Wix eCommerce Technology Adoption in E-commerce
Discover 401.5k e-commerce stores using Wix eCommerce. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Wix eCommerce leads with 99.5% of stores with physical delivery (399,621 stores) , followed by AppSell, Wix eCommerce (0.2%) and Wix eCommerce, AppSell (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
399,621 stores
926 stores
837 stores
20 stores
18 stores
17 stores
7 stores
4 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Wix eCommerce | 399621 | 99.54% |
| AppSell, Wix eCommerce | 926 | 0.23% |
| Wix eCommerce, AppSell | 837 | 0.21% |
| Wix eCommerce, Shopify | 20 | 0.00% |
| Shopify, Wix eCommerce | 18 | 0.00% |
| Wix eCommerce, Foxy.io | 17 | 0.00% |
| Foxy.io, Wix eCommerce | 7 | 0.00% |
| Ecwid, Wix eCommerce | 4 | 0.00% |
| Reserva INK, Wix eCommerce | 2 | 0.00% |
| Wix eCommerce, Ecwid | 2 | 0.00% |
| Wix eCommerce, SAP Commerce Cloud, AppSell | 1 | 0.00% |
| Socital, Wix eCommerce | 1 | 0.00% |
| HCL Commerce, Wix eCommerce | 1 | 0.00% |
| Wix eCommerce, Magento | 1 | 0.00% |
| Wix eCommerce, AppSell, Shopify | 1 | 0.00% |
All Stores Distribution
Wix eCommerce holds 99.8% share of all Wix eCommerce e-commerce stores (1,365,370) , with AppSell, Wix eCommerce at 0.1% and Wix eCommerce, AppSell at 0.1% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,365,370 stores
1,411 stores
1,343 stores
61 stores
52 stores
28 stores
15 stores
10 stores
3 stores
8 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Wix eCommerce | 1365370 | 99.78% |
| AppSell, Wix eCommerce | 1411 | 0.10% |
| Wix eCommerce, AppSell | 1343 | 0.10% |
| Wix eCommerce, Shopify | 61 | 0.00% |
| Shopify, Wix eCommerce | 52 | 0.00% |
| Wix eCommerce, Foxy.io | 28 | 0.00% |
| Foxy.io, Wix eCommerce | 15 | 0.00% |
| Ecwid, Wix eCommerce | 10 | 0.00% |
| Reserva INK, Wix eCommerce | 3 | 0.00% |
| Wix eCommerce, Ecwid | 8 | 0.00% |
| Wix eCommerce, SAP Commerce Cloud, AppSell | 1 | 0.00% |
| Socital, Wix eCommerce | 1 | 0.00% |
| HCL Commerce, Wix eCommerce | 5 | 0.00% |
| Wix eCommerce, Magento | 3 | 0.00% |
| Wix eCommerce, AppSell, Shopify | 1 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 22.5% of all stores (60,968 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (11.4%) .
Top 10 Categories
60,968 stores
46,518 stores
31,001 stores
23,342 stores
22,241 stores
15,924 stores
12,864 stores
11,389 stores
10,795 stores
8,224 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 60968 | 22.47% |
| Health & Beauty | 46518 | 17.15% |
| Food & Beverages | 31001 | 11.43% |
| Arts & Entertainment | 23342 | 8.60% |
| Jewelry & Watches | 22241 | 8.20% |
| Home & Garden | 15924 | 5.87% |
| Gifts & Special Occasions | 12864 | 4.74% |
| Furniture & Home Decor | 11389 | 4.20% |
| Electronics & Technology | 10795 | 3.98% |
| Vehicles & Parts | 8224 | 3.03% |
| Books & Media | 7318 | 2.70% |
| Pets & Pet Supplies | 6144 | 2.26% |
| Sporting Goods & Outdoor Gear | 6031 | 2.22% |
| Toys & Games | 4260 | 1.57% |
| Business & Industrial | 4259 | 1.57% |
Payment Providers Distribution
PayPal leads with 29.9% among AI-verified physical stores (30,170 stores) , followed by American Express (15.7%) and MasterCard (13.8%) .
Base: 138,276 AI-verified physical stores with detectable payment providers (10.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30,170 stores
15,846 stores
13,960 stores
11,966 stores
5,908 stores
4,474 stores
3,872 stores
3,127 stores
2,575 stores
2,042 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 30170 | 29.91% |
| American Express | 15846 | 15.71% |
| MasterCard | 13960 | 13.84% |
| Stripe Connect | 11966 | 11.86% |
| Apple Pay | 5908 | 5.86% |
| Klarna | 4474 | 4.43% |
| Google Pay | 3872 | 3.84% |
| VISA | 3127 | 3.10% |
| Bolt | 2575 | 2.55% |
| JCB | 2042 | 2.02% |
| Boleto | 1910 | 1.89% |
| Paddle | 1505 | 1.49% |
| Mercado Pago | 1460 | 1.45% |
| Razorpay | 1097 | 1.09% |
| Affirm | 974 | 0.97% |
Shipping Carriers Distribution
USPS leads with 23.8% among AI-verified physical stores (16,723 stores) , followed by UPS (17.2%) and Royal Mail (10.4%) .
