Setmore Technology Adoption in E-commerce
Discover 604 verified e-commerce stores using Setmore. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 724 domains. 604 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
604 verified active stores out of 724 detected · 83.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 92.7% of stores with physical delivery (560 stores) , followed by WooCommerce (4.0%) and Custom (0.7%) .
Base: 604 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
560 stores
24 stores
4 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
560 stores
24 stores
4 stores
3 stores
2 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 560 | 92.72% |
| WooCommerce | 24 | 3.97% |
| Custom | 4 | 0.66% |
| Lightspeed eCom | 3 | 0.50% |
| Squarespace Commerce | 2 | 0.33% |
| PrestaShop | 2 | 0.33% |
| Shopify, Opus Cart | 2 | 0.33% |
| Shopify, Instasell | 1 | 0.17% |
| Pimcore | 1 | 0.17% |
| Instasell, Shopify | 1 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 78.7% share of detected Setmore e-commerce signals (570) , with WooCommerce at 15.5% and Custom at 0.6% (June 2026) .
Base: 724 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
570 websites
112 websites
4 websites
3 websites
21 websites
2 websites
2 websites
1 websites
1 websites
1 websites
Visual Distribution
570 websites
112 websites
4 websites
3 websites
21 websites
2 websites
2 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 570 | 78.73% |
| WooCommerce | 112 | 15.47% |
| Custom | 4 | 0.55% |
| Lightspeed eCom | 3 | 0.41% |
| Squarespace Commerce | 21 | 2.90% |
| PrestaShop | 2 | 0.28% |
| Shopify, Opus Cart | 2 | 0.28% |
| Shopify, Instasell | 1 | 0.14% |
| Pimcore | 1 | 0.14% |
| Instasell, Shopify | 1 | 0.14% |
Categories Distribution
Home & Garden stores with 19.2% of all stores (116 stores) , followed by Health & Beauty (16.1%) and Clothing & Accessories (14.7%) .
Base: 604 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
116 stores
97 stores
89 stores
40 stores
31 stores
27 stores
19 stores
19 stores
17 stores
15 stores
Visual Distribution
116 stores
97 stores
89 stores
40 stores
31 stores
27 stores
19 stores
19 stores
17 stores
15 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 116 | 19.21% |
| Health & Beauty | 97 | 16.06% |
| Clothing & Accessories | 89 | 14.74% |
| Food & Beverages | 40 | 6.62% |
| Sporting Goods & Outdoor Gear | 31 | 5.13% |
| Jewelry & Watches | 27 | 4.47% |
| Electronics & Technology | 19 | 3.15% |
| Gifts & Special Occasions | 19 | 3.15% |
| Business & Industrial | 17 | 2.81% |
| Arts & Entertainment | 15 | 2.48% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (13 occurrences) , followed by Stripe Connect (14.6%) and Apple Pay (12.2%) .
Base: 41 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
Visual Distribution
13 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 13 | 31.71% |
| Stripe Connect | 6 | 14.63% |
| Apple Pay | 5 | 12.20% |
| Google Pay | 4 | 9.76% |
| American Express | 4 | 9.76% |
| Mollie | 3 | 7.32% |
| Klarna | 2 | 4.88% |
| Bolt | 2 | 4.88% |
| Bancontact | 1 | 2.44% |
| PayU | 1 | 2.44% |
Shipping Carriers Distribution
DHL accounts for 16.7% of displayed detection occurrences (4 occurrences) , followed by FedEx (16.7%) and USPS (16.7%) .
