Subbly Market Share & Real Store Usage

Explore 118.0 verified e-commerce stores built on Subbly. Compare platform usage, available contact fields, PSP/carrier signals, and merchant-size segments.

Detected across 555.0 domains. 118.0 verified as active stores with physical delivery.

Verified stores
118.0
active stores with physical delivery
Top country
United States
47 verified stores
Top payment signal
Stripe Connect
21 stores detected
Top carrier signal
USPS
18 stores detected
Top category
Food & Beverages
36 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

118.0 verified active stores out of 555.0 detected · 21.3% verification rate

Categories Distribution

Food & Beverages stores with 34.3% of all stores (36 stores) , followed by Health & Beauty (19.0%) and Gifts & Special Occasions (15.2%) .

Base: 105 AI-verified stores with physical delivery and detected product categories (89.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 34.3%

36 stores

Health & Beauty 19.0%

20 stores

Gifts & Special Occasions 15.2%

16 stores

Toys & Games 11.4%

12 stores

Sporting Goods & Outdoor Gear 4.8%

5 stores

Books & Media 4.8%

5 stores

Home & Garden 3.8%

4 stores

Arts & Entertainment 3.8%

4 stores

Vehicles & Parts 1.0%

1 stores

Pets & Pet Supplies 1.0%

1 stores

Visual Distribution

Distribution of top 10 Subbly store categories (May 2026)
Distribution of categories in Subbly e-commerce stores
Category Number of Stores Percentage
Food & Beverages 36 34.29%
Health & Beauty 20 19.05%
Gifts & Special Occasions 16 15.24%
Toys & Games 12 11.43%
Sporting Goods & Outdoor Gear 5 4.76%
Books & Media 5 4.76%
Home & Garden 4 3.81%
Arts & Entertainment 4 3.81%
Vehicles & Parts 1 0.95%
Pets & Pet Supplies 1 0.95%

Payment Providers Distribution

Stripe Connect stores with 48.8% among AI-verified physical stores (21 stores) , followed by American Express (18.6%) and PayPal (11.6%) .

Base: 117 AI-verified physical stores with detectable payment providers (21.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

21 stores

8 stores

PayPal 11.6%

5 stores

4 stores

2 stores

1 stores

VISA 2.3%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Subbly payment providers (May 2026)
Distribution of payment providers in Subbly e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 21 48.84%
American Express 8 18.60%
PayPal 5 11.63%
MasterCard 4 9.30%
Apple Pay 2 4.65%
ChargeBee 1 2.33%
VISA 1 2.33%
Google Pay 1 2.33%

Shipping Carriers Distribution

USPS stores with 31.0% among AI-verified physical stores (18 stores) , followed by Royal Mail (15.5%) and UPS (13.8%) .

Base: 109 AI-verified physical stores with detectable shipping carriers (19.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 31.0%

18 stores

9 stores

UPS 13.8%

8 stores

7 stores

3 stores

3 stores

FedEx 3.4%

2 stores

2 stores

Evri 1.7%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Subbly shipping carriers (May 2026)
Distribution of shipping carriers in Subbly e-commerce stores
Shipping Carrier Store Count Market Share
USPS 18 31.03%
Royal Mail 9 15.52%
UPS 8 13.79%
Canada Post 7 12.07%
Colissimo 3 5.17%
La Poste 3 5.17%
FedEx 2 3.45%
Mondial Relay 2 3.45%
Evri 1 1.72%
Swiss Post 1 1.72%

Store Launch Timeline

Over the past 12 months, 7 new stores were launched in Subbly , with the highest activity in 2025-10 (3 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 42.9%

3 stores launched

2025-09 14.3%

1 stores launched

2025-07 14.3%

1 stores launched

2025-06 14.3%

1 stores launched

2025-05 14.3%

1 stores launched

Monthly Trend

Monthly store launches in Subbly (May 2026)
Monthly store launches in Subbly over the past 12 months
Month Stores Launched Percentage
2025-10 3 42.86%
2025-09 1 14.29%
2025-07 1 14.29%
2025-06 1 14.29%
2025-05 1 14.29%

Active Stores by Launch Year

Currently, 118 active stores in Subbly are tracked in our database , with the most stores launched in 2025 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 11.9%

14 active stores

2024 10.2%

12 active stores

2023 11.0%

13 active stores

2022 7.6%

9 active stores

2021 16.9%

20 active stores

2020 5.9%

7 active stores

2019 11.0%

13 active stores

2018 5.1%

6 active stores

2017 2.5%

3 active stores

2016 1.7%

2 active stores

2015 1.7%

2 active stores

2014 2.5%

3 active stores

2013 0.8%

1 active stores

2012 5.1%

6 active stores

2011 0.8%

1 active stores

Distribution by Launch Year

Active stores in Subbly by original launch year (May 2026)
Active stores in Subbly by launch year
Launch Year Active Stores Percentage
2025 14 11.86%
2024 12 10.17%
2023 13 11.02%
2022 9 7.63%
2021 20 16.95%
2020 7 5.93%
2019 13 11.02%
2018 6 5.08%
2017 3 2.54%
2016 2 1.69%
2015 2 1.69%
2014 3 2.54%
2013 1 0.85%
2012 6 5.08%
2011 1 0.85%

Social Media Usage

Instagram stores with 35.8% among stores with at least one detectable social profile (100 stores) , followed by Facebook (31.5%) and TikTok (9.3%) .

Base: 465 stores with any detectable social profile (83.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.8%

100 stores

Facebook 31.5%

88 stores

TikTok 9.3%

26 stores

Twitter 9.0%

25 stores

YouTube 6.5%

18 stores

Pinterest 5.0%

14 stores

LinkedIn 2.2%

6 stores

Vimeo 0.4%

1 stores

Behance 0.4%

1 stores

Visual Distribution

Distribution of social media platforms in Subbly (May 2026)
Distribution of social media platforms in Subbly e-commerce stores
Social Platform Store Count Market Share
Instagram 100 35.84%
Facebook 88 31.54%
TikTok 26 9.32%
Twitter 25 8.96%
YouTube 18 6.45%
Pinterest 14 5.02%
LinkedIn 6 2.15%
Vimeo 1 0.36%
Behance 1 0.36%

Geographic Distribution

United States stores with 46.5% (47 AI-verified stores) , followed by United Kingdom (18.8%) and Canada (10.9%) .

Base: 101 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

47 AI-verified stores

19 AI-verified stores

Canada 10.9%

11 AI-verified stores

7 AI-verified stores

6 AI-verified stores

China 3.0%

3 AI-verified stores

3 AI-verified stores

Italy 1.0%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Subbly (May 2026)
Geographic distribution of stores using Subbly
Country AI-Verified Store Count Market Share
United States 47 46.53%
United Kingdom 19 18.81%
Canada 11 10.89%
France 7 6.93%
Australia 6 5.94%
China 3 2.97%
Netherlands 3 2.97%
Italy 1 0.99%
Jordan 1 0.99%
Brazil 1 0.99%

Data Coverage

Field Rows count Coverage
Website 555.0 100.00%
Emails 346.0 62.34%
Phones 41.0 7.39%
Ecommerce platform 555.0 100.00%
Couriers 109.0 19.64%
Payment Providers 117.0 21.08%
Categories 158.0 28.47%
Social Media 465.0 83.78%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Subbly e-commerce landscape:

Analyze 118.0 verified e-commerce stores on Subbly - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Subbly e-commerce.

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Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Subbly e-commerce intelligence?

We track 118.0 verified Subbly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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