Base: 88,324 AI-verified physical stores with detectable shipping carriers (6.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16,723 stores
12,097 stores
7,321 stores
7,320 stores
6,886 stores
3,294 stores
2,627 stores
2,540 stores
2,413 stores
2,009 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 16723 | 23.78% |
| UPS | 12097 | 17.21% |
| Royal Mail | 7321 | 10.41% |
| DHL | 7320 | 10.41% |
| FedEx | 6886 | 9.79% |
| Correios | 3294 | 4.68% |
| Colissimo | 2627 | 3.74% |
| Australia Post | 2540 | 3.61% |
| DPD | 2413 | 3.43% |
| La Poste | 2009 | 2.86% |
| Canada Post | 1597 | 2.27% |
| Mondial Relay | 1547 | 2.20% |
| Estes | 1399 | 1.99% |
| Hermes | 1315 | 1.87% |
| GLS | 1222 | 1.74% |
Store Launch Timeline
Over the past 12 months, 69,145 new stores were launched in Wix eCommerce , with the highest activity in 2025-11 (5,476 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5,476 stores launched
5,448 stores launched
5,415 stores launched
5,591 stores launched
6,365 stores launched
6,021 stores launched
6,346 stores launched
6,419 stores launched
6,725 stores launched
5,990 stores launched
6,594 stores launched
2,755 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 5476 | 7.92% |
| 2025-10 | 5448 | 7.88% |
| 2025-09 | 5415 | 7.83% |
| 2025-08 | 5591 | 8.09% |
| 2025-07 | 6365 | 9.21% |
| 2025-06 | 6021 | 8.71% |
| 2025-05 | 6346 | 9.18% |
| 2025-04 | 6419 | 9.28% |
| 2025-03 | 6725 | 9.73% |
| 2025-02 | 5990 | 8.66% |
| 2025-01 | 6594 | 9.54% |
| 2024-12 | 2755 | 3.98% |
Active Stores by Launch Year
Currently, 401,244 active stores in Wix eCommerce are tracked in our database , with the most stores launched in 2025 (66,434 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
66,434 active stores
54,477 active stores
40,151 active stores
33,958 active stores
41,676 active stores
41,065 active stores
20,475 active stores
20,206 active stores
16,384 active stores
8,657 active stores
7,124 active stores
7,187 active stores
8,806 active stores
4,513 active stores
5,244 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 66434 | 16.56% |
| 2024 | 54477 | 13.58% |
| 2023 | 40151 | 10.01% |
| 2022 | 33958 | 8.46% |
| 2021 | 41676 | 10.39% |
| 2020 | 41065 | 10.23% |
| 2019 | 20475 | 5.10% |
| 2018 | 20206 | 5.04% |
| 2017 | 16384 | 4.08% |
| 2016 | 8657 | 2.16% |
| 2015 | 7124 | 1.78% |
| 2014 | 7187 | 1.79% |
| 2013 | 8806 | 2.19% |
| 2012 | 4513 | 1.12% |
| 2011 | 5244 | 1.31% |
| 2010 | 3705 | 0.92% |
| 2009 | 3258 | 0.81% |
| 2008 | 2740 | 0.68% |
| 2007 | 2452 | 0.61% |
| 2006 | 1766 | 0.44% |
| 2005 | 1567 | 0.39% |
| 2004 | 2154 | 0.54% |
| 2003 | 1543 | 0.38% |
| 2002 | 1382 | 0.34% |
| 2001 | 1601 | 0.40% |
| 2000 | 1049 | 0.26% |
| 1999 | 829 | 0.21% |
| 1998 | 479 | 0.12% |
| 1997 | 230 | 0.06% |
| 1996 | 113 | 0.03% |
| 1995 | 19 | 0.00% |
Geographic Distribution
United States leads with 40.4% (121,442 AI-verified stores) , followed by United Kingdom (11.7%) and Canada (5.5%) .
Base: 300,642 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
121,442 AI-verified stores
35,147 AI-verified stores
16,530 AI-verified stores
15,103 AI-verified stores
14,542 AI-verified stores
13,825 AI-verified stores
13,415 AI-verified stores
10,860 AI-verified stores
8,288 AI-verified stores
6,985 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 121442 | 40.39% |
| United Kingdom | 35147 | 11.69% |
| Canada | 16530 | 5.50% |
| Brazil | 15103 | 5.02% |
| France | 14542 | 4.84% |
| Australia | 13825 | 4.60% |
| India | 13415 | 4.46% |
| Turkey | 10860 | 3.61% |
| Mexico | 8288 | 2.76% |
| Japan | 6985 | 2.32% |
| Germany | 6904 | 2.30% |
| Italy | 5829 | 1.94% |
| Spain | 4907 | 1.63% |
| Switzerland | 4624 | 1.54% |
| Israel | 4343 | 1.44% |
| South Africa | 4134 | 1.38% |
| Netherlands | 4101 | 1.36% |
| Belgium | 3322 | 1.10% |
| New Zealand | 3196 | 1.06% |
| Hong Kong | 3145 | 1.05% |
Featured Stores
Discover the strongest performers and newest entrants in Wix eCommerce's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Wix eCommerce — Sporting Goods & Outdoor Gear
Wix eCommerce
Wix eCommerce — Food & Beverages
Wix eCommerce — Electronics & Technology
Wix eCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4m | 100.00% |
| Emails | 962.9k | 70.37% |
| Phones | 182.4k | 13.33% |
| Ecommerce platform | 1.4m | 100.00% |
| Couriers | 88.3k | 6.45% |
| Payment Providers | 138.3k | 10.11% |
| Categories | 604.2k | 44.16% |
| Social Media | 1.1m | 78.99% |
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Use our detailed Wix eCommerce E-commerce Database to:
Gain actionable insights into 401.5k physical stores in Wix eCommerce.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Wix eCommerce online stores.
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Use Cases
- Lead Generation
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- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Wix eCommerce E-commerce Database?
-
Our database covers over 401.5k Wix eCommerce physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 34.2% among stores with at least one detectable social profile (286,702 stores) , followed by Facebook (31.0%) and TikTok (7.7%) .
Base: 1,080,939 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
286,702 stores
259,589 stores
64,720 stores
64,603 stores
63,624 stores
38,394 stores
32,318 stores
16,347 stores
10,638 stores
1,037 stores
Visual Distribution