AppSell Market Share & Real Store Usage
Explore 1.4k verified e-commerce stores built on AppSell. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 2.3k domains. 1.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.4k verified active stores out of 2.3k detected · 59.9% verification rate
Categories Distribution
Health & Beauty stores with 21.0% of all stores (268 stores) , followed by Clothing & Accessories (13.6%) and Food & Beverages (10.8%) .
Base: 1,276 AI-verified stores with physical delivery and detected product categories (92.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
268 stores
173 stores
138 stores
119 stores
89 stores
84 stores
75 stores
73 stores
68 stores
68 stores
Visual Distribution
268 stores
173 stores
138 stores
119 stores
89 stores
84 stores
75 stores
73 stores
68 stores
68 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 268 | 21.00% |
| Clothing & Accessories | 173 | 13.56% |
| Food & Beverages | 138 | 10.82% |
| Sporting Goods & Outdoor Gear | 119 | 9.33% |
| Electronics & Technology | 89 | 6.97% |
| Arts & Entertainment | 84 | 6.58% |
| Toys & Games | 75 | 5.88% |
| Home & Garden | 73 | 5.72% |
| Jewelry & Watches | 68 | 5.33% |
| Gifts & Special Occasions | 68 | 5.33% |
Payment Providers Distribution
PayPal stores with 22.4% among AI-verified physical stores (247 stores) , followed by Apple Pay (11.7%) and American Express (11.3%) .
Base: 671 AI-verified physical stores with detectable payment providers (29.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
247 stores
129 stores
124 stores
114 stores
92 stores
76 stores
69 stores
34 stores
34 stores
32 stores
Visual Distribution
247 stores
129 stores
124 stores
114 stores
92 stores
76 stores
69 stores
34 stores
34 stores
32 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 247 | 22.41% |
| Apple Pay | 129 | 11.71% |
| American Express | 124 | 11.25% |
| Stripe Connect | 114 | 10.34% |
| MasterCard | 92 | 8.35% |
| Klarna | 76 | 6.90% |
| Google Pay | 69 | 6.26% |
| Affirm | 34 | 3.09% |
| Sezzle | 34 | 3.09% |
| Bancontact | 32 | 2.90% |
Shipping Carriers Distribution
USPS stores with 25.7% among AI-verified physical stores (191 stores) , followed by UPS (20.8%) and DHL (14.0%) .
Base: 539 AI-verified physical stores with detectable shipping carriers (23.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
191 stores
154 stores
104 stores
78 stores
69 stores
33 stores
20 stores
14 stores
14 stores
13 stores
Visual Distribution
191 stores
154 stores
104 stores
78 stores
69 stores
33 stores
20 stores
14 stores
14 stores
13 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 191 | 25.74% |
| UPS | 154 | 20.75% |
| DHL | 104 | 14.02% |
| FedEx | 78 | 10.51% |
| Royal Mail | 69 | 9.30% |
| DPD | 33 | 4.45% |
| Australia Post | 20 | 2.70% |
| La Poste | 14 | 1.89% |
| Mondial Relay | 14 | 1.89% |
| Correios | 13 | 1.75% |
Store Launch Timeline
Over the past 12 months, 158 new stores were launched in AppSell , with the highest activity in 2026-05 (54 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
54 stores launched
4 stores launched
2 stores launched
7 stores launched
13 stores launched
5 stores launched
11 stores launched
13 stores launched
15 stores launched
16 stores launched
13 stores launched
5 stores launched
Monthly Trend
34.2% of last 12 months
2.5% of last 12 months
1.3% of last 12 months
4.4% of last 12 months
8.2% of last 12 months
3.2% of last 12 months
7.0% of last 12 months
8.2% of last 12 months
9.5% of last 12 months
10.1% of last 12 months
8.2% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 54 | 34.18% |
| 2026-04 | 4 | 2.53% |
| 2026-03 | 2 | 1.27% |
| 2026-02 | 7 | 4.43% |
| 2026-01 | 13 | 8.23% |
| 2025-12 | 5 | 3.16% |
| 2025-11 | 11 | 6.96% |
| 2025-10 | 13 | 8.23% |
| 2025-09 | 15 | 9.49% |
