GoCertify Technology Adoption in E-commerce

Discover 367 verified e-commerce stores using GoCertify. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 374 domains. 367 verified as active stores with physical delivery.

Verified stores
367
active stores with physical delivery
Top country
United Kingdom
140 verified stores
Top payment signal
Klarna
27 detection occurrences
Top carrier signal
Royal Mail
9 detection occurrences
Top category
Health & Beauty
116 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

367 verified active stores out of 374 detected · 98.1% verification rate

E-commerce Platforms Distribution

Shopify stores with 64.3% of stores with physical delivery (236 stores) , followed by Custom (28.9%) and Nyehandel, Shopify (2.2%) .

Base: 367 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 64.3%

236 stores

Custom 28.9%

106 stores

Nyehandel, Shopify 2.2%

8 stores

4 stores

Shopify, Nyehandel 1.1%

4 stores

Xcottons, Shopify 0.5%

2 stores

2 stores

Shoplaza, Shoplazza 0.3%

1 stores

Citrus-Lime 0.3%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in GoCertify
Platform Stores with Physical Delivery Percentage
Shopify 236 64.31%
Custom 106 28.88%
Nyehandel, Shopify 8 2.18%
WooCommerce 4 1.09%
Shopify, Nyehandel 4 1.09%
Salesforce Commerce Cloud 3 0.82%
Xcottons, Shopify 2 0.54%
SAP Commerce Cloud 2 0.54%
Shoplaza, Shoplazza 1 0.27%
Citrus-Lime 1 0.27%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 64.2% share of detected GoCertify e-commerce signals (240) , with Custom at 28.3% and Nyehandel, Shopify at 2.1% (June 2026) .

Base: 374 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 64.2%

240 websites

Custom 28.3%

106 websites

Nyehandel, Shopify 2.1%

8 websites

4 websites

Shopify, Nyehandel 1.1%

4 websites

Xcottons, Shopify 0.5%

2 websites

3 websites

Shoplaza, Shoplazza 0.3%

1 websites

Citrus-Lime 0.3%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in GoCertify
Platform Websites with Signals Percentage
Shopify 240 64.17%
Custom 106 28.34%
Nyehandel, Shopify 8 2.14%
WooCommerce 4 1.07%
Shopify, Nyehandel 4 1.07%
Salesforce Commerce Cloud 3 0.80%
Xcottons, Shopify 2 0.53%
SAP Commerce Cloud 3 0.80%
Shoplaza, Shoplazza 1 0.27%
Citrus-Lime 1 0.27%

Categories Distribution

Health & Beauty stores with 31.6% of all stores (116 stores) , followed by Clothing & Accessories (21.8%) and Sporting Goods & Outdoor Gear (9.3%) .

Base: 367 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 31.6%

116 stores

Clothing & Accessories 21.8%

80 stores

Sporting Goods & Outdoor Gear 9.3%

34 stores

Home & Garden 7.4%

27 stores

Electronics & Technology 6.8%

25 stores

Tools & Hardware 5.7%

21 stores

Food & Beverages 4.6%

17 stores

Furniture & Home Decor 2.5%

9 stores

Jewelry & Watches 2.2%

8 stores

Toys & Games 2.2%

8 stores

Visual Distribution

Distribution of top 10 GoCertify store categories (June 2026)
Distribution of categories in GoCertify e-commerce stores
Category Number of Stores Percentage
Health & Beauty 116 31.61%
Clothing & Accessories 80 21.80%
Sporting Goods & Outdoor Gear 34 9.26%
Home & Garden 27 7.36%
Electronics & Technology 25 6.81%
Tools & Hardware 21 5.72%
Food & Beverages 17 4.63%
Furniture & Home Decor 9 2.45%
Jewelry & Watches 8 2.18%
Toys & Games 8 2.18%

Payment Providers Distribution

Klarna accounts for 29.7% of displayed detection occurrences (27 occurrences) , followed by PayPal (23.1%) and Apple Pay (9.9%) .

Base: 91 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 29.7%

27 occurrences

PayPal 23.1%

21 occurrences

9 occurrences

8 occurrences

6 occurrences

5 occurrences

5 occurrences

4 occurrences

4 occurrences

SEPA 2.2%

2 occurrences

Visual Distribution

Distribution of top 10 GoCertify payment providers (June 2026)
Distribution of payment providers in GoCertify e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Klarna 27 29.67%
PayPal 21 23.08%
Apple Pay 9 9.89%
MasterCard 8 8.79%
American Express 6 6.59%
Google Pay 5 5.49%
Clearpay 5 5.49%
Stripe Connect 4 4.40%
Braintree 4 4.40%
SEPA 2 2.20%

Shipping Carriers Distribution

Royal Mail accounts for 19.6% of displayed detection occurrences (9 occurrences) , followed by UPS (19.6%) and DHL (13.0%) .

