

163 stores

116 stores

108 stores

85 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 6662 54.45%
WooCommerce 1840 15.04%
Custom 1705 13.94%
Wix eCommerce 523 4.27%
1C-Bitrix 415 3.39%
Cafe24 374 3.06%
PrestaShop 163 1.33%
Squarespace Commerce 116 0.95%
Magento 108 0.88%
OpenCart 85 0.69%
Unas 63 0.51%
UNAS, Unas 53 0.43%
Unas, UNAS 47 0.38%
Salesforce Commerce Cloud 45 0.37%
Shoplazza, Shoplaza 35 0.29%

Categories Distribution

Clothing & Accessories leads with 25.5% of all stores (2,886 stores) , followed by Health & Beauty (15.6%) and Food & Beverages (8.7%) .

Base: 11,315 AI-verified stores with physical delivery and detected product categories (88.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 25.5%

2,886 stores

Health & Beauty 15.6%

1,764 stores

Food & Beverages 8.7%

986 stores

Home & Garden 8.4%

949 stores

Sporting Goods & Outdoor Gear 6.9%

783 stores

Jewelry & Watches 5.7%

640 stores

Electronics & Technology 4.5%

511 stores

Arts & Entertainment 4.1%

468 stores

Toys & Games 3.9%

439 stores

Business & Industrial 3.8%

426 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (March 2026)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 2886 25.51%
Health & Beauty 1764 15.59%
Food & Beverages 986 8.71%
Home & Garden 949 8.39%
Sporting Goods & Outdoor Gear 783 6.92%
Jewelry & Watches 640 5.66%
Electronics & Technology 511 4.52%
Arts & Entertainment 468 4.14%
Toys & Games 439 3.88%
Business & Industrial 426 3.76%
Furniture & Home Decor 349 3.08%
Gifts & Special Occasions 337 2.98%
Tools & Hardware 326 2.88%
Vehicles & Parts 306 2.70%
Pets & Pet Supplies 145 1.28%

Shipping Carriers Distribution

DHL leads with 25.3% among AI-verified physical stores (2,958 stores) , followed by UPS (14.6%) and FedEx (12.0%) .

Base: 7,519 AI-verified physical stores with detectable shipping carriers (49.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 25.3%

2,958 stores

UPS 14.6%

1,703 stores

FedEx 12.0%

1,401 stores

DPD 7.4%

869 stores

USPS 6.2%

727 stores

GLS 5.9%

685 stores

618 stores

557 stores

440 stores

346 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (March 2026)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2958 25.32%
UPS 1703 14.58%
FedEx 1401 11.99%
DPD 869 7.44%
USPS 727 6.22%
GLS 685 5.86%
СДЭК 618 5.29%
Royal Mail 557 4.77%
Australia Post 440 3.77%
S.F. Express 346 2.96%
Почта России 335 2.87%
TNT 293 2.51%
Deutsche Post 291 2.49%
PostNL 230 1.97%
Hermes 230 1.97%

Store Launch Timeline

Over the past 12 months, 2,443 new stores were launched in UnionPay , with the highest activity in 2026-02 (130 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 5.3%

130 stores launched

2026-01 9.5%

231 stores launched

2025-12 9.2%

224 stores launched

2025-11 8.5%

208 stores launched

2025-10 9.0%

221 stores launched

2025-09 9.9%

242 stores launched

2025-08 9.0%

220 stores launched

2025-07 12.6%

307 stores launched

2025-06 8.8%

216 stores launched

2025-05 8.6%

211 stores launched

2025-04 9.0%

221 stores launched

2025-03 0.5%

12 stores launched

Monthly Trend

Monthly store launches in UnionPay (March 2026)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2026-02 130 5.32%
2026-01 231 9.46%
2025-12 224 9.17%
2025-11 208 8.51%
2025-10 221 9.05%
2025-09 242 9.91%
2025-08 220 9.01%
2025-07 307 12.57%
2025-06 216 8.84%
2025-05 211 8.64%
2025-04 221 9.05%
2025-03 12 0.49%

Active Stores by Launch Year

Currently, 12,754 active stores in UnionPay are tracked in our database , with the most stores launched in 2026 (362 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.8%

