Tanzania E-commerce Database
Explore 1.1k e-commerce stores in the Tanzania. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 51.9% of stores with physical delivery (549 stores) , followed by Shopify (24.8%) and Custom (16.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
549 stores
262 stores
175 stores
37 stores
13 stores
9 stores
4 stores
3 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 549 | 51.94% |
| Shopify | 262 | 24.79% |
| Custom | 175 | 16.56% |
| Wix eCommerce | 37 | 3.50% |
| Botble CMS | 13 | 1.23% |
| Magento | 9 | 0.85% |
| OpenCart | 4 | 0.38% |
| Squarespace Commerce | 3 | 0.28% |
| Ecwid | 3 | 0.28% |
| PrestaShop | 2 | 0.19% |
All Stores Distribution
WooCommerce holds 78.2% share of all Tanzania e-commerce stores (2,769) , with Shopify at 7.7% and Custom at 4.9% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,769 stores
274 stores
175 stores
241 stores
38 stores
14 stores
5 stores
20 stores
3 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2769 | 78.15% |
| Shopify | 274 | 7.73% |
| Custom | 175 | 4.94% |
| Wix eCommerce | 241 | 6.80% |
| Botble CMS | 38 | 1.07% |
| Magento | 14 | 0.40% |
| OpenCart | 5 | 0.14% |
| Squarespace Commerce | 20 | 0.56% |
| Ecwid | 3 | 0.08% |
| PrestaShop | 4 | 0.11% |
Categories Distribution
Electronics & Technology leads with 26.1% of all stores (214 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (13.0%) .
Top 10 Categories
214 stores
153 stores
107 stores
103 stores
43 stores
37 stores
30 stores
30 stores
29 stores
21 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 214 | 26.10% |
| Health & Beauty | 153 | 18.66% |
| Food & Beverages | 107 | 13.05% |
| Clothing & Accessories | 103 | 12.56% |
| Furniture & Home Decor | 43 | 5.24% |
| Home & Garden | 37 | 4.51% |
| Jewelry & Watches | 30 | 3.66% |
| Vehicles & Parts | 30 | 3.66% |
| Business & Industrial | 29 | 3.54% |
| Tools & Hardware | 21 | 2.56% |
| Sporting Goods & Outdoor Gear | 15 | 1.83% |
| Books & Media | 12 | 1.46% |
| Gifts & Special Occasions | 11 | 1.34% |
| Baby & Toddler | 9 | 1.10% |
| Pets & Pet Supplies | 6 | 0.73% |
Payment Providers Distribution
PayPal leads with 32.3% among AI-verified physical stores (30 stores) , followed by MasterCard (16.1%) and American Express (14.0%) .
Base: 65 AI-verified physical stores with detectable payment providers (6.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
30 stores
15 stores
13 stores
9 stores
9 stores
3 stores
3 stores
3 stores
2 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 30 | 32.26% |
| MasterCard | 15 | 16.13% |
| American Express | 13 | 13.98% |
| Stripe Connect | 9 | 9.68% |
| Bolt | 9 | 9.68% |
| Paddle | 3 | 3.23% |
| Apple Pay | 3 | 3.23% |
| Google Pay | 3 | 3.23% |
| Mada | 2 | 2.15% |
| TransferWise | 1 | 1.08% |
| Braintree | 1 | 1.08% |
| MTN Mobile Money | 1 | 1.08% |
| JCB | 1 | 1.08% |
| Klarna | 1 | 1.08% |
| BitCoin | 1 | 1.08% |
Shipping Carriers Distribution
UPS leads with 41.4% among AI-verified physical stores (41 stores) , followed by DHL (25.3%) and FedEx (8.1%) .
Base: 72 AI-verified physical stores with detectable shipping carriers (6.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 41 | 41.41% |
| DHL | 25 | 25.25% |
| FedEx | 8 | 8.08% |
| USPS | 5 | 5.05% |
| Hermes | 4 | 4.04% |
| Speedy | 3 | 3.03% |
| TNT | 3 | 3.03% |
| BRT | 2 | 2.02% |
| China Post | 2 | 2.02% |
| Yanwen | 1 | 1.01% |
| 4PX | 1 | 1.01% |
| CNE Express | 1 | 1.01% |
| JX | 1 | 1.01% |
| Yun Express | 1 | 1.01% |
| S.F. Express | 1 | 1.01% |
Store Launch Timeline
Over the past 12 months, 391 new stores were launched in Tanzania , with the highest activity in 2025-12 (21 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21 stores launched
32 stores launched
41 stores launched
40 stores launched
42 stores launched
39 stores launched
34 stores launched
35 stores launched
33 stores launched
35 stores launched
22 stores launched
17 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 21 | 5.37% |
| 2025-11 | 32 | 8.18% |
| 2025-10 | 41 | 10.49% |
| 2025-09 | 40 | 10.23% |
| 2025-08 | 42 | 10.74% |
| 2025-07 | 39 | 9.97% |
| 2025-06 | 34 | 8.70% |
| 2025-05 | 35 | 8.95% |
| 2025-04 | 33 | 8.44% |
| 2025-03 | 35 | 8.95% |
| 2025-02 | 22 | 5.63% |
| 2025-01 | 17 | 4.35% |
Active Stores by Launch Year
Currently, 1,055 active stores in Tanzania are tracked in our database , with the most stores launched in 2025 (406 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
406 active stores
160 active stores
97 active stores
66 active stores
77 active stores
69 active stores
37 active stores
34 active stores
20 active stores
19 active stores
7 active stores
11 active stores
10 active stores
5 active stores
6 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 406 | 38.48% |
| 2024 | 160 | 15.17% |
| 2023 | 97 | 9.19% |
| 2022 | 66 | 6.26% |
| 2021 | 77 | 7.30% |
| 2020 | 69 | 6.54% |
| 2019 | 37 | 3.51% |
| 2018 | 34 | 3.22% |
| 2017 | 20 | 1.90% |
| 2016 | 19 | 1.80% |
| 2015 | 7 | 0.66% |
| 2014 | 11 | 1.04% |
| 2013 | 10 | 0.95% |
| 2012 | 5 | 0.47% |
| 2011 | 6 | 0.57% |
| 2010 | 7 | 0.66% |
| 2009 | 15 | 1.42% |
| 2007 | 2 | 0.19% |
| 2006 | 1 | 0.09% |
| 2004 | 3 | 0.28% |
| 2002 | 2 | 0.19% |
| 1999 | 1 | 0.09% |
Featured Stores
Discover the strongest performers and newest entrants in Tanzania's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Electronics & Technology
WooCommerce
Shopify - Health & Beauty
Custom - Electronics & Technology
Custom - Electronics & Technology
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1k | 100.00% |
| Emails | 644.0 | 60.47% |
| Phones | 227.0 | 21.31% |
| Ecommerce platform | 1.1k | 100.00% |
| Couriers | 72.0 | 6.76% |
| Payment Providers | 65.0 | 6.10% |
| Categories | 835.0 | 78.40% |
| Social Media | 642.0 | 60.28% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
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Enterprise Solution
Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Tanzania E-commerce Database to:
Gain actionable insights into 1.1k physical stores in Tanzania.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Tanzania online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Tanzania E-commerce Database?
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Our database covers over 1.1k Tanzania physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 29.1% among stores with at least one detectable social profile (542 stores) , followed by Facebook (27.1%) and Twitter (10.1%) .
Base: 642 stores with any detectable social profile (60.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
542 stores
504 stores
188 stores
157 stores
140 stores
95 stores
78 stores
77 stores
73 stores
6 stores
Visual Distribution