YooMoney Technology Adoption in E-commerce
Discover 754 verified e-commerce stores using YooMoney. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.1k domains. 754 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
754 verified active stores out of 1.1k detected · 66.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 50.7% of stores with physical delivery (382 stores) , followed by OpenCart (29.0%) and Custom (17.2%) .
Base: 754 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
382 stores
219 stores
130 stores
9 stores
3 stores
3 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
382 stores
219 stores
130 stores
9 stores
3 stores
3 stores
3 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 382 | 50.66% |
| OpenCart | 219 | 29.05% |
| Custom | 130 | 17.24% |
| 1C-Bitrix | 9 | 1.19% |
| JoomShopping | 3 | 0.40% |
| CS-Cart, CS Cart | 3 | 0.40% |
| VirtueMart | 3 | 0.40% |
| miniShop2 | 2 | 0.27% |
| Moguta.CMS | 1 | 0.13% |
| Shop-Script (Webasyst) with MultiForm plugin | 1 | 0.13% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 63.7% share of detected YooMoney e-commerce signals (718) , with OpenCart at 20.1% and Custom at 11.5% (June 2026) .
Base: 1,128 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
718 websites
227 websites
130 websites
30 websites
3 websites
3 websites
5 websites
2 websites
1 websites
1 websites
Visual Distribution
718 websites
227 websites
130 websites
30 websites
3 websites
3 websites
5 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 718 | 63.65% |
| OpenCart | 227 | 20.12% |
| Custom | 130 | 11.52% |
| 1C-Bitrix | 30 | 2.66% |
| JoomShopping | 3 | 0.27% |
| CS-Cart, CS Cart | 3 | 0.27% |
| VirtueMart | 5 | 0.44% |
| miniShop2 | 2 | 0.18% |
| Moguta.CMS | 1 | 0.09% |
| Shop-Script (Webasyst) with MultiForm plugin | 1 | 0.09% |
Categories Distribution
Electronics & Technology stores with 12.3% of all stores (93 stores) , followed by Tools & Hardware (10.6%) and Sporting Goods & Outdoor Gear (10.3%) .
Base: 754 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
93 stores
80 stores
78 stores
73 stores
67 stores
63 stores
55 stores
40 stores
30 stores
29 stores
Visual Distribution
93 stores
80 stores
78 stores
73 stores
67 stores
63 stores
55 stores
40 stores
30 stores
29 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 93 | 12.33% |
| Tools & Hardware | 80 | 10.61% |
| Sporting Goods & Outdoor Gear | 78 | 10.34% |
| Clothing & Accessories | 73 | 9.68% |
| Home & Garden | 67 | 8.89% |
| Health & Beauty | 63 | 8.36% |
| Gifts & Special Occasions | 55 | 7.29% |
| Food & Beverages | 40 | 5.31% |
| Vehicles & Parts | 30 | 3.98% |
| Furniture & Home Decor | 29 | 3.85% |
Payment Providers Distribution
MasterCard accounts for 32.9% of displayed detection occurrences (123 occurrences) , followed by VISA (21.9%) and QIWI (15.8%) .
Base: 374 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
123 occurrences
82 occurrences
59 occurrences
48 occurrences
13 occurrences
13 occurrences
12 occurrences
11 occurrences
8 occurrences
5 occurrences
Visual Distribution
123 occurrences
82 occurrences
59 occurrences
48 occurrences
13 occurrences
13 occurrences
12 occurrences
11 occurrences
8 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 123 | 32.89% |
| VISA | 82 | 21.93% |
| QIWI | 59 | 15.78% |
| JCB | 48 | 12.83% |
| WebMoney | 13 | 3.48% |
| EuroCard | 13 | 3.48% |
| Apple Pay | 12 | 3.21% |
| Google Pay | 11 | 2.94% |
| PayPal | 8 | 2.14% |
| American Express | 5 | 1.34% |
Shipping Carriers Distribution
СДЭК accounts for 45.8% of displayed detection occurrences (196 occurrences) , followed by Почта России (28.0%) and Boxberry (17.3%) .
