Yoast SEO for Shopify Technology Adoption in E-commerce
Discover 6.2k verified e-commerce stores using Yoast SEO for Shopify. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.5k domains. 6.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.2k verified active stores out of 6.5k detected · 94.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.6% of stores with physical delivery (6,095 stores) , followed by Shopify, Sellvio E-commerce Platform (0.1%) and Shopify, Shopoe (0.1%) .
Base: 6,180 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,095 stores
9 stores
8 stores
6 stores
5 stores
4 stores
4 stores
4 stores
4 stores
4 stores
Visual Distribution
6,095 stores
9 stores
8 stores
6 stores
5 stores
4 stores
4 stores
4 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 6095 | 98.62% |
| Shopify, Sellvio E-commerce Platform | 9 | 0.15% |
| Shopify, Shopoe | 8 | 0.13% |
| Shopify, GodoMall | 6 | 0.10% |
| Shopoe, Shopify | 5 | 0.08% |
| GodoMall, Shopify | 4 | 0.06% |
| Shopify, Instasell | 4 | 0.06% |
| Shopify, Opus Cart | 4 | 0.06% |
| Sellvio E-commerce Platform, Shopify | 4 | 0.06% |
| Opus Cart, Shopify | 4 | 0.06% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.7% share of detected Yoast SEO for Shopify e-commerce signals (6,451) , with Shopify, Sellvio E-commerce Platform at 0.1% and Shopify, Shopoe at 0.1% (June 2026) .
Base: 6,539 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
6,451 websites
9 websites
9 websites
6 websites
5 websites
4 websites
4 websites
4 websites
4 websites
4 websites
Visual Distribution
6,451 websites
9 websites
9 websites
6 websites
5 websites
4 websites
4 websites
4 websites
4 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 6451 | 98.65% |
| Shopify, Sellvio E-commerce Platform | 9 | 0.14% |
| Shopify, Shopoe | 9 | 0.14% |
| Shopify, GodoMall | 6 | 0.09% |
| Shopoe, Shopify | 5 | 0.08% |
| GodoMall, Shopify | 4 | 0.06% |
| Shopify, Instasell | 4 | 0.06% |
| Shopify, Opus Cart | 4 | 0.06% |
| Sellvio E-commerce Platform, Shopify | 4 | 0.06% |
| Opus Cart, Shopify | 4 | 0.06% |
Categories Distribution
Health & Beauty stores with 19.2% of all stores (1,186 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (11.9%) .
Base: 6,180 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,186 stores
844 stores
735 stores
572 stores
381 stores
252 stores
236 stores
211 stores
206 stores
198 stores
Visual Distribution
1,186 stores
844 stores
735 stores
572 stores
381 stores
252 stores
236 stores
211 stores
206 stores
198 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1186 | 19.19% |
| Clothing & Accessories | 844 | 13.66% |
| Food & Beverages | 735 | 11.89% |
| Sporting Goods & Outdoor Gear | 572 | 9.26% |
| Home & Garden | 381 | 6.17% |
| Vehicles & Parts | 252 | 4.08% |
| Jewelry & Watches | 236 | 3.82% |
| Tools & Hardware | 211 | 3.41% |
| Toys & Games | 206 | 3.33% |
| Furniture & Home Decor | 198 | 3.20% |
Payment Providers Distribution
PayPal accounts for 25.1% of displayed detection occurrences (125 occurrences) , followed by Klarna (16.8%) and American Express (10.6%) .
Base: 499 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
125 occurrences
84 occurrences
53 occurrences
50 occurrences
40 occurrences
40 occurrences
36 occurrences
32 occurrences
24 occurrences
15 occurrences
Visual Distribution
125 occurrences
84 occurrences
53 occurrences
50 occurrences
40 occurrences
40 occurrences
36 occurrences
32 occurrences
24 occurrences
15 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 125 | 25.05% |
| Klarna | 84 | 16.83% |
| American Express | 53 | 10.62% |
| Apple Pay | 50 | 10.02% |
| Google Pay | 40 | 8.02% |
| MasterCard | 40 | 8.02% |
| Stripe Connect | 36 | 7.21% |
| Bolt | 32 | 6.41% |
| Bancontact | 24 | 4.81% |
| Affirm | 15 | 3.01% |
Shipping Carriers Distribution
DHL accounts for 33.4% of displayed detection occurrences (242 occurrences) , followed by FedEx (26.8%) and UPS (12.7%) .
