Trustindex Technology Adoption in E-commerce
Discover 200 verified e-commerce stores using Trustindex. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 465 domains. 200 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
200 verified active stores out of 465 detected · 43.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.0% of stores with physical delivery (194 stores) , followed by Custom (2.0%) and Shopify (1.0%) .
Base: 200 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
194 stores
4 stores
2 stores
0 stores
Visual Distribution
194 stores
4 stores
2 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 194 | 97.00% |
| Custom | 4 | 2.00% |
| Shopify | 2 | 1.00% |
| Squarespace Commerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.0% share of detected Trustindex e-commerce signals (451) , with Custom at 0.9% and Shopify at 0.4% (June 2026) .
Base: 465 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
451 websites
4 websites
2 websites
2 websites
Visual Distribution
451 websites
4 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 451 | 96.99% |
| Custom | 4 | 0.86% |
| Shopify | 2 | 0.43% |
| Squarespace Commerce | 2 | 0.43% |
Categories Distribution
Health & Beauty stores with 11.0% of all stores (22 stores) , followed by Home & Garden (10.0%) and Sporting Goods & Outdoor Gear (8.5%) .
Base: 200 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
22 stores
20 stores
17 stores
16 stores
15 stores
14 stores
14 stores
12 stores
11 stores
11 stores
Visual Distribution
22 stores
20 stores
17 stores
16 stores
15 stores
14 stores
14 stores
12 stores
11 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 22 | 11.00% |
| Home & Garden | 20 | 10.00% |
| Sporting Goods & Outdoor Gear | 17 | 8.50% |
| Food & Beverages | 16 | 8.00% |
| Business & Industrial | 15 | 7.50% |
| Clothing & Accessories | 14 | 7.00% |
| Vehicles & Parts | 14 | 7.00% |
| Toys & Games | 12 | 6.00% |
| Tools & Hardware | 11 | 5.50% |
| Electronics & Technology | 11 | 5.50% |
Payment Providers Distribution
PayPal accounts for 28.7% of displayed detection occurrences (72 occurrences) , followed by Stripe Connect (14.3%) and Klarna (12.7%) .
Base: 251 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
72 occurrences
36 occurrences
32 occurrences
20 occurrences
17 occurrences
17 occurrences
16 occurrences
15 occurrences
13 occurrences
13 occurrences
Visual Distribution
72 occurrences
36 occurrences
32 occurrences
20 occurrences
17 occurrences
17 occurrences
16 occurrences
15 occurrences
13 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 72 | 28.69% |
| Stripe Connect | 36 | 14.34% |
| Klarna | 32 | 12.75% |
| MasterCard | 20 | 7.97% |
| American Express | 17 | 6.77% |
| Apple Pay | 17 | 6.77% |
| Google Pay | 16 | 6.37% |
| iDEAL | 15 | 5.98% |
| VISA | 13 | 5.18% |
| Giropay | 13 | 5.18% |
Shipping Carriers Distribution
DHL accounts for 16.3% of displayed detection occurrences (25 occurrences) , followed by UPS (15.7%) and GLS (14.4%) .
