Magnolia CMS Technology Adoption in E-commerce

Discover 419 verified e-commerce stores using Magnolia CMS. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 428 domains. 419 verified as active stores with physical delivery.

Verified stores
419
active stores with physical delivery
Top country
Italy
270 verified stores
Top payment signal
MasterCard
293 detection occurrences
Top carrier signal
DHL
16 detection occurrences
Top category
Clothing & Accessories
317 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

419 verified active stores out of 428 detected · 97.9% verification rate

E-commerce Platforms Distribution

Custom stores with 99.5% of stores with physical delivery (417 stores) , followed by Shopify (0.2%) and QDM (0.2%) .

Base: 419 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.5%

417 stores

1 stores

QDM 0.2%

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Magnolia CMS
Platform Stores with Physical Delivery Percentage
Custom 417 99.52%
Shopify 1 0.24%
QDM 1 0.24%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 97.4% share of detected Magnolia CMS e-commerce signals (417) , with Shopify at 0.2% and QDM at 0.2% (June 2026) .

Base: 428 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 97.4%

417 websites

1 websites

QDM 0.2%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Magnolia CMS
Platform Websites with Signals Percentage
Custom 417 97.43%
Shopify 1 0.23%
QDM 1 0.23%

Categories Distribution

Clothing & Accessories stores with 75.7% of all stores (317 stores) , followed by Sporting Goods & Outdoor Gear (13.6%) and Tools & Hardware (4.8%) .

Base: 419 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 75.7%

317 stores

Sporting Goods & Outdoor Gear 13.6%

57 stores

Tools & Hardware 4.8%

20 stores

Business & Industrial 2.1%

9 stores

Home & Garden 1.0%

4 stores

Food & Beverages 0.5%

2 stores

Electronics & Technology 0.2%

1 stores

Office Supplies 0.2%

1 stores

Visual Distribution

Distribution of top 10 Magnolia CMS store categories (June 2026)
Distribution of categories in Magnolia CMS e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 317 75.66%
Sporting Goods & Outdoor Gear 57 13.60%
Tools & Hardware 20 4.77%
Business & Industrial 9 2.15%
Home & Garden 4 0.95%
Food & Beverages 2 0.48%
Electronics & Technology 1 0.24%
Office Supplies 1 0.24%

Payment Providers Distribution

MasterCard accounts for 21.2% of displayed detection occurrences (293 occurrences) , followed by American Express (17.6%) and PayPal (17.1%) .

Base: 1,385 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

293 occurrences

244 occurrences

PayPal 17.1%

237 occurrences

135 occurrences

101 occurrences

101 occurrences

94 occurrences

71 occurrences

iDEAL 5.1%

71 occurrences

38 occurrences

Visual Distribution

Distribution of top 10 Magnolia CMS payment providers (June 2026)
Distribution of payment providers in Magnolia CMS e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
MasterCard 293 21.16%
American Express 244 17.62%
PayPal 237 17.11%
Klarna 135 9.75%
Google Pay 101 7.29%
Apple Pay 101 7.29%
Bancontact 94 6.79%
Giropay 71 5.13%
iDEAL 71 5.13%
PostePay 38 2.74%

Shipping Carriers Distribution

DHL accounts for 64.0% of displayed detection occurrences (16 occurrences) , followed by UPS (12.0%) and Hermes (8.0%) .

Base: 25 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 64.0%

16 occurrences

UPS 12.0%

3 occurrences

2 occurrences

1 occurrences

Posti 4.0%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Magnolia CMS shipping carriers (June 2026)
Distribution of shipping carriers in Magnolia CMS e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 16 64.00%
UPS 3 12.00%
Hermes 2 8.00%
Schenker 1 4.00%
Posti 1 4.00%
Australia Post 1 4.00%
Postin 1 4.00%

Store Launch Timeline

Over the past 12 months, 2 new stores were launched in Magnolia CMS , with the highest activity in 2026-04 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 50.0%

1 stores launched

2025-11 50.0%

1 stores launched

Monthly Trend

Monthly store launches in Magnolia CMS (June 2026)
Monthly store launches in Magnolia CMS over the past 12 months
Month Stores Launched Percentage
2026-04 1 50.00%
2025-11 1 50.00%

Active Stores by Launch Year

Currently, 419 active stores in Magnolia CMS are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.2%

1 active stores

2025 6.9%

29 active stores

2024 0.2%

1 active stores

2023 2.1%

9 active stores

2022 0.5%

2 active stores

2021 0.7%

3 active stores

2020 3.1%

13 active stores

2019 30.5%

128 active stores

2018 10.0%

42 active stores

2017 5.5%

23 active stores

2016 4.1%

17 active stores

2015 7.4%

31 active stores

2014 10.3%

43 active stores

2013 5.0%

21 active stores

2012 1.7%

7 active stores

Distribution by Launch Year

Active stores in Magnolia CMS by original launch year (June 2026)
Active stores in Magnolia CMS by launch year
Launch Year Active Stores Percentage
2026 1 0.24%
2025 29 6.92%
2024 1 0.24%
2023 9 2.15%
2022 2 0.48%
2021 3 0.72%
2020 13 3.10%
2019 128 30.55%
2018 42 10.02%
2017 23 5.49%
2016 17 4.06%
2015 31 7.40%
2014 43 10.26%
2013 21 5.01%
2012 7 1.67%

Social Media Usage

Facebook accounts for 21.4% of displayed detection occurrences (387 occurrences) , followed by Instagram (20.5%) and YouTube (14.6%) .

Base: 1,806 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 21.4%

387 occurrences

Instagram 20.5%

371 occurrences

YouTube 14.6%

263 occurrences

TikTok 14.3%

259 occurrences

LinkedIn 14.1%

254 occurrences

Pinterest 6.7%

121 occurrences

Twitter 6.0%

109 occurrences

X 2.3%

42 occurrences

Visual Distribution

Distribution of social media platforms in Magnolia CMS (June 2026)
Distribution of social media platforms in Magnolia CMS e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 387 21.43%
Instagram 371 20.54%
YouTube 263 14.56%
TikTok 259 14.34%
LinkedIn 254 14.06%
Pinterest 121 6.70%
Twitter 109 6.04%
X 42 2.33%

Geographic Distribution

Italy stores with 64.4% (270 active verified stores) , followed by Germany (15.0%) and United Kingdom (2.6%) .

Base: 419 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Italy 64.4%

270 active verified stores

Germany 15.0%

63 active verified stores

11 active verified stores

9 active verified stores

Spain 1.9%

8 active verified stores

7 active verified stores

6 active verified stores

5 active verified stores

5 active verified stores

4 active verified stores

Visual Distribution

Geographic distribution of stores using Magnolia CMS (June 2026)
Geographic distribution of stores using Magnolia CMS
Country AI-Verified Store Count Market Share
Italy 270 64.44%
Germany 63 15.04%
United Kingdom 11 2.63%
United States 9 2.15%
Spain 8 1.91%
France 7 1.67%
Austria 6 1.43%
Switzerland 5 1.19%
Belgium 5 1.19%
Poland 4 0.95%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 428 100.00%
Emails 385 89.95%
Phones 402 93.93%
Ecommerce platform 419 97.90%
Couriers 23 5.37%
Payment Providers 313 73.13%
Categories 412 96.26%
Social Media 401 93.69%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Magnolia CMS e-commerce landscape:

Analyze 419 verified e-commerce stores on Magnolia CMS - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Magnolia CMS e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Magnolia CMS e-commerce intelligence?

We track 419 verified Magnolia CMS e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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