Stackable Technology Adoption in E-commerce
Discover 13k verified e-commerce stores using Stackable. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 21.1k domains. 13k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
13k verified active stores out of 21.1k detected · 61.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.5% of stores with physical delivery (12,777 stores) , followed by Custom (1.4%) and Welcart (0.0%) .
Base: 12,977 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
12,777 stores
181 stores
5 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
12,777 stores
181 stores
5 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 12777 | 98.46% |
| Custom | 181 | 1.39% |
| Welcart | 5 | 0.04% |
| Shopify | 2 | 0.02% |
| Shopify, WooCommerce | 2 | 0.02% |
| WooCommerce, BW Commerce | 2 | 0.02% |
| BigCommerce, WooCommerce | 1 | 0.01% |
| Uoou Solutions E-commerce Platform, WooCommerce | 1 | 0.01% |
| Store.link E-commerce Platform | 1 | 0.01% |
| WooCommerce, Ideasoft | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.4% share of detected Stackable e-commerce signals (20,773) , with Custom at 0.9% and Welcart at 0.0% (June 2026) .
Base: 21,116 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
20,773 websites
181 websites
7 websites
10 websites
2 websites
2 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
20,773 websites
181 websites
7 websites
10 websites
2 websites
2 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 20773 | 98.38% |
| Custom | 181 | 0.86% |
| Welcart | 7 | 0.03% |
| Shopify | 10 | 0.05% |
| Shopify, WooCommerce | 2 | 0.01% |
| WooCommerce, BW Commerce | 2 | 0.01% |
| BigCommerce, WooCommerce | 1 | 0.00% |
| Uoou Solutions E-commerce Platform, WooCommerce | 1 | 0.00% |
| Store.link E-commerce Platform | 1 | 0.00% |
| WooCommerce, Ideasoft | 1 | 0.00% |
Categories Distribution
Clothing & Accessories stores with 16.5% of all stores (2,135 stores) , followed by Health & Beauty (12.1%) and Food & Beverages (8.3%) .
Base: 12,977 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,135 stores
1,564 stores
1,072 stores
894 stores
690 stores
600 stores
598 stores
528 stores
486 stores
475 stores
Visual Distribution
2,135 stores
1,564 stores
1,072 stores
894 stores
690 stores
600 stores
598 stores
528 stores
486 stores
475 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2135 | 16.45% |
| Health & Beauty | 1564 | 12.05% |
| Food & Beverages | 1072 | 8.26% |
| Electronics & Technology | 894 | 6.89% |
| Sporting Goods & Outdoor Gear | 690 | 5.32% |
| Furniture & Home Decor | 600 | 4.62% |
| Home & Garden | 598 | 4.61% |
| Arts & Entertainment | 528 | 4.07% |
| Business & Industrial | 486 | 3.75% |
| Toys & Games | 475 | 3.66% |
Payment Providers Distribution
PayPal accounts for 29.7% of displayed detection occurrences (1,127 occurrences) , followed by Stripe Connect (15.1%) and American Express (11.8%) .
Base: 3,798 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,127 occurrences
572 occurrences
449 occurrences
411 occurrences
283 occurrences
248 occurrences
230 occurrences
164 occurrences
161 occurrences
153 occurrences
Visual Distribution
1,127 occurrences
572 occurrences
449 occurrences
411 occurrences
283 occurrences
248 occurrences
230 occurrences
164 occurrences
161 occurrences
153 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1127 | 29.67% |
| Stripe Connect | 572 | 15.06% |
| American Express | 449 | 11.82% |
| MasterCard | 411 | 10.82% |
| Mercado Pago | 283 | 7.45% |
| Apple Pay | 248 | 6.53% |
| Google Pay | 230 | 6.06% |
| Klarna | 164 | 4.32% |
| VISA | 161 | 4.24% |
| JCB | 153 | 4.03% |
Shipping Carriers Distribution
DHL accounts for 21.6% of displayed detection occurrences (461 occurrences) , followed by UPS (20.6%) and FedEx (11.8%) .
