Strato Website Technology Adoption in E-commerce
Discover 421 verified e-commerce stores using Strato Website. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 482 domains. 421 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
421 verified active stores out of 482 detected · 87.3% verification rate
E-commerce Platforms Distribution
Custom stores with 100.0% of stores with physical delivery (421 stores) , followed by SAP Commerce Cloud (0.0%) and HCL Commerce (0.0%) .
Base: 421 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
421 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 421 | 100.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 87.3% share of detected Strato Website e-commerce signals (421) , with SAP Commerce Cloud at 0.4% and HCL Commerce at 0.2% (June 2026) .
Base: 482 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
421 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 421 | 87.34% |
| SAP Commerce Cloud | 2 | 0.41% |
| HCL Commerce | 1 | 0.21% |
Categories Distribution
Food & Beverages stores with 12.4% of all stores (52 stores) , followed by Gifts & Special Occasions (10.2%) and Arts & Entertainment (9.0%) .
Base: 421 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
52 stores
43 stores
38 stores
34 stores
32 stores
31 stores
28 stores
26 stores
18 stores
18 stores
Visual Distribution
52 stores
43 stores
38 stores
34 stores
32 stores
31 stores
28 stores
26 stores
18 stores
18 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 52 | 12.35% |
| Gifts & Special Occasions | 43 | 10.21% |
| Arts & Entertainment | 38 | 9.03% |
| Sporting Goods & Outdoor Gear | 34 | 8.08% |
| Home & Garden | 32 | 7.60% |
| Business & Industrial | 31 | 7.36% |
| Clothing & Accessories | 28 | 6.65% |
| Health & Beauty | 26 | 6.18% |
| Toys & Games | 18 | 4.28% |
| Jewelry & Watches | 18 | 4.28% |
Payment Providers Distribution
PayPal accounts for 60.6% of displayed detection occurrences (126 occurrences) , followed by Klarna (12.5%) and Giropay (6.3%) .
Base: 208 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
126 occurrences
26 occurrences
13 occurrences
10 occurrences
10 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
3 occurrences
Visual Distribution
126 occurrences
26 occurrences
13 occurrences
10 occurrences
10 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 126 | 60.58% |
| Klarna | 26 | 12.50% |
| Giropay | 13 | 6.25% |
| American Express | 10 | 4.81% |
| SEPA | 10 | 4.81% |
| Stripe Connect | 6 | 2.88% |
| Apple Pay | 5 | 2.40% |
| Skrill | 5 | 2.40% |
| Google Pay | 4 | 1.92% |
| Bancontact | 3 | 1.44% |
Shipping Carriers Distribution
DHL accounts for 47.2% of displayed detection occurrences (93 occurrences) , followed by Hermes (15.7%) and Deutsche Post (12.7%) .
Base: 197 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
93 occurrences
31 occurrences
25 occurrences
15 occurrences
13 occurrences
8 occurrences
7 occurrences
3 occurrences
1 occurrences
1 occurrences
Visual Distribution
93 occurrences
31 occurrences
25 occurrences
15 occurrences
13 occurrences
8 occurrences
7 occurrences
3 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 93 | 47.21% |
| Hermes | 31 | 15.74% |
| Deutsche Post | 25 | 12.69% |
| DPD | 15 | 7.61% |
| GLS | 13 | 6.60% |
| PostNL | 8 | 4.06% |
| UPS | 7 | 3.55% |
| ASM | 3 | 1.52% |
| IMX | 1 | 0.51% |
| Yamato Japan | 1 | 0.51% |
Store Launch Timeline
Over the past 12 months, 7 new stores were launched in Strato Website , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
28.6% of last 12 months
14.3% of last 12 months
14.3% of last 12 months
14.3% of last 12 months
14.3% of last 12 months
14.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 28.57% |
| 2026-02 | 1 | 14.29% |
| 2025-12 | 1 | 14.29% |
| 2025-10 | 1 | 14.29% |
| 2025-09 | 1 | 14.29% |
| 2025-08 | 1 | 14.29% |
Active Stores by Launch Year
Currently, 402 active stores in Strato Website are tracked in our database , with the most stores launched in 2026 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
6 active stores
29 active stores
49 active stores
48 active stores
59 active stores
46 active stores
25 active stores
25 active stores
23 active stores
11 active stores
9 active stores
4 active stores
13 active stores
6 active stores
Distribution by Launch Year
0.7% of tracked active stores
1.5% of tracked active stores
7.2% of tracked active stores
12.2% of tracked active stores
11.9% of tracked active stores
14.7% of tracked active stores
11.4% of tracked active stores
6.2% of tracked active stores
6.2% of tracked active stores
5.7% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
1.0% of tracked active stores
3.2% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3 | 0.75% |
| 2025 | 6 | 1.49% |
| 2024 | 29 | 7.21% |
| 2023 | 49 | 12.19% |
| 2022 | 48 | 11.94% |
| 2021 | 59 | 14.68% |
| 2020 | 46 | 11.44% |
| 2019 | 25 | 6.22% |
| 2018 | 25 | 6.22% |
| 2017 | 23 | 5.72% |
| 2016 | 11 | 2.74% |
| 2015 | 9 | 2.24% |
| 2014 | 4 | 1.00% |
| 2013 | 13 | 3.23% |
| 2012 | 6 | 1.49% |
Geographic Distribution
Germany stores with 72.0% (303 active verified stores) , followed by Netherlands (19.0%) and South Africa (2.1%) .
Base: 421 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
303 active verified stores
80 active verified stores
9 active verified stores
4 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
303 active verified stores
80 active verified stores
9 active verified stores
4 active verified stores
3 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 303 | 71.97% |
| Netherlands | 80 | 19.00% |
| South Africa | 9 | 2.14% |
| Switzerland | 4 | 0.95% |
| Ireland | 3 | 0.71% |
| Spain | 2 | 0.48% |
| United States | 2 | 0.48% |
| Suriname | 1 | 0.24% |
| Japan | 1 | 0.24% |
| United Kingdom | 1 | 0.24% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 482 | 100.00% |
| Emails | 400 | 82.99% |
| Phones | 310 | 64.32% |
| Ecommerce platform | 424 | 87.97% |
| Couriers | 173 | 35.89% |
| Payment Providers | 197 | 40.87% |
| Categories | 368 | 76.35% |
| Social Media | 219 | 45.44% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Strato Website e-commerce landscape:
Analyze 421 verified e-commerce stores on Strato Website - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Strato Website e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Strato Website e-commerce intelligence?
-
We track 421 verified Strato Website e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 44.8% of displayed detection occurrences (142 occurrences) , followed by Facebook (42.3%) and YouTube (6.3%) .
Base: 317 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
142 occurrences
134 occurrences
20 occurrences
11 occurrences
3 occurrences
3 occurrences
3 occurrences
1 occurrences
Visual Distribution
142 occurrences
134 occurrences
20 occurrences
11 occurrences
3 occurrences
3 occurrences
3 occurrences
1 occurrences