Subbly E-commerce Stores Database

Explore 129.0 verified e-commerce stores built on Subbly. Instant access to technologies, contacts, platforms, and market dynamics.

Detected across 578.0 domains. 129.0 verified as active stores with physical delivery.

· · Next full refresh: May 2026

129.0 verified active stores out of 578.0 detected · 22.3% verification rate

Categories Distribution

Food & Beverages leads with 33.0% of all stores (38 stores) , followed by Health & Beauty (19.1%) and Gifts & Special Occasions (13.9%) .

Base: 115 AI-verified stores with physical delivery and detected product categories (89.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 33.0%

38 stores

Health & Beauty 19.1%

22 stores

Gifts & Special Occasions 13.9%

16 stores

Toys & Games 12.2%

14 stores

Arts & Entertainment 4.3%

5 stores

Sporting Goods & Outdoor Gear 4.3%

5 stores

Books & Media 4.3%

5 stores

Home & Garden 3.5%

4 stores

Pets & Pet Supplies 2.6%

3 stores

Jewelry & Watches 1.7%

2 stores

Visual Distribution

Distribution of top 10 Subbly store categories (April 2026)
Distribution of categories in Subbly e-commerce stores
Category Number of Stores Percentage
Food & Beverages 38 33.04%
Health & Beauty 22 19.13%
Gifts & Special Occasions 16 13.91%
Toys & Games 14 12.17%
Arts & Entertainment 5 4.35%
Sporting Goods & Outdoor Gear 5 4.35%
Books & Media 5 4.35%
Home & Garden 4 3.48%
Pets & Pet Supplies 3 2.61%
Jewelry & Watches 2 1.74%
Vehicles & Parts 1 0.87%

Payment Providers Distribution

Stripe Connect leads with 48.8% among AI-verified physical stores (21 stores) , followed by American Express (18.6%) and PayPal (11.6%) .

Base: 117 AI-verified physical stores with detectable payment providers (20.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

21 stores

8 stores

PayPal 11.6%

5 stores

4 stores

2 stores

VISA 2.3%

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Subbly payment providers (April 2026)
Distribution of payment providers in Subbly e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 21 48.84%
American Express 8 18.60%
PayPal 5 11.63%
MasterCard 4 9.30%
Apple Pay 2 4.65%
VISA 1 2.33%
Google Pay 1 2.33%
ChargeBee 1 2.33%

Shipping Carriers Distribution

USPS leads with 30.0% among AI-verified physical stores (18 stores) , followed by Royal Mail (15.0%) and UPS (13.3%) .

Base: 110 AI-verified physical stores with detectable shipping carriers (19.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 30.0%

18 stores

9 stores

UPS 13.3%

8 stores

7 stores

3 stores

3 stores

3 stores

FedEx 3.3%

2 stores

Evri 1.7%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Subbly shipping carriers (April 2026)
Distribution of shipping carriers in Subbly e-commerce stores
Shipping Carrier Store Count Market Share
USPS 18 30.00%
Royal Mail 9 15.00%
UPS 8 13.33%
Canada Post 7 11.67%
La Poste 3 5.00%
Colissimo 3 5.00%
Mondial Relay 3 5.00%
FedEx 2 3.33%
Evri 1 1.67%
Swiss Post 1 1.67%
Point Relais 1 1.67%
PostNL 1 1.67%
Australia Post 1 1.67%
New Zealand Post 1 1.67%
Chronopost 1 1.67%

Store Launch Timeline

Over the past 12 months, 9 new stores were launched in Subbly , with the highest activity in 2025-10 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 33.3%

3 stores launched

2025-09 11.1%

1 stores launched

2025-07 11.1%

1 stores launched

2025-06 11.1%

1 stores launched

2025-05 11.1%

1 stores launched

2025-04 22.2%

2 stores launched

Monthly Trend

Monthly store launches in Subbly (April 2026)
Monthly store launches in Subbly over the past 12 months
Month Stores Launched Percentage
2025-10 3 33.33%
2025-09 1 11.11%
2025-07 1 11.11%
2025-06 1 11.11%
2025-05 1 11.11%
2025-04 2 22.22%

