Variti Technology Adoption in E-commerce
Discover 480 verified e-commerce stores using Variti. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 500 domains. 480 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
480 verified active stores out of 500 detected · 96.0% verification rate
E-commerce Platforms Distribution
Custom stores with 99.2% of stores with physical delivery (476 stores) , followed by 1C-Bitrix (0.6%) and WooCommerce (0.2%) .
Base: 480 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
476 stores
3 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
476 stores
3 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 476 | 99.17% |
| 1C-Bitrix | 3 | 0.63% |
| WooCommerce | 1 | 0.21% |
| Magento | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Unisiter | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 95.2% share of detected Variti e-commerce signals (476) , with 1C-Bitrix at 0.8% and WooCommerce at 0.2% (June 2026) .
Base: 500 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
476 websites
4 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
476 websites
4 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 476 | 95.20% |
| 1C-Bitrix | 4 | 0.80% |
| WooCommerce | 1 | 0.20% |
| Magento | 1 | 0.20% |
| HCL Commerce | 1 | 0.20% |
| Unisiter | 1 | 0.20% |
Categories Distribution
Clothing & Accessories stores with 15.0% of all stores (72 stores) , followed by Tools & Hardware (13.1%) and Gifts & Special Occasions (12.1%) .
Base: 480 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
72 stores
63 stores
58 stores
51 stores
44 stores
36 stores
23 stores
18 stores
15 stores
14 stores
Visual Distribution
72 stores
63 stores
58 stores
51 stores
44 stores
36 stores
23 stores
18 stores
15 stores
14 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 72 | 15.00% |
| Tools & Hardware | 63 | 13.13% |
| Gifts & Special Occasions | 58 | 12.08% |
| Health & Beauty | 51 | 10.63% |
| Food & Beverages | 44 | 9.17% |
| Home & Garden | 36 | 7.50% |
| Furniture & Home Decor | 23 | 4.79% |
| Arts & Entertainment | 18 | 3.75% |
| Sporting Goods & Outdoor Gear | 15 | 3.13% |
| Jewelry & Watches | 14 | 2.92% |
Payment Providers Distribution
MasterCard accounts for 39.7% of displayed detection occurrences (87 occurrences) , followed by VISA (26.0%) and JCB (10.5%) .
Base: 219 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
87 occurrences
57 occurrences
23 occurrences
22 occurrences
9 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
1 occurrences
Visual Distribution
87 occurrences
57 occurrences
23 occurrences
22 occurrences
9 occurrences
7 occurrences
5 occurrences
4 occurrences
4 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 87 | 39.73% |
| VISA | 57 | 26.03% |
| JCB | 23 | 10.50% |
| PayPal | 22 | 10.05% |
| Apple Pay | 9 | 4.11% |
| Google Pay | 7 | 3.20% |
| QIWI | 5 | 2.28% |
| Stripe Connect | 4 | 1.83% |
| WebMoney | 4 | 1.83% |
| Wirecard | 1 | 0.46% |
Shipping Carriers Distribution
СДЭК accounts for 49.0% of displayed detection occurrences (148 occurrences) , followed by Почта России (32.8%) and Boxberry (6.3%) .
Base: 302 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
148 occurrences
99 occurrences
19 occurrences
12 occurrences
9 occurrences
5 occurrences
4 occurrences
3 occurrences
2 occurrences
1 occurrences
Visual Distribution
148 occurrences
99 occurrences
19 occurrences
12 occurrences
9 occurrences
5 occurrences
4 occurrences
3 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 148 | 49.01% |
| Почта России | 99 | 32.78% |
| Boxberry | 19 | 6.29% |
| DPD | 12 | 3.97% |
| DHL | 9 | 2.98% |
| FedEx | 5 | 1.66% |
| Russian Post | 4 | 1.32% |
| TNT | 3 | 0.99% |
| Omniva | 2 | 0.66% |
| GLS | 1 | 0.33% |
Store Launch Timeline
Over the past 12 months, 1 new stores were launched in Variti , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
Monthly Trend
100.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1 | 100.00% |
Active Stores by Launch Year
Currently, 478 active stores in Variti are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
3 active stores
3 active stores
28 active stores
138 active stores
97 active stores
65 active stores
29 active stores
17 active stores
22 active stores
9 active stores
15 active stores
15 active stores
11 active stores
Distribution by Launch Year
0.2% of tracked active stores
0.2% of tracked active stores
0.6% of tracked active stores
0.6% of tracked active stores
5.9% of tracked active stores
28.9% of tracked active stores
20.3% of tracked active stores
13.6% of tracked active stores
6.1% of tracked active stores
3.6% of tracked active stores
4.6% of tracked active stores
1.9% of tracked active stores
3.1% of tracked active stores
3.1% of tracked active stores
2.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1 | 0.21% |
| 2025 | 1 | 0.21% |
| 2023 | 3 | 0.63% |
| 2022 | 3 | 0.63% |
| 2021 | 28 | 5.86% |
| 2020 | 138 | 28.87% |
| 2019 | 97 | 20.29% |
| 2018 | 65 | 13.60% |
| 2017 | 29 | 6.07% |
| 2016 | 17 | 3.56% |
| 2015 | 22 | 4.60% |
| 2014 | 9 | 1.88% |
| 2013 | 15 | 3.14% |
| 2012 | 15 | 3.14% |
| 2011 | 11 | 2.30% |
Geographic Distribution
Russia stores with 90.4% (434 active verified stores) , followed by Ukraine (2.9%) and Belarus (1.3%) .
Base: 480 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
434 active verified stores
14 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
434 active verified stores
14 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 434 | 90.42% |
| Ukraine | 14 | 2.92% |
| Belarus | 6 | 1.25% |
| United States | 5 | 1.04% |
| Germany | 4 | 0.83% |
| United Arab Emirates | 3 | 0.63% |
| Romania | 1 | 0.21% |
| Spain | 1 | 0.21% |
| Israel | 1 | 0.21% |
| Georgia | 1 | 0.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
1C-Bitrix - Clothing & Accessories
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 500 | 100.00% |
| Emails | 405 | 81.00% |
| Phones | 457 | 91.40% |
| Ecommerce platform | 484 | 96.80% |
| Couriers | 223 | 44.60% |
| Payment Providers | 125 | 25.00% |
| Categories | 449 | 89.80% |
| Social Media | 287 | 57.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Variti e-commerce landscape:
Analyze 480 verified e-commerce stores on Variti - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Variti e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Variti e-commerce intelligence?
-
We track 480 verified Variti e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 54.4% of displayed detection occurrences (223 occurrences) , followed by Facebook (18.3%) and YouTube (14.6%) .
Base: 410 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
223 occurrences
75 occurrences
60 occurrences
31 occurrences
5 occurrences
5 occurrences
5 occurrences
3 occurrences
2 occurrences
1 occurrences
Visual Distribution
223 occurrences
75 occurrences
60 occurrences
31 occurrences
5 occurrences
5 occurrences
5 occurrences
3 occurrences
2 occurrences
1 occurrences