GemPages Technology Adoption in E-commerce

Discover 1.5k verified e-commerce stores using GemPages. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.8k domains. 1.5k verified as active stores with physical delivery.

Verified stores
1.5k
active stores with physical delivery
Top country
United States
617 verified stores
Top payment signal
American Express
24 detection occurrences
Top carrier signal
USPS
14 detection occurrences
Top category
Health & Beauty
451 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

1.5k verified active stores out of 1.8k detected · 81.9% verification rate

E-commerce Platforms Distribution

Shopify stores with 96.0% of stores with physical delivery (1,423 stores) , followed by Shopify, Anifit (1.0%) and Anifit, Shopify (1.0%) .

Base: 1,482 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 96.0%

1,423 stores

Shopify, Anifit 1.0%

15 stores

Anifit, Shopify 1.0%

15 stores

Shopify, Shopoe 0.3%

5 stores

Shopify, Pyrus (GoPyrus) E-commerce Platform 0.3%

5 stores

Shopoe, Shopify 0.3%

4 stores

Shopify, Opus Cart 0.3%

4 stores

Pyrus (GoPyrus) E-commerce Platform, Shopify 0.2%

3 stores

Tradift, Shopify 0.1%

2 stores

Tiendanegocio, Shopify 0.1%

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in GemPages
Platform Stores with Physical Delivery Percentage
Shopify 1423 96.02%
Shopify, Anifit 15 1.01%
Anifit, Shopify 15 1.01%
Shopify, Shopoe 5 0.34%
Shopify, Pyrus (GoPyrus) E-commerce Platform 5 0.34%
Shopoe, Shopify 4 0.27%
Shopify, Opus Cart 4 0.27%
Pyrus (GoPyrus) E-commerce Platform, Shopify 3 0.20%
Tradift, Shopify 2 0.13%
Tiendanegocio, Shopify 2 0.13%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 96.4% share of detected GemPages e-commerce signals (1,745) , with Shopify, Anifit at 0.8% and Anifit, Shopify at 0.9% (June 2026) .

Base: 1,810 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 96.4%

1,745 websites

Shopify, Anifit 0.8%

15 websites

Anifit, Shopify 0.9%

16 websites

Shopify, Shopoe 0.4%

8 websites

Shopify, Pyrus (GoPyrus) E-commerce Platform 0.3%

5 websites

Shopoe, Shopify 0.2%

4 websites

Shopify, Opus Cart 0.3%

5 websites

Pyrus (GoPyrus) E-commerce Platform, Shopify 0.2%

3 websites

Tradift, Shopify 0.1%

2 websites

Tiendanegocio, Shopify 0.1%

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in GemPages
Platform Websites with Signals Percentage
Shopify 1745 96.41%
Shopify, Anifit 15 0.83%
Anifit, Shopify 16 0.88%
Shopify, Shopoe 8 0.44%
Shopify, Pyrus (GoPyrus) E-commerce Platform 5 0.28%
Shopoe, Shopify 4 0.22%
Shopify, Opus Cart 5 0.28%
Pyrus (GoPyrus) E-commerce Platform, Shopify 3 0.17%
Tradift, Shopify 2 0.11%
Tiendanegocio, Shopify 2 0.11%

Categories Distribution

Health & Beauty stores with 30.4% of all stores (451 stores) , followed by Clothing & Accessories (12.2%) and Food & Beverages (9.4%) .

Base: 1,482 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 30.4%

451 stores

Clothing & Accessories 12.2%

181 stores

Food & Beverages 9.4%

139 stores

Sporting Goods & Outdoor Gear 6.5%

97 stores

Home & Garden 4.6%

68 stores

Electronics & Technology 3.5%

52 stores

Arts & Entertainment 3.0%

44 stores

Toys & Games 2.6%

39 stores

Jewelry & Watches 2.6%

39 stores

Pets & Pet Supplies 2.2%

32 stores

Visual Distribution

Distribution of top 10 GemPages store categories (June 2026)
Distribution of categories in GemPages e-commerce stores
Category Number of Stores Percentage
Health & Beauty 451 30.43%
Clothing & Accessories 181 12.21%
Food & Beverages 139 9.38%
Sporting Goods & Outdoor Gear 97 6.55%
Home & Garden 68 4.59%
Electronics & Technology 52 3.51%
Arts & Entertainment 44 2.97%
Toys & Games 39 2.63%
Jewelry & Watches 39 2.63%
Pets & Pet Supplies 32 2.16%

Payment Providers Distribution

American Express accounts for 21.8% of displayed detection occurrences (24 occurrences) , followed by Klarna (17.3%) and PayPal (17.3%) .

Base: 110 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

24 occurrences

Klarna 17.3%

19 occurrences

PayPal 17.3%

19 occurrences

12 occurrences

10 occurrences

10 occurrences

5 occurrences

4 occurrences

VISA 3.6%

4 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 GemPages payment providers (June 2026)
Distribution of payment providers in GemPages e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 24 21.82%
Klarna 19 17.27%
PayPal 19 17.27%
MasterCard 12 10.91%
Apple Pay 10 9.09%
Google Pay 10 9.09%
Stripe Connect 5 4.55%
Bancontact 4 3.64%
VISA 4 3.64%
Sezzle 3 2.73%

Shipping Carriers Distribution

USPS accounts for 25.9% of displayed detection occurrences (14 occurrences) , followed by UPS (24.1%) and DHL (18.5%) .

