RankMath SEO Technology Adoption in E-commerce
Discover 300.8k verified e-commerce stores using RankMath SEO. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 600.4k domains. 300.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
300.8k verified active stores out of 600.4k detected · 50.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.9% of stores with physical delivery (294,455 stores) , followed by Custom (1.9%) and Commerce7 (0.0%) .
Base: 300,783 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
294,455 stores
5,659 stores
137 stores
66 stores
45 stores
39 stores
36 stores
26 stores
21 stores
18 stores
Visual Distribution
294,455 stores
5,659 stores
137 stores
66 stores
45 stores
39 stores
36 stores
26 stores
21 stores
18 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 294455 | 97.90% |
| Custom | 5659 | 1.88% |
| Commerce7 | 137 | 0.05% |
| Shopify | 66 | 0.02% |
| Store.link E-commerce Platform | 45 | 0.01% |
| Dutchie | 39 | 0.01% |
| Shopify, WooCommerce | 36 | 0.01% |
| WooCommerce, Shopify | 26 | 0.01% |
| Welcart | 21 | 0.01% |
| Cafe24, WooCommerce | 18 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.7% share of detected RankMath SEO e-commerce signals (586,321) , with Custom at 0.9% and Commerce7 at 0.1% (June 2026) .
Base: 600,371 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
586,321 websites
5,659 websites
337 websites
192 websites
48 websites
71 websites
51 websites
42 websites
37 websites
52 websites
Visual Distribution
586,321 websites
5,659 websites
337 websites
192 websites
48 websites
71 websites
51 websites
42 websites
37 websites
52 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 586321 | 97.66% |
| Custom | 5659 | 0.94% |
| Commerce7 | 337 | 0.06% |
| Shopify | 192 | 0.03% |
| Store.link E-commerce Platform | 48 | 0.01% |
| Dutchie | 71 | 0.01% |
| Shopify, WooCommerce | 51 | 0.01% |
| WooCommerce, Shopify | 42 | 0.01% |
| Welcart | 37 | 0.01% |
| Cafe24, WooCommerce | 52 | 0.01% |
Categories Distribution
Health & Beauty stores with 15.1% of all stores (45,396 stores) , followed by Clothing & Accessories (12.3%) and Food & Beverages (10.7%) .
Base: 300,783 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
45,396 stores
36,987 stores
32,187 stores
23,923 stores
20,104 stores
18,168 stores
14,491 stores
14,011 stores
11,594 stores
11,370 stores
Visual Distribution
45,396 stores
36,987 stores
32,187 stores
23,923 stores
20,104 stores
18,168 stores
14,491 stores
14,011 stores
11,594 stores
11,370 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 45396 | 15.09% |
| Clothing & Accessories | 36987 | 12.30% |
| Food & Beverages | 32187 | 10.70% |
| Home & Garden | 23923 | 7.95% |
| Sporting Goods & Outdoor Gear | 20104 | 6.68% |
| Electronics & Technology | 18168 | 6.04% |
| Business & Industrial | 14491 | 4.82% |
| Tools & Hardware | 14011 | 4.66% |
| Arts & Entertainment | 11594 | 3.85% |
| Toys & Games | 11370 | 3.78% |
Payment Providers Distribution
PayPal accounts for 34.0% of displayed detection occurrences (56,388 occurrences) , followed by MasterCard (15.6%) and Stripe Connect (14.7%) .
Base: 165,854 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
56,388 occurrences
25,799 occurrences
24,351 occurrences
14,977 occurrences
11,909 occurrences
9,594 occurrences
9,362 occurrences
6,311 occurrences
4,210 occurrences
2,953 occurrences
Visual Distribution
56,388 occurrences
25,799 occurrences
24,351 occurrences
14,977 occurrences
11,909 occurrences
9,594 occurrences
9,362 occurrences
6,311 occurrences
4,210 occurrences
2,953 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 56388 | 34.00% |
| MasterCard | 25799 | 15.56% |
| Stripe Connect | 24351 | 14.68% |
| American Express | 14977 | 9.03% |
| Apple Pay | 11909 | 7.18% |
| Google Pay | 9594 | 5.78% |
| Klarna | 9362 | 5.64% |
| VISA | 6311 | 3.81% |
| Bolt | 4210 | 2.54% |
| BitCoin | 2953 | 1.78% |
Shipping Carriers Distribution
UPS accounts for 20.8% of displayed detection occurrences (17,895 occurrences) , followed by DHL (19.8%) and USPS (15.8%) .