Active Stores by Launch Year

Currently, 129 active stores in Subbly are tracked in our database , with the most stores launched in 2025 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.4%

16 active stores

2024 9.3%

12 active stores

2023 12.4%

16 active stores

2022 9.3%

12 active stores

2021 15.5%

20 active stores

2020 7.8%

10 active stores

2019 10.1%

13 active stores

2018 4.7%

6 active stores

2017 2.3%

3 active stores

2016 1.6%

2 active stores

2015 1.6%

2 active stores

2014 2.3%

3 active stores

2013 0.8%

1 active stores

2012 4.7%

6 active stores

2011 0.8%

1 active stores

Distribution by Launch Year

Active stores in Subbly by original launch year (April 2026)
Active stores in Subbly by launch year
Launch Year Active Stores Percentage
2025 16 12.40%
2024 12 9.30%
2023 16 12.40%
2022 12 9.30%
2021 20 15.50%
2020 10 7.75%
2019 13 10.08%
2018 6 4.65%
2017 3 2.33%
2016 2 1.55%
2015 2 1.55%
2014 3 2.33%
2013 1 0.78%
2012 6 4.65%
2011 1 0.78%
2010 1 0.78%
2009 2 1.55%
2008 3 2.33%

Social Media Usage

Instagram leads with 35.6% among stores with at least one detectable social profile (110 stores) , followed by Facebook (32.0%) and TikTok (9.1%) .

Base: 486 stores with any detectable social profile (84.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.6%

110 stores

Facebook 32.0%

99 stores

TikTok 9.1%

28 stores

Twitter 8.4%

26 stores

YouTube 6.5%

20 stores

Pinterest 5.8%

18 stores

LinkedIn 1.9%

6 stores

Vimeo 0.3%

1 stores

Behance 0.3%

1 stores

Visual Distribution

Distribution of social media platforms in Subbly (April 2026)
Distribution of social media platforms in Subbly e-commerce stores
Social Platform Store Count Market Share
Instagram 110 35.60%
Facebook 99 32.04%
TikTok 28 9.06%
Twitter 26 8.41%
YouTube 20 6.47%
Pinterest 18 5.83%
LinkedIn 6 1.94%
Vimeo 1 0.32%
Behance 1 0.32%

Geographic Distribution

United States leads with 45.9% (51 AI-verified stores) , followed by United Kingdom (18.9%) and Canada (9.9%) .

Base: 111 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

51 AI-verified stores

21 AI-verified stores

11 AI-verified stores

10 AI-verified stores

6 AI-verified stores

3 AI-verified stores

China 2.7%

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Subbly (April 2026)
Geographic distribution of stores using Subbly
Country AI-Verified Store Count Market Share
United States 51 45.95%
United Kingdom 21 18.92%
Canada 11 9.91%
France 10 9.01%
Australia 6 5.41%
Netherlands 3 2.70%
China 3 2.70%
Hong Kong 2 1.80%
New Zealand 1 0.90%
Brazil 1 0.90%
Jordan 1 0.90%
Italy 1 0.90%
Turkey 0 0.00%
Czechia 0 0.00%
Norway 0 0.00%
United Arab Emirates 0 0.00%
Singapore 0 0.00%
Bulgaria 0 0.00%
South Africa 0 0.00%
Ireland 0 0.00%

Data Coverage

Field Rows count Coverage
Website 578.0 100.00%
Emails 357.0 61.76%
Phones 23.0 3.98%
Ecommerce platform 578.0 100.00%
Couriers 110.0 19.03%
Payment Providers 117.0 20.24%
Categories 165.0 28.55%
Social Media 486.0 84.08%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
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Market Intelligence

Understand the Subbly e-commerce landscape:

Analyze 129.0 verified e-commerce stores on Subbly - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Subbly e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Subbly e-commerce intelligence?

We track 129.0 verified Subbly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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