| 2025-08 | 16 | 10.13% |
| 2025-07 | 13 | 8.23% |
| 2025-06 | 5 | 3.16% |
Active Stores by Launch Year
Currently, 1,383 active stores in AppSell are tracked in our database , with the most stores launched in 2026 (80 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
80 active stores
146 active stores
128 active stores
117 active stores
120 active stores
218 active stores
162 active stores
83 active stores
72 active stores
54 active stores
37 active stores
24 active stores
21 active stores
26 active stores
10 active stores
Distribution by Launch Year
5.8% of tracked active stores
10.6% of tracked active stores
9.3% of tracked active stores
8.5% of tracked active stores
8.7% of tracked active stores
15.8% of tracked active stores
11.7% of tracked active stores
6.0% of tracked active stores
5.2% of tracked active stores
3.9% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
1.9% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 80 | 5.78% |
| 2025 | 146 | 10.56% |
| 2024 | 128 | 9.26% |
| 2023 | 117 | 8.46% |
| 2022 | 120 | 8.68% |
| 2021 | 218 | 15.76% |
| 2020 | 162 | 11.71% |
| 2019 | 83 | 6.00% |
| 2018 | 72 | 5.21% |
| 2017 | 54 | 3.90% |
| 2016 | 37 | 2.68% |
| 2015 | 24 | 1.74% |
| 2014 | 21 | 1.52% |
| 2013 | 26 | 1.88% |
| 2012 | 10 | 0.72% |
Geographic Distribution
United States stores with 41.4% (475 AI-verified stores) , followed by United Kingdom (13.4%) and Canada (5.5%) .
Base: 1,147 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
475 AI-verified stores
154 AI-verified stores
63 AI-verified stores
59 AI-verified stores
54 AI-verified stores
43 AI-verified stores
41 AI-verified stores
35 AI-verified stores
34 AI-verified stores
29 AI-verified stores
Visual Distribution
475 AI-verified stores
154 AI-verified stores
63 AI-verified stores
59 AI-verified stores
54 AI-verified stores
43 AI-verified stores
41 AI-verified stores
35 AI-verified stores
34 AI-verified stores
29 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 475 | 41.41% |
| United Kingdom | 154 | 13.43% |
| Canada | 63 | 5.49% |
| Israel | 59 | 5.14% |
| Australia | 54 | 4.71% |
| India | 43 | 3.75% |
| France | 41 | 3.57% |
| Germany | 35 | 3.05% |
| Brazil | 34 | 2.96% |
| Spain | 29 | 2.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Wix eCommerce - Furniture & Home Decor
Wix eCommerce - Sporting Goods & Outdoor Gear
Wix eCommerce - Furniture & Home Decor
Wix eCommerce - Sporting Goods & Outdoor Gear
Wix eCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Home & Garden
Wix eCommerce - Clothing & Accessories
Wix eCommerce - Electronics & Technology
Wix eCommerce - Electronics & Technology
Wix eCommerce - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1.7k | 72.08% |
| Phones | 650.0 | 28.05% |
| Ecommerce platform | 2.3k | 100.00% |
| Couriers | 539.0 | 23.26% |
| Payment Providers | 671.0 | 28.96% |
| Categories | 1.4k | 60.81% |
| Social Media | 1.9k | 82.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the AppSell e-commerce landscape:
Analyze 1.4k verified e-commerce stores on AppSell - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across AppSell e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the AppSell e-commerce intelligence?
-
We track 1.4k verified AppSell e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 33.0% among stores with at least one detectable social profile (1,077 stores) , followed by Facebook (28.4%) and YouTube (11.0%) .
Base: 1,902 stores with any detectable social profile (82.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,077 stores
924 stores
357 stores
354 stores
178 stores
140 stores
126 stores
59 stores
40 stores
4 stores
Visual Distribution
1,077 stores
924 stores
357 stores
354 stores
178 stores
140 stores
126 stores
59 stores
40 stores
4 stores