Less Technology Adoption in E-commerce
Discover 27.8k verified e-commerce stores using Less. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 28.6k domains. 27.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
27.8k verified active stores out of 28.6k detected · 97.3% verification rate
E-commerce Platforms Distribution
Custom stores with 98.7% of stores with physical delivery (27,480 stores) , followed by WooCommerce (0.4%) and Shopify (0.2%) .
Base: 27,835 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
27,480 stores
121 stores
51 stores
45 stores
34 stores
21 stores
17 stores
15 stores
10 stores
7 stores
Visual Distribution
27,480 stores
121 stores
51 stores
45 stores
34 stores
21 stores
17 stores
15 stores
10 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 27480 | 98.72% |
| WooCommerce | 121 | 0.43% |
| Shopify | 51 | 0.18% |
| D2P Shop | 45 | 0.16% |
| SoteShop | 34 | 0.12% |
| QDM | 21 | 0.08% |
| BNC Group Web Platform | 17 | 0.06% |
| Magento | 15 | 0.05% |
| BigCommerce | 10 | 0.04% |
| PrestaShop | 7 | 0.03% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 96.1% share of detected Less e-commerce signals (27,480) , with WooCommerce at 1.0% and Shopify at 0.2% (June 2026) .
Base: 28,602 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
27,480 websites
278 websites
57 websites
45 websites
34 websites
64 websites
31 websites
26 websites
11 websites
14 websites
Visual Distribution
27,480 websites
278 websites
57 websites
45 websites
34 websites
64 websites
31 websites
26 websites
11 websites
14 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 27480 | 96.08% |
| WooCommerce | 278 | 0.97% |
| Shopify | 57 | 0.20% |
| D2P Shop | 45 | 0.16% |
| SoteShop | 34 | 0.12% |
| QDM | 64 | 0.22% |
| BNC Group Web Platform | 31 | 0.11% |
| Magento | 26 | 0.09% |
| BigCommerce | 11 | 0.04% |
| PrestaShop | 14 | 0.05% |
Categories Distribution
Health & Beauty stores with 13.6% of all stores (3,784 stores) , followed by Food & Beverages (11.3%) and Clothing & Accessories (8.8%) .
Base: 27,835 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,784 stores
3,142 stores
2,453 stores
2,057 stores
1,519 stores
1,271 stores
1,258 stores
1,154 stores
792 stores
650 stores
Visual Distribution
3,784 stores
3,142 stores
2,453 stores
2,057 stores
1,519 stores
1,271 stores
1,258 stores
1,154 stores
792 stores
650 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3784 | 13.59% |
| Food & Beverages | 3142 | 11.29% |
| Clothing & Accessories | 2453 | 8.81% |
| Sporting Goods & Outdoor Gear | 2057 | 7.39% |
| Electronics & Technology | 1519 | 5.46% |
| Business & Industrial | 1271 | 4.57% |
| Home & Garden | 1258 | 4.52% |
| Tools & Hardware | 1154 | 4.15% |
| Toys & Games | 792 | 2.85% |
| Vehicles & Parts | 650 | 2.34% |
Payment Providers Distribution
PayPal accounts for 24.7% of displayed detection occurrences (1,644 occurrences) , followed by American Express (16.4%) and Stripe Connect (15.0%) .
Base: 6,651 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,644 occurrences
1,094 occurrences
999 occurrences
830 occurrences
427 occurrences
426 occurrences
359 occurrences
322 occurrences
318 occurrences
232 occurrences
Visual Distribution
1,644 occurrences
1,094 occurrences
999 occurrences
830 occurrences
427 occurrences
426 occurrences
359 occurrences
322 occurrences
318 occurrences
232 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1644 | 24.72% |
| American Express | 1094 | 16.45% |
| Stripe Connect | 999 | 15.02% |
| MasterCard | 830 | 12.48% |
| VISA | 427 | 6.42% |
| Klarna | 426 | 6.41% |
| Bancontact | 359 | 5.40% |
| Apple Pay | 322 | 4.84% |
| Bolt | 318 | 4.78% |
| Mollie | 232 | 3.49% |
Shipping Carriers Distribution
UPS accounts for 27.3% of displayed detection occurrences (1,404 occurrences) , followed by FedEx (15.6%) and DHL (13.7%) .
