Klarna Payment Provider Usage Database
Explore 214.3k verified e-commerce stores accepting Klarna. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 244.4k domains. 214.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
214.3k verified active stores out of 244.4k detected · 87.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 33.7% of stores with physical delivery (68,280 stores) , followed by Custom (26.3%) and WooCommerce (21.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
68,280 stores
53,461 stores
43,070 stores
10,237 stores
4,989 stores
4,978 stores
3,883 stores
3,796 stores
2,260 stores
1,953 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 68280 | 33.65% |
| Custom | 53461 | 26.35% |
| WooCommerce | 43070 | 21.23% |
| Shopware | 10237 | 5.05% |
| JTL Shop | 4989 | 2.46% |
| Wix eCommerce | 4978 | 2.45% |
| Magento | 3883 | 1.91% |
| PrestaShop | 3796 | 1.87% |
| Gambio | 2260 | 1.11% |
| ePages | 1953 | 0.96% |
| Quickbutik | 1543 | 0.76% |
| Shoper | 1255 | 0.62% |
| Lightspeed eCom | 1135 | 0.56% |
| plentymarkets | 1119 | 0.55% |
| Squarespace Commerce | 937 | 0.46% |
All Stores Distribution
Shopify holds 30.6% share of all Klarna e-commerce stores (69,712) , with Custom at 23.5% and WooCommerce at 25.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
69,712 stores
53,461 stores
58,753 stores
10,594 stores
5,201 stores
9,865 stores
4,178 stores
3,889 stores
2,294 stores
1,977 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 69712 | 30.62% |
| Custom | 53461 | 23.48% |
| WooCommerce | 58753 | 25.80% |
| Shopware | 10594 | 4.65% |
| JTL Shop | 5201 | 2.28% |
| Wix eCommerce | 9865 | 4.33% |
| Magento | 4178 | 1.83% |
| PrestaShop | 3889 | 1.71% |
| Gambio | 2294 | 1.01% |
| ePages | 1977 | 0.87% |
| Quickbutik | 1573 | 0.69% |
| Shoper | 1265 | 0.56% |
| Lightspeed eCom | 1144 | 0.50% |
| plentymarkets | 1184 | 0.52% |
| Squarespace Commerce | 2594 | 1.14% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (36,028 stores) , followed by Health & Beauty (13.2%) and Sporting Goods & Outdoor Gear (9.0%) .
Base: 187,574 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
36,028 stores
24,701 stores
16,971 stores
15,258 stores
14,563 stores
14,442 stores
11,097 stores
8,856 stores
8,044 stores
7,945 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 36028 | 19.21% |
| Health & Beauty | 24701 | 13.17% |
| Sporting Goods & Outdoor Gear | 16971 | 9.05% |
| Toys & Games | 15258 | 8.13% |
| Home & Garden | 14563 | 7.76% |
| Food & Beverages | 14442 | 7.70% |
| Arts & Entertainment | 11097 | 5.92% |
| Jewelry & Watches | 8856 | 4.72% |
| Electronics & Technology | 8044 | 4.29% |
| Tools & Hardware | 7945 | 4.24% |
| Furniture & Home Decor | 7436 | 3.96% |
| Gifts & Special Occasions | 7013 | 3.74% |
| Vehicles & Parts | 6353 | 3.39% |
| Business & Industrial | 5658 | 3.02% |
| Pets & Pet Supplies | 3209 | 1.71% |
Shipping Carriers Distribution
DHL leads with 35.4% among AI-verified physical stores (70,102 stores) , followed by DPD (13.4%) and UPS (11.1%) .
