Barion Technology Adoption in E-commerce

Discover 135 verified e-commerce stores using Barion. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 162 domains. 135 verified as active stores with physical delivery.

Verified stores
135
active stores with physical delivery
Top country
Hungary
101 verified stores
Top payment signal
PayPal
10 detection occurrences
Top carrier signal
GLS
47 detection occurrences
Top category
Health & Beauty
21 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

135 verified active stores out of 162 detected · 83.3% verification rate

E-commerce Platforms Distribution

Shoptet stores with 69.6% of stores with physical delivery (94 stores) , followed by Shopify (17.0%) and WooCommerce (6.7%) .

Base: 135 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shoptet 69.6%

94 stores

Shopify 17.0%

23 stores

9 stores

8 stores

1 stores

Unas 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Barion
Platform Stores with Physical Delivery Percentage
Shoptet 94 69.63%
Shopify 23 17.04%
WooCommerce 9 6.67%
Custom 8 5.93%
Shoprenter 1 0.74%
Unas 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shoptet holds 59.9% share of detected Barion e-commerce signals (97) , with Shopify at 14.2% and WooCommerce at 17.3% (March 2026) .

Base: 162 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shoptet 59.9%

97 websites

Shopify 14.2%

23 websites

28 websites

8 websites

3 websites

Unas 0.6%

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Barion
Platform Websites with Signals Percentage
Shoptet 97 59.88%
Shopify 23 14.20%
WooCommerce 28 17.28%
Custom 8 4.94%
Shoprenter 3 1.85%
Unas 1 0.62%

Categories Distribution

Health & Beauty stores with 15.6% of all stores (21 stores) , followed by Food & Beverages (14.1%) and Gifts & Special Occasions (8.9%) .

Base: 135 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 15.6%

21 stores

Food & Beverages 14.1%

19 stores

Gifts & Special Occasions 8.9%

12 stores

Clothing & Accessories 8.9%

12 stores

Electronics & Technology 7.4%

10 stores

Home & Garden 7.4%

10 stores

Sporting Goods & Outdoor Gear 4.4%

6 stores

Jewelry & Watches 3.7%

5 stores

Tools & Hardware 3.7%

5 stores

Toys & Games 2.2%

3 stores

Visual Distribution

Distribution of top 10 Barion store categories (March 2026)
Distribution of categories in Barion e-commerce stores
Category Number of Stores Percentage
Health & Beauty 21 15.56%
Food & Beverages 19 14.07%
Gifts & Special Occasions 12 8.89%
Clothing & Accessories 12 8.89%
Electronics & Technology 10 7.41%
Home & Garden 10 7.41%
Sporting Goods & Outdoor Gear 6 4.44%
Jewelry & Watches 5 3.70%
Tools & Hardware 5 3.70%
Toys & Games 3 2.22%

Payment Providers Distribution

PayPal accounts for 24.4% of displayed detection occurrences (10 occurrences) , followed by Google Pay (22.0%) and Apple Pay (19.5%) .

Base: 41 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.4%

10 occurrences

9 occurrences

8 occurrences

4 occurrences

Bolt 9.8%

4 occurrences

2 occurrences

1 occurrences

VISA 2.4%

1 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Barion payment providers (March 2026)
Distribution of payment providers in Barion e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 10 24.39%
Google Pay 9 21.95%
Apple Pay 8 19.51%
MasterCard 4 9.76%
Bolt 4 9.76%
MTN Mobile Money 2 4.88%
Klarna 1 2.44%
VISA 1 2.44%
American Express 1 2.44%
Stripe Connect 1 2.44%

Shipping Carriers Distribution

GLS accounts for 54.7% of displayed detection occurrences (47 occurrences) , followed by Magyar Posta (19.8%) and DPD (10.5%) .

