OpenX Technology Adoption in E-commerce
Discover 34.0k e-commerce stores using OpenX. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 100.0% of stores with physical delivery (34,030 stores) , followed by WooCommerce (0.0%) and Magento (0.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
34,030 stores
11 stores
2 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 34030 | 99.95% |
| WooCommerce | 11 | 0.03% |
| Magento | 2 | 0.01% |
| EasyDigitalDownloads | 2 | 0.01% |
| PlatinMarket | 1 | 0.00% |
| Yahoo! Ecommerce | 1 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| TradePending, PureCars | 0 | 0.00% |
| PureCars | 0 | 0.00% |
| EasyDigitalDownloads, WooCommerce | 0 | 0.00% |
| WooCommerce, EasyDigitalDownloads | 0 | 0.00% |
| WooCommerce, Dokan | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| PureCars, TradePending | 0 | 0.00% |
| TradePending | 0 | 0.00% |
All Stores Distribution
Custom holds 99.7% share of all OpenX e-commerce stores (34,030) , with WooCommerce at 0.2% and Magento at 0.0% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
34,030 stores
70 stores
3 stores
5 stores
1 stores
1 stores
1 stores
1 stores
12 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 34030 | 99.68% |
| WooCommerce | 70 | 0.21% |
| Magento | 3 | 0.01% |
| EasyDigitalDownloads | 5 | 0.01% |
| PlatinMarket | 1 | 0.00% |
| Yahoo! Ecommerce | 1 | 0.00% |
| HCL Commerce | 1 | 0.00% |
| TradePending, PureCars | 1 | 0.00% |
| PureCars | 12 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 1 | 0.00% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.00% |
| WooCommerce, Dokan | 1 | 0.00% |
| Salesforce Commerce Cloud | 4 | 0.01% |
| PureCars, TradePending | 1 | 0.00% |
| TradePending | 6 | 0.02% |
Categories Distribution
Health & Beauty leads with 20.2% of all stores (3,670 stores) , followed by Books & Media (16.7%) and Food & Beverages (15.0%) .
Top 10 Categories
3,670 stores
3,032 stores
2,715 stores
2,527 stores
1,050 stores
897 stores
829 stores
738 stores
570 stores
440 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3670 | 20.22% |
| Books & Media | 3032 | 16.70% |
| Food & Beverages | 2715 | 14.96% |
| Arts & Entertainment | 2527 | 13.92% |
| Electronics & Technology | 1050 | 5.78% |
| Clothing & Accessories | 897 | 4.94% |
| Home & Garden | 829 | 4.57% |
| Vehicles & Parts | 738 | 4.07% |
| Sporting Goods & Outdoor Gear | 570 | 3.14% |
| Pets & Pet Supplies | 440 | 2.42% |
| Business & Industrial | 404 | 2.23% |
| Furniture & Home Decor | 347 | 1.91% |
| Collectibles & Hobbies | 323 | 1.78% |
| Gifts & Special Occasions | 308 | 1.70% |
| Toys & Games | 301 | 1.66% |
Payment Providers Distribution
PayPal leads with 24.1% among AI-verified physical stores (226 stores) , followed by Bolt (16.5%) and Mada (14.2%) .
Base: 932 AI-verified physical stores with detectable payment providers (2.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
226 stores
155 stores
133 stores
77 stores
68 stores
53 stores
43 stores
41 stores
41 stores
26 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 226 | 24.09% |
| Bolt | 155 | 16.52% |
| Mada | 133 | 14.18% |
| Stripe Connect | 77 | 8.21% |
| BitCoin | 68 | 7.25% |
| VISA | 53 | 5.65% |
| American Express | 43 | 4.58% |
| Paddle | 41 | 4.37% |
| MasterCard | 41 | 4.37% |
| Mollie | 26 | 2.77% |
| Swish | 22 | 2.35% |
| Koin | 20 | 2.13% |
| SEPA | 14 | 1.49% |
| Apple Pay | 10 | 1.07% |
| Mercado Pago | 9 | 0.96% |
Shipping Carriers Distribution
Hermes leads with 16.3% among AI-verified physical stores (204 stores) , followed by Correos (11.4%) and UPS (10.2%) .