Base: 428 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
196 occurrences
120 occurrences
74 occurrences
17 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
196 occurrences
120 occurrences
74 occurrences
17 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 196 | 45.79% |
| Почта России | 120 | 28.04% |
| Boxberry | 74 | 17.29% |
| DPD | 17 | 3.97% |
| DHL | 5 | 1.17% |
| UPS | 4 | 0.93% |
| Russian Post | 4 | 0.93% |
| GLS | 3 | 0.70% |
| TNT | 3 | 0.70% |
| Yamato Japan | 2 | 0.47% |
Store Launch Timeline
Over the past 12 months, 67 new stores were launched in YooMoney , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
4 stores launched
7 stores launched
9 stores launched
2 stores launched
7 stores launched
3 stores launched
3 stores launched
5 stores launched
6 stores launched
9 stores launched
5 stores launched
Monthly Trend
10.4% of last 12 months
6.0% of last 12 months
10.4% of last 12 months
13.4% of last 12 months
3.0% of last 12 months
10.4% of last 12 months
4.5% of last 12 months
4.5% of last 12 months
7.5% of last 12 months
9.0% of last 12 months
13.4% of last 12 months
7.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 10.45% |
| 2026-04 | 4 | 5.97% |
| 2026-03 | 7 | 10.45% |
| 2026-02 | 9 | 13.43% |
| 2026-01 | 2 | 2.99% |
| 2025-12 | 7 | 10.45% |
| 2025-11 | 3 | 4.48% |
| 2025-10 | 3 | 4.48% |
| 2025-09 | 5 | 7.46% |
| 2025-08 | 6 | 8.96% |
| 2025-07 | 9 | 13.43% |
| 2025-06 | 5 | 7.46% |
Active Stores by Launch Year
Currently, 749 active stores in YooMoney are tracked in our database , with the most stores launched in 2026 (29 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
29 active stores
79 active stores
77 active stores
74 active stores
66 active stores
46 active stores
55 active stores
70 active stores
47 active stores
34 active stores
33 active stores
22 active stores
16 active stores
23 active stores
17 active stores
Distribution by Launch Year
3.9% of tracked active stores
10.5% of tracked active stores
10.3% of tracked active stores
9.9% of tracked active stores
8.8% of tracked active stores
6.1% of tracked active stores
7.3% of tracked active stores
9.3% of tracked active stores
6.3% of tracked active stores
4.5% of tracked active stores
4.4% of tracked active stores
2.9% of tracked active stores
2.1% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 29 | 3.87% |
| 2025 | 79 | 10.55% |
| 2024 | 77 | 10.28% |
| 2023 | 74 | 9.88% |
| 2022 | 66 | 8.81% |
| 2021 | 46 | 6.14% |
| 2020 | 55 | 7.34% |
| 2019 | 70 | 9.35% |
| 2018 | 47 | 6.28% |
| 2017 | 34 | 4.54% |
| 2016 | 33 | 4.41% |
| 2015 | 22 | 2.94% |
| 2014 | 16 | 2.14% |
| 2013 | 23 | 3.07% |
| 2012 | 17 | 2.27% |
Geographic Distribution
Russia stores with 96.0% (724 active verified stores) , followed by Belarus (0.8%) and Kazakhstan (0.7%) .
Base: 754 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
724 active verified stores
6 active verified stores
5 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
724 active verified stores
6 active verified stores
5 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 724 | 96.02% |
| Belarus | 6 | 0.80% |
| Kazakhstan | 5 | 0.66% |
| Tajikistan | 2 | 0.27% |
| China | 2 | 0.27% |
| United Kingdom | 1 | 0.13% |
| Uzbekistan | 1 | 0.13% |
| United States | 1 | 0.13% |
| France | 1 | 0.13% |
| Greece | 1 | 0.13% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Jewelry & Watches
OpenCart
WooCommerce - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
OpenCart - Tools & Hardware
Custom - Food & Beverages
OpenCart - Food & Beverages
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 821 | 72.78% |
| Phones | 891 | 78.99% |
| Ecommerce platform | 1.1k | 99.65% |
| Couriers | 353 | 31.29% |
| Payment Providers | 268 | 23.76% |
| Categories | 718 | 63.65% |
| Social Media | 518 | 45.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the YooMoney e-commerce landscape:
Analyze 754 verified e-commerce stores on YooMoney - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across YooMoney e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the YooMoney e-commerce intelligence?
-
We track 754 verified YooMoney e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 40.5% of displayed detection occurrences (258 occurrences) , followed by YouTube (14.6%) and Facebook (14.3%) .
Base: 637 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
258 occurrences
93 occurrences
91 occurrences
84 occurrences
57 occurrences
19 occurrences
19 occurrences
7 occurrences
6 occurrences
3 occurrences
Visual Distribution
258 occurrences
93 occurrences
91 occurrences
84 occurrences
57 occurrences
19 occurrences
19 occurrences
7 occurrences
6 occurrences
3 occurrences