Customily Technology Adoption in E-commerce

Discover 123 verified e-commerce stores using Customily. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 127 domains. 123 verified as active stores with physical delivery.

Verified stores
123
active stores with physical delivery
Top country
United States
96 verified stores
Top payment signal
PayPal
29 detection occurrences
Top carrier signal
UPS
35 detection occurrences
Top category
Gifts & Special Occasions
27 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

123 verified active stores out of 127 detected · 96.9% verification rate

E-commerce Platforms Distribution

BigCommerce stores with 70.7% of stores with physical delivery (87 stores) , followed by Shopify (19.5%) and WooCommerce (8.1%) .

Base: 123 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

87 stores

Shopify 19.5%

24 stores

10 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Customily
Platform Stores with Physical Delivery Percentage
BigCommerce 87 70.73%
Shopify 24 19.51%
WooCommerce 10 8.13%
Salesforce Commerce Cloud 1 0.81%
Magento 1 0.81%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

BigCommerce holds 70.1% share of detected Customily e-commerce signals (89) , with Shopify at 20.5% and WooCommerce at 7.9% (March 2026) .

Base: 127 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

89 websites

Shopify 20.5%

26 websites

10 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Customily
Platform Websites with Signals Percentage
BigCommerce 89 70.08%
Shopify 26 20.47%
WooCommerce 10 7.87%
Salesforce Commerce Cloud 1 0.79%
Magento 1 0.79%

Categories Distribution

Gifts & Special Occasions stores with 22.0% of all stores (27 stores) , followed by Clothing & Accessories (14.6%) and Office Supplies (7.3%) .

Base: 123 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Gifts & Special Occasions 22.0%

27 stores

Clothing & Accessories 14.6%

18 stores

Office Supplies 7.3%

9 stores

Sporting Goods & Outdoor Gear 6.5%

8 stores

Home & Garden 4.9%

6 stores

Jewelry & Watches 4.1%

5 stores

Business & Industrial 2.4%

3 stores

Collectibles & Hobbies 2.4%

3 stores

Tools & Hardware 2.4%

3 stores

Pets & Pet Supplies 2.4%

3 stores

Visual Distribution

Distribution of top 10 Customily store categories (March 2026)
Distribution of categories in Customily e-commerce stores
Category Number of Stores Percentage
Gifts & Special Occasions 27 21.95%
Clothing & Accessories 18 14.63%
Office Supplies 9 7.32%
Sporting Goods & Outdoor Gear 8 6.50%
Home & Garden 6 4.88%
Jewelry & Watches 5 4.07%
Business & Industrial 3 2.44%
Collectibles & Hobbies 3 2.44%
Tools & Hardware 3 2.44%
Pets & Pet Supplies 3 2.44%

Payment Providers Distribution

PayPal accounts for 29.9% of displayed detection occurrences (29 occurrences) , followed by MasterCard (19.6%) and American Express (19.6%) .

Base: 97 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.9%

29 occurrences

19 occurrences

19 occurrences

10 occurrences

Bolt 5.2%

5 occurrences

4 occurrences

4 occurrences

3 occurrences

2 occurrences

VISA 2.1%

2 occurrences

Visual Distribution

Distribution of top 10 Customily payment providers (March 2026)
Distribution of payment providers in Customily e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 29 29.90%
MasterCard 19 19.59%
American Express 19 19.59%
Stripe Connect 10 10.31%
Bolt 5 5.15%
Apple Pay 4 4.12%
Google Pay 4 4.12%
Affirm 3 3.09%
Braintree 2 2.06%
VISA 2 2.06%

Shipping Carriers Distribution

UPS accounts for 35.0% of displayed detection occurrences (35 occurrences) , followed by USPS (30.0%) and FedEx (26.0%) .

