Klarna Payment Provider Usage Database
Explore 187.5k e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 36.4% of stores with physical delivery (65,335 stores) , followed by WooCommerce (23.6%) and Custom (16.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
65,335 stores
42,358 stores
28,827 stores
15,416 stores
4,899 stores
4,395 stores
4,352 stores
3,905 stores
3,037 stores
1,688 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 65335 | 36.43% |
| WooCommerce | 42358 | 23.62% |
| Custom | 28827 | 16.07% |
| Fourthwall | 15416 | 8.59% |
| Shopware | 4899 | 2.73% |
| Wix eCommerce | 4395 | 2.45% |
| JTL Shop | 4352 | 2.43% |
| Magento | 3905 | 2.18% |
| PrestaShop | 3037 | 1.69% |
| Quickbutik | 1688 | 0.94% |
| Lightspeed eCom | 1237 | 0.69% |
| ePages | 1229 | 0.69% |
| Shoper | 1229 | 0.69% |
| Gambio | 769 | 0.43% |
| Squarespace Commerce | 689 | 0.38% |
All Stores Distribution
Shopify holds 32.6% share of all Klarna e-commerce stores (74,450) , with WooCommerce at 27.6% and Custom at 12.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
74,450 stores
63,134 stores
28,827 stores
16,967 stores
10,578 stores
9,539 stores
7,552 stores
4,854 stores
3,369 stores
1,752 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 74450 | 32.58% |
| WooCommerce | 63134 | 27.63% |
| Custom | 28827 | 12.61% |
| Fourthwall | 16967 | 7.42% |
| Shopware | 10578 | 4.63% |
| Wix eCommerce | 9539 | 4.17% |
| JTL Shop | 7552 | 3.30% |
| Magento | 4854 | 2.12% |
| PrestaShop | 3369 | 1.47% |
| Quickbutik | 1752 | 0.77% |
| Lightspeed eCom | 1287 | 0.56% |
| ePages | 2122 | 0.93% |
| Shoper | 1274 | 0.56% |
| Gambio | 1079 | 0.47% |
| Squarespace Commerce | 1749 | 0.77% |
Categories Distribution
Clothing & Accessories leads with 28.8% of all stores (43,252 stores) , followed by Health & Beauty (15.2%) and Home & Garden (7.6%) .
Top 10 Categories
43,252 stores
22,829 stores
11,462 stores
9,669 stores
8,951 stores
8,545 stores
8,239 stores
6,873 stores
6,307 stores
6,213 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 43252 | 28.77% |
| Health & Beauty | 22829 | 15.19% |
| Home & Garden | 11462 | 7.62% |
| Food & Beverages | 9669 | 6.43% |
| Electronics & Technology | 8951 | 5.95% |
| Jewelry & Watches | 8545 | 5.68% |
| Furniture & Home Decor | 8239 | 5.48% |
| Sporting Goods & Outdoor Gear | 6873 | 4.57% |
| Vehicles & Parts | 6307 | 4.20% |
| Gifts & Special Occasions | 6213 | 4.13% |
| Arts & Entertainment | 4703 | 3.13% |
| Pets & Pet Supplies | 4463 | 2.97% |
| Tools & Hardware | 3778 | 2.51% |
| Toys & Games | 2908 | 1.93% |
| Baby & Toddler | 2144 | 1.43% |
Shipping Carriers Distribution
DHL leads with 34.1% among AI-verified physical stores (57,448 stores) , followed by DPD (13.3%) and UPS (11.2%) .
