Ethiopia E-commerce Market
Explore 713.0 verified e-commerce stores in the Ethiopia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 2.1k with e-commerce signals. 713.0 verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
WooCommerce stores with 57.6% of stores with physical delivery (406 stores) , followed by Custom (24.3%) and Shopify (6.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
406 stores
171 stores
46 stores
26 stores
23 stores
11 stores
10 stores
8 stores
2 stores
2 stores
Visual Distribution
406 stores
171 stores
46 stores
26 stores
23 stores
11 stores
10 stores
8 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 406 | 57.59% |
| Custom | 171 | 24.26% |
| Shopify | 46 | 6.52% |
| Wix eCommerce | 26 | 3.69% |
| Squarespace Commerce | 23 | 3.26% |
| Botble CMS | 11 | 1.56% |
| Active IT Zone Core | 10 | 1.42% |
| GoDaddy Online Store | 8 | 1.13% |
| PrestaShop | 2 | 0.28% |
| OpenCart | 2 | 0.28% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 78.3% share of all Ethiopia e-commerce stores (1,664) , with Custom at 8.1% and Shopify at 2.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,664 stores
171 stores
51 stores
99 stores
74 stores
37 stores
11 stores
13 stores
2 stores
2 stores
Visual Distribution
1,664 stores
171 stores
51 stores
99 stores
74 stores
37 stores
11 stores
13 stores
2 stores
2 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1664 | 78.34% |
| Custom | 171 | 8.05% |
| Shopify | 51 | 2.40% |
| Wix eCommerce | 99 | 4.66% |
| Squarespace Commerce | 74 | 3.48% |
| Botble CMS | 37 | 1.74% |
| Active IT Zone Core | 11 | 0.52% |
| GoDaddy Online Store | 13 | 0.61% |
| PrestaShop | 2 | 0.09% |
| OpenCart | 2 | 0.09% |
Categories Distribution
Clothing & Accessories stores with 23.0% of all stores (141 stores) , followed by Food & Beverages (20.9%) and Health & Beauty (17.3%) .
Base: 612 AI-verified stores with physical delivery and detected product categories (85.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
141 stores
128 stores
106 stores
62 stores
26 stores
21 stores
21 stores
19 stores
17 stores
16 stores
Visual Distribution
141 stores
128 stores
106 stores
62 stores
26 stores
21 stores
21 stores
19 stores
17 stores
16 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 141 | 23.04% |
| Food & Beverages | 128 | 20.92% |
| Health & Beauty | 106 | 17.32% |
| Electronics & Technology | 62 | 10.13% |
| Furniture & Home Decor | 26 | 4.25% |
| Sporting Goods & Outdoor Gear | 21 | 3.43% |
| Home & Garden | 21 | 3.43% |
| Toys & Games | 19 | 3.10% |
| Gifts & Special Occasions | 17 | 2.78% |
| Business & Industrial | 16 | 2.61% |
Payment Providers Distribution
PayPal stores with 37.8% among AI-verified physical stores (45 stores) , followed by Stripe Connect (16.0%) and American Express (10.9%) .
Base: 65 AI-verified physical stores with detectable payment providers (9.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
45 stores
19 stores
13 stores
13 stores
7 stores
7 stores
5 stores
2 stores
2 stores
1 stores
Visual Distribution
45 stores
19 stores
13 stores
13 stores
7 stores
7 stores
5 stores
2 stores
2 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 45 | 37.82% |
| Stripe Connect | 19 | 15.97% |
| American Express | 13 | 10.92% |
| MasterCard | 13 | 10.92% |
| Google Pay | 7 | 5.88% |
| Apple Pay | 7 | 5.88% |
| VISA | 5 | 4.20% |
| Bolt | 2 | 1.68% |
| JCB | 2 | 1.68% |
| Klarna | 1 | 0.84% |
Shipping Carriers Distribution
DHL stores with 34.8% among AI-verified physical stores (16 stores) , followed by UPS (28.3%) and FedEx (8.7%) .