Base: 100 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 35.0%

35 occurrences

USPS 30.0%

30 occurrences

FedEx 26.0%

26 occurrences

DHL 3.0%

3 occurrences

2 occurrences

2 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Customily shipping carriers (March 2026)
Distribution of shipping carriers in Customily e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 35 35.00%
USPS 30 30.00%
FedEx 26 26.00%
DHL 3 3.00%
Speedy 2 2.00%
Royal Mail 2 2.00%
Canada Post 1 1.00%
Blue Star 1 1.00%

Store Launch Timeline

Over the past 12 months, 9 new stores were launched in Customily , with the highest activity in 2026-01 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 33.3%

3 stores launched

2025-12 11.1%

1 stores launched

2025-09 11.1%

1 stores launched

2025-08 11.1%

1 stores launched

2025-06 11.1%

1 stores launched

2025-05 11.1%

1 stores launched

2025-03 11.1%

1 stores launched

Monthly Trend

Monthly store launches in Customily (March 2026)
Monthly store launches in Customily over the past 12 months
Month Stores Launched Percentage
2026-01 3 33.33%
2025-12 1 11.11%
2025-09 1 11.11%
2025-08 1 11.11%
2025-06 1 11.11%
2025-05 1 11.11%
2025-03 1 11.11%

Active Stores by Launch Year

Currently, 112 active stores in Customily are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

3 active stores

2025 6.3%

7 active stores

2024 9.8%

11 active stores

2023 8.9%

10 active stores

2022 4.5%

5 active stores

2021 2.7%

3 active stores

2020 1.8%

2 active stores

2019 3.6%

4 active stores

2018 2.7%

3 active stores

2017 1.8%

2 active stores

2016 3.6%

4 active stores

2015 3.6%

4 active stores

2014 0.9%

1 active stores

2013 5.4%

6 active stores

2011 3.6%

4 active stores

Distribution by Launch Year

Active stores in Customily by original launch year (March 2026)
Active stores in Customily by launch year
Launch Year Active Stores Percentage
2026 3 2.68%
2025 7 6.25%
2024 11 9.82%
2023 10 8.93%
2022 5 4.46%
2021 3 2.68%
2020 2 1.79%
2019 4 3.57%
2018 3 2.68%
2017 2 1.79%
2016 4 3.57%
2015 4 3.57%
2014 1 0.89%
2013 6 5.36%
2011 4 3.57%

Social Media Usage

Facebook accounts for 27.9% of displayed detection occurrences (92 occurrences) , followed by Instagram (25.5%) and Pinterest (13.0%) .

Base: 330 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.9%

92 occurrences

Instagram 25.5%

84 occurrences

Pinterest 13.0%

43 occurrences

YouTube 12.7%

42 occurrences

Twitter 10.6%

35 occurrences

TikTok 4.2%

14 occurrences

LinkedIn 4.2%

14 occurrences

X 1.5%

5 occurrences

Vimeo 0.3%

1 occurrences

Visual Distribution

Distribution of social media platforms in Customily (March 2026)
Distribution of social media platforms in Customily e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 92 27.88%
Instagram 84 25.45%
Pinterest 43 13.03%
YouTube 42 12.73%
Twitter 35 10.61%
TikTok 14 4.24%
LinkedIn 14 4.24%
X 5 1.52%
Vimeo 1 0.30%

Geographic Distribution

United States stores with 78.0% (96 active verified stores) , followed by United Kingdom (8.9%) and Pakistan (2.4%) .

Base: 123 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

96 active verified stores

11 active verified stores

3 active verified stores

2 active verified stores

2 active verified stores

2 active verified stores

1 active verified stores

1 active verified stores

0 active verified stores

Visual Distribution

Geographic distribution of stores using Customily (March 2026)
Geographic distribution of stores using Customily
Country AI-Verified Store Count Market Share
United States 96 78.05%
United Kingdom 11 8.94%
Pakistan 3 2.44%
Greece 2 1.63%
Canada 2 1.63%
Australia 2 1.63%
Germany 1 0.81%
Belize 1 0.81%
France 0 0.00%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 127 100.00%
Emails 61 48.03%
Phones 13 10.24%
Ecommerce platform 127 100.00%
Couriers 50 39.37%
Payment Providers 50 39.37%
Categories 95 74.80%
Social Media 97 76.38%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Customily e-commerce landscape:

Analyze 123 verified e-commerce stores on Customily - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Customily e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Customily e-commerce intelligence?

We track 123 verified Customily e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy