Ethiopia E-commerce Market
Explore 893 verified e-commerce stores in the Ethiopia. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 2.7k with e-commerce signals. 893 verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
WooCommerce stores with 46.2% of stores with physical delivery (413 stores) , followed by Custom (33.0%) and Shopify (7.7%) .
Base: 893 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
413 stores
295 stores
69 stores
25 stores
17 stores
16 stores
13 stores
11 stores
6 stores
6 stores
Visual Distribution
413 stores
295 stores
69 stores
25 stores
17 stores
16 stores
13 stores
11 stores
6 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 413 | 46.25% |
| Custom | 295 | 33.03% |
| Shopify | 69 | 7.73% |
| Wix eCommerce | 25 | 2.80% |
| Odoo | 17 | 1.90% |
| Active IT Zone Core | 16 | 1.79% |
| Squarespace Commerce | 13 | 1.46% |
| Botble CMS | 11 | 1.23% |
| GoDaddy Online Store | 6 | 0.67% |
| SureCart, WooCommerce | 6 | 0.67% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 68.7% share of detected Ethiopia e-commerce signals (1,847) , with Custom at 11.3% and Shopify at 3.2% (October 2026) .
Base: 2,687 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,847 websites
303 websites
86 websites
199 websites
22 websites
17 websites
63 websites
37 websites
11 websites
19 websites
Visual Distribution
1,847 websites
303 websites
86 websites
199 websites
22 websites
17 websites
63 websites
37 websites
11 websites
19 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1847 | 68.74% |
| Custom | 303 | 11.28% |
| Shopify | 86 | 3.20% |
| Wix eCommerce | 199 | 7.41% |
| Odoo | 22 | 0.82% |
| Active IT Zone Core | 17 | 0.63% |
| Squarespace Commerce | 63 | 2.34% |
| Botble CMS | 37 | 1.38% |
| GoDaddy Online Store | 11 | 0.41% |
| SureCart, WooCommerce | 19 | 0.71% |
Categories Distribution
Clothing & Accessories stores with 18.7% of all stores (167 stores) , followed by Food & Beverages (14.9%) and Health & Beauty (14.8%) .
Base: 893 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
167 stores
133 stores
132 stores
72 stores
42 stores
39 stores
32 stores
25 stores
24 stores
22 stores
Visual Distribution
167 stores
133 stores
132 stores
72 stores
42 stores
39 stores
32 stores
25 stores
24 stores
22 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 167 | 18.70% |
| Food & Beverages | 133 | 14.89% |
| Health & Beauty | 132 | 14.78% |
| Electronics & Technology | 72 | 8.06% |
| Sporting Goods & Outdoor Gear | 42 | 4.70% |
| Furniture & Home Decor | 39 | 4.37% |
| Toys & Games | 32 | 3.58% |
| Gifts & Special Occasions | 25 | 2.80% |
| Home & Garden | 24 | 2.69% |
| Tools & Hardware | 22 | 2.46% |
Payment Providers Distribution
PayPal accounts for 28.4% of displayed detection occurrences (132 occurrences) , followed by VISA (15.1%) and MasterCard (14.8%) .
Base: 465 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
132 occurrences
70 occurrences
69 occurrences
48 occurrences
42 occurrences
36 occurrences
29 occurrences
16 occurrences
12 occurrences
11 occurrences
Visual Distribution
132 occurrences
70 occurrences
69 occurrences
48 occurrences
42 occurrences
36 occurrences
29 occurrences
16 occurrences
12 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 132 | 28.39% |
| VISA | 70 | 15.05% |
| MasterCard | 69 | 14.84% |
| Stripe | 48 | 10.32% |
| American Express | 42 | 9.03% |
| Apple Pay | 36 | 7.74% |
| Discover | 29 | 6.24% |
| DinersClub | 16 | 3.44% |
| Shop Pay | 12 | 2.58% |
| Google Pay | 11 | 2.37% |
Shipping Carriers Distribution
DHL accounts for 36.6% of displayed detection occurrences (45 occurrences) , followed by UPS (22.8%) and FedEx (18.7%) .
