Payline Payment Provider Usage Database

Explore 360.0 verified e-commerce stores accepting Payline. Analyze payment adoption, merchant insights, and market opportunities.

Detected across 625.0 domains. 360.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

360.0 verified active stores out of 625.0 detected · 57.6% verification rate

E-commerce Platforms Distribution

PrestaShop leads with 50.3% of stores with physical delivery (181 stores) , followed by WooCommerce (24.7%) and Custom (14.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

181 stores

89 stores

Custom 14.2%

51 stores

22 stores

4 stores

4 stores

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Payline
Platform Stores with Physical Delivery Percentage
PrestaShop 181 50.28%
WooCommerce 89 24.72%
Custom 51 14.17%
Shopify 22 6.11%
Magento 4 1.11%
OpenCart 4 1.11%
nopCommerce 2 0.56%
42stores 2 0.56%
Wix eCommerce 1 0.28%
BigCommerce 1 0.28%
BigCommerce, PrestaShop 1 0.28%
Squarespace Commerce 1 0.28%
Drupal Commerce 1 0.28%
Yclas 0 0.00%
Volusion 0 0.00%

Categories Distribution

Health & Beauty leads with 18.5% of all stores (55 stores) , followed by Clothing & Accessories (15.8%) and Home & Garden (10.1%) .

Base: 297 AI-verified stores with physical delivery and detected product categories (82.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 18.5%

55 stores

Clothing & Accessories 15.8%

47 stores

Home & Garden 10.1%

30 stores

Food & Beverages 8.1%

24 stores

Jewelry & Watches 7.1%

21 stores

Vehicles & Parts 6.4%

19 stores

Sporting Goods & Outdoor Gear 6.1%

18 stores

Tools & Hardware 5.7%

17 stores

Electronics & Technology 5.4%

16 stores

Furniture & Home Decor 4.4%

13 stores

Visual Distribution

Distribution of top 10 Payline store categories (March 2026)
Distribution of categories in Payline e-commerce stores
Category Number of Stores Percentage
Health & Beauty 55 18.52%
Clothing & Accessories 47 15.82%
Home & Garden 30 10.10%
Food & Beverages 24 8.08%
Jewelry & Watches 21 7.07%
Vehicles & Parts 19 6.40%
Sporting Goods & Outdoor Gear 18 6.06%
Tools & Hardware 17 5.72%
Electronics & Technology 16 5.39%
Furniture & Home Decor 13 4.38%
Arts & Entertainment 11 3.70%
Baby & Toddler 9 3.03%
Gifts & Special Occasions 7 2.36%
Books & Media 5 1.68%
Toys & Games 5 1.68%

Shipping Carriers Distribution

Colissimo leads with 28.2% among AI-verified physical stores (182 stores) , followed by La Poste (15.8%) and Chronopost (14.6%) .

Base: 335 AI-verified physical stores with detectable shipping carriers (53.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

182 stores

102 stores

94 stores

55 stores

DPD 5.9%

38 stores

TNT 5.1%

33 stores

UPS 4.3%

28 stores

GLS 3.9%

25 stores

25 stores

DHL 3.1%

20 stores

Visual Distribution

Distribution of top 10 Payline shipping carriers (March 2026)
Distribution of shipping carriers in Payline e-commerce stores
Shipping Carrier Store Count Market Share
Colissimo 182 28.22%
La Poste 102 15.81%
Chronopost 94 14.57%
Mondial Relay 55 8.53%
DPD 38 5.89%
TNT 33 5.12%
UPS 28 4.34%
GLS 25 3.88%
Point Relais 25 3.88%
DHL 20 3.10%
FedEx 16 2.48%
USPS 9 1.40%
GEODIS 7 1.09%
Relais Colis 6 0.93%
Correos 5 0.78%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in Payline , with the highest activity in 2025-11 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 13.3%

2 stores launched

2025-10 13.3%

2 stores launched

2025-08 13.3%

2 stores launched

2025-07 13.3%

2 stores launched

2025-06 13.3%

2 stores launched

2025-05 6.7%

1 stores launched

2025-04 20.0%

3 stores launched

2025-03 6.7%

1 stores launched

Monthly Trend

Monthly store launches in Payline (March 2026)
Monthly store launches in Payline over the past 12 months
Month Stores Launched Percentage
2025-11 2 13.33%
2025-10 2 13.33%
2025-08 2 13.33%
2025-07 2 13.33%
2025-06 2 13.33%
2025-05 1 6.67%
2025-04 3 20.00%
2025-03 1 6.67%

Active Stores by Launch Year

Currently, 360 active stores in Payline are tracked in our database , with the most stores launched in 2025 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.4%

16 active stores

2024 2.5%

9 active stores

2023 5.8%

21 active stores

2022 4.2%

15 active stores

2021 6.7%

24 active stores

2020 6.1%

22 active stores

2019 6.4%

23 active stores

2018 6.4%

23 active stores

2017 6.7%

24 active stores

2016 3.3%

12 active stores

2015 2.8%

10 active stores

2014 5.6%

20 active stores

2013 3.3%

12 active stores

2012 6.9%

25 active stores

2011 3.1%

11 active stores

Distribution by Launch Year

Active stores in Payline by original launch year (March 2026)
Active stores in Payline by launch year
Launch Year Active Stores Percentage
2025 16 4.44%
2024 9 2.50%
2023 21 5.83%
2022 15 4.17%
2021 24 6.67%
2020 22 6.11%
2019 23 6.39%
2018 23 6.39%
2017 24 6.67%
2016 12 3.33%
2015 10 2.78%
2014 20 5.56%
2013 12 3.33%
2012 25 6.94%
2011 11 3.06%
2010 15 4.17%
2009 16 4.44%
2008 9 2.50%
2007 15 4.17%
2006 5 1.39%
2005 7 1.94%
2004 5 1.39%
2003 1 0.28%
2002 2 0.56%
2001 4 1.11%
2000 5 1.39%
1999 4 1.11%
1998 2 0.56%
1997 1 0.28%
1996 2 0.56%

Social Media Usage

Facebook leads with 31.8% among stores with at least one detectable social profile (219 stores) , followed by Instagram (27.0%) and YouTube (13.6%) .

Base: 368 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.8%

219 stores

Instagram 27.0%

186 stores

YouTube 13.6%

94 stores

Twitter 8.4%

58 stores

LinkedIn 8.1%

56 stores

Pinterest 6.2%

43 stores

TikTok 2.3%

16 stores

X 1.3%

9 stores

WhatsApp 1.0%

7 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Payline (March 2026)
Distribution of social media platforms in Payline e-commerce stores
Social Platform Store Count Market Share
Facebook 219 31.79%
Instagram 186 27.00%
YouTube 94 13.64%
Twitter 58 8.42%
LinkedIn 56 8.13%
Pinterest 43 6.24%
TikTok 16 2.32%
X 9 1.31%
WhatsApp 7 1.02%
Vimeo 1 0.15%

Geographic Distribution

France leads with 77.5% (269 AI-verified stores) , followed by United States (4.6%) and New Zealand (3.2%) .

Base: 347 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 77.5%

269 AI-verified stores

16 AI-verified stores

11 AI-verified stores

Spain 2.3%

8 AI-verified stores

5 AI-verified stores

India 1.2%

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Italy 1.2%

4 AI-verified stores

Japan 0.9%

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Payline (March 2026)
Geographic distribution of stores using Payline
Country AI-Verified Store Count Market Share
France 269 77.52%
United States 16 4.61%
New Zealand 11 3.17%
Spain 8 2.31%
Russia 5 1.44%
India 4 1.15%
Portugal 4 1.15%
Germany 4 1.15%
Italy 4 1.15%
Japan 3 0.86%
Netherlands 3 0.86%
Belgium 3 0.86%
Switzerland 2 0.58%
United Kingdom 2 0.58%
Canada 2 0.58%
Indonesia 2 0.58%
Bangladesh 2 0.58%
Taiwan 1 0.29%
Thailand 1 0.29%
China 1 0.29%

Data Coverage

Field Rows count Coverage
Website 625.0 100.00%
Emails 391.0 62.56%
Phones 238.0 38.08%
Ecommerce platform 596.0 95.36%
Couriers 335.0 53.60%
Payment Providers 625.0 100.00%
Categories 323.0 51.68%
Social Media 368.0 58.88%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Analyze Market →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Payline e-commerce landscape:

Analyze 360.0 verified e-commerce stores on Payline - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Payline e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Payline e-commerce intelligence?

We track 360.0 verified Payline e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy