Ghost Technology Adoption in E-commerce
Discover 158 verified e-commerce stores using Ghost. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 362 domains. 158 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
158 verified active stores out of 362 detected · 43.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 70.3% of stores with physical delivery (111 stores) , followed by Custom (29.1%) and WooCommerce, PrestaShop (0.6%) .
Base: 158 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
111 stores
46 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
111 stores
46 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 111 | 70.25% |
| Custom | 46 | 29.11% |
| WooCommerce, PrestaShop | 1 | 0.63% |
| Bluepark | 0 | 0.00% |
| QDM | 0 | 0.00% |
| Store.link E-commerce Platform | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| Magento | 0 | 0.00% |
| Haravan | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 75.4% share of detected Ghost e-commerce signals (273) , with Custom at 12.7% and WooCommerce, PrestaShop at 0.3% (June 2026) .
Base: 362 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
273 websites
46 websites
1 websites
1 websites
1 websites
1 websites
3 websites
3 websites
4 websites
1 websites
Visual Distribution
273 websites
46 websites
1 websites
1 websites
1 websites
1 websites
3 websites
3 websites
4 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 273 | 75.41% |
| Custom | 46 | 12.71% |
| WooCommerce, PrestaShop | 1 | 0.28% |
| Bluepark | 1 | 0.28% |
| QDM | 1 | 0.28% |
| Store.link E-commerce Platform | 1 | 0.28% |
| BigCommerce | 3 | 0.83% |
| SAP Commerce Cloud | 3 | 0.83% |
| Magento | 4 | 1.10% |
| Haravan | 1 | 0.28% |
Categories Distribution
Clothing & Accessories stores with 18.4% of all stores (29 stores) , followed by Health & Beauty (16.5%) and Electronics & Technology (10.1%) .
Base: 158 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
29 stores
26 stores
16 stores
12 stores
10 stores
8 stores
8 stores
7 stores
6 stores
5 stores
Visual Distribution
29 stores
26 stores
16 stores
12 stores
10 stores
8 stores
8 stores
7 stores
6 stores
5 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 29 | 18.35% |
| Health & Beauty | 26 | 16.46% |
| Electronics & Technology | 16 | 10.13% |
| Food & Beverages | 12 | 7.59% |
| Tools & Hardware | 10 | 6.33% |
| Toys & Games | 8 | 5.06% |
| Business & Industrial | 8 | 5.06% |
| Vehicles & Parts | 7 | 4.43% |
| Furniture & Home Decor | 6 | 3.80% |
| Home & Garden | 5 | 3.16% |
Payment Providers Distribution
Google Pay accounts for 22.7% of displayed detection occurrences (15 occurrences) , followed by Apple Pay (19.7%) and PayPal (19.7%) .
Base: 66 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
15 occurrences
13 occurrences
13 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
Visual Distribution
15 occurrences
13 occurrences
13 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Google Pay | 15 | 22.73% |
| Apple Pay | 13 | 19.70% |
| PayPal | 13 | 19.70% |
| American Express | 6 | 9.09% |
| Stripe Connect | 5 | 7.58% |
| MasterCard | 4 | 6.06% |
| WebPay | 3 | 4.55% |
| BitCoin | 3 | 4.55% |
| iDEAL | 2 | 3.03% |
| Authorize.Net | 2 | 3.03% |
Shipping Carriers Distribution
DPD accounts for 20.9% of displayed detection occurrences (14 occurrences) , followed by GLS (14.9%) and Ceska Posta (14.9%) .
Base: 67 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
14 occurrences
10 occurrences
10 occurrences
9 occurrences
8 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
14 occurrences
10 occurrences
10 occurrences
9 occurrences
8 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 14 | 20.90% |
| GLS | 10 | 14.93% |
| Ceska Posta | 10 | 14.93% |
| UPS | 9 | 13.43% |
| DHL | 8 | 11.94% |
| FedEx | 4 | 5.97% |
| Royal Mail | 4 | 5.97% |
| La Poste | 3 | 4.48% |
| Colissimo | 3 | 4.48% |
| Geis | 2 | 2.99% |
Store Launch Timeline
Over the past 12 months, 20 new stores were launched in Ghost , with the highest activity in 2026-03 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
2 stores launched
2 stores launched
3 stores launched
2 stores launched
4 stores launched
1 stores launched
3 stores launched
Monthly Trend
15.0% of last 12 months
10.0% of last 12 months
10.0% of last 12 months
15.0% of last 12 months
10.0% of last 12 months
20.0% of last 12 months
5.0% of last 12 months
15.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 3 | 15.00% |
| 2026-02 | 2 | 10.00% |
| 2026-01 | 2 | 10.00% |
| 2025-12 | 3 | 15.00% |
| 2025-10 | 2 | 10.00% |
| 2025-09 | 4 | 20.00% |
| 2025-07 | 1 | 5.00% |
| 2025-06 | 3 | 15.00% |
Active Stores by Launch Year
Currently, 158 active stores in Ghost are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
25 active stores
23 active stores
13 active stores
9 active stores
10 active stores
10 active stores
7 active stores
6 active stores
12 active stores
4 active stores
2 active stores
2 active stores
6 active stores
3 active stores
Distribution by Launch Year
5.1% of tracked active stores
15.8% of tracked active stores
14.6% of tracked active stores
8.2% of tracked active stores
5.7% of tracked active stores
6.3% of tracked active stores
6.3% of tracked active stores
4.4% of tracked active stores
3.8% of tracked active stores
7.6% of tracked active stores
2.5% of tracked active stores
1.3% of tracked active stores
1.3% of tracked active stores
3.8% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8 | 5.06% |
| 2025 | 25 | 15.82% |
| 2024 | 23 | 14.56% |
| 2023 | 13 | 8.23% |
| 2022 | 9 | 5.70% |
| 2021 | 10 | 6.33% |
| 2020 | 10 | 6.33% |
| 2019 | 7 | 4.43% |
| 2018 | 6 | 3.80% |
| 2017 | 12 | 7.59% |
| 2016 | 4 | 2.53% |
| 2015 | 2 | 1.27% |
| 2014 | 2 | 1.27% |
| 2013 | 6 | 3.80% |
| 2012 | 3 | 1.90% |
Geographic Distribution
Czechia stores with 20.3% (32 active verified stores) , followed by Turkey (7.0%) and United Kingdom (5.1%) .
Base: 158 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
32 active verified stores
11 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
Visual Distribution
32 active verified stores
11 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
4 active verified stores
4 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Czechia | 32 | 20.25% |
| Turkey | 11 | 6.96% |
| United Kingdom | 8 | 5.06% |
| United States | 7 | 4.43% |
| Slovakia | 6 | 3.80% |
| Greece | 6 | 3.80% |
| Saudi Arabia | 5 | 3.16% |
| Peru | 5 | 3.16% |
| France | 4 | 2.53% |
| Romania | 4 | 2.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Clothing & Accessories
WooCommerce - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 362 | 100.00% |
| Emails | 197 | 54.42% |
| Phones | 183 | 50.55% |
| Ecommerce platform | 342 | 94.48% |
| Couriers | 78 | 21.55% |
| Payment Providers | 82 | 22.65% |
| Categories | 150 | 41.44% |
| Social Media | 271 | 74.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ghost e-commerce landscape:
Analyze 158 verified e-commerce stores on Ghost - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ghost e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ghost e-commerce intelligence?
-
We track 158 verified Ghost e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.1% of displayed detection occurrences (110 occurrences) , followed by Instagram (28.0%) and YouTube (9.6%) .
Base: 343 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
110 occurrences
96 occurrences
33 occurrences
28 occurrences
26 occurrences
14 occurrences
13 occurrences
13 occurrences
9 occurrences
1 occurrences
Visual Distribution
110 occurrences
96 occurrences
33 occurrences
28 occurrences
26 occurrences
14 occurrences
13 occurrences
13 occurrences
9 occurrences
1 occurrences