hoolah Technology Adoption in E-commerce
Discover 450 verified e-commerce stores using hoolah. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 496 domains. 450 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
450 verified active stores out of 496 detected · 90.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 72.7% of stores with physical delivery (327 stores) , followed by WooCommerce (18.4%) and EasyStore (2.9%) .
Base: 450 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
327 stores
83 stores
13 stores
11 stores
7 stores
3 stores
3 stores
1 stores
1 stores
1 stores
Visual Distribution
327 stores
83 stores
13 stores
11 stores
7 stores
3 stores
3 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 327 | 72.67% |
| WooCommerce | 83 | 18.44% |
| EasyStore | 13 | 2.89% |
| OpenCart | 11 | 2.44% |
| Custom | 7 | 1.56% |
| Salesforce Commerce Cloud | 3 | 0.67% |
| Shopoe, Shopify | 3 | 0.67% |
| BigCommerce | 1 | 0.22% |
| Magento | 1 | 0.22% |
| Shopify, Pyrus (GoPyrus) E-commerce Platform | 1 | 0.22% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 72.4% share of detected hoolah e-commerce signals (359) , with WooCommerce at 19.2% and EasyStore at 2.6% (June 2026) .
Base: 496 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
359 websites
95 websites
13 websites
11 websites
7 websites
3 websites
4 websites
1 websites
1 websites
1 websites
Visual Distribution
359 websites
95 websites
13 websites
11 websites
7 websites
3 websites
4 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 359 | 72.38% |
| WooCommerce | 95 | 19.15% |
| EasyStore | 13 | 2.62% |
| OpenCart | 11 | 2.22% |
| Custom | 7 | 1.41% |
| Salesforce Commerce Cloud | 3 | 0.60% |
| Shopoe, Shopify | 4 | 0.81% |
| BigCommerce | 1 | 0.20% |
| Magento | 1 | 0.20% |
| Shopify, Pyrus (GoPyrus) E-commerce Platform | 1 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 30.7% of all stores (138 stores) , followed by Health & Beauty (14.4%) and Furniture & Home Decor (7.8%) .
Base: 450 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
138 stores
65 stores
35 stores
32 stores
31 stores
22 stores
20 stores
16 stores
14 stores
14 stores
Visual Distribution
138 stores
65 stores
35 stores
32 stores
31 stores
22 stores
20 stores
16 stores
14 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 138 | 30.67% |
| Health & Beauty | 65 | 14.44% |
| Furniture & Home Decor | 35 | 7.78% |
| Jewelry & Watches | 32 | 7.11% |
| Home & Garden | 31 | 6.89% |
| Sporting Goods & Outdoor Gear | 22 | 4.89% |
| Toys & Games | 20 | 4.44% |
| Baby & Toddler | 16 | 3.56% |
| Arts & Entertainment | 14 | 3.11% |
| Gifts & Special Occasions | 14 | 3.11% |
Payment Providers Distribution
MasterCard accounts for 16.9% of displayed detection occurrences (11 occurrences) , followed by PayPal (16.9%) and American Express (12.3%) .
Base: 65 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
11 occurrences
11 occurrences
8 occurrences
8 occurrences
7 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
11 occurrences
11 occurrences
8 occurrences
8 occurrences
7 occurrences
6 occurrences
6 occurrences
3 occurrences
3 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 11 | 16.92% |
| PayPal | 11 | 16.92% |
| American Express | 8 | 12.31% |
| Stripe Connect | 8 | 12.31% |
| UnionPay | 7 | 10.77% |
| VISA | 6 | 9.23% |
| GrabPay | 6 | 9.23% |
| iPay88 | 3 | 4.62% |
| Bancontact | 3 | 4.62% |
| Apple Pay | 2 | 3.08% |
Shipping Carriers Distribution
DHL accounts for 35.3% of displayed detection occurrences (12 occurrences) , followed by Ninja Van (14.7%) and FedEx (11.8%) .
