Xtra Technology Adoption in E-commerce
Discover 1.9k verified e-commerce stores using Xtra. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.1k domains. 1.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.9k verified active stores out of 9.1k detected · 21.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.2% of stores with physical delivery (1,870 stores) , followed by Custom (1.7%) and WooCommerce, Ideasoft (0.1%) .
Base: 1,904 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,870 stores
33 stores
1 stores
0 stores
0 stores
Visual Distribution
1,870 stores
33 stores
1 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1870 | 98.21% |
| Custom | 33 | 1.73% |
| WooCommerce, Ideasoft | 1 | 0.05% |
| Ideasoft | 0 | 0.00% |
| WooCommerce, Magento | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 99.5% share of detected Xtra e-commerce signals (9,020) , with Custom at 0.4% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 9,061 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,020 websites
33 websites
1 websites
1 websites
1 websites
Visual Distribution
9,020 websites
33 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 9020 | 99.55% |
| Custom | 33 | 0.36% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| Ideasoft | 1 | 0.01% |
| WooCommerce, Magento | 1 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.7% of all stores (261 stores) , followed by Food & Beverages (12.4%) and Clothing & Accessories (8.4%) .
Base: 1,904 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
261 stores
236 stores
160 stores
154 stores
142 stores
137 stores
127 stores
94 stores
78 stores
60 stores
Visual Distribution
261 stores
236 stores
160 stores
154 stores
142 stores
137 stores
127 stores
94 stores
78 stores
60 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 261 | 13.71% |
| Food & Beverages | 236 | 12.39% |
| Clothing & Accessories | 160 | 8.40% |
| Home & Garden | 154 | 8.09% |
| Business & Industrial | 142 | 7.46% |
| Electronics & Technology | 137 | 7.20% |
| Tools & Hardware | 127 | 6.67% |
| Vehicles & Parts | 94 | 4.94% |
| Sporting Goods & Outdoor Gear | 78 | 4.10% |
| Furniture & Home Decor | 60 | 3.15% |
Payment Providers Distribution
PayPal accounts for 43.2% of displayed detection occurrences (153 occurrences) , followed by MasterCard (16.4%) and American Express (11.6%) .
Base: 354 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
153 occurrences
58 occurrences
41 occurrences
31 occurrences
19 occurrences
15 occurrences
12 occurrences
9 occurrences
8 occurrences
8 occurrences
Visual Distribution
153 occurrences
58 occurrences
41 occurrences
31 occurrences
19 occurrences
15 occurrences
12 occurrences
9 occurrences
8 occurrences
8 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 153 | 43.22% |
| MasterCard | 58 | 16.38% |
| American Express | 41 | 11.58% |
| Stripe Connect | 31 | 8.76% |
| Apple Pay | 19 | 5.37% |
| Google Pay | 15 | 4.24% |
| VISA | 12 | 3.39% |
| Klarna | 9 | 2.54% |
| Bolt | 8 | 2.26% |
| BitCoin | 8 | 2.26% |
Shipping Carriers Distribution
UPS accounts for 18.6% of displayed detection occurrences (57 occurrences) , followed by FedEx (16.0%) and DHL (15.4%) .