Base: 86 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 54.7%

47 occurrences

17 occurrences

DPD 10.5%

9 occurrences

5 occurrences

3 occurrences

DHL 2.3%

2 occurrences

UPS 2.3%

2 occurrences

Geis 1.2%

1 occurrences

Visual Distribution

Distribution of top 10 Barion shipping carriers (March 2026)
Distribution of shipping carriers in Barion e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
GLS 47 54.65%
Magyar Posta 17 19.77%
DPD 9 10.47%
Slovenska posta 5 5.81%
Ceska Posta 3 3.49%
DHL 2 2.33%
UPS 2 2.33%
Geis 1 1.16%

Store Launch Timeline

Over the past 12 months, 21 new stores were launched in Barion , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 4.8%

1 stores launched

2026-01 14.3%

3 stores launched

2025-11 4.8%

1 stores launched

2025-10 9.5%

2 stores launched

2025-08 9.5%

2 stores launched

2025-07 19.0%

4 stores launched

2025-05 9.5%

2 stores launched

2025-04 4.8%

1 stores launched

2025-03 23.8%

5 stores launched

Monthly Trend

Monthly store launches in Barion (March 2026)
Monthly store launches in Barion over the past 12 months
Month Stores Launched Percentage
2026-02 1 4.76%
2026-01 3 14.29%
2025-11 1 4.76%
2025-10 2 9.52%
2025-08 2 9.52%
2025-07 4 19.05%
2025-05 2 9.52%
2025-04 1 4.76%
2025-03 5 23.81%

Active Stores by Launch Year

Currently, 135 active stores in Barion are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.0%

4 active stores

2025 15.6%

21 active stores

2024 16.3%

22 active stores

2023 18.5%

25 active stores

2022 8.9%

12 active stores

2021 6.7%

9 active stores

2020 4.4%

6 active stores

2019 4.4%

6 active stores

2018 5.2%

7 active stores

2017 3.0%

4 active stores

2016 2.2%

3 active stores

2015 0.7%

1 active stores

2014 1.5%

2 active stores

2013 1.5%

2 active stores

2012 0.7%

1 active stores

Distribution by Launch Year

Active stores in Barion by original launch year (March 2026)
Active stores in Barion by launch year
Launch Year Active Stores Percentage
2026 4 2.96%
2025 21 15.56%
2024 22 16.30%
2023 25 18.52%
2022 12 8.89%
2021 9 6.67%
2020 6 4.44%
2019 6 4.44%
2018 7 5.19%
2017 4 2.96%
2016 3 2.22%
2015 1 0.74%
2014 2 1.48%
2013 2 1.48%
2012 1 0.74%

Social Media Usage

Facebook accounts for 40.8% of displayed detection occurrences (89 occurrences) , followed by Instagram (31.2%) and TikTok (11.5%) .

Base: 218 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.8%

89 occurrences

Instagram 31.2%

68 occurrences

TikTok 11.5%

25 occurrences

YouTube 7.3%

16 occurrences

Twitter 4.6%

10 occurrences

Pinterest 4.6%

10 occurrences

Visual Distribution

Distribution of social media platforms in Barion (March 2026)
Distribution of social media platforms in Barion e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 89 40.83%
Instagram 68 31.19%
TikTok 25 11.47%
YouTube 16 7.34%
Twitter 10 4.59%
Pinterest 10 4.59%

Geographic Distribution

Hungary stores with 74.8% (101 active verified stores) , followed by Czechia (11.9%) and Slovakia (7.4%) .

Base: 135 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Hungary 74.8%

101 active verified stores

Czechia 11.9%

16 active verified stores

10 active verified stores

3 active verified stores

2 active verified stores

2 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Barion (March 2026)
Geographic distribution of stores using Barion
Country AI-Verified Store Count Market Share
Hungary 101 74.81%
Czechia 16 11.85%
Slovakia 10 7.41%
Romania 3 2.22%
Austria 2 1.48%
Bulgaria 2 1.48%
United States 1 0.74%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 162 100.00%
Emails 114 70.37%
Phones 58 35.80%
Ecommerce platform 160 98.77%
Couriers 63 38.89%
Payment Providers 28 17.28%
Categories 122 75.31%
Social Media 107 66.05%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Barion e-commerce landscape:

Analyze 135 verified e-commerce stores on Barion - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Barion e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Barion e-commerce intelligence?

We track 135 verified Barion e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy