Outbrain Technology Adoption in E-commerce
Discover 113.0 e-commerce stores using Outbrain. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 95.6% of stores with physical delivery (108 stores) , followed by Magento (1.8%) and WooCommerce (0.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
108 stores
2 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 108 | 95.58% |
| Magento | 2 | 1.77% |
| WooCommerce | 1 | 0.88% |
| Miva | 1 | 0.88% |
| Shopify | 1 | 0.88% |
| Shopline | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Shopware | 0 | 0.00% |
| YouCan | 0 | 0.00% |
| Wix eCommerce | 0 | 0.00% |
| Salesforce Commerce Cloud | 0 | 0.00% |
| Squarespace Commerce | 0 | 0.00% |
All Stores Distribution
Custom holds 77.1% share of all Outbrain e-commerce stores (108) , with Magento at 2.1% and WooCommerce at 10.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
108 stores
3 stores
14 stores
1 stores
4 stores
1 stores
1 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 108 | 77.14% |
| Magento | 3 | 2.14% |
| WooCommerce | 14 | 10.00% |
| Miva | 1 | 0.71% |
| Shopify | 4 | 2.86% |
| Shopline | 1 | 0.71% |
| SAP Commerce Cloud | 1 | 0.71% |
| HCL Commerce | 3 | 2.14% |
| Shopware | 1 | 0.71% |
| YouCan | 1 | 0.71% |
| Wix eCommerce | 1 | 0.71% |
| Salesforce Commerce Cloud | 1 | 0.71% |
| Squarespace Commerce | 1 | 0.71% |
Categories Distribution
Health & Beauty leads with 25.9% of all stores (21 stores) , followed by Food & Beverages (18.5%) and Arts & Entertainment (13.6%) .
Top 10 Categories
21 stores
15 stores
11 stores
6 stores
6 stores
3 stores
3 stores
3 stores
3 stores
2 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 21 | 25.93% |
| Food & Beverages | 15 | 18.52% |
| Arts & Entertainment | 11 | 13.58% |
| Books & Media | 6 | 7.41% |
| Electronics & Technology | 6 | 7.41% |
| Clothing & Accessories | 3 | 3.70% |
| Pets & Pet Supplies | 3 | 3.70% |
| Vehicles & Parts | 3 | 3.70% |
| Baby & Toddler | 3 | 3.70% |
| Home & Garden | 2 | 2.47% |
| Jewelry & Watches | 2 | 2.47% |
| Toys & Games | 2 | 2.47% |
| Furniture & Home Decor | 2 | 2.47% |
| Business & Industrial | 1 | 1.23% |
| Gifts & Special Occasions | 1 | 1.23% |
Payment Providers Distribution
JCB leads with 29.4% among AI-verified physical stores (5 stores) , followed by VISA (23.5%) and Paytm (17.6%) .
Base: 44 AI-verified physical stores with detectable payment providers (25.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5 stores
4 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| JCB | 5 | 29.41% |
| VISA | 4 | 23.53% |
| Paytm | 3 | 17.65% |
| American Express | 2 | 11.76% |
| PayPal | 1 | 5.88% |
| MasterCard | 1 | 5.88% |
| Stripe Connect | 1 | 5.88% |
Shipping Carriers Distribution
Speedy leads with 20.0% among AI-verified physical stores (3 stores) , followed by TNT (13.3%) and Correios (6.7%) .
Base: 46 AI-verified physical stores with detectable shipping carriers (26.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 3 | 20.00% |
| TNT | 2 | 13.33% |
| Correios | 1 | 6.67% |
| Bluedart | 1 | 6.67% |
| Aramex | 1 | 6.67% |
| CTT | 1 | 6.67% |
| Hermes | 1 | 6.67% |
| GLS | 1 | 6.67% |
| Estes | 1 | 6.67% |
| Correos | 1 | 6.67% |
| USPS | 1 | 6.67% |
| Schenker | 1 | 6.67% |
Store Launch Timeline
Over the past 12 months, 2 new stores were launched in Outbrain , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1 | 50.00% |
| 2025-02 | 1 | 50.00% |
Active Stores by Launch Year
Currently, 69 active stores in Outbrain are tracked in our database , with the most stores launched in 2025 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
3 active stores
2 active stores
1 active stores
2 active stores
4 active stores
1 active stores
2 active stores
3 active stores
2 active stores
7 active stores
8 active stores
2 active stores
9 active stores
6 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2 | 2.90% |
| 2024 | 3 | 4.35% |
| 2023 | 2 | 2.90% |
| 2022 | 1 | 1.45% |
| 2021 | 2 | 2.90% |
| 2020 | 4 | 5.80% |
| 2019 | 1 | 1.45% |
| 2018 | 2 | 2.90% |
| 2017 | 3 | 4.35% |
| 2015 | 2 | 2.90% |
| 2014 | 7 | 10.14% |
| 2013 | 8 | 11.59% |
| 2012 | 2 | 2.90% |
| 2011 | 9 | 13.04% |
| 2010 | 6 | 8.70% |
| 2009 | 4 | 5.80% |
| 2008 | 4 | 5.80% |
| 2006 | 2 | 2.90% |
| 2005 | 1 | 1.45% |
| 2004 | 2 | 2.90% |
| 1999 | 1 | 1.45% |
| 1998 | 1 | 1.45% |
Geographic Distribution
United States leads with 36.2% (34 AI-verified stores) , followed by India (9.6%) and Indonesia (6.4%) .
Base: 94 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
34 AI-verified stores
9 AI-verified stores
6 AI-verified stores
6 AI-verified stores
5 AI-verified stores
5 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 34 | 36.17% |
| India | 9 | 9.57% |
| Indonesia | 6 | 6.38% |
| Brazil | 6 | 6.38% |
| United Kingdom | 5 | 5.32% |
| Spain | 5 | 5.32% |
| Sri Lanka | 4 | 4.26% |
| Japan | 4 | 4.26% |
| Israel | 3 | 3.19% |
| France | 3 | 3.19% |
| South Africa | 3 | 3.19% |
| Turkey | 2 | 2.13% |
| Mexico | 2 | 2.13% |
| Italy | 2 | 2.13% |
| Latvia | 1 | 1.06% |
| Netherlands | 1 | 1.06% |
| Taiwan | 1 | 1.06% |
| Bangladesh | 1 | 1.06% |
| Canada | 1 | 1.06% |
| Portugal | 1 | 1.06% |
Featured Stores
Discover the strongest performers and newest entrants in Outbrain's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 174.0 | 100.00% |
| Emails | 66.0 | 37.93% |
| Phones | 13.0 | 7.47% |
| Ecommerce platform | 140.0 | 80.46% |
| Couriers | 46.0 | 26.44% |
| Payment Providers | 44.0 | 25.29% |
| Categories | 103.0 | 59.20% |
| Social Media | 111.0 | 63.79% |
Starter Package
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Maximize Your ROI
Use our detailed Outbrain E-commerce Database to:
Gain actionable insights into 113.0 physical stores in Outbrain.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Outbrain online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Outbrain E-commerce Database?
-
Our database covers over 113.0 Outbrain physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.3% among stores with at least one detectable social profile (53 stores) , followed by Twitter (25.2%) and YouTube (13.2%) .
Base: 111 stores with any detectable social profile (63.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
53 stores
40 stores
21 stores
18 stores
12 stores
6 stores
4 stores
2 stores
2 stores
1 stores
Visual Distribution