Payline Payment Provider Usage Database

Explore 353.0 e-commerce stores accepting Payline. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

PrestaShop leads with 38.0% of stores with physical delivery (134 stores) , followed by WooCommerce (23.8%) and Custom (20.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

134 stores

84 stores

Custom 20.7%

73 stores

28 stores

17 stores

5 stores

4 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Payline
Platform Stores with Physical Delivery Percentage
PrestaShop 134 37.96%
WooCommerce 84 23.80%
Custom 73 20.68%
Shopify 28 7.93%
Magento 17 4.82%
42stores 5 1.42%
OpenCart 4 1.13%
Squarespace Commerce 1 0.28%
nopCommerce 1 0.28%
Drupal Commerce 1 0.28%
BigCommerce 1 0.28%
Wix eCommerce 1 0.28%
osCommerce 1 0.28%
Big Cartel 1 0.28%
Salesforce Commerce Cloud 1 0.28%

All Stores Distribution

PrestaShop holds 29.4% share of all Payline e-commerce stores (139) , with WooCommerce at 34.7% and Custom at 15.5% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

139 stores

164 stores

Custom 15.5%

73 stores

36 stores

24 stores

6 stores

4 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Payline
Platform Total Stores Percentage
PrestaShop 139 29.45%
WooCommerce 164 34.75%
Custom 73 15.47%
Shopify 36 7.63%
Magento 24 5.08%
42stores 6 1.27%
OpenCart 4 0.85%
Squarespace Commerce 3 0.64%
nopCommerce 1 0.21%
Drupal Commerce 1 0.21%
BigCommerce 2 0.42%
Wix eCommerce 16 3.39%
osCommerce 1 0.21%
Big Cartel 1 0.21%
Salesforce Commerce Cloud 1 0.21%

Categories Distribution

Health & Beauty leads with 17.9% of all stores (48 stores) , followed by Clothing & Accessories (17.2%) and Home & Garden (9.0%) .

Top 10 Categories

Health & Beauty 17.9%

48 stores

Clothing & Accessories 17.2%

46 stores

Home & Garden 9.0%

24 stores

Food & Beverages 7.8%

21 stores

Jewelry & Watches 7.5%

20 stores

Vehicles & Parts 7.1%

19 stores

Electronics & Technology 6.7%

18 stores

Sporting Goods & Outdoor Gear 5.6%

15 stores

Tools & Hardware 5.6%

15 stores

Furniture & Home Decor 4.1%

11 stores

Visual Distribution

Distribution of top 10 Payline store categories (January 2026)
Distribution of categories in Payline e-commerce stores
Category Number of Stores Percentage
Health & Beauty 48 17.91%
Clothing & Accessories 46 17.16%
Home & Garden 24 8.96%
Food & Beverages 21 7.84%
Jewelry & Watches 20 7.46%
Vehicles & Parts 19 7.09%
Electronics & Technology 18 6.72%
Sporting Goods & Outdoor Gear 15 5.60%
Tools & Hardware 15 5.60%
Furniture & Home Decor 11 4.10%
Baby & Toddler 8 2.99%
Arts & Entertainment 7 2.61%
Toys & Games 6 2.24%
Books & Media 5 1.87%
Gifts & Special Occasions 5 1.87%

Shipping Carriers Distribution

Colissimo leads with 28.0% among AI-verified physical stores (154 stores) , followed by La Poste (15.3%) and Chronopost (12.9%) .

Base: 340 AI-verified physical stores with detectable shipping carriers (60.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

154 stores

84 stores

71 stores

40 stores

DPD 6.0%

33 stores

GLS 5.5%

30 stores

UPS 4.7%

26 stores

TNT 4.5%

25 stores

DHL 4.4%

24 stores

21 stores

Visual Distribution

Distribution of top 10 Payline shipping carriers (January 2026)
Distribution of shipping carriers in Payline e-commerce stores
Shipping Carrier Store Count Market Share
Colissimo 154 28.00%
La Poste 84 15.27%
Chronopost 71 12.91%
Mondial Relay 40 7.27%
DPD 33 6.00%
GLS 30 5.45%
UPS 26 4.73%
TNT 25 4.55%
DHL 24 4.36%
Point Relais 21 3.82%
FedEx 15 2.73%
USPS 9 1.64%
TCS 7 1.27%
Relais Colis 6 1.09%
MRW 5 0.91%

Store Launch Timeline

Over the past 12 months, 15 new stores were launched in Payline , with the highest activity in 2025-11 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 13.3%

2 stores launched

2025-10 6.7%

1 stores launched

2025-08 13.3%

2 stores launched

2025-07 20.0%

3 stores launched

2025-06 6.7%

1 stores launched

2025-04 13.3%

2 stores launched

2025-03 20.0%

3 stores launched

2025-02 6.7%

1 stores launched

Monthly Trend

Monthly store launches in Payline (January 2026)
Monthly store launches in Payline over the past 12 months
Month Stores Launched Percentage
2025-11 2 13.33%
2025-10 1 6.67%
2025-08 2 13.33%
2025-07 3 20.00%
2025-06 1 6.67%
2025-04 2 13.33%
2025-03 3 20.00%
2025-02 1 6.67%

Active Stores by Launch Year

Currently, 353 active stores in Payline are tracked in our database , with the most stores launched in 2025 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 4.5%

16 active stores

2024 4.2%

15 active stores

2023 5.7%

20 active stores

2022 4.0%

14 active stores

2021 6.5%

23 active stores

2020 6.8%

24 active stores

2019 4.5%

16 active stores

2018 5.7%

20 active stores

2017 5.1%

18 active stores

2016 4.0%

14 active stores

2015 2.8%

10 active stores

2014 7.1%

25 active stores

2013 3.7%

13 active stores

2012 5.9%

21 active stores

2011 3.7%

13 active stores

Distribution by Launch Year

Active stores in Payline by original launch year (January 2026)
Active stores in Payline by launch year
Launch Year Active Stores Percentage
2025 16 4.53%
2024 15 4.25%
2023 20 5.67%
2022 14 3.97%
2021 23 6.52%
2020 24 6.80%
2019 16 4.53%
2018 20 5.67%
2017 18 5.10%
2016 14 3.97%
2015 10 2.83%
2014 25 7.08%
2013 13 3.68%
2012 21 5.95%
2011 13 3.68%
2010 11 3.12%
2009 16 4.53%
2008 10 2.83%
2007 15 4.25%
2006 5 1.42%
2005 7 1.98%
2004 5 1.42%
2003 1 0.28%
2002 2 0.57%
2001 3 0.85%
2000 5 1.42%
1999 4 1.13%
1998 3 0.85%
1997 1 0.28%
1996 3 0.85%

Social Media Usage

Facebook leads with 30.0% among stores with at least one detectable social profile (210 stores) , followed by Instagram (25.7%) and YouTube (13.1%) .

Base: 333 stores with any detectable social profile (59.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

210 stores

Instagram 25.7%

180 stores

YouTube 13.1%

92 stores

Twitter 10.0%

70 stores

LinkedIn 7.9%

55 stores

Pinterest 6.4%

45 stores

TikTok 4.4%

31 stores

X 1.4%

10 stores

WhatsApp 0.7%

5 stores

Vimeo 0.3%

2 stores

Visual Distribution

Distribution of social media platforms in Payline (January 2026)
Distribution of social media platforms in Payline e-commerce stores
Social Platform Store Count Market Share
Facebook 210 30.00%
Instagram 180 25.71%
YouTube 92 13.14%
Twitter 70 10.00%
LinkedIn 55 7.86%
Pinterest 45 6.43%
TikTok 31 4.43%
X 10 1.43%
WhatsApp 5 0.71%
Vimeo 2 0.29%

Geographic Distribution

France leads with 73.1% (237 AI-verified stores) , followed by Indonesia (4.9%) and United States (4.3%) .

Base: 324 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 73.1%

237 AI-verified stores

16 AI-verified stores

14 AI-verified stores

12 AI-verified stores

7 AI-verified stores

4 AI-verified stores

Italy 1.2%

4 AI-verified stores

Spain 1.2%

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

Visual Distribution

Geographic distribution of stores using Payline (January 2026)
Geographic distribution of stores using Payline
Country AI-Verified Store Count Market Share
France 237 73.15%
Indonesia 16 4.94%
United States 14 4.32%
New Zealand 12 3.70%
Germany 7 2.16%
United Kingdom 4 1.23%
Italy 4 1.23%
Spain 4 1.23%
Russia 4 1.23%
Belgium 4 1.23%
Netherlands 3 0.93%
Japan 2 0.62%
Portugal 2 0.62%
Canada 2 0.62%
Switzerland 2 0.62%
Bangladesh 2 0.62%
Pakistan 2 0.62%
Ireland 1 0.31%
Australia 1 0.31%
Brazil 1 0.31%

Dataset Coverage

Field Rows count Coverage
Website 563.0 100.00%
Emails 348.0 61.81%
Phones 216.0 38.37%
Ecommerce platform 473.0 84.01%
Couriers 340.0 60.39%
Payment Providers 563.0 100.00%
Categories 350.0 62.17%
Social Media 333.0 59.15%

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Data Format & Delivery

Available Formats

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Frequently Asked Questions

What data is included in the Payline E-commerce Database?

Our database covers over 353.0 Payline physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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