UnionPay Payment Provider Usage Database

Explore 13.3k e-commerce stores accepting UnionPay. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 49.8% of stores with physical delivery (6,518 stores) , followed by Custom (20.6%) and WooCommerce (16.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 49.8%

6,518 stores

Custom 20.6%

2,702 stores

2,125 stores

518 stores

477 stores

Unas 1.7%

229 stores

124 stores

107 stores

87 stores

80 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in UnionPay
Platform Stores with Physical Delivery Percentage
Shopify 6518 49.80%
Custom 2702 20.64%
WooCommerce 2125 16.24%
Wix eCommerce 518 3.96%
1C-Bitrix 477 3.64%
Unas 229 1.75%
Magento 124 0.95%
PrestaShop 107 0.82%
OpenCart 87 0.66%
Squarespace Commerce 80 0.61%
Salesforce Commerce Cloud 27 0.21%
Shopware 26 0.20%
Welcart 24 0.18%
WooCommerce, EasyDigitalDownloads 22 0.17%
EasyDigitalDownloads, WooCommerce 22 0.17%

All Stores Distribution

Shopify holds 46.2% share of all UnionPay e-commerce stores (6,961) , with Custom at 17.9% and WooCommerce at 20.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 46.2%

6,961 stores

Custom 17.9%

2,702 stores

3,022 stores

764 stores

702 stores

Unas 1.6%

246 stores

165 stores

114 stores

97 stores

150 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in UnionPay
Platform Total Stores Percentage
Shopify 6961 46.19%
Custom 2702 17.93%
WooCommerce 3022 20.05%
Wix eCommerce 764 5.07%
1C-Bitrix 702 4.66%
Unas 246 1.63%
Magento 165 1.09%
PrestaShop 114 0.76%
OpenCart 97 0.64%
Squarespace Commerce 150 1.00%
Salesforce Commerce Cloud 30 0.20%
Shopware 35 0.23%
Welcart 32 0.21%
WooCommerce, EasyDigitalDownloads 23 0.15%
EasyDigitalDownloads, WooCommerce 26 0.17%

Categories Distribution

Clothing & Accessories leads with 29.4% of all stores (3,114 stores) , followed by Health & Beauty (18.2%) and Food & Beverages (7.4%) .

Top 10 Categories

Clothing & Accessories 29.4%

3,114 stores

Health & Beauty 18.2%

1,932 stores

Food & Beverages 7.4%

785 stores

Electronics & Technology 7.1%

753 stores

Jewelry & Watches 6.7%

711 stores

Home & Garden 6.5%

688 stores

Furniture & Home Decor 5.1%

537 stores

Sporting Goods & Outdoor Gear 3.1%

328 stores

Gifts & Special Occasions 3.0%

314 stores

Arts & Entertainment 2.8%

299 stores

Visual Distribution

Distribution of top 10 UnionPay store categories (December 2025)
Distribution of categories in UnionPay e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 3114 29.38%
Health & Beauty 1932 18.23%
Food & Beverages 785 7.41%
Electronics & Technology 753 7.11%
Jewelry & Watches 711 6.71%
Home & Garden 688 6.49%
Furniture & Home Decor 537 5.07%
Sporting Goods & Outdoor Gear 328 3.09%
Gifts & Special Occasions 314 2.96%
Arts & Entertainment 299 2.82%
Business & Industrial 269 2.54%
Vehicles & Parts 265 2.50%
Pets & Pet Supplies 217 2.05%
Tools & Hardware 202 1.91%
Toys & Games 184 1.74%

Shipping Carriers Distribution

DHL leads with 24.0% among AI-verified physical stores (2,705 stores) , followed by UPS (14.7%) and FedEx (11.2%) .

Base: 7,764 AI-verified physical stores with detectable shipping carriers (48.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.0%

2,705 stores

UPS 14.7%

1,651 stores

FedEx 11.2%

1,263 stores

DPD 7.9%

887 stores

GLS 6.1%

690 stores

USPS 6.1%

685 stores

525 stores

513 stores

423 stores

Visual Distribution

Distribution of top 10 UnionPay shipping carriers (December 2025)
Distribution of shipping carriers in UnionPay e-commerce stores
Shipping Carrier Store Count Market Share
DHL 2705 24.03%
UPS 1651 14.67%
FedEx 1263 11.22%
DPD 887 7.88%
GLS 690 6.13%
USPS 685 6.09%
Почта России 573 5.09%
Royal Mail 525 4.66%
СДЭК 513 4.56%
Australia Post 423 3.76%
S.F. Express 336 2.99%
Deutsche Post 258 2.29%
TNT 257 2.28%
PostNL 254 2.26%
Hermes 236 2.10%

Store Launch Timeline

Over the past 12 months, 3,067 new stores were launched in UnionPay , with the highest activity in 2025-11 (344 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.2%