Base: 2,133 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
461 occurrences
439 occurrences
252 occurrences
174 occurrences
172 occurrences
147 occurrences
145 occurrences
130 occurrences
109 occurrences
104 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 461 | 21.61% |
| UPS | 439 | 20.58% |
| FedEx | 252 | 11.81% |
| DPD | 174 | 8.16% |
| USPS | 172 | 8.06% |
| Colissimo | 147 | 6.89% |
| Correos | 145 | 6.80% |
| La Poste | 130 | 6.09% |
| InPost | 109 | 5.11% |
| GLS | 104 | 4.88% |
Store Launch Timeline
Over the past 12 months, 5,015 new stores were launched in Stackable , with the highest activity in 2026-05 (347 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
347 stores launched
361 stores launched
418 stores launched
289 stores launched
381 stores launched
438 stores launched
506 stores launched
513 stores launched
513 stores launched
508 stores launched
511 stores launched
230 stores launched
Monthly Trend
6.9% of last 12 months
7.2% of last 12 months
8.3% of last 12 months
5.8% of last 12 months
7.6% of last 12 months
8.7% of last 12 months
10.1% of last 12 months
10.2% of last 12 months
10.2% of last 12 months
10.1% of last 12 months
10.2% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 347 | 6.92% |
| 2026-04 | 361 | 7.20% |
| 2026-03 | 418 | 8.33% |
| 2026-02 | 289 | 5.76% |
| 2026-01 | 381 | 7.60% |
| 2025-12 | 438 | 8.73% |
| 2025-11 | 506 | 10.09% |
| 2025-10 | 513 | 10.23% |
| 2025-09 | 513 | 10.23% |
| 2025-08 | 508 | 10.13% |
| 2025-07 | 511 | 10.19% |
| 2025-06 | 230 | 4.59% |
Active Stores by Launch Year
Currently, 12,974 active stores in Stackable are tracked in our database , with the most stores launched in 2026 (1,820 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,820 active stores
4,689 active stores
1,601 active stores
952 active stores
625 active stores
535 active stores
466 active stores
346 active stores
354 active stores
236 active stores
118 active stores
133 active stores
142 active stores
196 active stores
99 active stores
Distribution by Launch Year
14.0% of tracked active stores
36.1% of tracked active stores
12.3% of tracked active stores
7.3% of tracked active stores
4.8% of tracked active stores
4.1% of tracked active stores
3.6% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
0.9% of tracked active stores
1.0% of tracked active stores
1.1% of tracked active stores
1.5% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1820 | 14.03% |
| 2025 | 4689 | 36.14% |
| 2024 | 1601 | 12.34% |
| 2023 | 952 | 7.34% |
| 2022 | 625 | 4.82% |
| 2021 | 535 | 4.12% |
| 2020 | 466 | 3.59% |
| 2019 | 346 | 2.67% |
| 2018 | 354 | 2.73% |
| 2017 | 236 | 1.82% |
| 2016 | 118 | 0.91% |
| 2015 | 133 | 1.03% |
| 2014 | 142 | 1.09% |
| 2013 | 196 | 1.51% |
| 2012 | 99 | 0.76% |
Geographic Distribution
United States stores with 11.0% (1,431 active verified stores) , followed by Mexico (7.1%) and Spain (5.2%) .
Base: 12,977 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,431 active verified stores
916 active verified stores
669 active verified stores
665 active verified stores
585 active verified stores
548 active verified stores
501 active verified stores
376 active verified stores
368 active verified stores
366 active verified stores
Visual Distribution
1,431 active verified stores
916 active verified stores
669 active verified stores
665 active verified stores
585 active verified stores
548 active verified stores
501 active verified stores
376 active verified stores
368 active verified stores
366 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1431 | 11.03% |
| Mexico | 916 | 7.06% |
| Spain | 669 | 5.16% |
| Colombia | 665 | 5.12% |
| Italy | 585 | 4.51% |
| China | 548 | 4.22% |
| Argentina | 501 | 3.86% |
| Peru | 376 | 2.90% |
| Chile | 368 | 2.84% |
| Poland | 366 | 2.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Home & Garden
WooCommerce
WooCommerce - Furniture & Home Decor
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Food & Beverages
WooCommerce - Furniture & Home Decor
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.1k | 100.00% |
| Emails | 13.1k | 61.81% |
| Phones | 7.2k | 34.02% |
| Ecommerce platform | 21.1k | 99.69% |
| Couriers | 2.1k | 9.97% |
| Payment Providers | 3.4k | 16.26% |
| Categories | 11.9k | 56.31% |
| Social Media | 11.4k | 54.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stackable e-commerce landscape:
Analyze 13k verified e-commerce stores on Stackable - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stackable e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stackable e-commerce intelligence?
-
We track 13k verified Stackable e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.9% of displayed detection occurrences (5,253 occurrences) , followed by Facebook (30.6%) and TikTok (10.9%) .
Base: 15,490 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,253 occurrences
4,738 occurrences
1,691 occurrences
1,237 occurrences
730 occurrences
574 occurrences
493 occurrences
402 occurrences
354 occurrences
18 occurrences
Visual Distribution
5,253 occurrences
4,738 occurrences
1,691 occurrences
1,237 occurrences
730 occurrences
574 occurrences
493 occurrences
402 occurrences
354 occurrences
18 occurrences