ipify Technology Adoption in E-commerce

Discover 466 verified e-commerce stores using ipify. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 492 domains. 466 verified as active stores with physical delivery.

Verified stores
466
active stores with physical delivery
Top country
Poland
197 verified stores
Top payment signal
MasterCard
70 detection occurrences
Top carrier signal
InPost
110 detection occurrences
Top category
Clothing & Accessories
80 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

466 verified active stores out of 492 detected · 94.7% verification rate

E-commerce Platforms Distribution

Custom stores with 67.4% of stores with physical delivery (314 stores) , followed by AtomStore (25.1%) and Shopify (1.9%) .

Base: 466 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 67.4%

314 stores

117 stores

9 stores

7 stores

6 stores

3 stores

3 stores

2 stores

2 stores

Shoplaza, Shoplazza 0.2%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in ipify
Platform Stores with Physical Delivery Percentage
Custom 314 67.38%
AtomStore 117 25.11%
Shopify 9 1.93%
BigCommerce 7 1.50%
WooCommerce 6 1.29%
NetSuite 3 0.64%
VirtueMart 3 0.64%
Lightspeed eCom 2 0.43%
1C-Bitrix 2 0.43%
Shoplaza, Shoplazza 1 0.21%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 63.8% share of detected ipify e-commerce signals (314) , with AtomStore at 24.0% and Shopify at 1.8% (June 2026) .

Base: 492 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 63.8%

314 websites

118 websites

9 websites

7 websites

20 websites

3 websites

3 websites

2 websites

2 websites

Shoplaza, Shoplazza 0.2%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in ipify
Platform Websites with Signals Percentage
Custom 314 63.82%
AtomStore 118 23.98%
Shopify 9 1.83%
BigCommerce 7 1.42%
WooCommerce 20 4.07%
NetSuite 3 0.61%
VirtueMart 3 0.61%
Lightspeed eCom 2 0.41%
1C-Bitrix 2 0.41%
Shoplaza, Shoplazza 1 0.20%

Categories Distribution

Clothing & Accessories stores with 17.2% of all stores (80 stores) , followed by Home & Garden (11.8%) and Health & Beauty (11.2%) .

Base: 466 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 17.2%

80 stores

Home & Garden 11.8%

55 stores

Health & Beauty 11.2%

52 stores

Electronics & Technology 8.8%

41 stores

Food & Beverages 7.1%

33 stores

Gifts & Special Occasions 5.8%

27 stores

Vehicles & Parts 3.6%

17 stores

Jewelry & Watches 3.0%

14 stores

Business & Industrial 3.0%

14 stores

Sporting Goods & Outdoor Gear 3.0%

14 stores

Visual Distribution

Distribution of top 10 ipify store categories (June 2026)
Distribution of categories in ipify e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 80 17.17%
Home & Garden 55 11.80%
Health & Beauty 52 11.16%
Electronics & Technology 41 8.80%
Food & Beverages 33 7.08%
Gifts & Special Occasions 27 5.79%
Vehicles & Parts 17 3.65%
Jewelry & Watches 14 3.00%
Business & Industrial 14 3.00%
Sporting Goods & Outdoor Gear 14 3.00%

Payment Providers Distribution

MasterCard accounts for 14.5% of displayed detection occurrences (70 occurrences) , followed by BLIK (14.3%) and Przelewy24 (13.6%) .

Base: 484 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

70 occurrences

BLIK 14.3%

69 occurrences

66 occurrences

PayPal 12.0%

58 occurrences

PayU 11.6%

56 occurrences

48 occurrences

41 occurrences

PayPo 7.9%

38 occurrences

20 occurrences

18 occurrences

Visual Distribution

Distribution of top 10 ipify payment providers (June 2026)
Distribution of payment providers in ipify e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
MasterCard 70 14.46%
BLIK 69 14.26%
Przelewy24 66 13.64%
PayPal 58 11.98%
PayU 56 11.57%
PayPro 48 9.92%
Google Pay 41 8.47%
PayPo 38 7.85%
Apple Pay 20 4.13%
BlueCash 18 3.72%

Shipping Carriers Distribution

InPost accounts for 23.4% of displayed detection occurrences (110 occurrences) , followed by DPD (19.8%) and DHL (12.6%) .

