Kong Technology Adoption in E-commerce
Discover 973 verified e-commerce stores using Kong. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1k domains. 973 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
973 verified active stores out of 1k detected · 95.3% verification rate
E-commerce Platforms Distribution
Custom stores with 99.6% of stores with physical delivery (969 stores) , followed by WooCommerce (0.2%) and Magento (0.1%) .
Base: 973 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
969 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
969 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 969 | 99.59% |
| WooCommerce | 2 | 0.21% |
| Magento | 1 | 0.10% |
| nopCommerce | 1 | 0.10% |
| 1C-Bitrix | 0 | 0.00% |
| Haravan | 0 | 0.00% |
| Squarespace Commerce | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 94.9% share of detected Kong e-commerce signals (969) , with WooCommerce at 2.5% and Magento at 0.2% (June 2026) .
Base: 1,021 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
969 websites
26 websites
2 websites
1 websites
1 websites
1 websites
7 websites
1 websites
Visual Distribution
969 websites
26 websites
2 websites
1 websites
1 websites
1 websites
7 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 969 | 94.91% |
| WooCommerce | 26 | 2.55% |
| Magento | 2 | 0.20% |
| nopCommerce | 1 | 0.10% |
| 1C-Bitrix | 1 | 0.10% |
| Haravan | 1 | 0.10% |
| Squarespace Commerce | 7 | 0.69% |
| Cafe24 | 1 | 0.10% |
Categories Distribution
Clothing & Accessories stores with 51.2% of all stores (498 stores) , followed by Vehicles & Parts (6.4%) and Health & Beauty (4.5%) .
Base: 973 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
498 stores
62 stores
44 stores
40 stores
33 stores
27 stores
20 stores
19 stores
14 stores
11 stores
Visual Distribution
498 stores
62 stores
44 stores
40 stores
33 stores
27 stores
20 stores
19 stores
14 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 498 | 51.18% |
| Vehicles & Parts | 62 | 6.37% |
| Health & Beauty | 44 | 4.52% |
| Sporting Goods & Outdoor Gear | 40 | 4.11% |
| Food & Beverages | 33 | 3.39% |
| Pets & Pet Supplies | 27 | 2.77% |
| Gifts & Special Occasions | 20 | 2.06% |
| Toys & Games | 19 | 1.95% |
| Arts & Entertainment | 14 | 1.44% |
| Home & Garden | 11 | 1.13% |
Payment Providers Distribution
PayPal accounts for 48.3% of displayed detection occurrences (14 occurrences) , followed by MasterCard (13.8%) and JCB (6.9%) .
Base: 29 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
14 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
14 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 14 | 48.28% |
| MasterCard | 4 | 13.79% |
| JCB | 2 | 6.90% |
| VISA | 2 | 6.90% |
| American Express | 2 | 6.90% |
| Paytm | 1 | 3.45% |
| Klarna | 1 | 3.45% |
| BitCoin | 1 | 3.45% |
| WebPay | 1 | 3.45% |
| Bolt | 1 | 3.45% |
Shipping Carriers Distribution
UPS accounts for 43.5% of displayed detection occurrences (10 occurrences) , followed by DHL (13.0%) and FedEx (8.7%) .