362 active stores

2025 19.9%

2,539 active stores

2024 14.3%

1,826 active stores

2023 8.1%

1,034 active stores

2022 6.9%

879 active stores

2021 7.0%

899 active stores

2020 6.4%

818 active stores

2019 4.3%

548 active stores

2018 5.1%

648 active stores

2017 4.1%

526 active stores

2016 2.2%

276 active stores

2015 2.0%

259 active stores

2014 2.2%

279 active stores

2013 2.5%

316 active stores

2012 1.5%

185 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (March 2026)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2026 362 2.84%
2025 2539 19.91%
2024 1826 14.32%
2023 1034 8.11%
2022 879 6.89%
2021 899 7.05%
2020 818 6.41%
2019 548 4.30%
2018 648 5.08%
2017 526 4.12%
2016 276 2.16%
2015 259 2.03%
2014 279 2.19%
2013 316 2.48%
2012 185 1.45%
2011 185 1.45%
2010 145 1.14%
2009 149 1.17%
2008 87 0.68%
2007 92 0.72%
2006 70 0.55%
2005 78 0.61%
2004 92 0.72%
2003 73 0.57%
2002 68 0.53%
2001 100 0.78%
2000 70 0.55%
1999 65 0.51%
1998 47 0.37%
1997 22 0.17%
1996 9 0.07%
1995 8 0.06%

Social Media Usage

Instagram leads with 30.6% among stores with at least one detectable social profile (8,187 stores) , followed by Facebook (26.7%) and YouTube (12.9%) .

Base: 11,045 stores with any detectable social profile (73.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.6%

8,187 stores

Facebook 26.7%

7,146 stores

YouTube 12.9%

3,439 stores

TikTok 9.2%

2,472 stores

Pinterest 5.9%

1,579 stores

Twitter 5.1%

1,376 stores

LinkedIn 4.5%

1,200 stores

X 2.6%

691 stores

WhatsApp 2.3%

610 stores

Vimeo 0.2%

48 stores

Visual Distribution

Distribution of social media platforms in UnionPay (March 2026)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 8187 30.61%
Facebook 7146 26.72%
YouTube 3439 12.86%
TikTok 2472 9.24%
Pinterest 1579 5.90%
Twitter 1376 5.14%
LinkedIn 1200 4.49%
X 691 2.58%
WhatsApp 610 2.28%
Vimeo 48 0.18%

Geographic Distribution

United States leads with 13.0% (1,356 AI-verified stores) , followed by Germany (11.1%) and United Kingdom (10.1%) .

Base: 10,391 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,356 AI-verified stores

Germany 11.1%

1,154 AI-verified stores

1,049 AI-verified stores

Russia 10.0%

1,044 AI-verified stores

877 AI-verified stores

776 AI-verified stores

Italy 6.6%

684 AI-verified stores

524 AI-verified stores

Japan 4.0%

415 AI-verified stores

Spain 3.2%

328 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (March 2026)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
United States 1356 13.05%
Germany 1154 11.11%
United Kingdom 1049 10.10%
Russia 1044 10.05%
Hong Kong 877 8.44%
Australia 776 7.47%
Italy 684 6.58%
Netherlands 524 5.04%
Japan 415 3.99%
Spain 328 3.16%
Vietnam 301 2.90%
South Korea 260 2.50%
China 229 2.20%
Denmark 223 2.15%
Sweden 220 2.12%
France 209 2.01%
Switzerland 204 1.96%
Hungary 192 1.85%
Singapore 180 1.73%
Finland 166 1.60%

Data Coverage

Field Rows count Coverage
Website 15.1k 100.00%
Emails 12.4k 82.32%
Phones 4.2k 27.66%
Ecommerce platform 14.7k 97.17%
Couriers 7.5k 49.76%
Payment Providers 15.1k 100.00%
Categories 11.8k 77.76%
Social Media 11.0k 73.09%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the UnionPay e-commerce landscape:

Analyze 12.8k verified e-commerce stores on UnionPay - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across UnionPay e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the UnionPay e-commerce intelligence?

We track 12.8k verified UnionPay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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