PickyStory Technology Adoption in E-commerce
Discover 814 verified e-commerce stores using PickyStory. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 851 domains. 814 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
814 verified active stores out of 851 detected · 95.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 98.4% of stores with physical delivery (801 stores) , followed by Shopoe, Shopify (0.5%) and Shopify, Cirkle IT Solutions (0.2%) .
Base: 814 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
801 stores
4 stores
2 stores
2 stores
2 stores
2 stores
1 stores
0 stores
Visual Distribution
801 stores
4 stores
2 stores
2 stores
2 stores
2 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 801 | 98.40% |
| Shopoe, Shopify | 4 | 0.49% |
| Shopify, Cirkle IT Solutions | 2 | 0.25% |
| Shopify, Anifit | 2 | 0.25% |
| Shopify, Tradift | 2 | 0.25% |
| Anifit, Shopify | 2 | 0.25% |
| Shopify, Tiendanegocio | 1 | 0.12% |
| Instasell, Shopify | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 98.4% share of detected PickyStory e-commerce signals (837) , with Shopoe, Shopify at 0.5% and Shopify, Cirkle IT Solutions at 0.2% (June 2026) .
Base: 851 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
837 websites
4 websites
2 websites
2 websites
2 websites
2 websites
1 websites
1 websites
Visual Distribution
837 websites
4 websites
2 websites
2 websites
2 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 837 | 98.35% |
| Shopoe, Shopify | 4 | 0.47% |
| Shopify, Cirkle IT Solutions | 2 | 0.24% |
| Shopify, Anifit | 2 | 0.24% |
| Shopify, Tradift | 2 | 0.24% |
| Anifit, Shopify | 2 | 0.24% |
| Shopify, Tiendanegocio | 1 | 0.12% |
| Instasell, Shopify | 1 | 0.12% |
Categories Distribution
Health & Beauty stores with 26.4% of all stores (215 stores) , followed by Clothing & Accessories (24.2%) and Food & Beverages (8.5%) .
Base: 814 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
215 stores
197 stores
69 stores
53 stores
41 stores
31 stores
25 stores
22 stores
20 stores
17 stores
Visual Distribution
215 stores
197 stores
69 stores
53 stores
41 stores
31 stores
25 stores
22 stores
20 stores
17 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 215 | 26.41% |
| Clothing & Accessories | 197 | 24.20% |
| Food & Beverages | 69 | 8.48% |
| Sporting Goods & Outdoor Gear | 53 | 6.51% |
| Home & Garden | 41 | 5.04% |
| Toys & Games | 31 | 3.81% |
| Furniture & Home Decor | 25 | 3.07% |
| Arts & Entertainment | 22 | 2.70% |
| Jewelry & Watches | 20 | 2.46% |
| Gifts & Special Occasions | 17 | 2.09% |
Payment Providers Distribution
Klarna accounts for 16.2% of displayed detection occurrences (6 occurrences) , followed by American Express (13.5%) and PayPal (13.5%) .
Base: 37 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
Visual Distribution
6 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 6 | 16.22% |
| American Express | 5 | 13.51% |
| PayPal | 5 | 13.51% |
| Google Pay | 4 | 10.81% |
| Stripe Connect | 4 | 10.81% |
| Apple Pay | 4 | 10.81% |
| MasterCard | 3 | 8.11% |
| Amazon Pay | 2 | 5.41% |
| Twint | 2 | 5.41% |
| UnionPay | 2 | 5.41% |
Shipping Carriers Distribution
DHL accounts for 21.2% of displayed detection occurrences (7 occurrences) , followed by USPS (18.2%) and UPS (18.2%) .