Base: 123 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
45 occurrences
28 occurrences
23 occurrences
9 occurrences
9 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
45 occurrences
28 occurrences
23 occurrences
9 occurrences
9 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 45 | 36.59% |
| UPS | 28 | 22.76% |
| FedEx | 23 | 18.70% |
| EMS | 9 | 7.32% |
| USPS | 9 | 7.32% |
| China Post | 2 | 1.63% |
| Colissimo | 2 | 1.63% |
| Hong Kong Post | 2 | 1.63% |
| Japan Post | 2 | 1.63% |
| Aramex | 1 | 0.81% |
Store Launch Timeline
Over the past 12 months, 327 new stores were launched in Ethiopia , with the highest activity in 2026-09 (44 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
44 stores launched
47 stores launched
48 stores launched
30 stores launched
29 stores launched
25 stores launched
26 stores launched
16 stores launched
23 stores launched
23 stores launched
15 stores launched
1 stores launched
Monthly Trend
13.5% of last 12 months
14.4% of last 12 months
14.7% of last 12 months
9.2% of last 12 months
8.9% of last 12 months
7.6% of last 12 months
8.0% of last 12 months
4.9% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
4.6% of last 12 months
0.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 44 | 13.46% |
| 2026-08 | 47 | 14.37% |
| 2026-07 | 48 | 14.68% |
| 2026-06 | 30 | 9.17% |
| 2026-05 | 29 | 8.87% |
| 2026-04 | 25 | 7.65% |
| 2026-03 | 26 | 7.95% |
| 2026-02 | 16 | 4.89% |
| 2026-01 | 23 | 7.03% |
| 2025-12 | 23 | 7.03% |
| 2025-11 | 15 | 4.59% |
| 2025-10 | 1 | 0.31% |
Active Stores by Launch Year
Currently, 891 active stores in Ethiopia are tracked in our database , with the most stores launched in 2026 (300 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
300 active stores
149 active stores
111 active stores
66 active stores
40 active stores
47 active stores
42 active stores
28 active stores
26 active stores
15 active stores
5 active stores
11 active stores
10 active stores
12 active stores
3 active stores
Distribution by Launch Year
33.7% of tracked active stores
16.7% of tracked active stores
12.5% of tracked active stores
7.4% of tracked active stores
4.5% of tracked active stores
5.3% of tracked active stores
4.7% of tracked active stores
3.1% of tracked active stores
2.9% of tracked active stores
1.7% of tracked active stores
0.6% of tracked active stores
1.2% of tracked active stores
1.1% of tracked active stores
1.3% of tracked active stores
0.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 300 | 33.67% |
| 2025 | 149 | 16.72% |
| 2024 | 111 | 12.46% |
| 2023 | 66 | 7.41% |
| 2022 | 40 | 4.49% |
| 2021 | 47 | 5.27% |
| 2020 | 42 | 4.71% |
| 2019 | 28 | 3.14% |
| 2018 | 26 | 2.92% |
| 2017 | 15 | 1.68% |
| 2016 | 5 | 0.56% |
| 2015 | 11 | 1.23% |
| 2014 | 10 | 1.12% |
| 2013 | 12 | 1.35% |
| 2012 | 3 | 0.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Odoo - Pets & Pet Supplies
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
PrestaShop
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 893 | 100.00% |
| Emails | 682 | 76.37% |
| Phones | 571 | 63.94% |
| Ecommerce platform | 893 | 100.00% |
| Couriers | 73 | 8.17% |
| Payment Providers | 193 | 21.61% |
| Categories | 769 | 86.11% |
| Social Media | 481 | 53.86% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ethiopia e-commerce landscape:
Analyze 893 verified e-commerce stores in Ethiopia - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Ethiopia e-commerce intelligence?
-
We track 893 verified Ethiopia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.9% of displayed detection occurrences (376 occurrences) , followed by Instagram (25.2%) and TikTok (13.0%) .
Base: 1,399 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
376 occurrences
352 occurrences
182 occurrences
145 occurrences
107 occurrences
95 occurrences
59 occurrences
52 occurrences
29 occurrences
2 occurrences
Visual Distribution
376 occurrences
352 occurrences
182 occurrences
145 occurrences
107 occurrences
95 occurrences
59 occurrences
52 occurrences
29 occurrences
2 occurrences