Base: 36 AI-verified physical stores with detectable shipping carriers (5.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
16 stores
13 stores
4 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 16 | 34.78% |
| UPS | 13 | 28.26% |
| FedEx | 4 | 8.70% |
| USPS | 3 | 6.52% |
| Royal Mail | 2 | 4.35% |
| Speedy | 1 | 2.17% |
| ASM | 1 | 2.17% |
| Hermes | 1 | 2.17% |
| ePacket | 1 | 2.17% |
| Wahana | 1 | 2.17% |
Store Launch Timeline
Over the past 12 months, 221 new stores were launched in Ethiopia , with the highest activity in 2026-05 (24 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24 stores launched
18 stores launched
17 stores launched
19 stores launched
23 stores launched
25 stores launched
12 stores launched
19 stores launched
27 stores launched
18 stores launched
15 stores launched
4 stores launched
Monthly Trend
10.9% of last 12 months
8.1% of last 12 months
7.7% of last 12 months
8.6% of last 12 months
10.4% of last 12 months
11.3% of last 12 months
5.4% of last 12 months
8.6% of last 12 months
12.2% of last 12 months
8.1% of last 12 months
6.8% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 24 | 10.86% |
| 2026-04 | 18 | 8.14% |
| 2026-03 | 17 | 7.69% |
| 2026-02 | 19 | 8.60% |
| 2026-01 | 23 | 10.41% |
| 2025-12 | 25 | 11.31% |
| 2025-11 | 12 | 5.43% |
| 2025-10 | 19 | 8.60% |
| 2025-09 | 27 | 12.22% |
| 2025-08 | 18 | 8.14% |
| 2025-07 | 15 | 6.79% |
| 2025-06 | 4 | 1.81% |
Active Stores by Launch Year
Currently, 710 active stores in Ethiopia are tracked in our database , with the most stores launched in 2026 (101 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
101 active stores
183 active stores
112 active stores
69 active stores
37 active stores
41 active stores
39 active stores
29 active stores
24 active stores
14 active stores
3 active stores
5 active stores
12 active stores
12 active stores
3 active stores
Distribution by Launch Year
14.2% of tracked active stores
25.8% of tracked active stores
15.8% of tracked active stores
9.7% of tracked active stores
5.2% of tracked active stores
5.8% of tracked active stores
5.5% of tracked active stores
4.1% of tracked active stores
3.4% of tracked active stores
2.0% of tracked active stores
0.4% of tracked active stores
0.7% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 101 | 14.23% |
| 2025 | 183 | 25.77% |
| 2024 | 112 | 15.77% |
| 2023 | 69 | 9.72% |
| 2022 | 37 | 5.21% |
| 2021 | 41 | 5.77% |
| 2020 | 39 | 5.49% |
| 2019 | 29 | 4.08% |
| 2018 | 24 | 3.38% |
| 2017 | 14 | 1.97% |
| 2016 | 3 | 0.42% |
| 2015 | 5 | 0.70% |
| 2014 | 12 | 1.69% |
| 2013 | 12 | 1.69% |
| 2012 | 3 | 0.42% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Food & Beverages
Shopify
Custom - Clothing & Accessories
WooCommerce - Health & Beauty
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 713.0 | 100.00% |
| Emails | 443.0 | 62.13% |
| Phones | 427.0 | 59.89% |
| Ecommerce platform | 713.0 | 100.00% |
| Couriers | 36.0 | 5.05% |
| Payment Providers | 65.0 | 9.12% |
| Categories | 617.0 | 86.54% |
| Social Media | 410.0 | 57.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ethiopia e-commerce landscape:
Analyze 713.0 verified e-commerce stores in Ethiopia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ethiopia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ethiopia e-commerce intelligence?
-
We track 713.0 verified Ethiopia e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 26.9% among stores with at least one detectable social profile (310 stores) , followed by Instagram (24.7%) and TikTok (11.0%) .
Base: 410 stores with any detectable social profile (57.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
310 stores
285 stores
127 stores
121 stores
103 stores
75 stores
64 stores
41 stores
24 stores
3 stores
Visual Distribution
310 stores
285 stores
127 stores
121 stores
103 stores
75 stores
64 stores
41 stores
24 stores
3 stores