Base: 33 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
7 occurrences
6 occurrences
6 occurrences
4 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
7 occurrences
6 occurrences
6 occurrences
4 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 7 | 21.21% |
| USPS | 6 | 18.18% |
| UPS | 6 | 18.18% |
| Australia Post | 4 | 12.12% |
| DPD | 4 | 12.12% |
| Royal Mail | 2 | 6.06% |
| Hermes | 1 | 3.03% |
| Yodel | 1 | 3.03% |
| JNE | 1 | 3.03% |
| Canada Post | 1 | 3.03% |
Store Launch Timeline
Over the past 12 months, 27 new stores were launched in PickyStory , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
2 stores launched
1 stores launched
4 stores launched
1 stores launched
3 stores launched
9 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
3.7% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
3.7% of last 12 months
14.8% of last 12 months
3.7% of last 12 months
11.1% of last 12 months
33.3% of last 12 months
7.4% of last 12 months
3.7% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1 | 3.70% |
| 2026-03 | 2 | 7.41% |
| 2026-02 | 2 | 7.41% |
| 2026-01 | 1 | 3.70% |
| 2025-12 | 4 | 14.81% |
| 2025-11 | 1 | 3.70% |
| 2025-10 | 3 | 11.11% |
| 2025-09 | 9 | 33.33% |
| 2025-08 | 2 | 7.41% |
| 2025-07 | 1 | 3.70% |
| 2025-06 | 1 | 3.70% |
Active Stores by Launch Year
Currently, 801 active stores in PickyStory are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
33 active stores
47 active stores
83 active stores
81 active stores
101 active stores
73 active stores
53 active stores
41 active stores
60 active stores
29 active stores
24 active stores
20 active stores
20 active stores
11 active stores
Distribution by Launch Year
0.7% of tracked active stores
4.1% of tracked active stores
5.9% of tracked active stores
10.4% of tracked active stores
10.1% of tracked active stores
12.6% of tracked active stores
9.1% of tracked active stores
6.6% of tracked active stores
5.1% of tracked active stores
7.5% of tracked active stores
3.6% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 0.75% |
| 2025 | 33 | 4.12% |
| 2024 | 47 | 5.87% |
| 2023 | 83 | 10.36% |
| 2022 | 81 | 10.11% |
| 2021 | 101 | 12.61% |
| 2020 | 73 | 9.11% |
| 2019 | 53 | 6.62% |
| 2018 | 41 | 5.12% |
| 2017 | 60 | 7.49% |
| 2016 | 29 | 3.62% |
| 2015 | 24 | 3.00% |
| 2014 | 20 | 2.50% |
| 2013 | 20 | 2.50% |
| 2012 | 11 | 1.37% |
Geographic Distribution
United States stores with 47.9% (390 active verified stores) , followed by United Kingdom (10.4%) and Australia (6.9%) .
Base: 814 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
390 active verified stores
85 active verified stores
56 active verified stores
49 active verified stores
43 active verified stores
20 active verified stores
18 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
Visual Distribution
390 active verified stores
85 active verified stores
56 active verified stores
49 active verified stores
43 active verified stores
20 active verified stores
18 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 390 | 47.91% |
| United Kingdom | 85 | 10.44% |
| Australia | 56 | 6.88% |
| Germany | 49 | 6.02% |
| Canada | 43 | 5.28% |
| New Zealand | 20 | 2.46% |
| Hong Kong | 18 | 2.21% |
| France | 13 | 1.60% |
| Italy | 12 | 1.47% |
| Spain | 11 | 1.35% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Baby & Toddler
Shopify - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 851 | 100.00% |
| Emails | 149 | 17.51% |
| Phones | 217 | 25.50% |
| Ecommerce platform | 851 | 100.00% |
| Couriers | 24 | 2.82% |
| Payment Providers | 22 | 2.59% |
| Categories | 771 | 90.60% |
| Social Media | 752 | 88.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PickyStory e-commerce landscape:
Analyze 814 verified e-commerce stores on PickyStory - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PickyStory e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PickyStory e-commerce intelligence?
-
We track 814 verified PickyStory e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 29.8% of displayed detection occurrences (685 occurrences) , followed by Facebook (27.7%) and YouTube (12.7%) .
Base: 2,296 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
685 occurrences
635 occurrences
292 occurrences
231 occurrences
166 occurrences
144 occurrences
71 occurrences
59 occurrences
7 occurrences
6 occurrences
Visual Distribution
685 occurrences
635 occurrences
292 occurrences
231 occurrences
166 occurrences
144 occurrences
71 occurrences
59 occurrences
7 occurrences
6 occurrences