Bulgaria E-commerce Database
Explore 45.8k e-commerce stores in the Bulgaria. Instant access to technologies, contacts, platforms, and market dynamics.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 40.4% of stores with physical delivery (18,267 stores) , followed by WooCommerce (35.4%) and Shopify (12.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
18,267 stores
16,001 stores
5,417 stores
2,409 stores
1,134 stores
687 stores
591 stores
506 stores
127 stores
70 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 18267 | 40.41% |
| WooCommerce | 16001 | 35.39% |
| Shopify | 5417 | 11.98% |
| OpenCart | 2409 | 5.33% |
| PrestaShop | 1134 | 2.51% |
| SummerCart | 687 | 1.52% |
| Wix eCommerce | 591 | 1.31% |
| Magento | 506 | 1.12% |
| CS Cart | 127 | 0.28% |
| Squarespace Commerce | 70 | 0.15% |
All Stores Distribution
Custom holds 32.4% share of all Bulgaria e-commerce stores (18,267) , with WooCommerce at 44.0% and Shopify at 10.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
18,267 stores
24,808 stores
5,998 stores
2,863 stores
1,191 stores
705 stores
1,528 stores
601 stores
133 stores
318 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 18267 | 32.38% |
| WooCommerce | 24808 | 43.98% |
| Shopify | 5998 | 10.63% |
| OpenCart | 2863 | 5.08% |
| PrestaShop | 1191 | 2.11% |
| SummerCart | 705 | 1.25% |
| Wix eCommerce | 1528 | 2.71% |
| Magento | 601 | 1.07% |
| CS Cart | 133 | 0.24% |
| Squarespace Commerce | 318 | 0.56% |
Categories Distribution
Health & Beauty leads with 19.1% of all stores (6,990 stores) , followed by Clothing & Accessories (14.2%) and Electronics & Technology (9.8%) .
Top 10 Categories
6,990 stores
5,175 stores
3,566 stores
3,380 stores
2,869 stores
2,403 stores
1,992 stores
1,684 stores
1,671 stores
1,533 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6990 | 19.12% |
| Clothing & Accessories | 5175 | 14.15% |
| Electronics & Technology | 3566 | 9.75% |
| Food & Beverages | 3380 | 9.24% |
| Home & Garden | 2869 | 7.85% |
| Furniture & Home Decor | 2403 | 6.57% |
| Vehicles & Parts | 1992 | 5.45% |
| Business & Industrial | 1684 | 4.61% |
| Gifts & Special Occasions | 1671 | 4.57% |
| Tools & Hardware | 1533 | 4.19% |
| Jewelry & Watches | 1337 | 3.66% |
| Books & Media | 1153 | 3.15% |
| Sporting Goods & Outdoor Gear | 1137 | 3.11% |
| Arts & Entertainment | 950 | 2.60% |
| Baby & Toddler | 723 | 1.98% |
Payment Providers Distribution
PayPal leads with 22.4% among AI-verified physical stores (2,114 stores) , followed by MasterCard (17.7%) and VISA (11.4%) .
Base: 5,185 AI-verified physical stores with detectable payment providers (11.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,114 stores
1,666 stores
1,077 stores
977 stores
613 stores
581 stores
535 stores
485 stores
379 stores
328 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2114 | 22.42% |
| MasterCard | 1666 | 17.67% |
| VISA | 1077 | 11.42% |
| Stripe Connect | 977 | 10.36% |
| Klarna | 613 | 6.50% |
| BitCoin | 581 | 6.16% |
| PayU | 535 | 5.67% |
| American Express | 485 | 5.14% |
| Apple Pay | 379 | 4.02% |
| JCB | 328 | 3.48% |
| Google Pay | 320 | 3.39% |
| Bolt | 136 | 1.44% |
| Bancontact | 95 | 1.01% |
| Amazon Pay | 73 | 0.77% |
| Paddle | 52 | 0.55% |
Shipping Carriers Distribution
Speedy leads with 37.6% among AI-verified physical stores (2,092 stores) , followed by UPS (17.3%) and DHL (13.7%) .