Base: 470 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

InPost 23.4%

110 occurrences

DPD 19.8%

93 occurrences

DHL 12.6%

59 occurrences

51 occurrences

UPS 10.2%

48 occurrences

GLS 10.0%

47 occurrences

Orlen 6.8%

32 occurrences

FedEx 3.4%

16 occurrences

7 occurrences

Zabka 1.5%

7 occurrences

Visual Distribution

Distribution of top 10 ipify shipping carriers (June 2026)
Distribution of shipping carriers in ipify e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
InPost 110 23.40%
DPD 93 19.79%
DHL 59 12.55%
Poczta Polska 51 10.85%
UPS 48 10.21%
GLS 47 10.00%
Orlen 32 6.81%
FedEx 16 3.40%
Paczka w Ruchu 7 1.49%
Zabka 7 1.49%

Store Launch Timeline

Over the past 12 months, 47 new stores were launched in ipify , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 4.3%

2 stores launched

2026-02 12.8%

6 stores launched

2026-01 10.6%

5 stores launched

2025-12 10.6%

5 stores launched

2025-11 4.3%

2 stores launched

2025-10 12.8%

6 stores launched

2025-09 6.4%

3 stores launched

2025-08 17.0%

8 stores launched

2025-07 8.5%

4 stores launched

2025-06 12.8%

6 stores launched

Monthly Trend

Monthly store launches in ipify (June 2026)
Monthly store launches in ipify over the past 12 months
Month Stores Launched Percentage
2026-03 2 4.26%
2026-02 6 12.77%
2026-01 5 10.64%
2025-12 5 10.64%
2025-11 2 4.26%
2025-10 6 12.77%
2025-09 3 6.38%
2025-08 8 17.02%
2025-07 4 8.51%
2025-06 6 12.77%

Active Stores by Launch Year

Currently, 463 active stores in ipify are tracked in our database , with the most stores launched in 2026 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.8%

13 active stores

2025 11.4%

53 active stores

2024 14.7%

68 active stores

2023 9.3%

43 active stores

2022 7.1%

33 active stores

2021 6.7%

31 active stores

2020 4.8%

22 active stores

2019 4.3%

20 active stores

2018 3.9%

18 active stores

2017 3.5%

16 active stores

2016 3.0%

14 active stores

2015 3.5%

16 active stores

2014 2.6%

12 active stores

2013 2.4%

11 active stores

2012 1.9%

9 active stores

Distribution by Launch Year

Active stores in ipify by original launch year (June 2026)
Active stores in ipify by launch year
Launch Year Active Stores Percentage
2026 13 2.81%
2025 53 11.45%
2024 68 14.69%
2023 43 9.29%
2022 33 7.13%
2021 31 6.70%
2020 22 4.75%
2019 20 4.32%
2018 18 3.89%
2017 16 3.46%
2016 14 3.02%
2015 16 3.46%
2014 12 2.59%
2013 11 2.38%
2012 9 1.94%

Social Media Usage

Facebook accounts for 34.2% of displayed detection occurrences (241 occurrences) , followed by Instagram (28.5%) and YouTube (15.5%) .

Base: 705 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.2%

241 occurrences

Instagram 28.5%

201 occurrences

YouTube 15.5%

109 occurrences

TikTok 5.7%

40 occurrences

WhatsApp 5.5%

39 occurrences

Pinterest 5.2%

37 occurrences

Twitter 2.6%

18 occurrences

LinkedIn 2.1%

15 occurrences

X 0.7%

5 occurrences

Visual Distribution

Distribution of social media platforms in ipify (June 2026)
Distribution of social media platforms in ipify e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 241 34.18%
Instagram 201 28.51%
YouTube 109 15.46%
TikTok 40 5.67%
WhatsApp 39 5.53%
Pinterest 37 5.25%
Twitter 18 2.55%
LinkedIn 15 2.13%
X 5 0.71%

Geographic Distribution

Poland stores with 42.3% (197 active verified stores) , followed by Mexico (28.8%) and Spain (2.1%) .

Base: 466 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Poland 42.3%

197 active verified stores

Mexico 28.8%

134 active verified stores

Spain 2.1%

10 active verified stores

10 active verified stores

10 active verified stores

8 active verified stores

5 active verified stores

5 active verified stores

Italy 0.9%

4 active verified stores

3 active verified stores

Visual Distribution

Geographic distribution of stores using ipify (June 2026)
Geographic distribution of stores using ipify
Country AI-Verified Store Count Market Share
Poland 197 42.27%
Mexico 134 28.76%
Spain 10 2.15%
Czechia 10 2.15%
United States 10 2.15%
United Kingdom 8 1.72%
Canada 5 1.07%
Slovakia 5 1.07%
Italy 4 0.86%
Germany 3 0.64%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 492 100.00%
Emails 207 42.07%
Phones 221 44.92%
Ecommerce platform 489 99.39%
Couriers 174 35.37%
Payment Providers 183 37.20%
Categories 425 86.38%
Social Media 283 57.52%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

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  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

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Market Intelligence

Understand the ipify e-commerce landscape:

Analyze 466 verified e-commerce stores on ipify - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ipify e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ipify e-commerce intelligence?

We track 466 verified ipify e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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