Base: 153 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
25 occurrences
24 occurrences
22 occurrences
15 occurrences
14 occurrences
12 occurrences
11 occurrences
11 occurrences
11 occurrences
8 occurrences
Visual Distribution
25 occurrences
24 occurrences
22 occurrences
15 occurrences
14 occurrences
12 occurrences
11 occurrences
11 occurrences
11 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 25 | 16.34% |
| UPS | 24 | 15.69% |
| GLS | 22 | 14.38% |
| FedEx | 15 | 9.80% |
| DPD | 14 | 9.15% |
| La Poste | 12 | 7.84% |
| Relais Colis | 11 | 7.19% |
| PostNL | 11 | 7.19% |
| Colis Privé | 11 | 7.19% |
| Chronopost | 8 | 5.23% |
Store Launch Timeline
Over the past 12 months, 45 new stores were launched in Trustindex , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
4 stores launched
11 stores launched
5 stores launched
1 stores launched
4 stores launched
7 stores launched
11 stores launched
Monthly Trend
2.2% of last 12 months
2.2% of last 12 months
8.9% of last 12 months
24.4% of last 12 months
11.1% of last 12 months
2.2% of last 12 months
8.9% of last 12 months
15.6% of last 12 months
24.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.22% |
| 2026-04 | 1 | 2.22% |
| 2026-02 | 4 | 8.89% |
| 2026-01 | 11 | 24.44% |
| 2025-12 | 5 | 11.11% |
| 2025-11 | 1 | 2.22% |
| 2025-09 | 4 | 8.89% |
| 2025-08 | 7 | 15.56% |
| 2025-07 | 11 | 24.44% |
Active Stores by Launch Year
Currently, 199 active stores in Trustindex are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
17 active stores
35 active stores
21 active stores
25 active stores
9 active stores
16 active stores
12 active stores
6 active stores
5 active stores
10 active stores
7 active stores
2 active stores
3 active stores
6 active stores
1 active stores
Distribution by Launch Year
8.5% of tracked active stores
17.6% of tracked active stores
10.6% of tracked active stores
12.6% of tracked active stores
4.5% of tracked active stores
8.0% of tracked active stores
6.0% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
5.0% of tracked active stores
3.5% of tracked active stores
1.0% of tracked active stores
1.5% of tracked active stores
3.0% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 17 | 8.54% |
| 2025 | 35 | 17.59% |
| 2024 | 21 | 10.55% |
| 2023 | 25 | 12.56% |
| 2022 | 9 | 4.52% |
| 2021 | 16 | 8.04% |
| 2020 | 12 | 6.03% |
| 2019 | 6 | 3.02% |
| 2018 | 5 | 2.51% |
| 2017 | 10 | 5.03% |
| 2016 | 7 | 3.52% |
| 2015 | 2 | 1.01% |
| 2014 | 3 | 1.51% |
| 2013 | 6 | 3.02% |
| 2012 | 1 | 0.50% |
Geographic Distribution
Germany stores with 12.5% (25 active verified stores) , followed by Spain (11.0%) and France (10.5%) .
Base: 200 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
25 active verified stores
22 active verified stores
21 active verified stores
15 active verified stores
10 active verified stores
10 active verified stores
10 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
Visual Distribution
25 active verified stores
22 active verified stores
21 active verified stores
15 active verified stores
10 active verified stores
10 active verified stores
10 active verified stores
8 active verified stores
8 active verified stores
8 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 25 | 12.50% |
| Spain | 22 | 11.00% |
| France | 21 | 10.50% |
| Italy | 15 | 7.50% |
| United States | 10 | 5.00% |
| Netherlands | 10 | 5.00% |
| United Kingdom | 10 | 5.00% |
| Poland | 8 | 4.00% |
| Australia | 8 | 4.00% |
| India | 8 | 4.00% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Home & Garden
WooCommerce - Tools & Hardware
WooCommerce - Vehicles & Parts
WooCommerce - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 465 | 100.00% |
| Emails | 255 | 54.84% |
| Phones | 270 | 58.06% |
| Ecommerce platform | 459 | 98.71% |
| Couriers | 104 | 22.37% |
| Payment Providers | 140 | 30.11% |
| Categories | 201 | 43.23% |
| Social Media | 339 | 72.90% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Trustindex e-commerce landscape:
Analyze 200 verified e-commerce stores on Trustindex - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Trustindex e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Trustindex e-commerce intelligence?
-
We track 200 verified Trustindex e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.1% of displayed detection occurrences (154 occurrences) , followed by Instagram (25.5%) and LinkedIn (10.2%) .
Base: 569 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
154 occurrences
145 occurrences
58 occurrences
57 occurrences
38 occurrences
35 occurrences
32 occurrences
29 occurrences
20 occurrences
1 occurrences
Visual Distribution
154 occurrences
145 occurrences
58 occurrences
57 occurrences
38 occurrences
35 occurrences
32 occurrences
29 occurrences
20 occurrences
1 occurrences