Base: 306 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
57 occurrences
49 occurrences
47 occurrences
39 occurrences
32 occurrences
29 occurrences
21 occurrences
15 occurrences
9 occurrences
8 occurrences
Visual Distribution
57 occurrences
49 occurrences
47 occurrences
39 occurrences
32 occurrences
29 occurrences
21 occurrences
15 occurrences
9 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 57 | 18.63% |
| FedEx | 49 | 16.01% |
| DHL | 47 | 15.36% |
| USPS | 39 | 12.75% |
| DPD | 32 | 10.46% |
| GLS | 29 | 9.48% |
| Почта России | 21 | 6.86% |
| СДЭК | 15 | 4.90% |
| Royal Mail | 9 | 2.94% |
| PostNL | 8 | 2.61% |
Store Launch Timeline
Over the past 12 months, 502 new stores were launched in Xtra , with the highest activity in 2026-05 (73 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
73 stores launched
23 stores launched
41 stores launched
24 stores launched
30 stores launched
45 stores launched
50 stores launched
50 stores launched
57 stores launched
59 stores launched
37 stores launched
13 stores launched
Monthly Trend
14.5% of last 12 months
4.6% of last 12 months
8.2% of last 12 months
4.8% of last 12 months
6.0% of last 12 months
9.0% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
11.4% of last 12 months
11.8% of last 12 months
7.4% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 73 | 14.54% |
| 2026-04 | 23 | 4.58% |
| 2026-03 | 41 | 8.17% |
| 2026-02 | 24 | 4.78% |
| 2026-01 | 30 | 5.98% |
| 2025-12 | 45 | 8.96% |
| 2025-11 | 50 | 9.96% |
| 2025-10 | 50 | 9.96% |
| 2025-09 | 57 | 11.35% |
| 2025-08 | 59 | 11.75% |
| 2025-07 | 37 | 7.37% |
| 2025-06 | 13 | 2.59% |
Active Stores by Launch Year
Currently, 1,902 active stores in Xtra are tracked in our database , with the most stores launched in 2026 (194 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
194 active stores
496 active stores
256 active stores
172 active stores
134 active stores
121 active stores
110 active stores
75 active stores
58 active stores
54 active stores
16 active stores
16 active stores
35 active stores
39 active stores
23 active stores
Distribution by Launch Year
10.2% of tracked active stores
26.1% of tracked active stores
13.5% of tracked active stores
9.0% of tracked active stores
7.0% of tracked active stores
6.4% of tracked active stores
5.8% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
2.8% of tracked active stores
0.8% of tracked active stores
0.8% of tracked active stores
1.8% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 194 | 10.20% |
| 2025 | 496 | 26.08% |
| 2024 | 256 | 13.46% |
| 2023 | 172 | 9.04% |
| 2022 | 134 | 7.05% |
| 2021 | 121 | 6.36% |
| 2020 | 110 | 5.78% |
| 2019 | 75 | 3.94% |
| 2018 | 58 | 3.05% |
| 2017 | 54 | 2.84% |
| 2016 | 16 | 0.84% |
| 2015 | 16 | 0.84% |
| 2014 | 35 | 1.84% |
| 2013 | 39 | 2.05% |
| 2012 | 23 | 1.21% |
Geographic Distribution
Iran stores with 21.8% (416 active verified stores) , followed by United States (10.3%) and Egypt (5.6%) .
Base: 1,904 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
416 active verified stores
196 active verified stores
106 active verified stores
75 active verified stores
67 active verified stores
60 active verified stores
59 active verified stores
57 active verified stores
48 active verified stores
44 active verified stores
Visual Distribution
416 active verified stores
196 active verified stores
106 active verified stores
75 active verified stores
67 active verified stores
60 active verified stores
59 active verified stores
57 active verified stores
48 active verified stores
44 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Iran | 416 | 21.85% |
| United States | 196 | 10.29% |
| Egypt | 106 | 5.57% |
| Saudi Arabia | 75 | 3.94% |
| Croatia | 67 | 3.52% |
| Russia | 60 | 3.15% |
| United Arab Emirates | 59 | 3.10% |
| Turkey | 57 | 2.99% |
| India | 48 | 2.52% |
| United Kingdom | 44 | 2.31% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce
WooCommerce
WooCommerce - Books & Media
WooCommerce - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Furniture & Home Decor
WooCommerce - Furniture & Home Decor
Custom
WooCommerce
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.1k | 100.00% |
| Emails | 6.4k | 71.17% |
| Phones | 4.7k | 51.41% |
| Ecommerce platform | 9.1k | 99.94% |
| Couriers | 445 | 4.91% |
| Payment Providers | 548 | 6.05% |
| Categories | 2k | 21.82% |
| Social Media | 6.6k | 72.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Xtra e-commerce landscape:
Analyze 1.9k verified e-commerce stores on Xtra - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Xtra e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Xtra e-commerce intelligence?
-
We track 1.9k verified Xtra e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.4% of displayed detection occurrences (1,287 occurrences) , followed by Facebook (29.4%) and Twitter (16.0%) .
Base: 3,972 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,287 occurrences
1,167 occurrences
636 occurrences
262 occurrences
164 occurrences
151 occurrences
149 occurrences
102 occurrences
46 occurrences
8 occurrences
Visual Distribution
1,287 occurrences
1,167 occurrences
636 occurrences
262 occurrences
164 occurrences
151 occurrences
149 occurrences
102 occurrences
46 occurrences
8 occurrences