Squarespace Technology Adoption in E-commerce

Discover 154.2k verified e-commerce stores using Squarespace. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 867.5k domains. 154.2k verified as active stores with physical delivery.

Verified stores
154.2k
active stores with physical delivery
Top country
United States
68,004 verified stores
Top payment signal
Stripe Connect
9,852 detection occurrences
Top carrier signal
USPS
10,528 detection occurrences
Top category
Arts & Entertainment
26,730 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

154.2k verified active stores out of 867.5k detected · 17.8% verification rate

E-commerce Platforms Distribution

Squarespace Commerce stores with 97.2% of stores with physical delivery (149,945 stores) , followed by Custom (2.7%) and Commerce7 (0.0%) .

Base: 154,204 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

149,945 stores

4,140 stores

40 stores

Commerce7, Squarespace Commerce 0.0%

23 stores

Squarespace Commerce, Commerce7 0.0%

18 stores

Dutchie 0.0%

6 stores

Shopify, Squarespace Commerce 0.0%

5 stores

Squarespace Commerce, BigCommerce 0.0%

5 stores

BigCommerce, Squarespace Commerce 0.0%

4 stores

HCL Commerce, Squarespace Commerce 0.0%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Squarespace
Platform Stores with Physical Delivery Percentage
Squarespace Commerce 149945 97.24%
Custom 4140 2.68%
Commerce7 40 0.03%
Commerce7, Squarespace Commerce 23 0.01%
Squarespace Commerce, Commerce7 18 0.01%
Dutchie 6 0.00%
Shopify, Squarespace Commerce 5 0.00%
Squarespace Commerce, BigCommerce 5 0.00%
BigCommerce, Squarespace Commerce 4 0.00%
HCL Commerce, Squarespace Commerce 4 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Squarespace Commerce holds 99.4% share of detected Squarespace e-commerce signals (862,355) , with Custom at 0.5% and Commerce7 at 0.0% (June 2026) .

Base: 867,540 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

862,355 websites

4,140 websites

161 websites

Commerce7, Squarespace Commerce 0.0%

73 websites

Squarespace Commerce, Commerce7 0.0%

75 websites

Dutchie 0.0%

30 websites

Shopify, Squarespace Commerce 0.0%

31 websites

Squarespace Commerce, BigCommerce 0.0%

7 websites

BigCommerce, Squarespace Commerce 0.0%

6 websites

HCL Commerce, Squarespace Commerce 0.0%

4 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Squarespace
Platform Websites with Signals Percentage
Squarespace Commerce 862355 99.40%
Custom 4140 0.48%
Commerce7 161 0.02%
Commerce7, Squarespace Commerce 73 0.01%
Squarespace Commerce, Commerce7 75 0.01%
Dutchie 30 0.00%
Shopify, Squarespace Commerce 31 0.00%
Squarespace Commerce, BigCommerce 7 0.00%
BigCommerce, Squarespace Commerce 6 0.00%
HCL Commerce, Squarespace Commerce 4 0.00%

Categories Distribution

Arts & Entertainment stores with 17.3% of all stores (26,730 stores) , followed by Health & Beauty (12.7%) and Food & Beverages (12.0%) .

Base: 154,204 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Arts & Entertainment 17.3%

26,730 stores

Health & Beauty 12.7%

19,559 stores

Food & Beverages 12.0%

18,524 stores

Clothing & Accessories 10.5%

16,173 stores

Sporting Goods & Outdoor Gear 8.6%

13,280 stores

Gifts & Special Occasions 6.7%

10,313 stores

Toys & Games 5.9%

9,031 stores

Jewelry & Watches 3.9%

5,974 stores

Home & Garden 2.5%

3,904 stores

Books & Media 1.5%

2,289 stores

Visual Distribution

Distribution of top 10 Squarespace store categories (June 2026)
Distribution of categories in Squarespace e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 26730 17.33%
Health & Beauty 19559 12.68%
Food & Beverages 18524 12.01%
Clothing & Accessories 16173 10.49%
Sporting Goods & Outdoor Gear 13280 8.61%
Gifts & Special Occasions 10313 6.69%
Toys & Games 9031 5.86%
Jewelry & Watches 5974 3.87%
Home & Garden 3904 2.53%
Books & Media 2289 1.48%

Payment Providers Distribution

Stripe Connect accounts for 32.1% of displayed detection occurrences (9,852 occurrences) , followed by PayPal (27.4%) and American Express (12.2%) .

Base: 30,710 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

9,852 occurrences

PayPal 27.4%

8,408 occurrences

3,745 occurrences

2,477 occurrences

2,354 occurrences

Bolt 3.8%

1,174 occurrences

991 occurrences

814 occurrences

VISA 1.8%

555 occurrences

JCB 1.1%

340 occurrences

Visual Distribution

Distribution of top 10 Squarespace payment providers (June 2026)
Distribution of payment providers in Squarespace e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Stripe Connect 9852 32.08%
PayPal 8408 27.38%
American Express 3745 12.19%
Apple Pay 2477 8.07%
MasterCard 2354 7.67%
Bolt 1174 3.82%
Klarna 991 3.23%
Google Pay 814 2.65%
VISA 555 1.81%
JCB 340 1.11%

Shipping Carriers Distribution

USPS accounts for 34.0% of displayed detection occurrences (10,528 occurrences) , followed by UPS (20.6%) and Royal Mail (12.6%) .

Base: 30,922 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 34.0%

10,528 occurrences

UPS 20.6%

6,384 occurrences

3,891 occurrences

FedEx 10.3%

3,170 occurrences

DHL 7.9%

2,433 occurrences

1,953 occurrences

879 occurrences

DPD 2.1%

662 occurrences

548 occurrences

474 occurrences

Visual Distribution

Distribution of top 10 Squarespace shipping carriers (June 2026)
Distribution of shipping carriers in Squarespace e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 10528 34.05%
UPS 6384 20.65%
Royal Mail 3891 12.58%
FedEx 3170 10.25%
DHL 2433 7.87%
Australia Post 1953 6.32%
Canada Post 879 2.84%
DPD 662 2.14%
Colissimo 548 1.77%
Hermes 474 1.53%

Store Launch Timeline

Over the past 12 months, 23,820 new stores were launched in Squarespace , with the highest activity in 2026-05 (1,917 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.0%

1,917 stores launched

2026-04 8.1%

1,940 stores launched

2026-03 7.6%

1,805 stores launched

2026-02 6.9%

1,643 stores launched

2026-01 8.8%

2,099 stores launched

2025-12 7.7%

1,842 stores launched

2025-11 9.1%

2,169 stores launched

2025-10 9.7%

2,300 stores launched

2025-09 9.8%

2,333 stores launched

2025-08 10.0%

2,382 stores launched

2025-07 10.3%

2,457 stores launched

2025-06 3.9%

933 stores launched

Monthly Trend

Monthly store launches in Squarespace (June 2026)
Monthly store launches in Squarespace over the past 12 months
Month Stores Launched Percentage
2026-05 1917 8.05%
2026-04 1940 8.14%
2026-03 1805 7.58%
2026-02 1643 6.90%
2026-01 2099 8.81%
2025-12 1842 7.73%
2025-11 2169 9.11%
2025-10 2300 9.66%
2025-09 2333 9.79%
2025-08 2382 10.00%
2025-07 2457 10.31%
2025-06 933 3.92%

Active Stores by Launch Year

Currently, 153,702 active stores in Squarespace are tracked in our database , with the most stores launched in 2026 (9,508 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.2%

9,508 active stores

2025 16.3%

24,999 active stores

2024 12.6%

19,363 active stores

2023 9.8%

15,064 active stores

2022 8.0%

12,280 active stores

2021 7.9%

12,101 active stores

2020 8.0%

12,271 active stores

2019 4.8%

7,329 active stores

2018 4.8%

7,364 active stores

2017 5.0%

7,756 active stores

2016 2.4%

3,662 active stores

2015 1.9%

2,933 active stores

2014 2.1%

3,152 active stores

2013 2.0%

3,042 active stores

2012 1.2%

1,921 active stores

Distribution by Launch Year

Active stores in Squarespace by original launch year (June 2026)
Active stores in Squarespace by launch year
Launch Year Active Stores Percentage
2026 9508 6.19%
2025 24999 16.26%
2024 19363 12.60%
2023 15064 9.80%
2022 12280 7.99%
2021 12101 7.87%
2020 12271 7.98%
2019 7329 4.77%
2018 7364 4.79%
2017 7756 5.05%
2016 3662 2.38%
2015 2933 1.91%
2014 3152 2.05%
2013 3042 1.98%
2012 1921 1.25%

Social Media Usage

Instagram accounts for 48.7% of displayed detection occurrences (122,419 occurrences) , followed by Facebook (27.5%) and TikTok (6.2%) .

Base: 251,415 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 48.7%

122,419 occurrences

Facebook 27.5%

69,042 occurrences

TikTok 6.2%

15,599 occurrences

YouTube 5.9%

14,940 occurrences

Twitter 4.2%

10,615 occurrences

Pinterest 3.8%

9,602 occurrences

LinkedIn 2.0%

4,980 occurrences

X 1.0%

2,415 occurrences

Patreon 0.4%

949 occurrences

SoundCloud 0.3%

854 occurrences

Visual Distribution

Distribution of social media platforms in Squarespace (June 2026)
Distribution of social media platforms in Squarespace e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 122419 48.69%
Facebook 69042 27.46%
TikTok 15599 6.20%
YouTube 14940 5.94%
Twitter 10615 4.22%
Pinterest 9602 3.82%
LinkedIn 4980 1.98%
X 2415 0.96%
Patreon 949 0.38%
SoundCloud 854 0.34%

Geographic Distribution

United States stores with 44.1% (68,004 active verified stores) , followed by United Kingdom (8.7%) and Australia (5.3%) .

Base: 154,204 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

68,004 active verified stores

13,465 active verified stores

8,190 active verified stores

6,494 active verified stores

2,993 active verified stores

2,087 active verified stores

1,663 active verified stores

1,162 active verified stores

Italy 0.7%

1,133 active verified stores

1,033 active verified stores

Visual Distribution

Geographic distribution of stores using Squarespace (June 2026)
Geographic distribution of stores using Squarespace
Country AI-Verified Store Count Market Share
United States 68004 44.10%
United Kingdom 13465 8.73%
Australia 8190 5.31%
Canada 6494 4.21%
France 2993 1.94%
Germany 2087 1.35%
New Zealand 1663 1.08%
Ireland 1162 0.75%
Italy 1133 0.73%
South Africa 1033 0.67%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 867.5k 100.00%
Emails 529.7k 61.05%
Phones 89.4k 10.31%
Ecommerce platform 867.1k 99.95%
Couriers 43.1k 4.96%
Payment Providers 61.9k 7.14%
Categories 172.4k 19.88%
Social Media 701.8k 80.90%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Squarespace e-commerce landscape:

Analyze 154.2k verified e-commerce stores on Squarespace - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Squarespace e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Squarespace e-commerce intelligence?

We track 154.2k verified Squarespace e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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