History Technology Adoption in E-commerce
Discover 1.8k verified e-commerce stores using History. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3k domains. 1.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.8k verified active stores out of 2.3k detected · 76.5% verification rate
E-commerce Platforms Distribution
VTEX stores with 99.5% of stores with physical delivery (1,748 stores) , followed by VTEX, Store.link E-commerce Platform (0.1%) and VTEX, BW Commerce (0.1%) .
Base: 1,757 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,748 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
Visual Distribution
1,748 stores
2 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| VTEX | 1748 | 99.49% |
| VTEX, Store.link E-commerce Platform | 2 | 0.11% |
| VTEX, BW Commerce | 2 | 0.11% |
| VTEX, Cafe24 | 1 | 0.06% |
| VTEX, Publitas | 1 | 0.06% |
| Publitas, VTEX | 1 | 0.06% |
| Custom | 1 | 0.06% |
| VTEX, Tray | 1 | 0.06% |
| VTEX, HCL Commerce | 0 | 0.00% |
| HCL Commerce, VTEX | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
VTEX holds 99.3% share of detected History e-commerce signals (2,281) , with VTEX, Store.link E-commerce Platform at 0.1% and VTEX, BW Commerce at 0.1% (June 2026) .
Base: 2,296 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,281 websites
3 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
2 websites
Visual Distribution
2,281 websites
3 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| VTEX | 2281 | 99.35% |
| VTEX, Store.link E-commerce Platform | 3 | 0.13% |
| VTEX, BW Commerce | 2 | 0.09% |
| VTEX, Cafe24 | 1 | 0.04% |
| VTEX, Publitas | 1 | 0.04% |
| Publitas, VTEX | 1 | 0.04% |
| Custom | 1 | 0.04% |
| VTEX, Tray | 1 | 0.04% |
| VTEX, HCL Commerce | 1 | 0.04% |
| HCL Commerce, VTEX | 2 | 0.09% |
Categories Distribution
Clothing & Accessories stores with 27.2% of all stores (478 stores) , followed by Health & Beauty (13.8%) and Home & Garden (13.4%) .
Base: 1,757 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
478 stores
243 stores
236 stores
115 stores
95 stores
85 stores
64 stores
63 stores
47 stores
43 stores
Visual Distribution
478 stores
243 stores
236 stores
115 stores
95 stores
85 stores
64 stores
63 stores
47 stores
43 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 478 | 27.21% |
| Health & Beauty | 243 | 13.83% |
| Home & Garden | 236 | 13.43% |
| Food & Beverages | 115 | 6.55% |
| Sporting Goods & Outdoor Gear | 95 | 5.41% |
| Electronics & Technology | 85 | 4.84% |
| Vehicles & Parts | 64 | 3.64% |
| Tools & Hardware | 63 | 3.59% |
| Furniture & Home Decor | 47 | 2.68% |
| Jewelry & Watches | 43 | 2.45% |
Payment Providers Distribution
American Express accounts for 25.3% of displayed detection occurrences (238 occurrences) , followed by Boleto (18.3%) and Mercado Pago (15.1%) .
Base: 939 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
238 occurrences
172 occurrences
142 occurrences
125 occurrences
88 occurrences
66 occurrences
62 occurrences
20 occurrences
15 occurrences
11 occurrences
Visual Distribution
238 occurrences
172 occurrences
142 occurrences
125 occurrences
88 occurrences
66 occurrences
62 occurrences
20 occurrences
15 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 238 | 25.35% |
| Boleto | 172 | 18.32% |
| Mercado Pago | 142 | 15.12% |
| MasterCard | 125 | 13.31% |
| Hipercard | 88 | 9.37% |
| PayPal | 66 | 7.03% |
| VISA | 62 | 6.60% |
| WebPay | 20 | 2.13% |
| Stripe Connect | 15 | 1.60% |
| Apple Pay | 11 | 1.17% |
Shipping Carriers Distribution
Correios accounts for 51.9% of displayed detection occurrences (262 occurrences) , followed by Estes (24.6%) and UPS (5.1%) .
