Okendo Technology Adoption in E-commerce

Discover 3.3k verified e-commerce stores using Okendo. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.6k domains. 3.3k verified as active stores with physical delivery.

Verified stores
3.3k
active stores with physical delivery
Top country
United States
1,714 verified stores
Top payment signal
PayPal
52 detection occurrences
Top carrier signal
UPS
69 detection occurrences
Top category
Health & Beauty
1,467 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

3.3k verified active stores out of 3.6k detected · 91.0% verification rate

E-commerce Platforms Distribution

Shopify stores with 98.6% of stores with physical delivery (3,235 stores) , followed by MerchantPro, Shopify (0.2%) and Shopify, MerchantPro (0.2%) .

Base: 3,280 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 98.6%

3,235 stores

MerchantPro, Shopify 0.2%

8 stores

Shopify, MerchantPro 0.2%

8 stores

Instasell, Shopify 0.2%

5 stores

Shopify, Sellvio E-commerce Platform 0.1%

4 stores

Xcottons, Shopify 0.1%

3 stores

Shopily, Shopify 0.1%

2 stores

Sellvio E-commerce Platform, Shopify 0.1%

2 stores

Shopify, Anifit 0.1%

2 stores

Shopify, Instasell 0.1%

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Okendo
Platform Stores with Physical Delivery Percentage
Shopify 3235 98.63%
MerchantPro, Shopify 8 0.24%
Shopify, MerchantPro 8 0.24%
Instasell, Shopify 5 0.15%
Shopify, Sellvio E-commerce Platform 4 0.12%
Xcottons, Shopify 3 0.09%
Shopily, Shopify 2 0.06%
Sellvio E-commerce Platform, Shopify 2 0.06%
Shopify, Anifit 2 0.06%
Shopify, Instasell 2 0.06%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 98.7% share of detected Okendo e-commerce signals (3,560) , with MerchantPro, Shopify at 0.2% and Shopify, MerchantPro at 0.2% (June 2026) .

Base: 3,606 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 98.7%

3,560 websites

MerchantPro, Shopify 0.2%

8 websites

Shopify, MerchantPro 0.2%

8 websites

Instasell, Shopify 0.1%

5 websites

Shopify, Sellvio E-commerce Platform 0.1%

4 websites

Xcottons, Shopify 0.1%

3 websites

Shopily, Shopify 0.1%

2 websites

Sellvio E-commerce Platform, Shopify 0.1%

2 websites

Shopify, Anifit 0.1%

2 websites

Shopify, Instasell 0.1%

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Okendo
Platform Websites with Signals Percentage
Shopify 3560 98.72%
MerchantPro, Shopify 8 0.22%
Shopify, MerchantPro 8 0.22%
Instasell, Shopify 5 0.14%
Shopify, Sellvio E-commerce Platform 4 0.11%
Xcottons, Shopify 3 0.08%
Shopily, Shopify 2 0.06%
Sellvio E-commerce Platform, Shopify 2 0.06%
Shopify, Anifit 2 0.06%
Shopify, Instasell 2 0.06%

Categories Distribution

Health & Beauty stores with 44.7% of all stores (1,467 stores) , followed by Clothing & Accessories (11.8%) and Sporting Goods & Outdoor Gear (8.9%) .

Base: 3,280 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 44.7%

1,467 stores

Clothing & Accessories 11.8%

386 stores

Sporting Goods & Outdoor Gear 8.9%

291 stores

Food & Beverages 8.4%

276 stores

Home & Garden 5.1%

167 stores

Books & Media 3.1%

101 stores

Toys & Games 2.3%

77 stores

Jewelry & Watches 1.8%

58 stores

Electronics & Technology 1.7%

56 stores

Furniture & Home Decor 1.6%

53 stores

Visual Distribution

Distribution of top 10 Okendo store categories (June 2026)
Distribution of categories in Okendo e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1467 44.73%
Clothing & Accessories 386 11.77%
Sporting Goods & Outdoor Gear 291 8.87%
Food & Beverages 276 8.41%
Home & Garden 167 5.09%
Books & Media 101 3.08%
Toys & Games 77 2.35%
Jewelry & Watches 58 1.77%
Electronics & Technology 56 1.71%
Furniture & Home Decor 53 1.62%

Payment Providers Distribution

PayPal accounts for 23.9% of displayed detection occurrences (52 occurrences) , followed by American Express (15.1%) and Klarna (13.8%) .

Base: 218 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.9%

52 occurrences

33 occurrences

Klarna 13.8%

30 occurrences

27 occurrences

26 occurrences

12 occurrences

10 occurrences

10 occurrences

9 occurrences

9 occurrences

Visual Distribution

Distribution of top 10 Okendo payment providers (June 2026)
Distribution of payment providers in Okendo e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 52 23.85%
American Express 33 15.14%
Klarna 30 13.76%
Apple Pay 27 12.39%
MasterCard 26 11.93%
Google Pay 12 5.50%
Stripe Connect 10 4.59%
Affirm 10 4.59%
UnionPay 9 4.13%
AfterPay 9 4.13%

Shipping Carriers Distribution

UPS accounts for 26.2% of displayed detection occurrences (69 occurrences) , followed by USPS (20.9%) and FedEx (17.9%) .

Base: 263 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 26.2%

69 occurrences

USPS 20.9%

55 occurrences

FedEx 17.9%

47 occurrences

DHL 17.1%

45 occurrences

16 occurrences

10 occurrences

DPD 3.8%

10 occurrences

6 occurrences

3 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Okendo shipping carriers (June 2026)
Distribution of shipping carriers in Okendo e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 69 26.24%
USPS 55 20.91%
FedEx 47 17.87%
DHL 45 17.11%
Australia Post 16 6.08%
Royal Mail 10 3.80%
DPD 10 3.80%
Canada Post 6 2.28%
Hermes 3 1.14%
Aramex 2 0.76%

Store Launch Timeline

Over the past 12 months, 236 new stores were launched in Okendo , with the highest activity in 2026-05 (24 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 10.2%

24 stores launched

2026-04 5.5%

13 stores launched

2026-03 11.4%

27 stores launched

2026-02 4.7%

11 stores launched

2026-01 8.5%

20 stores launched

2025-12 6.8%

16 stores launched

2025-11 8.5%

20 stores launched

2025-10 12.3%

29 stores launched

2025-09 5.5%

13 stores launched

2025-08 9.3%

22 stores launched

2025-07 9.7%

23 stores launched

2025-06 7.6%

18 stores launched

Monthly Trend

Monthly store launches in Okendo (June 2026)
Monthly store launches in Okendo over the past 12 months
Month Stores Launched Percentage
2026-05 24 10.17%
2026-04 13 5.51%
2026-03 27 11.44%
2026-02 11 4.66%
2026-01 20 8.47%
2025-12 16 6.78%
2025-11 20 8.47%
2025-10 29 12.29%
2025-09 13 5.51%
2025-08 22 9.32%
2025-07 23 9.75%
2025-06 18 7.63%

Active Stores by Launch Year

Currently, 3,259 active stores in Okendo are tracked in our database , with the most stores launched in 2026 (103 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.2%

103 active stores

2025 8.1%

263 active stores

2024 8.4%

273 active stores

2023 5.6%

181 active stores

2022 8.8%

287 active stores

2021 7.4%

242 active stores

2020 8.2%

266 active stores

2019 6.4%

210 active stores

2018 6.0%

194 active stores

2017 5.5%

180 active stores

2016 2.9%

95 active stores

2015 2.8%

90 active stores

2014 2.9%

94 active stores

2013 3.3%

108 active stores

2012 2.4%

77 active stores

Distribution by Launch Year

Active stores in Okendo by original launch year (June 2026)
Active stores in Okendo by launch year
Launch Year Active Stores Percentage
2026 103 3.16%
2025 263 8.07%
2024 273 8.38%
2023 181 5.55%
2022 287 8.81%
2021 242 7.43%
2020 266 8.16%
2019 210 6.44%
2018 194 5.95%
2017 180 5.52%
2016 95 2.92%
2015 90 2.76%
2014 94 2.88%
2013 108 3.31%
2012 77 2.36%

Social Media Usage

Instagram accounts for 25.8% of displayed detection occurrences (3,005 occurrences) , followed by Facebook (23.5%) and TikTok (15.3%) .

Base: 11,659 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.8%

3,005 occurrences

Facebook 23.5%

2,738 occurrences

TikTok 15.3%

1,786 occurrences

YouTube 13.9%

1,621 occurrences

Pinterest 8.5%

993 occurrences

Twitter 6.8%

793 occurrences

LinkedIn 3.8%

439 occurrences

X 1.9%

227 occurrences

Vimeo 0.4%

42 occurrences

WhatsApp 0.1%

15 occurrences

Visual Distribution

Distribution of social media platforms in Okendo (June 2026)
Distribution of social media platforms in Okendo e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 3005 25.77%
Facebook 2738 23.48%
TikTok 1786 15.32%
YouTube 1621 13.90%
Pinterest 993 8.52%
Twitter 793 6.80%
LinkedIn 439 3.77%
X 227 1.95%
Vimeo 42 0.36%
WhatsApp 15 0.13%

Geographic Distribution

United States stores with 52.3% (1,714 active verified stores) , followed by Australia (15.2%) and United Kingdom (8.8%) .

Base: 3,280 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

1,714 active verified stores

497 active verified stores

287 active verified stores

132 active verified stores

76 active verified stores

45 active verified stores

36 active verified stores

31 active verified stores

30 active verified stores

28 active verified stores

Visual Distribution

Geographic distribution of stores using Okendo (June 2026)
Geographic distribution of stores using Okendo
Country AI-Verified Store Count Market Share
United States 1714 52.26%
Australia 497 15.15%
United Kingdom 287 8.75%
Canada 132 4.02%
New Zealand 76 2.32%
Netherlands 45 1.37%
Germany 36 1.10%
France 31 0.95%
Denmark 30 0.91%
Singapore 28 0.85%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 3.6k 100.00%
Emails 549 15.22%
Phones 822 22.80%
Ecommerce platform 3.6k 100.00%
Couriers 160 4.44%
Payment Providers 148 4.10%
Categories 3.2k 89.57%
Social Media 3.3k 91.93%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Okendo e-commerce landscape:

Analyze 3.3k verified e-commerce stores on Okendo - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Okendo e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Okendo e-commerce intelligence?

We track 3.3k verified Okendo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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