Base: 23 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
10 occurrences
3 occurrences
2 occurrences
2 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 10 | 43.48% |
| DHL | 3 | 13.04% |
| FedEx | 2 | 8.70% |
| GLS | 2 | 8.70% |
| Yanwen | 1 | 4.35% |
| Speedy | 1 | 4.35% |
| TCS | 1 | 4.35% |
| Evri | 1 | 4.35% |
| JX | 1 | 4.35% |
| FMX | 1 | 4.35% |
Store Launch Timeline
Over the past 12 months, 161 new stores were launched in Kong , with the highest activity in 2026-05 (12 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12 stores launched
14 stores launched
6 stores launched
5 stores launched
12 stores launched
12 stores launched
25 stores launched
21 stores launched
12 stores launched
20 stores launched
16 stores launched
6 stores launched
Monthly Trend
7.5% of last 12 months
8.7% of last 12 months
3.7% of last 12 months
3.1% of last 12 months
7.5% of last 12 months
7.5% of last 12 months
15.5% of last 12 months
13.0% of last 12 months
7.5% of last 12 months
12.4% of last 12 months
9.9% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 12 | 7.45% |
| 2026-04 | 14 | 8.70% |
| 2026-03 | 6 | 3.73% |
| 2026-02 | 5 | 3.11% |
| 2026-01 | 12 | 7.45% |
| 2025-12 | 12 | 7.45% |
| 2025-11 | 25 | 15.53% |
| 2025-10 | 21 | 13.04% |
| 2025-09 | 12 | 7.45% |
| 2025-08 | 20 | 12.42% |
| 2025-07 | 16 | 9.94% |
| 2025-06 | 6 | 3.73% |
Active Stores by Launch Year
Currently, 972 active stores in Kong are tracked in our database , with the most stores launched in 2026 (49 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
49 active stores
185 active stores
178 active stores
156 active stores
95 active stores
75 active stores
48 active stores
36 active stores
33 active stores
24 active stores
8 active stores
8 active stores
11 active stores
22 active stores
5 active stores
Distribution by Launch Year
5.0% of tracked active stores
19.0% of tracked active stores
18.3% of tracked active stores
16.0% of tracked active stores
9.8% of tracked active stores
7.7% of tracked active stores
4.9% of tracked active stores
3.7% of tracked active stores
3.4% of tracked active stores
2.5% of tracked active stores
0.8% of tracked active stores
0.8% of tracked active stores
1.1% of tracked active stores
2.3% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 49 | 5.04% |
| 2025 | 185 | 19.03% |
| 2024 | 178 | 18.31% |
| 2023 | 156 | 16.05% |
| 2022 | 95 | 9.77% |
| 2021 | 75 | 7.72% |
| 2020 | 48 | 4.94% |
| 2019 | 36 | 3.70% |
| 2018 | 33 | 3.40% |
| 2017 | 24 | 2.47% |
| 2016 | 8 | 0.82% |
| 2015 | 8 | 0.82% |
| 2014 | 11 | 1.13% |
| 2013 | 22 | 2.26% |
| 2012 | 5 | 0.51% |
Geographic Distribution
United States stores with 33.8% (329 active verified stores) , followed by India (15.5%) and China (6.7%) .
Base: 973 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
329 active verified stores
151 active verified stores
65 active verified stores
56 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
Visual Distribution
329 active verified stores
151 active verified stores
65 active verified stores
56 active verified stores
6 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
2 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 329 | 33.81% |
| India | 151 | 15.52% |
| China | 65 | 6.68% |
| Russia | 56 | 5.76% |
| United Kingdom | 6 | 0.62% |
| Vietnam | 3 | 0.31% |
| France | 2 | 0.21% |
| Germany | 2 | 0.21% |
| Italy | 2 | 0.21% |
| Canada | 2 | 0.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Clothing & Accessories
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Sporting Goods & Outdoor Gear
Custom
Custom
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1k | 100.00% |
| Emails | 204 | 19.98% |
| Phones | 107 | 10.48% |
| Ecommerce platform | 1k | 98.73% |
| Couriers | 19 | 1.86% |
| Payment Providers | 28 | 2.74% |
| Categories | 800 | 78.35% |
| Social Media | 197 | 19.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kong e-commerce landscape:
Analyze 973 verified e-commerce stores on Kong - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kong e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kong e-commerce intelligence?
-
We track 973 verified Kong e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.0% of displayed detection occurrences (147 occurrences) , followed by Facebook (28.4%) and YouTube (18.4%) .
Base: 408 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
147 occurrences
116 occurrences
75 occurrences
36 occurrences
21 occurrences
7 occurrences
3 occurrences
2 occurrences
1 occurrences
Visual Distribution
147 occurrences
116 occurrences
75 occurrences
36 occurrences
21 occurrences
7 occurrences
3 occurrences
2 occurrences
1 occurrences