Base: 5,146 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,404 occurrences
804 occurrences
704 occurrences
645 occurrences
446 occurrences
319 occurrences
240 occurrences
220 occurrences
215 occurrences
149 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1404 | 27.28% |
| FedEx | 804 | 15.62% |
| DHL | 704 | 13.68% |
| USPS | 645 | 12.53% |
| DPD | 446 | 8.67% |
| GLS | 319 | 6.20% |
| Bpost | 240 | 4.66% |
| Colissimo | 220 | 4.28% |
| Mondial Relay | 215 | 4.18% |
| Correos | 149 | 2.90% |
Store Launch Timeline
Over the past 12 months, 8,493 new stores were launched in Less , with the highest activity in 2026-05 (974 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
974 stores launched
897 stores launched
842 stores launched
680 stores launched
828 stores launched
743 stores launched
718 stores launched
727 stores launched
658 stores launched
619 stores launched
543 stores launched
264 stores launched
Monthly Trend
11.5% of last 12 months
10.6% of last 12 months
9.9% of last 12 months
8.0% of last 12 months
9.7% of last 12 months
8.7% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
7.7% of last 12 months
7.3% of last 12 months
6.4% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 974 | 11.47% |
| 2026-04 | 897 | 10.56% |
| 2026-03 | 842 | 9.91% |
| 2026-02 | 680 | 8.01% |
| 2026-01 | 828 | 9.75% |
| 2025-12 | 743 | 8.75% |
| 2025-11 | 718 | 8.45% |
| 2025-10 | 727 | 8.56% |
| 2025-09 | 658 | 7.75% |
| 2025-08 | 619 | 7.29% |
| 2025-07 | 543 | 6.39% |
| 2025-06 | 264 | 3.11% |
Active Stores by Launch Year
Currently, 27,765 active stores in Less are tracked in our database , with the most stores launched in 2026 (4,304 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,304 active stores
6,718 active stores
3,771 active stores
2,448 active stores
1,500 active stores
1,470 active stores
1,409 active stores
881 active stores
845 active stores
707 active stores
378 active stores
314 active stores
304 active stores
396 active stores
269 active stores
Distribution by Launch Year
15.5% of tracked active stores
24.2% of tracked active stores
13.6% of tracked active stores
8.8% of tracked active stores
5.4% of tracked active stores
5.3% of tracked active stores
5.1% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
1.4% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4304 | 15.50% |
| 2025 | 6718 | 24.20% |
| 2024 | 3771 | 13.58% |
| 2023 | 2448 | 8.82% |
| 2022 | 1500 | 5.40% |
| 2021 | 1470 | 5.29% |
| 2020 | 1409 | 5.07% |
| 2019 | 881 | 3.17% |
| 2018 | 845 | 3.04% |
| 2017 | 707 | 2.55% |
| 2016 | 378 | 1.36% |
| 2015 | 314 | 1.13% |
| 2014 | 304 | 1.09% |
| 2013 | 396 | 1.43% |
| 2012 | 269 | 0.97% |
Geographic Distribution
United States stores with 11.4% (3,167 active verified stores) , followed by Belgium (7.0%) and France (5.7%) .
Base: 27,835 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,167 active verified stores
1,959 active verified stores
1,589 active verified stores
1,580 active verified stores
1,384 active verified stores
1,117 active verified stores
876 active verified stores
676 active verified stores
604 active verified stores
534 active verified stores
Visual Distribution
3,167 active verified stores
1,959 active verified stores
1,589 active verified stores
1,580 active verified stores
1,384 active verified stores
1,117 active verified stores
876 active verified stores
676 active verified stores
604 active verified stores
534 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3167 | 11.38% |
| Belgium | 1959 | 7.04% |
| France | 1589 | 5.71% |
| India | 1580 | 5.68% |
| Spain | 1384 | 4.97% |
| Germany | 1117 | 4.01% |
| Mexico | 876 | 3.15% |
| Canada | 676 | 2.43% |
| Argentina | 604 | 2.17% |
| Netherlands | 534 | 1.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Toys & Games
Custom - Electronics & Technology
Custom - Toys & Games
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom
Custom
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.6k | 100.00% |
| Emails | 20.3k | 70.80% |
| Phones | 16.8k | 58.89% |
| Ecommerce platform | 28.2k | 98.56% |
| Couriers | 4.2k | 14.73% |
| Payment Providers | 4.9k | 17.22% |
| Categories | 20.8k | 72.60% |
| Social Media | 8.1k | 28.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Less e-commerce landscape:
Analyze 27.8k verified e-commerce stores on Less - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Less e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Less e-commerce intelligence?
-
We track 27.8k verified Less e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.2% of displayed detection occurrences (4,921 occurrences) , followed by Instagram (26.6%) and LinkedIn (12.2%) .
Base: 18,070 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,921 occurrences
4,814 occurrences
2,197 occurrences
1,698 occurrences
1,409 occurrences
906 occurrences
857 occurrences
693 occurrences
548 occurrences
27 occurrences
Visual Distribution
4,921 occurrences
4,814 occurrences
2,197 occurrences
1,698 occurrences
1,409 occurrences
906 occurrences
857 occurrences
693 occurrences
548 occurrences
27 occurrences