Base: 24 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
4 occurrences
4 occurrences
4 occurrences
4 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
4 occurrences
4 occurrences
4 occurrences
4 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 4 | 16.67% |
| FedEx | 4 | 16.67% |
| USPS | 4 | 16.67% |
| UPS | 4 | 16.67% |
| GLS | 2 | 8.33% |
| Canada Post | 2 | 8.33% |
| Royal Mail | 1 | 4.17% |
| Evri | 1 | 4.17% |
| Deutsche Post | 1 | 4.17% |
| Seur | 1 | 4.17% |
Store Launch Timeline
Over the past 12 months, 158 new stores were launched in Setmore , with the highest activity in 2026-05 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
12 stores launched
19 stores launched
23 stores launched
19 stores launched
13 stores launched
10 stores launched
12 stores launched
16 stores launched
14 stores launched
10 stores launched
Monthly Trend
6.3% of last 12 months
7.6% of last 12 months
12.0% of last 12 months
14.6% of last 12 months
12.0% of last 12 months
8.2% of last 12 months
6.3% of last 12 months
7.6% of last 12 months
10.1% of last 12 months
8.9% of last 12 months
6.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 10 | 6.33% |
| 2026-04 | 12 | 7.59% |
| 2026-03 | 19 | 12.03% |
| 2026-02 | 23 | 14.56% |
| 2026-01 | 19 | 12.03% |
| 2025-12 | 13 | 8.23% |
| 2025-11 | 10 | 6.33% |
| 2025-10 | 12 | 7.59% |
| 2025-09 | 16 | 10.13% |
| 2025-08 | 14 | 8.86% |
| 2025-07 | 10 | 6.33% |
Active Stores by Launch Year
Currently, 603 active stores in Setmore are tracked in our database , with the most stores launched in 2026 (83 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
83 active stores
128 active stores
97 active stores
47 active stores
44 active stores
37 active stores
33 active stores
25 active stores
32 active stores
20 active stores
1 active stores
12 active stores
7 active stores
4 active stores
5 active stores
Distribution by Launch Year
13.8% of tracked active stores
21.2% of tracked active stores
16.1% of tracked active stores
7.8% of tracked active stores
7.3% of tracked active stores
6.1% of tracked active stores
5.5% of tracked active stores
4.1% of tracked active stores
5.3% of tracked active stores
3.3% of tracked active stores
0.2% of tracked active stores
2.0% of tracked active stores
1.2% of tracked active stores
0.7% of tracked active stores
0.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 83 | 13.76% |
| 2025 | 128 | 21.23% |
| 2024 | 97 | 16.09% |
| 2023 | 47 | 7.79% |
| 2022 | 44 | 7.30% |
| 2021 | 37 | 6.14% |
| 2020 | 33 | 5.47% |
| 2019 | 25 | 4.15% |
| 2018 | 32 | 5.31% |
| 2017 | 20 | 3.32% |
| 2016 | 1 | 0.17% |
| 2015 | 12 | 1.99% |
| 2014 | 7 | 1.16% |
| 2013 | 4 | 0.66% |
| 2012 | 5 | 0.83% |
Geographic Distribution
India stores with 32.6% (197 active verified stores) , followed by United States (29.5%) and Pakistan (6.3%) .
Base: 604 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
197 active verified stores
178 active verified stores
38 active verified stores
32 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
Visual Distribution
197 active verified stores
178 active verified stores
38 active verified stores
32 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
10 active verified stores
8 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 197 | 32.62% |
| United States | 178 | 29.47% |
| Pakistan | 38 | 6.29% |
| United Kingdom | 32 | 5.30% |
| Canada | 19 | 3.15% |
| Germany | 14 | 2.32% |
| Australia | 13 | 2.15% |
| Netherlands | 10 | 1.66% |
| Spain | 8 | 1.32% |
| United Arab Emirates | 7 | 1.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Pimcore - Furniture & Home Decor
Shopify - Health & Beauty
Shopify - Jewelry & Watches
Lightspeed eCom - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Electronics & Technology
Shopify - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
Shopify - Gifts & Special Occasions
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 724 | 100.00% |
| Emails | 358 | 49.45% |
| Phones | 270 | 37.29% |
| Ecommerce platform | 722 | 99.72% |
| Couriers | 21 | 2.90% |
| Payment Providers | 36 | 4.97% |
| Categories | 547 | 75.55% |
| Social Media | 649 | 89.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Setmore e-commerce landscape:
Analyze 604 verified e-commerce stores on Setmore - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Setmore e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Setmore e-commerce intelligence?
-
We track 604 verified Setmore e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.5% of displayed detection occurrences (526 occurrences) , followed by Facebook (25.4%) and YouTube (15.4%) .
Base: 1,914 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
526 occurrences
487 occurrences
294 occurrences
284 occurrences
198 occurrences
41 occurrences
39 occurrences
22 occurrences
22 occurrences
1 occurrences
Visual Distribution
526 occurrences
487 occurrences
294 occurrences
284 occurrences
198 occurrences
41 occurrences
39 occurrences
22 occurrences
22 occurrences
1 occurrences