Subbly Market Share & Real Store Usage
Explore 99.0 verified e-commerce stores built on Subbly. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.
Detected across 489.0 domains. 99.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
99.0 verified active stores out of 489.0 detected · 20.2% verification rate
Categories Distribution
Food & Beverages stores with 37.1% of all stores (33 stores) , followed by Health & Beauty (20.2%) and Gifts & Special Occasions (13.5%) .
Base: 89 AI-verified stores with physical delivery and detected product categories (89.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
33 stores
18 stores
12 stores
11 stores
5 stores
4 stores
2 stores
2 stores
1 stores
1 stores
Visual Distribution
33 stores
18 stores
12 stores
11 stores
5 stores
4 stores
2 stores
2 stores
1 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 33 | 37.08% |
| Health & Beauty | 18 | 20.22% |
| Gifts & Special Occasions | 12 | 13.48% |
| Toys & Games | 11 | 12.36% |
| Books & Media | 5 | 5.62% |
| Sporting Goods & Outdoor Gear | 4 | 4.49% |
| Arts & Entertainment | 2 | 2.25% |
| Home & Garden | 2 | 2.25% |
| Vehicles & Parts | 1 | 1.12% |
| Jewelry & Watches | 1 | 1.12% |
Payment Providers Distribution
Stripe Connect stores with 52.8% among AI-verified physical stores (19 stores) , followed by American Express (16.7%) and PayPal (11.1%) .
Base: 109 AI-verified physical stores with detectable payment providers (22.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19 stores
6 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
19 stores
6 stores
4 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Stripe Connect | 19 | 52.78% |
| American Express | 6 | 16.67% |
| PayPal | 4 | 11.11% |
| MasterCard | 2 | 5.56% |
| Apple Pay | 2 | 5.56% |
| Google Pay | 1 | 2.78% |
| ChargeBee | 1 | 2.78% |
| VISA | 1 | 2.78% |
Shipping Carriers Distribution
USPS stores with 32.6% among AI-verified physical stores (15 stores) , followed by UPS (15.2%) and Royal Mail (15.2%) .
Base: 95 AI-verified physical stores with detectable shipping carriers (19.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
15 stores
7 stores
7 stores
5 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
15 stores
7 stores
7 stores
5 stores
3 stores
3 stores
2 stores
1 stores
1 stores
1 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 15 | 32.61% |
| UPS | 7 | 15.22% |
| Royal Mail | 7 | 15.22% |
| Canada Post | 5 | 10.87% |
| La Poste | 3 | 6.52% |
| Colissimo | 3 | 6.52% |
| Mondial Relay | 2 | 4.35% |
| PostNL | 1 | 2.17% |
| Australia Post | 1 | 2.17% |
| Chronopost | 1 | 2.17% |
Store Launch Timeline
Over the past 12 months, 5 new stores were launched in Subbly , with the highest activity in 2025-10 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
Monthly Trend
60.0% of last 12 months
20.0% of last 12 months
20.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 3 | 60.00% |
| 2025-09 | 1 | 20.00% |
| 2025-07 | 1 | 20.00% |
Active Stores by Launch Year
Currently, 99 active stores in Subbly are tracked in our database , with the most stores launched in 2025 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
11 active stores
9 active stores
8 active stores
18 active stores
5 active stores
13 active stores
4 active stores
3 active stores
1 active stores
2 active stores
2 active stores
1 active stores
5 active stores
1 active stores
Distribution by Launch Year
11.1% of tracked active stores
11.1% of tracked active stores
9.1% of tracked active stores
8.1% of tracked active stores
18.2% of tracked active stores
5.1% of tracked active stores
13.1% of tracked active stores
4.0% of tracked active stores
3.0% of tracked active stores
1.0% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
1.0% of tracked active stores
5.1% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11 | 11.11% |
| 2024 | 11 | 11.11% |
| 2023 | 9 | 9.09% |
| 2022 | 8 | 8.08% |
| 2021 | 18 | 18.18% |
| 2020 | 5 | 5.05% |
| 2019 | 13 | 13.13% |
| 2018 | 4 | 4.04% |
| 2017 | 3 | 3.03% |
| 2016 | 1 | 1.01% |
| 2015 | 2 | 2.02% |
| 2014 | 2 | 2.02% |
| 2013 | 1 | 1.01% |
| 2012 | 5 | 5.05% |
| 2011 | 1 | 1.01% |
Geographic Distribution
United States stores with 46.4% (39 AI-verified stores) , followed by United Kingdom (17.9%) and Canada (9.5%) .
Base: 84 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
39 AI-verified stores
15 AI-verified stores
8 AI-verified stores
7 AI-verified stores
5 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
39 AI-verified stores
15 AI-verified stores
8 AI-verified stores
7 AI-verified stores
5 AI-verified stores
3 AI-verified stores
2 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 39 | 46.43% |
| United Kingdom | 15 | 17.86% |
| Canada | 8 | 9.52% |
| France | 7 | 8.33% |
| Australia | 5 | 5.95% |
| China | 3 | 3.57% |
| Netherlands | 2 | 2.38% |
| Jordan | 1 | 1.19% |
| Brazil | 1 | 1.19% |
| Hong Kong | 1 | 1.19% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Subbly
Subbly
Subbly - Toys & Games
Subbly - Health & Beauty
Subbly - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 489.0 | 100.00% |
| Emails | 311.0 | 63.60% |
| Phones | 37.0 | 7.57% |
| Ecommerce platform | 489.0 | 100.00% |
| Couriers | 95.0 | 19.43% |
| Payment Providers | 109.0 | 22.29% |
| Categories | 135.0 | 27.61% |
| Social Media | 414.0 | 84.66% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Subbly e-commerce landscape:
Analyze 99.0 verified e-commerce stores on Subbly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Subbly e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Subbly e-commerce intelligence?
-
We track 99.0 verified Subbly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.4% among stores with at least one detectable social profile (84 stores) , followed by Facebook (32.1%) and Twitter (9.3%) .
Base: 414 stores with any detectable social profile (84.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
84 stores
76 stores
22 stores
20 stores
14 stores
13 stores
6 stores
1 stores
1 stores
Visual Distribution
84 stores
76 stores
22 stores
20 stores
14 stores
13 stores
6 stores
1 stores
1 stores