Base: 54 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 25.9%

14 occurrences

UPS 24.1%

13 occurrences

DHL 18.5%

10 occurrences

6 occurrences

FedEx 11.1%

6 occurrences

TNT 1.9%

1 occurrences

1 occurrences

1 occurrences

1 occurrences

DSV 1.9%

1 occurrences

Visual Distribution

Distribution of top 10 GemPages shipping carriers (June 2026)
Distribution of shipping carriers in GemPages e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 14 25.93%
UPS 13 24.07%
DHL 10 18.52%
Royal Mail 6 11.11%
FedEx 6 11.11%
TNT 1 1.85%
La Poste 1 1.85%
InPost 1 1.85%
An Post 1 1.85%
DSV 1 1.85%

Store Launch Timeline

Over the past 12 months, 67 new stores were launched in GemPages , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 6.0%

4 stores launched

2026-04 4.5%

3 stores launched

2026-03 13.4%

9 stores launched

2026-02 7.5%

5 stores launched

2026-01 9.0%

6 stores launched

2025-12 9.0%

6 stores launched

2025-11 6.0%

4 stores launched

2025-10 13.4%

9 stores launched

2025-09 9.0%

6 stores launched

2025-08 7.5%

5 stores launched

2025-07 9.0%

6 stores launched

2025-06 6.0%

4 stores launched

Monthly Trend

Monthly store launches in GemPages (June 2026)
Monthly store launches in GemPages over the past 12 months
Month Stores Launched Percentage
2026-05 4 5.97%
2026-04 3 4.48%
2026-03 9 13.43%
2026-02 5 7.46%
2026-01 6 8.96%
2025-12 6 8.96%
2025-11 4 5.97%
2025-10 9 13.43%
2025-09 6 8.96%
2025-08 5 7.46%
2025-07 6 8.96%
2025-06 4 5.97%

Active Stores by Launch Year

Currently, 1,381 active stores in GemPages are tracked in our database , with the most stores launched in 2026 (27 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

27 active stores

2025 5.6%

78 active stores

2024 8.1%

112 active stores

2023 10.8%

149 active stores

2022 10.4%

144 active stores

2021 10.5%

145 active stores

2020 11.2%

155 active stores

2019 8.8%

122 active stores

2018 6.4%

89 active stores

2017 4.6%

64 active stores

2016 3.1%

43 active stores

2015 2.3%

32 active stores

2014 2.4%

33 active stores

2013 2.1%

29 active stores

2012 1.7%

23 active stores

Distribution by Launch Year

Active stores in GemPages by original launch year (June 2026)
Active stores in GemPages by launch year
Launch Year Active Stores Percentage
2026 27 1.96%
2025 78 5.65%
2024 112 8.11%
2023 149 10.79%
2022 144 10.43%
2021 145 10.50%
2020 155 11.22%
2019 122 8.83%
2018 89 6.44%
2017 64 4.63%
2016 43 3.11%
2015 32 2.32%
2014 33 2.39%
2013 29 2.10%
2012 23 1.67%

Social Media Usage

Instagram accounts for 32.2% of displayed detection occurrences (903 occurrences) , followed by Facebook (30.3%) and YouTube (12.5%) .

Base: 2,806 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.2%

903 occurrences

Facebook 30.3%

851 occurrences

YouTube 12.5%

350 occurrences

Twitter 7.9%

223 occurrences

TikTok 7.4%

208 occurrences

Pinterest 6.2%

175 occurrences

LinkedIn 1.9%

52 occurrences

X 0.7%

19 occurrences

WhatsApp 0.6%

17 occurrences

Vimeo 0.3%

8 occurrences

Visual Distribution

Distribution of social media platforms in GemPages (June 2026)
Distribution of social media platforms in GemPages e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 903 32.18%
Facebook 851 30.33%
YouTube 350 12.47%
Twitter 223 7.95%
TikTok 208 7.41%
Pinterest 175 6.24%
LinkedIn 52 1.85%
X 19 0.68%
WhatsApp 17 0.61%
Vimeo 8 0.29%

Geographic Distribution

United States stores with 41.6% (617 active verified stores) , followed by United Kingdom (8.0%) and France (5.3%) .

Base: 1,482 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

617 active verified stores

119 active verified stores

79 active verified stores

73 active verified stores

62 active verified stores

61 active verified stores

57 active verified stores

34 active verified stores

Italy 1.5%

22 active verified stores

22 active verified stores

Visual Distribution

Geographic distribution of stores using GemPages (June 2026)
Geographic distribution of stores using GemPages
Country AI-Verified Store Count Market Share
United States 617 41.63%
United Kingdom 119 8.03%
France 79 5.33%
Germany 73 4.93%
Australia 62 4.18%
Canada 61 4.12%
Netherlands 57 3.85%
Colombia 34 2.29%
Italy 22 1.48%
Hong Kong 22 1.48%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.8k 100.00%
Emails 360 19.89%
Phones 460 25.41%
Ecommerce platform 1.8k 100.00%
Couriers 43 2.38%
Payment Providers 60 3.31%
Categories 1.4k 75.52%
Social Media 1.2k 64.70%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the GemPages e-commerce landscape:

Analyze 1.5k verified e-commerce stores on GemPages - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across GemPages e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the GemPages e-commerce intelligence?

We track 1.5k verified GemPages e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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