Swish Payment Provider Usage Database
Explore 12.4k e-commerce stores accepting Swish. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 33.6% of stores with physical delivery (4,072 stores) , followed by Custom (28.3%) and Shopify (17.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,072 stores
3,434 stores
2,150 stores
1,128 stores
331 stores
250 stores
224 stores
153 stores
131 stores
112 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4072 | 33.56% |
| Custom | 3434 | 28.30% |
| Shopify | 2150 | 17.72% |
| Quickbutik | 1128 | 9.30% |
| Wix eCommerce | 331 | 2.73% |
| PrestaShop | 250 | 2.06% |
| Magento | 224 | 1.85% |
| Wikinggruppen | 153 | 1.26% |
| Squarespace Commerce | 131 | 1.08% |
| OpenCart | 112 | 0.92% |
| nopCommerce | 42 | 0.35% |
| Norce | 40 | 0.33% |
| BigCommerce | 32 | 0.26% |
| 1C-Bitrix | 19 | 0.16% |
| SAP Commerce Cloud | 17 | 0.14% |
All Stores Distribution
WooCommerce holds 39.1% share of all Swish e-commerce stores (5,788) , with Custom at 23.2% and Shopify at 15.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,788 stores
3,434 stores
2,263 stores
1,163 stores
858 stores
262 stores
238 stores
163 stores
356 stores
128 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5788 | 39.06% |
| Custom | 3434 | 23.18% |
| Shopify | 2263 | 15.27% |
| Quickbutik | 1163 | 7.85% |
| Wix eCommerce | 858 | 5.79% |
| PrestaShop | 262 | 1.77% |
| Magento | 238 | 1.61% |
| Wikinggruppen | 163 | 1.10% |
| Squarespace Commerce | 356 | 2.40% |
| OpenCart | 128 | 0.86% |
| nopCommerce | 49 | 0.33% |
| Norce | 41 | 0.28% |
| BigCommerce | 35 | 0.24% |
| 1C-Bitrix | 21 | 0.14% |
| SAP Commerce Cloud | 18 | 0.12% |
Categories Distribution
Health & Beauty leads with 23.6% of all stores (2,330 stores) , followed by Clothing & Accessories (15.0%) and Home & Garden (8.3%) .
Top 10 Categories
2,330 stores
1,487 stores
819 stores
727 stores
682 stores
557 stores
543 stores
512 stores
463 stores
429 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2330 | 23.58% |
| Clothing & Accessories | 1487 | 15.05% |
| Home & Garden | 819 | 8.29% |
| Food & Beverages | 727 | 7.36% |
| Sporting Goods & Outdoor Gear | 682 | 6.90% |
| Vehicles & Parts | 557 | 5.64% |
| Electronics & Technology | 543 | 5.49% |
| Arts & Entertainment | 512 | 5.18% |
| Jewelry & Watches | 463 | 4.68% |
| Furniture & Home Decor | 429 | 4.34% |
| Pets & Pet Supplies | 366 | 3.70% |
| Gifts & Special Occasions | 280 | 2.83% |
| Tools & Hardware | 248 | 2.51% |
| Toys & Games | 225 | 2.28% |
| Books & Media | 215 | 2.18% |
Shipping Carriers Distribution
DHL leads with 35.1% among AI-verified physical stores (3,236 stores) , followed by PostNord (22.4%) and Schenker (10.5%) .