Base: 85,963 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
17,895 occurrences
16,981 occurrences
13,544 occurrences
11,987 occurrences
8,201 occurrences
5,592 occurrences
3,317 occurrences
2,943 occurrences
2,824 occurrences
2,679 occurrences
Visual Distribution
17,895 occurrences
16,981 occurrences
13,544 occurrences
11,987 occurrences
8,201 occurrences
5,592 occurrences
3,317 occurrences
2,943 occurrences
2,824 occurrences
2,679 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 17895 | 20.82% |
| DHL | 16981 | 19.75% |
| USPS | 13544 | 15.76% |
| FedEx | 11987 | 13.94% |
| DPD | 8201 | 9.54% |
| GLS | 5592 | 6.51% |
| 4PX | 3317 | 3.86% |
| Giaohangnhanh | 2943 | 3.42% |
| Royal Mail | 2824 | 3.29% |
| Hermes | 2679 | 3.12% |
Store Launch Timeline
Over the past 12 months, 78,124 new stores were launched in RankMath SEO , with the highest activity in 2026-05 (7,777 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7,777 stores launched
7,836 stores launched
8,013 stores launched
4,964 stores launched
7,944 stores launched
6,682 stores launched
6,514 stores launched
5,985 stores launched
5,857 stores launched
5,474 stores launched
8,070 stores launched
3,008 stores launched
Monthly Trend
10.0% of last 12 months
10.0% of last 12 months
10.3% of last 12 months
6.4% of last 12 months
10.2% of last 12 months
8.6% of last 12 months
8.3% of last 12 months
7.7% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
10.3% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7777 | 9.95% |
| 2026-04 | 7836 | 10.03% |
| 2026-03 | 8013 | 10.26% |
| 2026-02 | 4964 | 6.35% |
| 2026-01 | 7944 | 10.17% |
| 2025-12 | 6682 | 8.55% |
| 2025-11 | 6514 | 8.34% |
| 2025-10 | 5985 | 7.66% |
| 2025-09 | 5857 | 7.50% |
| 2025-08 | 5474 | 7.01% |
| 2025-07 | 8070 | 10.33% |
| 2025-06 | 3008 | 3.85% |
Active Stores by Launch Year
Currently, 300,461 active stores in RankMath SEO are tracked in our database , with the most stores launched in 2026 (36,969 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
36,969 active stores
62,181 active stores
35,711 active stores
25,118 active stores
19,044 active stores
18,908 active stores
18,278 active stores
11,899 active stores
12,092 active stores
9,765 active stores
5,290 active stores
4,581 active stores
4,892 active stores
6,639 active stores
3,880 active stores
Distribution by Launch Year
12.3% of tracked active stores
20.7% of tracked active stores
11.9% of tracked active stores
8.4% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
6.1% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.3% of tracked active stores
1.8% of tracked active stores
1.5% of tracked active stores
1.6% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 36969 | 12.30% |
| 2025 | 62181 | 20.70% |
| 2024 | 35711 | 11.89% |
| 2023 | 25118 | 8.36% |
| 2022 | 19044 | 6.34% |
| 2021 | 18908 | 6.29% |
| 2020 | 18278 | 6.08% |
| 2019 | 11899 | 3.96% |
| 2018 | 12092 | 4.02% |
| 2017 | 9765 | 3.25% |
| 2016 | 5290 | 1.76% |
| 2015 | 4581 | 1.52% |
| 2014 | 4892 | 1.63% |
| 2013 | 6639 | 2.21% |
| 2012 | 3880 | 1.29% |
Geographic Distribution
United States stores with 13.8% (41,505 active verified stores) , followed by Vietnam (7.4%) and Germany (5.7%) .
Base: 300,783 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
41,505 active verified stores
22,132 active verified stores
17,248 active verified stores
14,333 active verified stores
13,240 active verified stores
11,817 active verified stores
9,910 active verified stores
8,195 active verified stores
7,963 active verified stores
7,263 active verified stores
Visual Distribution
41,505 active verified stores
22,132 active verified stores
17,248 active verified stores
14,333 active verified stores
13,240 active verified stores
11,817 active verified stores
9,910 active verified stores
8,195 active verified stores
7,963 active verified stores
7,263 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 41505 | 13.80% |
| Vietnam | 22132 | 7.36% |
| Germany | 17248 | 5.73% |
| India | 14333 | 4.77% |
| United Kingdom | 13240 | 4.40% |
| Spain | 11817 | 3.93% |
| France | 9910 | 3.29% |
| Italy | 8195 | 2.72% |
| Netherlands | 7963 | 2.65% |
| Iran | 7263 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Tools & Hardware
WooCommerce - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 600.4k | 100.00% |
| Emails | 349.8k | 58.27% |
| Phones | 274.1k | 45.65% |
| Ecommerce platform | 597.4k | 99.51% |
| Couriers | 90k | 15.00% |
| Payment Providers | 139.8k | 23.28% |
| Categories | 301.3k | 50.18% |
| Social Media | 387.4k | 64.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RankMath SEO e-commerce landscape:
Analyze 300.8k verified e-commerce stores on RankMath SEO - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RankMath SEO e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RankMath SEO e-commerce intelligence?
-
We track 300.8k verified RankMath SEO e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.3% of displayed detection occurrences (156,647 occurrences) , followed by Instagram (26.0%) and YouTube (9.8%) .
Base: 516,351 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
156,647 occurrences
134,318 occurrences
50,540 occurrences
34,765 occurrences
33,196 occurrences
32,668 occurrences
31,025 occurrences
21,095 occurrences
20,939 occurrences
1,158 occurrences
Visual Distribution
156,647 occurrences
134,318 occurrences
50,540 occurrences
34,765 occurrences
33,196 occurrences
32,668 occurrences
31,025 occurrences
21,095 occurrences
20,939 occurrences
1,158 occurrences