Base: 724 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
242 occurrences
194 occurrences
92 occurrences
51 occurrences
50 occurrences
36 occurrences
25 occurrences
13 occurrences
11 occurrences
10 occurrences
Visual Distribution
242 occurrences
194 occurrences
92 occurrences
51 occurrences
50 occurrences
36 occurrences
25 occurrences
13 occurrences
11 occurrences
10 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 242 | 33.43% |
| FedEx | 194 | 26.80% |
| UPS | 92 | 12.71% |
| GLS | 51 | 7.04% |
| USPS | 50 | 6.91% |
| DPD | 36 | 4.97% |
| Royal Mail | 25 | 3.45% |
| Japan Post | 13 | 1.80% |
| Hermes | 11 | 1.52% |
| PostNL | 10 | 1.38% |
Store Launch Timeline
Over the past 12 months, 488 new stores were launched in Yoast SEO for Shopify , with the highest activity in 2026-05 (16 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
16 stores launched
21 stores launched
111 stores launched
25 stores launched
39 stores launched
23 stores launched
22 stores launched
22 stores launched
32 stores launched
133 stores launched
31 stores launched
13 stores launched
Monthly Trend
3.3% of last 12 months
4.3% of last 12 months
22.7% of last 12 months
5.1% of last 12 months
8.0% of last 12 months
4.7% of last 12 months
4.5% of last 12 months
4.5% of last 12 months
6.6% of last 12 months
27.3% of last 12 months
6.4% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 16 | 3.28% |
| 2026-04 | 21 | 4.30% |
| 2026-03 | 111 | 22.75% |
| 2026-02 | 25 | 5.12% |
| 2026-01 | 39 | 7.99% |
| 2025-12 | 23 | 4.71% |
| 2025-11 | 22 | 4.51% |
| 2025-10 | 22 | 4.51% |
| 2025-09 | 32 | 6.56% |
| 2025-08 | 133 | 27.25% |
| 2025-07 | 31 | 6.35% |
| 2025-06 | 13 | 2.66% |
Active Stores by Launch Year
Currently, 6,129 active stores in Yoast SEO for Shopify are tracked in our database , with the most stores launched in 2026 (214 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
214 active stores
597 active stores
554 active stores
503 active stores
499 active stores
465 active stores
452 active stores
303 active stores
351 active stores
278 active stores
159 active stores
174 active stores
170 active stores
210 active stores
142 active stores
Distribution by Launch Year
3.5% of tracked active stores
9.7% of tracked active stores
9.0% of tracked active stores
8.2% of tracked active stores
8.1% of tracked active stores
7.6% of tracked active stores
7.4% of tracked active stores
4.9% of tracked active stores
5.7% of tracked active stores
4.5% of tracked active stores
2.6% of tracked active stores
2.8% of tracked active stores
2.8% of tracked active stores
3.4% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 214 | 3.49% |
| 2025 | 597 | 9.74% |
| 2024 | 554 | 9.04% |
| 2023 | 503 | 8.21% |
| 2022 | 499 | 8.14% |
| 2021 | 465 | 7.59% |
| 2020 | 452 | 7.37% |
| 2019 | 303 | 4.94% |
| 2018 | 351 | 5.73% |
| 2017 | 278 | 4.54% |
| 2016 | 159 | 2.59% |
| 2015 | 174 | 2.84% |
| 2014 | 170 | 2.77% |
| 2013 | 210 | 3.43% |
| 2012 | 142 | 2.32% |
Geographic Distribution
United States stores with 37.1% (2,293 active verified stores) , followed by United Kingdom (10.8%) and Australia (4.7%) .
Base: 6,180 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,293 active verified stores
668 active verified stores
293 active verified stores
286 active verified stores
251 active verified stores
229 active verified stores
196 active verified stores
196 active verified stores
160 active verified stores
147 active verified stores
Visual Distribution
2,293 active verified stores
668 active verified stores
293 active verified stores
286 active verified stores
251 active verified stores
229 active verified stores
196 active verified stores
196 active verified stores
160 active verified stores
147 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2293 | 37.10% |
| United Kingdom | 668 | 10.81% |
| Australia | 293 | 4.74% |
| Netherlands | 286 | 4.63% |
| Canada | 251 | 4.06% |
| Germany | 229 | 3.71% |
| India | 196 | 3.17% |
| France | 196 | 3.17% |
| Italy | 160 | 2.59% |
| Estonia | 147 | 2.38% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Tools & Hardware
Shopify - Jewelry & Watches
Shopify - Toys & Games
Shopify - Home & Garden
Shopify - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Food & Beverages
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.5k | 100.00% |
| Emails | 1.8k | 27.53% |
| Phones | 2.6k | 40.07% |
| Ecommerce platform | 6.5k | 100.00% |
| Couriers | 507 | 7.75% |
| Payment Providers | 322 | 4.92% |
| Categories | 5.9k | 90.76% |
| Social Media | 5.9k | 89.55% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yoast SEO for Shopify e-commerce landscape:
Analyze 6.2k verified e-commerce stores on Yoast SEO for Shopify - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yoast SEO for Shopify e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yoast SEO for Shopify e-commerce intelligence?
-
We track 6.2k verified Yoast SEO for Shopify e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.1% of displayed detection occurrences (5,243 occurrences) , followed by Facebook (25.6%) and YouTube (13.3%) .
Base: 20,117 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,243 occurrences
5,155 occurrences
2,671 occurrences
2,294 occurrences
1,468 occurrences
1,193 occurrences
1,135 occurrences
734 occurrences
167 occurrences
57 occurrences
Visual Distribution
5,243 occurrences
5,155 occurrences
2,671 occurrences
2,294 occurrences
1,468 occurrences
1,193 occurrences
1,135 occurrences
734 occurrences
167 occurrences
57 occurrences