Base: 1,438 AI-verified physical stores with detectable shipping carriers (4.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Hermes | 204 | 16.28% |
| Correos | 143 | 11.41% |
| UPS | 128 | 10.22% |
| Pudo | 119 | 9.50% |
| Estes | 100 | 7.98% |
| JNE | 78 | 6.23% |
| DPD | 71 | 5.67% |
| TNT | 68 | 5.43% |
| Speedy | 64 | 5.11% |
| USPS | 59 | 4.71% |
| DHL | 50 | 3.99% |
| Wahana | 50 | 3.99% |
| FedEx | 50 | 3.99% |
| Yamato Japan | 41 | 3.27% |
| ASM | 28 | 2.23% |
Store Launch Timeline
Over the past 12 months, 16 new stores were launched in OpenX , with the highest activity in 2025-06 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
3 stores launched
3 stores launched
4 stores launched
1 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-06 | 1 | 6.25% |
| 2025-05 | 3 | 18.75% |
| 2025-03 | 3 | 18.75% |
| 2025-01 | 4 | 25.00% |
| 2024-12 | 1 | 6.25% |
| 2024-11 | 4 | 25.00% |
Active Stores by Launch Year
Currently, 8,904 active stores in OpenX are tracked in our database , with the most stores launched in 2025 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
106 active stores
86 active stores
146 active stores
880 active stores
815 active stores
317 active stores
305 active stores
667 active stores
543 active stores
368 active stores
807 active stores
1,323 active stores
753 active stores
590 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11 | 0.12% |
| 2024 | 106 | 1.19% |
| 2023 | 86 | 0.97% |
| 2022 | 146 | 1.64% |
| 2021 | 880 | 9.88% |
| 2020 | 815 | 9.15% |
| 2019 | 317 | 3.56% |
| 2018 | 305 | 3.43% |
| 2017 | 667 | 7.49% |
| 2016 | 543 | 6.10% |
| 2015 | 368 | 4.13% |
| 2014 | 807 | 9.06% |
| 2013 | 1323 | 14.86% |
| 2012 | 753 | 8.46% |
| 2011 | 590 | 6.63% |
| 2010 | 414 | 4.65% |
| 2009 | 316 | 3.55% |
| 2008 | 189 | 2.12% |
| 2007 | 144 | 1.62% |
| 2006 | 37 | 0.42% |
| 2005 | 5 | 0.06% |
| 2004 | 23 | 0.26% |
| 2003 | 11 | 0.12% |
| 2002 | 10 | 0.11% |
| 2001 | 12 | 0.13% |
| 2000 | 11 | 0.12% |
| 1999 | 5 | 0.06% |
| 1998 | 4 | 0.04% |
| 1997 | 2 | 0.02% |
| 1996 | 1 | 0.01% |
| 1995 | 3 | 0.03% |
Geographic Distribution
United States leads with 21.7% (5,531 AI-verified stores) , followed by Spain (13.5%) and Indonesia (12.9%) .
Base: 25,472 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,531 AI-verified stores
3,428 AI-verified stores
3,298 AI-verified stores
1,607 AI-verified stores
1,415 AI-verified stores
1,213 AI-verified stores
1,145 AI-verified stores
1,066 AI-verified stores
964 AI-verified stores
930 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5531 | 21.71% |
| Spain | 3428 | 13.46% |
| Indonesia | 3298 | 12.95% |
| Turkey | 1607 | 6.31% |
| France | 1415 | 5.56% |
| Canada | 1213 | 4.76% |
| Armenia | 1145 | 4.50% |
| United Kingdom | 1066 | 4.18% |
| India | 964 | 3.78% |
| Argentina | 930 | 3.65% |
| Brazil | 681 | 2.67% |
| Mexico | 651 | 2.56% |
| Italy | 596 | 2.34% |
| Azerbaijan | 590 | 2.32% |
| Chile | 502 | 1.97% |
| Japan | 490 | 1.92% |
| China | 362 | 1.42% |
| Poland | 354 | 1.39% |
| Iran | 344 | 1.35% |
| Australia | 305 | 1.20% |
Featured Stores
Discover the strongest performers and newest entrants in OpenX's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 34.1k | 100.00% |
| Emails | 9.0k | 26.40% |
| Phones | 1.5k | 4.40% |
| Ecommerce platform | 34.1k | 99.98% |
| Couriers | 1.4k | 4.21% |
| Payment Providers | 932.0 | 2.73% |
| Categories | 18.8k | 55.08% |
| Social Media | 15.7k | 45.84% |
Starter Package
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Maximize Your ROI
Use our detailed OpenX E-commerce Database to:
Gain actionable insights into 34.0k physical stores in OpenX.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at OpenX online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the OpenX E-commerce Database?
-
Our database covers over 34.0k OpenX physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 35.3% among stores with at least one detectable social profile (11,082 stores) , followed by Twitter (24.0%) and Instagram (13.2%) .
Base: 15,654 stores with any detectable social profile (45.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,082 stores
7,546 stores
4,156 stores
4,153 stores
1,453 stores
1,370 stores
782 stores
423 stores
283 stores
164 stores
Visual Distribution