Base: 119,421 AI-verified physical stores with detectable shipping carriers (48.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
57,448 stores
22,390 stores
18,841 stores
12,299 stores
9,578 stores
8,605 stores
7,857 stores
6,770 stores
6,476 stores
5,158 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 57448 | 34.12% |
| DPD | 22390 | 13.30% |
| UPS | 18841 | 11.19% |
| GLS | 12299 | 7.30% |
| PostNL | 9578 | 5.69% |
| Deutsche Post | 8605 | 5.11% |
| FedEx | 7857 | 4.67% |
| Hermes | 6770 | 4.02% |
| Royal Mail | 6476 | 3.85% |
| PostNord | 5158 | 3.06% |
| USPS | 4761 | 2.83% |
| Schenker | 2667 | 1.58% |
| TNT | 2403 | 1.43% |
| Osterreichische Post | 1572 | 0.93% |
| InPost | 1550 | 0.92% |
Store Launch Timeline
Over the past 12 months, 37,166 new stores were launched in Klarna , with the highest activity in 2025-11 (3,941 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,941 stores launched
3,981 stores launched
4,166 stores launched
3,389 stores launched
3,215 stores launched
3,007 stores launched
3,110 stores launched
2,836 stores launched
3,181 stores launched
2,671 stores launched
2,595 stores launched
1,074 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3941 | 10.60% |
| 2025-10 | 3981 | 10.71% |
| 2025-09 | 4166 | 11.21% |
| 2025-08 | 3389 | 9.12% |
| 2025-07 | 3215 | 8.65% |
| 2025-06 | 3007 | 8.09% |
| 2025-05 | 3110 | 8.37% |
| 2025-04 | 2836 | 7.63% |
| 2025-03 | 3181 | 8.56% |
| 2025-02 | 2671 | 7.19% |
| 2025-01 | 2595 | 6.98% |
| 2024-12 | 1074 | 2.89% |
Active Stores by Launch Year
Currently, 184,956 active stores in Klarna are tracked in our database , with the most stores launched in 2025 (36,118 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
36,118 active stores
21,431 active stores
14,703 active stores
12,249 active stores
14,100 active stores
13,093 active stores
8,906 active stores
8,858 active stores
8,093 active stores
4,386 active stores
3,686 active stores
3,920 active stores
5,755 active stores
3,176 active stores
3,132 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 36118 | 19.53% |
| 2024 | 21431 | 11.59% |
| 2023 | 14703 | 7.95% |
| 2022 | 12249 | 6.62% |
| 2021 | 14100 | 7.62% |
| 2020 | 13093 | 7.08% |
| 2019 | 8906 | 4.82% |
| 2018 | 8858 | 4.79% |
| 2017 | 8093 | 4.38% |
| 2016 | 4386 | 2.37% |
| 2015 | 3686 | 1.99% |
| 2014 | 3920 | 2.12% |
| 2013 | 5755 | 3.11% |
| 2012 | 3176 | 1.72% |
| 2011 | 3132 | 1.69% |
| 2010 | 2874 | 1.55% |
| 2009 | 2800 | 1.51% |
| 2008 | 2286 | 1.24% |
| 2007 | 2070 | 1.12% |
| 2006 | 1465 | 0.79% |
| 2005 | 1246 | 0.67% |
| 2004 | 1805 | 0.98% |
| 2003 | 1543 | 0.83% |
| 2002 | 1383 | 0.75% |
| 2001 | 2135 | 1.15% |
| 2000 | 1388 | 0.75% |
| 1999 | 1093 | 0.59% |
| 1998 | 653 | 0.35% |
| 1997 | 313 | 0.17% |
| 1996 | 230 | 0.12% |
| 1995 | 66 | 0.04% |
Geographic Distribution
Germany leads with 35.7% (56,931 AI-verified stores) , followed by Netherlands (10.3%) and United Kingdom (10.0%) .
Base: 159,522 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
56,931 AI-verified stores
16,453 AI-verified stores
16,024 AI-verified stores
14,606 AI-verified stores
12,634 AI-verified stores
7,675 AI-verified stores
5,858 AI-verified stores
4,651 AI-verified stores
3,865 AI-verified stores
3,729 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 56931 | 35.69% |
| Netherlands | 16453 | 10.31% |
| United Kingdom | 16024 | 10.05% |
| Sweden | 14606 | 9.16% |
| United States | 12634 | 7.92% |
| Italy | 7675 | 4.81% |
| Austria | 5858 | 3.67% |
| Norway | 4651 | 2.92% |
| France | 3865 | 2.42% |
| Switzerland | 3729 | 2.34% |
| Finland | 2969 | 1.86% |
| Spain | 2903 | 1.82% |
| Poland | 2658 | 1.67% |
| Belgium | 1891 | 1.19% |
| Australia | 1478 | 0.93% |
| Denmark | 1470 | 0.92% |
| Greece | 1186 | 0.74% |
| Portugal | 924 | 0.58% |
| Ireland | 839 | 0.53% |
| Canada | 778 | 0.49% |
Featured Stores
Discover the strongest performers and newest entrants in Klarna's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Fourthwall — Clothing & Accessories
Fourthwall — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Shopify — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 248.0k | 100.00% |
| Emails | 210.3k | 84.80% |
| Phones | 101.6k | 40.97% |
| Ecommerce platform | 239.5k | 96.54% |
| Couriers | 119.4k | 48.15% |
| Payment Providers | 248.0k | 100.00% |
| Categories | 186.9k | 75.37% |
| Social Media | 167.4k | 67.50% |
Starter Package
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Maximize Your ROI
Use our detailed Klarna E-commerce Database to:
Gain actionable insights into 187.5k physical stores in Klarna.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Klarna online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Klarna E-commerce Database?
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Our database covers over 187.5k Klarna physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.8% among stores with at least one detectable social profile (110,371 stores) , followed by Facebook (27.4%) and YouTube (12.1%) .
Base: 167,420 stores with any detectable social profile (67.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
110,371 stores
97,921 stores
43,342 stores
36,011 stores
19,005 stores
18,857 stores
13,757 stores
8,292 stores
5,385 stores
4,967 stores
Visual Distribution