Rebuy Technology Adoption in E-commerce

Discover 5.2k verified e-commerce stores using Rebuy. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 5.3k domains. 5.2k verified as active stores with physical delivery.

Verified stores
5.2k
active stores with physical delivery
Top country
United States
3,243 verified stores
Top payment signal
PayPal
100 detection occurrences
Top carrier signal
UPS
117 detection occurrences
Top category
Health & Beauty
1,646 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

5.2k verified active stores out of 5.3k detected · 98.1% verification rate

E-commerce Platforms Distribution

Shopify stores with 99.0% of stores with physical delivery (5,149 stores) , followed by Shopify, Sellvio E-commerce Platform (0.2%) and Sellvio E-commerce Platform, Shopify (0.1%) .

Base: 5,203 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 99.0%

5,149 stores

Shopify, Sellvio E-commerce Platform 0.2%

10 stores

Sellvio E-commerce Platform, Shopify 0.1%

6 stores

Shopify, MerchantPro 0.1%

5 stores

Shopify, Anifit 0.1%

4 stores

Opus Cart, Shopify 0.1%

3 stores

Shopify, Cirkle IT Solutions 0.1%

3 stores

Anifit, Shopify 0.1%

3 stores

Shopify, Opus Cart 0.1%

3 stores

BigCommerce, Shopify 0.0%

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Rebuy
Platform Stores with Physical Delivery Percentage
Shopify 5149 98.96%
Shopify, Sellvio E-commerce Platform 10 0.19%
Sellvio E-commerce Platform, Shopify 6 0.12%
Shopify, MerchantPro 5 0.10%
Shopify, Anifit 4 0.08%
Opus Cart, Shopify 3 0.06%
Shopify, Cirkle IT Solutions 3 0.06%
Anifit, Shopify 3 0.06%
Shopify, Opus Cart 3 0.06%
BigCommerce, Shopify 2 0.04%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 98.9% share of detected Rebuy e-commerce signals (5,246) , with Shopify, Sellvio E-commerce Platform at 0.2% and Sellvio E-commerce Platform, Shopify at 0.1% (June 2026) .

Base: 5,305 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 98.9%

5,246 websites

Shopify, Sellvio E-commerce Platform 0.2%

10 websites

Sellvio E-commerce Platform, Shopify 0.1%

6 websites

Shopify, MerchantPro 0.1%

5 websites

Shopify, Anifit 0.1%

4 websites

Opus Cart, Shopify 0.1%

3 websites

Shopify, Cirkle IT Solutions 0.1%

3 websites

Anifit, Shopify 0.1%

4 websites

Shopify, Opus Cart 0.1%

3 websites

BigCommerce, Shopify 0.0%

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Rebuy
Platform Websites with Signals Percentage
Shopify 5246 98.89%
Shopify, Sellvio E-commerce Platform 10 0.19%
Sellvio E-commerce Platform, Shopify 6 0.11%
Shopify, MerchantPro 5 0.09%
Shopify, Anifit 4 0.08%
Opus Cart, Shopify 3 0.06%
Shopify, Cirkle IT Solutions 3 0.06%
Anifit, Shopify 4 0.08%
Shopify, Opus Cart 3 0.06%
BigCommerce, Shopify 2 0.04%

Categories Distribution

Health & Beauty stores with 31.6% of all stores (1,646 stores) , followed by Clothing & Accessories (16.9%) and Food & Beverages (12.5%) .

Base: 5,203 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 31.6%

1,646 stores

Clothing & Accessories 16.9%

880 stores

Food & Beverages 12.5%

652 stores

Sporting Goods & Outdoor Gear 9.4%

487 stores

Home & Garden 4.6%

241 stores

Jewelry & Watches 3.8%

197 stores

Furniture & Home Decor 2.6%

136 stores

Toys & Games 2.5%

131 stores

Arts & Entertainment 1.7%

88 stores

Pets & Pet Supplies 1.7%

87 stores

Visual Distribution

Distribution of top 10 Rebuy store categories (June 2026)
Distribution of categories in Rebuy e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1646 31.64%
Clothing & Accessories 880 16.91%
Food & Beverages 652 12.53%
Sporting Goods & Outdoor Gear 487 9.36%
Home & Garden 241 4.63%
Jewelry & Watches 197 3.79%
Furniture & Home Decor 136 2.61%
Toys & Games 131 2.52%
Arts & Entertainment 88 1.69%
Pets & Pet Supplies 87 1.67%

Payment Providers Distribution

PayPal accounts for 20.6% of displayed detection occurrences (100 occurrences) , followed by Klarna (19.0%) and American Express (15.3%) .

Base: 485 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.6%

100 occurrences

Klarna 19.0%

92 occurrences

74 occurrences

48 occurrences

44 occurrences

36 occurrences

31 occurrences

31 occurrences

Bolt 3.1%

15 occurrences

14 occurrences

Visual Distribution

Distribution of top 10 Rebuy payment providers (June 2026)
Distribution of payment providers in Rebuy e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 100 20.62%
Klarna 92 18.97%
American Express 74 15.26%
Stripe Connect 48 9.90%
Apple Pay 44 9.07%
MasterCard 36 7.42%
Google Pay 31 6.39%
Affirm 31 6.39%
Bolt 15 3.09%
Clearpay 14 2.89%

Shipping Carriers Distribution

UPS accounts for 22.8% of displayed detection occurrences (117 occurrences) , followed by USPS (22.6%) and DHL (18.3%) .