Base: 34 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12 occurrences
5 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
Visual Distribution
12 occurrences
5 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 12 | 35.29% |
| Ninja Van | 5 | 14.71% |
| FedEx | 4 | 11.76% |
| Aramex | 3 | 8.82% |
| Hermes | 2 | 5.88% |
| Speedy | 2 | 5.88% |
| Singapore Post | 2 | 5.88% |
| Pos Malaysia | 2 | 5.88% |
| GLS | 1 | 2.94% |
| CJ Century | 1 | 2.94% |
Store Launch Timeline
Over the past 12 months, 11 new stores were launched in hoolah , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
1 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
45.5% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
18.2% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 45.45% |
| 2026-03 | 1 | 9.09% |
| 2026-02 | 1 | 9.09% |
| 2025-10 | 2 | 18.18% |
| 2025-07 | 1 | 9.09% |
| 2025-06 | 1 | 9.09% |
Active Stores by Launch Year
Currently, 449 active stores in hoolah are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
8 active stores
9 active stores
23 active stores
27 active stores
31 active stores
58 active stores
52 active stores
51 active stores
50 active stores
21 active stores
14 active stores
10 active stores
13 active stores
17 active stores
Distribution by Launch Year
1.6% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
5.1% of tracked active stores
6.0% of tracked active stores
6.9% of tracked active stores
12.9% of tracked active stores
11.6% of tracked active stores
11.4% of tracked active stores
11.1% of tracked active stores
4.7% of tracked active stores
3.1% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
3.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 1.56% |
| 2025 | 8 | 1.78% |
| 2024 | 9 | 2.00% |
| 2023 | 23 | 5.12% |
| 2022 | 27 | 6.01% |
| 2021 | 31 | 6.90% |
| 2020 | 58 | 12.92% |
| 2019 | 52 | 11.58% |
| 2018 | 51 | 11.36% |
| 2017 | 50 | 11.14% |
| 2016 | 21 | 4.68% |
| 2015 | 14 | 3.12% |
| 2014 | 10 | 2.23% |
| 2013 | 13 | 2.90% |
| 2012 | 17 | 3.79% |
Geographic Distribution
Singapore stores with 63.3% (285 active verified stores) , followed by Malaysia (28.4%) and Hong Kong (1.3%) .
Base: 450 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
285 active verified stores
128 active verified stores
6 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
Visual Distribution
285 active verified stores
128 active verified stores
6 active verified stores
4 active verified stores
4 active verified stores
3 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Singapore | 285 | 63.33% |
| Malaysia | 128 | 28.44% |
| Hong Kong | 6 | 1.33% |
| United States | 4 | 0.89% |
| United Kingdom | 4 | 0.89% |
| Vietnam | 3 | 0.67% |
| Thailand | 3 | 0.67% |
| Taiwan | 2 | 0.44% |
| Indonesia | 2 | 0.44% |
| Ireland | 1 | 0.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud
Shopify - Pets & Pet Supplies
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Baby & Toddler
Shopify - Baby & Toddler
Shopify - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 496 | 100.00% |
| Emails | 152 | 30.65% |
| Phones | 298 | 60.08% |
| Ecommerce platform | 495 | 99.80% |
| Couriers | 28 | 5.65% |
| Payment Providers | 43 | 8.67% |
| Categories | 437 | 88.10% |
| Social Media | 456 | 91.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the hoolah e-commerce landscape:
Analyze 450 verified e-commerce stores on hoolah - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across hoolah e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the hoolah e-commerce intelligence?
-
We track 450 verified hoolah e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.4% of displayed detection occurrences (402 occurrences) , followed by Facebook (31.6%) and YouTube (12.3%) .
Base: 1,241 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
402 occurrences
392 occurrences
153 occurrences
126 occurrences
53 occurrences
50 occurrences
33 occurrences
26 occurrences
5 occurrences
1 occurrences
Visual Distribution
402 occurrences
392 occurrences
153 occurrences
126 occurrences
53 occurrences
50 occurrences
33 occurrences
26 occurrences
5 occurrences
1 occurrences