Base: 46 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

9 occurrences

UPS 19.6%

9 occurrences

DHL 13.0%

6 occurrences

FedEx 10.9%

5 occurrences

DPD 8.7%

4 occurrences

4 occurrences

3 occurrences

Evri 4.3%

2 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 GoCertify shipping carriers (June 2026)
Distribution of shipping carriers in GoCertify e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Royal Mail 9 19.57%
UPS 9 19.57%
DHL 6 13.04%
FedEx 5 10.87%
DPD 4 8.70%
Colissimo 4 8.70%
Aramex 3 6.52%
Evri 2 4.35%
Hermes 2 4.35%
Speedy 2 4.35%

Store Launch Timeline

Over the past 12 months, 17 new stores were launched in GoCertify , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 11.8%

2 stores launched

2026-04 17.6%

3 stores launched

2026-02 17.6%

3 stores launched

2026-01 11.8%

2 stores launched

2025-12 5.9%

1 stores launched

2025-11 5.9%

1 stores launched

2025-09 23.5%

4 stores launched

2025-08 5.9%

1 stores launched

Monthly Trend

Monthly store launches in GoCertify (June 2026)
Monthly store launches in GoCertify over the past 12 months
Month Stores Launched Percentage
2026-05 2 11.76%
2026-04 3 17.65%
2026-02 3 17.65%
2026-01 2 11.76%
2025-12 1 5.88%
2025-11 1 5.88%
2025-09 4 23.53%
2025-08 1 5.88%

Active Stores by Launch Year

Currently, 365 active stores in GoCertify are tracked in our database , with the most stores launched in 2026 (10 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

10 active stores

2025 6.8%

25 active stores

2024 5.8%

21 active stores

2023 7.1%

26 active stores

2022 8.5%

31 active stores

2021 9.3%

34 active stores

2020 5.2%

19 active stores

2019 3.3%

12 active stores

2018 3.0%

11 active stores

2017 6.6%

24 active stores

2016 4.7%

17 active stores

2015 2.2%

8 active stores

2014 2.5%

9 active stores

2013 4.9%

18 active stores

2012 2.7%

10 active stores

Distribution by Launch Year

Active stores in GoCertify by original launch year (June 2026)
Active stores in GoCertify by launch year
Launch Year Active Stores Percentage
2026 10 2.74%
2025 25 6.85%
2024 21 5.75%
2023 26 7.12%
2022 31 8.49%
2021 34 9.32%
2020 19 5.21%
2019 12 3.29%
2018 11 3.01%
2017 24 6.58%
2016 17 4.66%
2015 8 2.19%
2014 9 2.47%
2013 18 4.93%
2012 10 2.74%

Social Media Usage

Instagram accounts for 23.6% of displayed detection occurrences (334 occurrences) , followed by Facebook (23.2%) and TikTok (15.6%) .

Base: 1,418 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 23.6%

334 occurrences

Facebook 23.2%

329 occurrences

TikTok 15.6%

221 occurrences

YouTube 15.2%

216 occurrences

Twitter 10.6%

150 occurrences

Pinterest 5.8%

82 occurrences

LinkedIn 4.3%

61 occurrences

X 1.3%

19 occurrences

Reddit 0.4%

6 occurrences

Visual Distribution

Distribution of social media platforms in GoCertify (June 2026)
Distribution of social media platforms in GoCertify e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 334 23.55%
Facebook 329 23.20%
TikTok 221 15.59%
YouTube 216 15.23%
Twitter 150 10.58%
Pinterest 82 5.78%
LinkedIn 61 4.30%
X 19 1.34%
Reddit 6 0.42%

Geographic Distribution

United Kingdom stores with 38.1% (140 active verified stores) , followed by United States (18.5%) and Germany (6.3%) .

Base: 367 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

140 active verified stores

68 active verified stores

23 active verified stores

18 active verified stores

18 active verified stores

15 active verified stores

Spain 3.5%

13 active verified stores

China 1.9%

7 active verified stores

6 active verified stores

5 active verified stores

Visual Distribution

Geographic distribution of stores using GoCertify (June 2026)
Geographic distribution of stores using GoCertify
Country AI-Verified Store Count Market Share
United Kingdom 140 38.15%
United States 68 18.53%
Germany 23 6.27%
France 18 4.90%
Hong Kong 18 4.90%
Canada 15 4.09%
Spain 13 3.54%
China 7 1.91%
Ireland 6 1.63%
Norway 5 1.36%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 374 100.00%
Emails 52 13.90%
Phones 141 37.70%
Ecommerce platform 372 99.47%
Couriers 25 6.68%
Payment Providers 43 11.50%
Categories 358 95.72%
Social Media 341 91.18%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the GoCertify e-commerce landscape:

Analyze 367 verified e-commerce stores on GoCertify - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GoCertify e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GoCertify e-commerce intelligence?

We track 367 verified GoCertify e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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