Base: 513 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 22.8%

117 occurrences

USPS 22.6%

116 occurrences

DHL 18.3%

94 occurrences

FedEx 17.0%

87 occurrences

32 occurrences

DPD 4.7%

24 occurrences

18 occurrences

11 occurrences

GLS 1.8%

9 occurrences

5 occurrences

Visual Distribution

Distribution of top 10 Rebuy shipping carriers (June 2026)
Distribution of shipping carriers in Rebuy e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 117 22.81%
USPS 116 22.61%
DHL 94 18.32%
FedEx 87 16.96%
Royal Mail 32 6.24%
DPD 24 4.68%
Australia Post 18 3.51%
Canada Post 11 2.14%
GLS 9 1.75%
PostNord 5 0.97%

Store Launch Timeline

Over the past 12 months, 242 new stores were launched in Rebuy , with the highest activity in 2026-05 (25 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 10.3%

25 stores launched

2026-04 5.4%

13 stores launched

2026-03 17.4%

42 stores launched

2026-02 7.4%

18 stores launched

2026-01 7.4%

18 stores launched

2025-12 7.4%

18 stores launched

2025-11 7.0%

17 stores launched

2025-10 7.4%

18 stores launched

2025-09 7.0%

17 stores launched

2025-08 7.0%

17 stores launched

2025-07 9.1%

22 stores launched

2025-06 7.0%

17 stores launched

Monthly Trend

Monthly store launches in Rebuy (June 2026)
Monthly store launches in Rebuy over the past 12 months
Month Stores Launched Percentage
2026-05 25 10.33%
2026-04 13 5.37%
2026-03 42 17.36%
2026-02 18 7.44%
2026-01 18 7.44%
2025-12 18 7.44%
2025-11 17 7.02%
2025-10 18 7.44%
2025-09 17 7.02%
2025-08 17 7.02%
2025-07 22 9.09%
2025-06 17 7.02%

Active Stores by Launch Year

Currently, 5,142 active stores in Rebuy are tracked in our database , with the most stores launched in 2026 (124 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

124 active stores

2025 5.8%

298 active stores

2024 7.5%

386 active stores

2023 6.2%

318 active stores

2022 7.7%

394 active stores

2021 6.7%

342 active stores

2020 6.2%

321 active stores

2019 6.1%

315 active stores

2018 6.4%

329 active stores

2017 6.6%

338 active stores

2016 3.9%

198 active stores

2015 3.2%

164 active stores

2014 4.2%

216 active stores

2013 3.6%

184 active stores

2012 2.5%

128 active stores

Distribution by Launch Year

Active stores in Rebuy by original launch year (June 2026)
Active stores in Rebuy by launch year
Launch Year Active Stores Percentage
2026 124 2.41%
2025 298 5.80%
2024 386 7.51%
2023 318 6.18%
2022 394 7.66%
2021 342 6.65%
2020 321 6.24%
2019 315 6.13%
2018 329 6.40%
2017 338 6.57%
2016 198 3.85%
2015 164 3.19%
2014 216 4.20%
2013 184 3.58%
2012 128 2.49%

Social Media Usage

Instagram accounts for 25.5% of displayed detection occurrences (4,851 occurrences) , followed by Facebook (23.7%) and TikTok (15.1%) .

Base: 18,998 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.5%

4,851 occurrences

Facebook 23.7%

4,497 occurrences

TikTok 15.1%

2,875 occurrences

YouTube 13.1%

2,488 occurrences

Pinterest 8.6%

1,632 occurrences

Twitter 6.6%

1,245 occurrences

LinkedIn 4.4%

843 occurrences

X 2.3%

432 occurrences

Vimeo 0.4%

74 occurrences

WhatsApp 0.3%

61 occurrences

Visual Distribution

Distribution of social media platforms in Rebuy (June 2026)
Distribution of social media platforms in Rebuy e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 4851 25.53%
Facebook 4497 23.67%
TikTok 2875 15.13%
YouTube 2488 13.10%
Pinterest 1632 8.59%
Twitter 1245 6.55%
LinkedIn 843 4.44%
X 432 2.27%
Vimeo 74 0.39%
WhatsApp 61 0.32%

Geographic Distribution

United States stores with 62.3% (3,243 active verified stores) , followed by United Kingdom (8.6%) and Canada (6.7%) .

Base: 5,203 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

3,243 active verified stores

446 active verified stores

346 active verified stores

270 active verified stores

81 active verified stores

78 active verified stores

67 active verified stores

55 active verified stores

48 active verified stores

India 0.8%

44 active verified stores

Visual Distribution

Geographic distribution of stores using Rebuy (June 2026)
Geographic distribution of stores using Rebuy
Country AI-Verified Store Count Market Share
United States 3243 62.33%
United Kingdom 446 8.57%
Canada 346 6.65%
Australia 270 5.19%
Germany 81 1.56%
Netherlands 78 1.50%
Mexico 67 1.29%
Denmark 55 1.06%
France 48 0.92%
India 44 0.85%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 5.3k 100.00%
Emails 979 18.45%
Phones 1.4k 25.94%
Ecommerce platform 5.3k 100.00%
Couriers 262 4.94%
Payment Providers 288 5.43%
Categories 5k 94.91%
Social Media 5k 94.14%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Rebuy e-commerce landscape:

Analyze 5.2k verified e-commerce stores on Rebuy - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Rebuy e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Rebuy e-commerce intelligence?

We track 5.2k verified Rebuy e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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