344 stores launched

2025-10 9.1%

279 stores launched

2025-09 11.5%

353 stores launched

2025-08 10.8%

331 stores launched

2025-07 11.1%

339 stores launched

2025-06 8.8%

269 stores launched

2025-05 8.2%

251 stores launched

2025-04 7.3%

224 stores launched

2025-03 6.6%

201 stores launched

2025-02 6.0%

185 stores launched

2025-01 6.5%

198 stores launched

2024-12 3.0%

93 stores launched

Monthly Trend

Monthly store launches in UnionPay (December 2025)
Monthly store launches in UnionPay over the past 12 months
Month Stores Launched Percentage
2025-11 344 11.22%
2025-10 279 9.10%
2025-09 353 11.51%
2025-08 331 10.79%
2025-07 339 11.05%
2025-06 269 8.77%
2025-05 251 8.18%
2025-04 224 7.30%
2025-03 201 6.55%
2025-02 185 6.03%
2025-01 198 6.46%
2024-12 93 3.03%

Active Stores by Launch Year

Currently, 13,285 active stores in UnionPay are tracked in our database , with the most stores launched in 2025 (2,976 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 22.4%

2,976 active stores

2024 15.8%

2,095 active stores

2023 8.4%

1,111 active stores

2022 6.6%

881 active stores

2021 6.6%

876 active stores

2020 6.4%

855 active stores

2019 4.4%

586 active stores

2018 4.7%

620 active stores

2017 4.0%

531 active stores

2016 2.2%

295 active stores

2015 2.0%

268 active stores

2014 2.1%

284 active stores

2013 2.4%

313 active stores

2012 1.5%

204 active stores

2011 1.6%

206 active stores

Distribution by Launch Year

Active stores in UnionPay by original launch year (December 2025)
Active stores in UnionPay by launch year
Launch Year Active Stores Percentage
2025 2976 22.40%
2024 2095 15.77%
2023 1111 8.36%
2022 881 6.63%
2021 876 6.59%
2020 855 6.44%
2019 586 4.41%
2018 620 4.67%
2017 531 4.00%
2016 295 2.22%
2015 268 2.02%
2014 284 2.14%
2013 313 2.36%
2012 204 1.54%
2011 206 1.55%
2010 155 1.17%
2009 169 1.27%
2008 86 0.65%
2007 93 0.70%
2006 74 0.56%
2005 68 0.51%
2004 93 0.70%
2003 92 0.69%
2002 62 0.47%
2001 100 0.75%
2000 66 0.50%
1999 60 0.45%
1998 32 0.24%
1997 20 0.15%
1996 9 0.07%
1995 5 0.04%

Social Media Usage

Instagram leads with 29.9% among stores with at least one detectable social profile (8,081 stores) , followed by Facebook (26.8%) and YouTube (13.0%) .

Base: 11,315 stores with any detectable social profile (70.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.9%

8,081 stores

Facebook 26.8%

7,259 stores

YouTube 13.0%

3,510 stores

TikTok 9.0%

2,425 stores

Twitter 5.5%

1,485 stores

Pinterest 5.4%

1,452 stores

LinkedIn 4.5%

1,229 stores

X 2.9%

788 stores

WhatsApp 2.7%

722 stores

Reddit 0.3%

86 stores

Visual Distribution

Distribution of social media platforms in UnionPay (December 2025)
Distribution of social media platforms in UnionPay e-commerce stores
Social Platform Store Count Market Share
Instagram 8081 29.89%
Facebook 7259 26.85%
YouTube 3510 12.98%
TikTok 2425 8.97%
Twitter 1485 5.49%
Pinterest 1452 5.37%
LinkedIn 1229 4.55%
X 788 2.91%
WhatsApp 722 2.67%
Reddit 86 0.32%

Geographic Distribution

United States leads with 12.0% (1,244 AI-verified stores) , followed by Russia (11.6%) and United Kingdom (11.5%) .

Base: 10,328 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,244 AI-verified stores

Russia 11.6%

1,198 AI-verified stores

1,185 AI-verified stores

975 AI-verified stores

807 AI-verified stores

772 AI-verified stores

Italy 6.4%

665 AI-verified stores

586 AI-verified stores

Japan 4.1%

419 AI-verified stores

325 AI-verified stores

Visual Distribution

Geographic distribution of stores using UnionPay (December 2025)
Geographic distribution of stores using UnionPay
Country AI-Verified Store Count Market Share
United States 1244 12.04%
Russia 1198 11.60%
United Kingdom 1185 11.47%
Germany 975 9.44%
Hong Kong 807 7.81%
Australia 772 7.47%
Italy 665 6.44%
Netherlands 586 5.67%
Japan 419 4.06%
Vietnam 325 3.15%
Spain 324 3.14%
Hungary 241 2.33%
South Korea 234 2.27%
Sweden 213 2.06%
China 212 2.05%
Switzerland 211 2.04%
Denmark 202 1.96%
France 196 1.90%
Singapore 164 1.59%
Finland 155 1.50%

Dataset Coverage

Field Rows count Coverage
Website 16.1k 100.00%
Emails 13.3k 82.68%
Phones 4.4k 27.15%
Ecommerce platform 15.4k 95.83%
Couriers 7.8k 48.34%
Payment Providers 16.1k 100.00%
Categories 12.0k 74.94%
Social Media 11.3k 70.45%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed UnionPay E-commerce Database to:

Gain actionable insights into 13.3k physical stores in UnionPay.

Identify High-Value Leads

Quickly find and contact the best decision-makers at UnionPay online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the UnionPay E-commerce Database?

Our database covers over 13.3k UnionPay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy