Sass Technology Adoption in E-commerce
Discover 4k verified e-commerce stores using Sass. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.2k domains. 4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4k verified active stores out of 4.2k detected · 96.4% verification rate
E-commerce Platforms Distribution
Custom stores with 84.2% of stores with physical delivery (3,380 stores) , followed by Haravan, Shopify (5.7%) and Shopify, Haravan (4.8%) .
Base: 4,013 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,380 stores
228 stores
192 stores
112 stores
50 stores
27 stores
13 stores
6 stores
2 stores
1 stores
Visual Distribution
3,380 stores
228 stores
192 stores
112 stores
50 stores
27 stores
13 stores
6 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3380 | 84.23% |
| Haravan, Shopify | 228 | 5.68% |
| Shopify, Haravan | 192 | 4.78% |
| Shopify | 112 | 2.79% |
| Zozo | 50 | 1.25% |
| Nhanh.vn | 27 | 0.67% |
| Haravan | 13 | 0.32% |
| WooCommerce | 6 | 0.15% |
| S3 (Megagroup) Shop2 | 2 | 0.05% |
| Shopify, Haravan, BigCommerce | 1 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 81.2% share of detected Sass e-commerce signals (3,380) , with Haravan, Shopify at 6.0% and Shopify, Haravan at 5.0% (June 2026) .
Base: 4,162 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,380 websites
250 websites
210 websites
146 websites
70 websites
30 websites
16 websites
16 websites
2 websites
1 websites
Visual Distribution
3,380 websites
250 websites
210 websites
146 websites
70 websites
30 websites
16 websites
16 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 3380 | 81.21% |
| Haravan, Shopify | 250 | 6.01% |
| Shopify, Haravan | 210 | 5.05% |
| Shopify | 146 | 3.51% |
| Zozo | 70 | 1.68% |
| Nhanh.vn | 30 | 0.72% |
| Haravan | 16 | 0.38% |
| WooCommerce | 16 | 0.38% |
| S3 (Megagroup) Shop2 | 2 | 0.05% |
| Shopify, Haravan, BigCommerce | 1 | 0.02% |
Categories Distribution
Health & Beauty stores with 13.7% of all stores (550 stores) , followed by Food & Beverages (13.3%) and Home & Garden (11.8%) .
Base: 4,013 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
550 stores
535 stores
474 stores
395 stores
359 stores
301 stores
281 stores
125 stores
118 stores
109 stores
Visual Distribution
550 stores
535 stores
474 stores
395 stores
359 stores
301 stores
281 stores
125 stores
118 stores
109 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 550 | 13.71% |
| Food & Beverages | 535 | 13.33% |
| Home & Garden | 474 | 11.81% |
| Clothing & Accessories | 395 | 9.84% |
| Business & Industrial | 359 | 8.95% |
| Electronics & Technology | 301 | 7.50% |
| Tools & Hardware | 281 | 7.00% |
| Arts & Entertainment | 125 | 3.11% |
| Sporting Goods & Outdoor Gear | 118 | 2.94% |
| Furniture & Home Decor | 109 | 2.72% |
Payment Providers Distribution
MasterCard accounts for 25.9% of displayed detection occurrences (121 occurrences) , followed by JCB (22.0%) and VISA (17.1%) .
Base: 468 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
121 occurrences
103 occurrences
80 occurrences
44 occurrences
43 occurrences
19 occurrences
18 occurrences
14 occurrences
13 occurrences
13 occurrences
Visual Distribution
121 occurrences
103 occurrences
80 occurrences
44 occurrences
43 occurrences
19 occurrences
18 occurrences
14 occurrences
13 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 121 | 25.85% |
| JCB | 103 | 22.01% |
| VISA | 80 | 17.09% |
| MTN Mobile Money | 44 | 9.40% |
| VNPay | 43 | 9.19% |
| PayPal | 19 | 4.06% |
| UnionPay | 18 | 3.85% |
| Stripe Connect | 14 | 2.99% |
| Bolt | 13 | 2.78% |
| ShopeePay | 13 | 2.78% |
Shipping Carriers Distribution
Giaohangnhanh accounts for 57.9% of displayed detection occurrences (424 occurrences) , followed by Hermes (16.8%) and UPS (7.7%) .