Base: 118,942 AI-verified physical stores with detectable shipping carriers (48.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
70,102 stores
26,598 stores
21,864 stores
15,415 stores
11,663 stores
9,306 stores
8,659 stores
8,564 stores
6,595 stores
4,989 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 70102 | 35.44% |
| DPD | 26598 | 13.45% |
| UPS | 21864 | 11.05% |
| GLS | 15415 | 7.79% |
| Deutsche Post | 11663 | 5.90% |
| PostNL | 9306 | 4.70% |
| Hermes | 8659 | 4.38% |
| FedEx | 8564 | 4.33% |
| Royal Mail | 6595 | 3.33% |
| PostNord | 4989 | 2.52% |
| USPS | 4776 | 2.41% |
| Schenker | 2773 | 1.40% |
| TNT | 2583 | 1.31% |
| Osterreichische Post | 2054 | 1.04% |
| InPost | 1878 | 0.95% |
Store Launch Timeline
Over the past 12 months, 34,583 new stores were launched in Klarna , with the highest activity in 2026-02 (1,899 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,899 stores launched
4,017 stores launched
3,470 stores launched
3,541 stores launched
3,692 stores launched
3,391 stores launched
2,949 stores launched
2,988 stores launched
2,799 stores launched
2,933 stores launched
2,705 stores launched
199 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1899 | 5.49% |
| 2026-01 | 4017 | 11.62% |
| 2025-12 | 3470 | 10.03% |
| 2025-11 | 3541 | 10.24% |
| 2025-10 | 3692 | 10.68% |
| 2025-09 | 3391 | 9.81% |
| 2025-08 | 2949 | 8.53% |
| 2025-07 | 2988 | 8.64% |
| 2025-06 | 2799 | 8.09% |
| 2025-05 | 2933 | 8.48% |
| 2025-04 | 2705 | 7.82% |
| 2025-03 | 199 | 0.58% |
Active Stores by Launch Year
Currently, 211,764 active stores in Klarna are tracked in our database , with the most stores launched in 2026 (5,929 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,929 active stores
35,630 active stores
22,111 active stores
16,389 active stores
14,132 active stores
16,393 active stores
15,367 active stores
10,193 active stores
10,350 active stores
9,744 active stores
4,867 active stores
4,166 active stores
4,392 active stores
6,554 active stores
3,761 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5929 | 2.80% |
| 2025 | 35630 | 16.83% |
| 2024 | 22111 | 10.44% |
| 2023 | 16389 | 7.74% |
| 2022 | 14132 | 6.67% |
| 2021 | 16393 | 7.74% |
| 2020 | 15367 | 7.26% |
| 2019 | 10193 | 4.81% |
| 2018 | 10350 | 4.89% |
| 2017 | 9744 | 4.60% |
| 2016 | 4867 | 2.30% |
| 2015 | 4166 | 1.97% |
| 2014 | 4392 | 2.07% |
| 2013 | 6554 | 3.09% |
| 2012 | 3761 | 1.78% |
| 2011 | 3586 | 1.69% |
| 2010 | 3347 | 1.58% |
| 2009 | 3368 | 1.59% |
| 2008 | 2795 | 1.32% |
| 2007 | 2513 | 1.19% |
| 2006 | 1665 | 0.79% |
| 2005 | 1419 | 0.67% |
| 2004 | 2174 | 1.03% |
| 2003 | 1876 | 0.89% |
| 2002 | 1709 | 0.81% |
| 2001 | 2847 | 1.34% |
| 2000 | 1688 | 0.80% |
| 1999 | 1286 | 0.61% |
| 1998 | 816 | 0.39% |
| 1997 | 356 | 0.17% |
| 1996 | 267 | 0.13% |
| 1995 | 74 | 0.03% |
Geographic Distribution
Germany leads with 41.3% (82,822 AI-verified stores) , followed by United States (12.5%) and Netherlands (8.0%) .
Base: 200,742 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
82,822 AI-verified stores
25,088 AI-verified stores
16,012 AI-verified stores
15,222 AI-verified stores
12,459 AI-verified stores
8,447 AI-verified stores
8,107 AI-verified stores
5,011 AI-verified stores
4,963 AI-verified stores
4,824 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 82822 | 41.26% |
| United States | 25088 | 12.50% |
| Netherlands | 16012 | 7.98% |
| United Kingdom | 15222 | 7.58% |
| Sweden | 12459 | 6.21% |
| Italy | 8447 | 4.21% |
| Austria | 8107 | 4.04% |
| Switzerland | 5011 | 2.50% |
| Norway | 4963 | 2.47% |
| France | 4824 | 2.40% |
| Finland | 3256 | 1.62% |
| Spain | 2922 | 1.46% |
| Poland | 2588 | 1.29% |
| Belgium | 1926 | 0.96% |
| Australia | 1527 | 0.76% |
| Denmark | 1515 | 0.75% |
| Greece | 1324 | 0.66% |
| Portugal | 950 | 0.47% |
| Ireland | 903 | 0.45% |
| Canada | 876 | 0.44% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Business & Industrial
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Wix eCommerce - Clothing & Accessories
Shopify
Custom - Toys & Games
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 244.4k | 100.00% |
| Emails | 207.0k | 84.67% |
| Phones | 99.3k | 40.63% |
| Ecommerce platform | 240.4k | 98.34% |
| Couriers | 118.9k | 48.66% |
| Payment Providers | 244.4k | 100.00% |
| Categories | 195.9k | 80.13% |
| Social Media | 163.9k | 67.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Klarna e-commerce landscape:
Analyze 214.3k verified e-commerce stores on Klarna - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Klarna e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Klarna e-commerce intelligence?
-
We track 214.3k verified Klarna e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.6% among stores with at least one detectable social profile (122,182 stores) , followed by Facebook (27.7%) and YouTube (12.3%) .
Base: 163,897 stores with any detectable social profile (67.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
122,182 stores
107,061 stores
47,770 stores
38,661 stores
19,165 stores
18,292 stores
14,195 stores
8,644 stores
5,590 stores
5,580 stores
Visual Distribution