Base: 6,724 AI-verified physical stores with detectable shipping carriers (42.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3236 | 35.09% |
| PostNord | 2063 | 22.37% |
| Schenker | 967 | 10.49% |
| UPS | 821 | 8.90% |
| FedEx | 340 | 3.69% |
| DPD | 319 | 3.46% |
| GLS | 300 | 3.25% |
| USPS | 269 | 2.92% |
| Budbee | 197 | 2.14% |
| TNT | 156 | 1.69% |
| Royal Mail | 133 | 1.44% |
| PostNL | 123 | 1.33% |
| Hermes | 104 | 1.13% |
| DSV | 98 | 1.06% |
| Speedy | 96 | 1.04% |
Store Launch Timeline
Over the past 12 months, 1,572 new stores were launched in Swish , with the highest activity in 2025-11 (175 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
175 stores launched
206 stores launched
152 stores launched
137 stores launched
114 stores launched
130 stores launched
122 stores launched
108 stores launched
127 stores launched
110 stores launched
147 stores launched
44 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 175 | 11.13% |
| 2025-10 | 206 | 13.10% |
| 2025-09 | 152 | 9.67% |
| 2025-08 | 137 | 8.72% |
| 2025-07 | 114 | 7.25% |
| 2025-06 | 130 | 8.27% |
| 2025-05 | 122 | 7.76% |
| 2025-04 | 108 | 6.87% |
| 2025-03 | 127 | 8.08% |
| 2025-02 | 110 | 7.00% |
| 2025-01 | 147 | 9.35% |
| 2024-12 | 44 | 2.80% |
Active Stores by Launch Year
Currently, 12,268 active stores in Swish are tracked in our database , with the most stores launched in 2025 (1,528 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,528 active stores
1,041 active stores
815 active stores
752 active stores
791 active stores
842 active stores
603 active stores
795 active stores
653 active stores
397 active stores
319 active stores
355 active stores
439 active stores
271 active stores
268 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1528 | 12.46% |
| 2024 | 1041 | 8.49% |
| 2023 | 815 | 6.64% |
| 2022 | 752 | 6.13% |
| 2021 | 791 | 6.45% |
| 2020 | 842 | 6.86% |
| 2019 | 603 | 4.92% |
| 2018 | 795 | 6.48% |
| 2017 | 653 | 5.32% |
| 2016 | 397 | 3.24% |
| 2015 | 319 | 2.60% |
| 2014 | 355 | 2.89% |
| 2013 | 439 | 3.58% |
| 2012 | 271 | 2.21% |
| 2011 | 268 | 2.18% |
| 2010 | 345 | 2.81% |
| 2009 | 254 | 2.07% |
| 2008 | 217 | 1.77% |
| 2007 | 228 | 1.86% |
| 2006 | 205 | 1.67% |
| 2005 | 167 | 1.36% |
| 2004 | 188 | 1.53% |
| 2003 | 165 | 1.34% |
| 2002 | 99 | 0.81% |
| 2001 | 129 | 1.05% |
| 2000 | 138 | 1.12% |
| 1999 | 82 | 0.67% |
| 1998 | 72 | 0.59% |
| 1997 | 57 | 0.46% |
| 1996 | 41 | 0.33% |
| 1995 | 12 | 0.10% |
Geographic Distribution
Sweden leads with 72.9% (8,253 AI-verified stores) , followed by United States (8.6%) and United Kingdom (3.3%) .
Base: 11,322 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
8,253 AI-verified stores
974 AI-verified stores
379 AI-verified stores
235 AI-verified stores
167 AI-verified stores
158 AI-verified stores
149 AI-verified stores
130 AI-verified stores
125 AI-verified stores
118 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 8253 | 72.89% |
| United States | 974 | 8.60% |
| United Kingdom | 379 | 3.35% |
| Niue | 235 | 2.08% |
| India | 167 | 1.48% |
| Australia | 158 | 1.40% |
| Netherlands | 149 | 1.32% |
| Germany | 130 | 1.15% |
| Denmark | 125 | 1.10% |
| Poland | 118 | 1.04% |
| Canada | 105 | 0.93% |
| Russia | 84 | 0.74% |
| Italy | 74 | 0.65% |
| Spain | 73 | 0.64% |
| Finland | 68 | 0.60% |
| South Africa | 55 | 0.49% |
| France | 52 | 0.46% |
| Czechia | 48 | 0.42% |
| Norway | 42 | 0.37% |
| Belgium | 33 | 0.29% |
Featured Stores
Discover the strongest performers and newest entrants in Swish's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Arts & Entertainment
Shopify — Electronics & Technology
Custom
Shopify — Furniture & Home Decor
WooCommerce — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.8k | 100.00% |
| Emails | 11.6k | 73.29% |
| Phones | 6.7k | 42.14% |
| Ecommerce platform | 15.2k | 96.21% |
| Couriers | 6.7k | 42.59% |
| Payment Providers | 15.8k | 100.00% |
| Categories | 11.8k | 75.03% |
| Social Media | 10.9k | 68.96% |
Starter Package
Immediate self-service access
Get instant access to our database
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- Direct download or API integration
- Standard segments available
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Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Swish E-commerce Database to:
Gain actionable insights into 12.4k physical stores in Swish.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swish online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swish E-commerce Database?
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Our database covers over 12.4k Swish physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.2% among stores with at least one detectable social profile (7,206 stores) , followed by Instagram (33.6%) and YouTube (9.3%) .
Base: 10,886 stores with any detectable social profile (69.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,206 stores
7,066 stores
1,968 stores
1,272 stores
1,227 stores
976 stores
767 stores
356 stores
163 stores
49 stores
Visual Distribution