Less Technology Adoption in E-commerce
Discover 27.8k verified e-commerce stores using Less. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 28.6k domains. 27.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
27.8k verified active stores out of 28.6k detected · 97.3% verification rate
E-commerce Platforms Distribution
Custom stores with 98.8% of stores with physical delivery (27,480 stores) , followed by WooCommerce (0.4%) and Shopify (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,480 stores
121 stores
51 stores
45 stores
34 stores
21 stores
17 stores
15 stores
10 stores
7 stores
Visual Distribution
27,480 stores
121 stores
51 stores
45 stores
34 stores
21 stores
17 stores
15 stores
10 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 27480 | 98.77% |
| WooCommerce | 121 | 0.43% |
| Shopify | 51 | 0.18% |
| D2P Shop | 45 | 0.16% |
| SoteShop | 34 | 0.12% |
| QDM | 21 | 0.08% |
| BNC Group Web Platform | 17 | 0.06% |
| Magento | 15 | 0.05% |
| BigCommerce | 10 | 0.04% |
| PrestaShop | 7 | 0.03% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 97.7% share of all Less e-commerce stores (27,480) , with WooCommerce at 1.0% and Shopify at 0.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
27,480 stores
278 stores
57 stores
45 stores
34 stores
64 stores
31 stores
26 stores
11 stores
14 stores
Visual Distribution
27,480 stores
278 stores
57 stores
45 stores
34 stores
64 stores
31 stores
26 stores
11 stores
14 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 27480 | 97.71% |
| WooCommerce | 278 | 0.99% |
| Shopify | 57 | 0.20% |
| D2P Shop | 45 | 0.16% |
| SoteShop | 34 | 0.12% |
| QDM | 64 | 0.23% |
| BNC Group Web Platform | 31 | 0.11% |
| Magento | 26 | 0.09% |
| BigCommerce | 11 | 0.04% |
| PrestaShop | 14 | 0.05% |
Categories Distribution
Health & Beauty stores with 18.7% of all stores (3,784 stores) , followed by Food & Beverages (15.5%) and Clothing & Accessories (12.1%) .
Base: 20,249 AI-verified stores with physical delivery and detected product categories (72.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
3,784 stores
3,142 stores
2,453 stores
2,057 stores
1,519 stores
1,271 stores
1,258 stores
1,154 stores
792 stores
650 stores
Visual Distribution
3,784 stores
3,142 stores
2,453 stores
2,057 stores
1,519 stores
1,271 stores
1,258 stores
1,154 stores
792 stores
650 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3784 | 18.69% |
| Food & Beverages | 3142 | 15.52% |
| Clothing & Accessories | 2453 | 12.11% |
| Sporting Goods & Outdoor Gear | 2057 | 10.16% |
| Electronics & Technology | 1519 | 7.50% |
| Business & Industrial | 1271 | 6.28% |
| Home & Garden | 1258 | 6.21% |
| Tools & Hardware | 1154 | 5.70% |
| Toys & Games | 792 | 3.91% |
| Vehicles & Parts | 650 | 3.21% |
Payment Providers Distribution
PayPal stores with 21.8% among AI-verified physical stores (1,644 stores) , followed by American Express (14.5%) and Stripe Connect (13.3%) .
Base: 4,924 AI-verified physical stores with detectable payment providers (17.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,644 stores
1,094 stores
999 stores
830 stores
427 stores
426 stores
359 stores
322 stores
318 stores
232 stores
Visual Distribution
1,644 stores
1,094 stores
999 stores
830 stores
427 stores
426 stores
359 stores
322 stores
318 stores
232 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1644 | 21.82% |
| American Express | 1094 | 14.52% |
| Stripe Connect | 999 | 13.26% |
| MasterCard | 830 | 11.02% |
| VISA | 427 | 5.67% |
| Klarna | 426 | 5.65% |
| Bancontact | 359 | 4.77% |
| Apple Pay | 322 | 4.27% |
| Bolt | 318 | 4.22% |
| Mollie | 232 | 3.08% |
Shipping Carriers Distribution
UPS stores with 24.7% among AI-verified physical stores (1,404 stores) , followed by FedEx (14.1%) and DHL (12.4%) .
Base: 4,213 AI-verified physical stores with detectable shipping carriers (14.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,404 stores
804 stores
704 stores
645 stores
446 stores
319 stores
240 stores
220 stores
215 stores
149 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1404 | 24.67% |
| FedEx | 804 | 14.13% |
| DHL | 704 | 12.37% |
| USPS | 645 | 11.34% |
| DPD | 446 | 7.84% |
| GLS | 319 | 5.61% |
| Bpost | 240 | 4.22% |
| Colissimo | 220 | 3.87% |
| Mondial Relay | 215 | 3.78% |
| Correos | 149 | 2.62% |
Store Launch Timeline
Over the past 12 months, 8,493 new stores were launched in Less , with the highest activity in 2026-05 (974 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
974 stores launched
897 stores launched
842 stores launched
680 stores launched
828 stores launched
743 stores launched
718 stores launched
727 stores launched
658 stores launched
619 stores launched
543 stores launched
264 stores launched
Monthly Trend
11.5% of last 12 months
10.6% of last 12 months
9.9% of last 12 months
8.0% of last 12 months
9.7% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
7.7% of last 12 months
7.3% of last 12 months
6.4% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 974 | 11.47% |
| 2026-04 | 897 | 10.56% |
| 2026-03 | 842 | 9.91% |
| 2026-02 | 680 | 8.01% |
| 2026-01 | 828 | 9.75% |
| 2025-12 | 743 | 8.75% |
| 2025-11 | 718 | 8.45% |
| 2025-10 | 727 | 8.56% |
| 2025-09 | 658 | 7.75% |
| 2025-08 | 619 | 7.29% |
| 2025-07 | 543 | 6.39% |
| 2025-06 | 264 | 3.11% |
Active Stores by Launch Year
Currently, 27,765 active stores in Less are tracked in our database , with the most stores launched in 2026 (4,304 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,304 active stores
6,718 active stores
3,771 active stores
2,448 active stores
1,500 active stores
1,470 active stores
1,409 active stores
881 active stores
845 active stores
707 active stores
378 active stores
314 active stores
304 active stores
396 active stores
269 active stores
Distribution by Launch Year
15.5% of tracked active stores
24.2% of tracked active stores
13.6% of tracked active stores
8.8% of tracked active stores
5.4% of tracked active stores
5.3% of tracked active stores
5.1% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.4% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4304 | 15.50% |
| 2025 | 6718 | 24.20% |
| 2024 | 3771 | 13.58% |
| 2023 | 2448 | 8.82% |
| 2022 | 1500 | 5.40% |
| 2021 | 1470 | 5.29% |
| 2020 | 1409 | 5.07% |
| 2019 | 881 | 3.17% |
| 2018 | 845 | 3.04% |
| 2017 | 707 | 2.55% |
| 2016 | 378 | 1.36% |
| 2015 | 314 | 1.13% |
| 2014 | 304 | 1.09% |
| 2013 | 396 | 1.43% |
| 2012 | 269 | 0.97% |
Geographic Distribution
United States stores with 18.6% (3,167 AI-verified stores) , followed by Belgium (11.5%) and France (9.3%) .
Base: 17,027 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,167 AI-verified stores
1,959 AI-verified stores
1,589 AI-verified stores
1,580 AI-verified stores
1,384 AI-verified stores
1,117 AI-verified stores
876 AI-verified stores
676 AI-verified stores
604 AI-verified stores
534 AI-verified stores
Visual Distribution
3,167 AI-verified stores
1,959 AI-verified stores
1,589 AI-verified stores
1,580 AI-verified stores
1,384 AI-verified stores
1,117 AI-verified stores
876 AI-verified stores
676 AI-verified stores
604 AI-verified stores
534 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3167 | 18.60% |
| Belgium | 1959 | 11.51% |
| France | 1589 | 9.33% |
| India | 1580 | 9.28% |
| Spain | 1384 | 8.13% |
| Germany | 1117 | 6.56% |
| Mexico | 876 | 5.14% |
| Canada | 676 | 3.97% |
| Argentina | 604 | 3.55% |
| Netherlands | 534 | 3.14% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Toys & Games
Custom - Electronics & Technology
Custom - Toys & Games
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.6k | 100.00% |
| Emails | 20.3k | 70.80% |
| Phones | 16.8k | 58.89% |
| Ecommerce platform | 28.2k | 98.56% |
| Couriers | 4.2k | 14.73% |
| Payment Providers | 4.9k | 17.22% |
| Categories | 20.8k | 72.60% |
| Social Media | 8.1k | 28.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Less e-commerce landscape:
Analyze 27.8k verified e-commerce stores on Less - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Less e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Less e-commerce intelligence?
-
We track 27.8k verified Less e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 27.2% among stores with at least one detectable social profile (4,921 stores) , followed by Instagram (26.6%) and LinkedIn (12.2%) .
Base: 8,083 stores with any detectable social profile (28.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,921 stores
4,814 stores
2,197 stores
1,698 stores
1,409 stores
906 stores
857 stores
693 stores
548 stores
27 stores
Visual Distribution
4,921 stores
4,814 stores
2,197 stores
1,698 stores
1,409 stores
906 stores
857 stores
693 stores
548 stores
27 stores