Base: 505 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
262 occurrences
124 occurrences
26 occurrences
22 occurrences
21 occurrences
14 occurrences
12 occurrences
9 occurrences
8 occurrences
7 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 262 | 51.88% |
| Estes | 124 | 24.55% |
| UPS | 26 | 5.15% |
| FedEx | 22 | 4.36% |
| Correos | 21 | 4.16% |
| USPS | 14 | 2.77% |
| TNT | 12 | 2.38% |
| DHL | 9 | 1.78% |
| TCS | 8 | 1.58% |
| Estafeta | 7 | 1.39% |
Store Launch Timeline
Over the past 12 months, 75 new stores were launched in History , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
8 stores launched
4 stores launched
3 stores launched
5 stores launched
8 stores launched
7 stores launched
10 stores launched
5 stores launched
4 stores launched
13 stores launched
4 stores launched
Monthly Trend
5.3% of last 12 months
10.7% of last 12 months
5.3% of last 12 months
4.0% of last 12 months
6.7% of last 12 months
10.7% of last 12 months
9.3% of last 12 months
13.3% of last 12 months
6.7% of last 12 months
5.3% of last 12 months
17.3% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 5.33% |
| 2026-04 | 8 | 10.67% |
| 2026-03 | 4 | 5.33% |
| 2026-02 | 3 | 4.00% |
| 2026-01 | 5 | 6.67% |
| 2025-12 | 8 | 10.67% |
| 2025-11 | 7 | 9.33% |
| 2025-10 | 10 | 13.33% |
| 2025-09 | 5 | 6.67% |
| 2025-08 | 4 | 5.33% |
| 2025-07 | 13 | 17.33% |
| 2025-06 | 4 | 5.33% |
Active Stores by Launch Year
Currently, 1,752 active stores in History are tracked in our database , with the most stores launched in 2026 (24 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
24 active stores
93 active stores
133 active stores
86 active stores
89 active stores
77 active stores
102 active stores
62 active stores
67 active stores
72 active stores
48 active stores
46 active stores
49 active stores
57 active stores
32 active stores
Distribution by Launch Year
1.4% of tracked active stores
5.3% of tracked active stores
7.6% of tracked active stores
4.9% of tracked active stores
5.1% of tracked active stores
4.4% of tracked active stores
5.8% of tracked active stores
3.5% of tracked active stores
3.8% of tracked active stores
4.1% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
2.8% of tracked active stores
3.3% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 24 | 1.37% |
| 2025 | 93 | 5.31% |
| 2024 | 133 | 7.59% |
| 2023 | 86 | 4.91% |
| 2022 | 89 | 5.08% |
| 2021 | 77 | 4.39% |
| 2020 | 102 | 5.82% |
| 2019 | 62 | 3.54% |
| 2018 | 67 | 3.82% |
| 2017 | 72 | 4.11% |
| 2016 | 48 | 2.74% |
| 2015 | 46 | 2.63% |
| 2014 | 49 | 2.80% |
| 2013 | 57 | 3.25% |
| 2012 | 32 | 1.83% |
Geographic Distribution
Brazil stores with 47.9% (842 active verified stores) , followed by Colombia (9.7%) and Argentina (9.2%) .
Base: 1,757 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
842 active verified stores
171 active verified stores
161 active verified stores
111 active verified stores
95 active verified stores
71 active verified stores
38 active verified stores
35 active verified stores
20 active verified stores
18 active verified stores
Visual Distribution
842 active verified stores
171 active verified stores
161 active verified stores
111 active verified stores
95 active verified stores
71 active verified stores
38 active verified stores
35 active verified stores
20 active verified stores
18 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 842 | 47.92% |
| Colombia | 171 | 9.73% |
| Argentina | 161 | 9.16% |
| Chile | 111 | 6.32% |
| Mexico | 95 | 5.41% |
| Peru | 71 | 4.04% |
| United States | 38 | 2.16% |
| Ecuador | 35 | 1.99% |
| Spain | 20 | 1.14% |
| Italy | 18 | 1.02% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
VTEX
VTEX - Home & Garden
VTEX - Clothing & Accessories
VTEX - Clothing & Accessories
VTEX
New Stores
Recently launched stores detected by ShopRank in the last full month.
VTEX - Electronics & Technology
VTEX - Health & Beauty
VTEX - Food & Beverages
VTEX - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1k | 44.73% |
| Phones | 984 | 42.86% |
| Ecommerce platform | 2.3k | 99.96% |
| Couriers | 439 | 19.12% |
| Payment Providers | 585 | 25.48% |
| Categories | 1.9k | 84.89% |
| Social Media | 1.4k | 62.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the History e-commerce landscape:
Analyze 1.8k verified e-commerce stores on History - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across History e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the History e-commerce intelligence?
-
We track 1.8k verified History e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.3% of displayed detection occurrences (977 occurrences) , followed by Facebook (23.7%) and YouTube (15.6%) .
Base: 3,860 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
977 occurrences
914 occurrences
601 occurrences
553 occurrences
285 occurrences
235 occurrences
131 occurrences
121 occurrences
39 occurrences
4 occurrences
Visual Distribution
977 occurrences
914 occurrences
601 occurrences
553 occurrences
285 occurrences
235 occurrences
131 occurrences
121 occurrences
39 occurrences
4 occurrences