Base: 4,393 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Speedy | 2092 | 37.63% |
| UPS | 962 | 17.30% |
| DHL | 759 | 13.65% |
| DPD | 401 | 7.21% |
| FedEx | 262 | 4.71% |
| GLS | 237 | 4.26% |
| TNT | 233 | 4.19% |
| Hermes | 220 | 3.96% |
| USPS | 111 | 2.00% |
| Colissimo | 61 | 1.10% |
| La Poste | 56 | 1.01% |
| TCS | 50 | 0.90% |
| Royal Mail | 44 | 0.79% |
| ASM | 40 | 0.72% |
| JX | 32 | 0.58% |
Store Launch Timeline
Over the past 12 months, 8,378 new stores were launched in Bulgaria , with the highest activity in 2025-11 (949 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
949 stores launched
834 stores launched
676 stores launched
727 stores launched
769 stores launched
691 stores launched
727 stores launched
685 stores launched
731 stores launched
654 stores launched
667 stores launched
268 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 949 | 11.33% |
| 2025-10 | 834 | 9.95% |
| 2025-09 | 676 | 8.07% |
| 2025-08 | 727 | 8.68% |
| 2025-07 | 769 | 9.18% |
| 2025-06 | 691 | 8.25% |
| 2025-05 | 727 | 8.68% |
| 2025-04 | 685 | 8.18% |
| 2025-03 | 731 | 8.73% |
| 2025-02 | 654 | 7.81% |
| 2025-01 | 667 | 7.96% |
| 2024-12 | 268 | 3.20% |
Active Stores by Launch Year
Currently, 45,184 active stores in Bulgaria are tracked in our database , with the most stores launched in 2025 (8,116 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8,116 active stores
4,998 active stores
3,805 active stores
2,828 active stores
2,934 active stores
2,756 active stores
2,478 active stores
3,129 active stores
2,714 active stores
1,457 active stores
1,014 active stores
1,019 active stores
1,418 active stores
990 active stores
970 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 8116 | 17.96% |
| 2024 | 4998 | 11.06% |
| 2023 | 3805 | 8.42% |
| 2022 | 2828 | 6.26% |
| 2021 | 2934 | 6.49% |
| 2020 | 2756 | 6.10% |
| 2019 | 2478 | 5.48% |
| 2018 | 3129 | 6.93% |
| 2017 | 2714 | 6.01% |
| 2016 | 1457 | 3.22% |
| 2015 | 1014 | 2.24% |
| 2014 | 1019 | 2.26% |
| 2013 | 1418 | 3.14% |
| 2012 | 990 | 2.19% |
| 2011 | 970 | 2.15% |
| 2010 | 924 | 2.04% |
| 2009 | 845 | 1.87% |
| 2008 | 672 | 1.49% |
| 2007 | 596 | 1.32% |
| 2006 | 378 | 0.84% |
| 2005 | 284 | 0.63% |
| 2004 | 288 | 0.64% |
| 2003 | 187 | 0.41% |
| 2002 | 175 | 0.39% |
| 2001 | 110 | 0.24% |
| 2000 | 54 | 0.12% |
| 1999 | 25 | 0.06% |
| 1998 | 16 | 0.04% |
| 1997 | 4 | 0.01% |
Featured Stores
Discover the strongest performers and newest entrants in Bulgaria's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
OpenCart — Electronics & Technology
OpenCart — Electronics & Technology
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.8k | 100.00% |
| Emails | 27.1k | 59.31% |
| Phones | 14.1k | 30.74% |
| Ecommerce platform | 45.8k | 100.00% |
| Couriers | 4.4k | 9.60% |
| Payment Providers | 5.2k | 11.33% |
| Categories | 38.3k | 83.69% |
| Social Media | 28.3k | 61.87% |
Starter Package
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Maximize Your ROI
Use our detailed Bulgaria E-commerce Database to:
Gain actionable insights into 45.8k physical stores in Bulgaria.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Bulgaria online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Bulgaria E-commerce Database?
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Our database covers over 45.8k Bulgaria physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 40.1% among stores with at least one detectable social profile (26,108 stores) , followed by Instagram (25.7%) and YouTube (10.3%) .
Base: 28,315 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,108 stores
16,753 stores
6,741 stores
4,003 stores
3,476 stores
2,954 stores
2,944 stores
1,232 stores
783 stores
157 stores
Visual Distribution