Base: 732 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
424 occurrences
123 occurrences
56 occurrences
39 occurrences
16 occurrences
16 occurrences
16 occurrences
14 occurrences
14 occurrences
14 occurrences
Visual Distribution
424 occurrences
123 occurrences
56 occurrences
39 occurrences
16 occurrences
16 occurrences
16 occurrences
14 occurrences
14 occurrences
14 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Giaohangnhanh | 424 | 57.92% |
| Hermes | 123 | 16.80% |
| UPS | 56 | 7.65% |
| DHL | 39 | 5.33% |
| FedEx | 16 | 2.19% |
| Почта России | 16 | 2.19% |
| Lalamove | 16 | 2.19% |
| ViettelPost | 14 | 1.91% |
| СДЭК | 14 | 1.91% |
| Shopee Express | 14 | 1.91% |
Store Launch Timeline
Over the past 12 months, 593 new stores were launched in Sass , with the highest activity in 2026-05 (45 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
45 stores launched
42 stores launched
58 stores launched
19 stores launched
43 stores launched
52 stores launched
61 stores launched
66 stores launched
66 stores launched
54 stores launched
62 stores launched
25 stores launched
Monthly Trend
7.6% of last 12 months
7.1% of last 12 months
9.8% of last 12 months
3.2% of last 12 months
7.3% of last 12 months
8.8% of last 12 months
10.3% of last 12 months
11.1% of last 12 months
11.1% of last 12 months
9.1% of last 12 months
10.5% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 45 | 7.59% |
| 2026-04 | 42 | 7.08% |
| 2026-03 | 58 | 9.78% |
| 2026-02 | 19 | 3.20% |
| 2026-01 | 43 | 7.25% |
| 2025-12 | 52 | 8.77% |
| 2025-11 | 61 | 10.29% |
| 2025-10 | 66 | 11.13% |
| 2025-09 | 66 | 11.13% |
| 2025-08 | 54 | 9.11% |
| 2025-07 | 62 | 10.46% |
| 2025-06 | 25 | 4.22% |
Active Stores by Launch Year
Currently, 4,006 active stores in Sass are tracked in our database , with the most stores launched in 2026 (213 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
213 active stores
637 active stores
649 active stores
459 active stores
326 active stores
343 active stores
241 active stores
157 active stores
163 active stores
138 active stores
82 active stores
89 active stores
71 active stores
124 active stores
73 active stores
Distribution by Launch Year
5.3% of tracked active stores
15.9% of tracked active stores
16.2% of tracked active stores
11.5% of tracked active stores
8.1% of tracked active stores
8.6% of tracked active stores
6.0% of tracked active stores
3.9% of tracked active stores
4.1% of tracked active stores
3.4% of tracked active stores
2.0% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
3.1% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 213 | 5.32% |
| 2025 | 637 | 15.90% |
| 2024 | 649 | 16.20% |
| 2023 | 459 | 11.46% |
| 2022 | 326 | 8.14% |
| 2021 | 343 | 8.56% |
| 2020 | 241 | 6.02% |
| 2019 | 157 | 3.92% |
| 2018 | 163 | 4.07% |
| 2017 | 138 | 3.44% |
| 2016 | 82 | 2.05% |
| 2015 | 89 | 2.22% |
| 2014 | 71 | 1.77% |
| 2013 | 124 | 3.10% |
| 2012 | 73 | 1.82% |
Geographic Distribution
Vietnam stores with 95.3% (3,826 active verified stores) , followed by United States (1.5%) and Russia (1.0%) .
Base: 4,013 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,826 active verified stores
62 active verified stores
42 active verified stores
12 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
8 active verified stores
6 active verified stores
4 active verified stores
Visual Distribution
3,826 active verified stores
62 active verified stores
42 active verified stores
12 active verified stores
9 active verified stores
9 active verified stores
9 active verified stores
8 active verified stores
6 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Vietnam | 3826 | 95.34% |
| United States | 62 | 1.54% |
| Russia | 42 | 1.05% |
| United Kingdom | 12 | 0.30% |
| Germany | 9 | 0.22% |
| Canada | 9 | 0.22% |
| Japan | 9 | 0.22% |
| France | 8 | 0.20% |
| Netherlands | 6 | 0.15% |
| Australia | 4 | 0.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Health & Beauty
Shopify - Food & Beverages
Shopify - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
Shopify - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
Custom - Food & Beverages
Custom - Home & Garden
Custom
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.2k | 100.00% |
| Emails | 3.1k | 75.18% |
| Phones | 960 | 23.07% |
| Ecommerce platform | 4.1k | 99.62% |
| Couriers | 675 | 16.22% |
| Payment Providers | 295 | 7.09% |
| Categories | 3.8k | 91.95% |
| Social Media | 3.3k | 78.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sass e-commerce landscape:
Analyze 4k verified e-commerce stores on Sass - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sass e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Sass e-commerce intelligence?
-
We track 4k verified Sass e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 44.3% of displayed detection occurrences (3,027 occurrences) , followed by YouTube (20.2%) and Instagram (15.1%) .
Base: 6,837 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,027 occurrences
1,379 occurrences
1,035 occurrences
799 occurrences
291 occurrences
143 occurrences
106 occurrences
37 occurrences
14 occurrences
6 occurrences
Visual Distribution
3,027 occurrences
1,379 occurrences
1,035 occurrences
799 occurrences
291 occurrences
143 occurrences
106 occurrences
37 occurrences
14 occurrences
6 occurrences