SEPA Payment Provider Usage Database
Explore 27.4k e-commerce stores accepting SEPA. Analyze payment adoption, merchant insights, and market opportunities.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 29.6% of stores with physical delivery (7,762 stores) , followed by Custom (26.1%) and Shopify (22.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
7,762 stores
6,833 stores
5,776 stores
1,231 stores
1,119 stores
758 stores
754 stores
609 stores
380 stores
239 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 7762 | 29.60% |
| Custom | 6833 | 26.05% |
| Shopify | 5776 | 22.02% |
| JTL Shop | 1231 | 4.69% |
| Shopware | 1119 | 4.27% |
| PrestaShop | 758 | 2.89% |
| Magento | 754 | 2.87% |
| Wix eCommerce | 609 | 2.32% |
| ePages | 380 | 1.45% |
| Gambio | 239 | 0.91% |
| Modified eCommerce | 194 | 0.74% |
| OpenCart | 159 | 0.61% |
| plentyShop LTS, plentymarkets | 146 | 0.56% |
| plentymarkets, plentyShop LTS | 142 | 0.54% |
| Lightspeed eCom | 125 | 0.48% |
All Stores Distribution
WooCommerce holds 39.1% share of all SEPA e-commerce stores (15,538) , with Custom at 17.2% and Shopify at 18.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
15,538 stores
6,833 stores
7,291 stores
1,973 stores
2,181 stores
870 stores
1,157 stores
1,869 stores
713 stores
348 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 15538 | 39.07% |
| Custom | 6833 | 17.18% |
| Shopify | 7291 | 18.33% |
| JTL Shop | 1973 | 4.96% |
| Shopware | 2181 | 5.48% |
| PrestaShop | 870 | 2.19% |
| Magento | 1157 | 2.91% |
| Wix eCommerce | 1869 | 4.70% |
| ePages | 713 | 1.79% |
| Gambio | 348 | 0.87% |
| Modified eCommerce | 269 | 0.68% |
| OpenCart | 193 | 0.49% |
| plentyShop LTS, plentymarkets | 205 | 0.52% |
| plentymarkets, plentyShop LTS | 201 | 0.51% |
| Lightspeed eCom | 131 | 0.33% |
Categories Distribution
Health & Beauty leads with 18.8% of all stores (3,993 stores) , followed by Clothing & Accessories (16.9%) and Food & Beverages (12.2%) .
Top 10 Categories
3,993 stores
3,580 stores
2,594 stores
1,737 stores
1,562 stores
1,266 stores
983 stores
852 stores
790 stores
776 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3993 | 18.81% |
| Clothing & Accessories | 3580 | 16.87% |
| Food & Beverages | 2594 | 12.22% |
| Electronics & Technology | 1737 | 8.18% |
| Home & Garden | 1562 | 7.36% |
| Vehicles & Parts | 1266 | 5.96% |
| Sporting Goods & Outdoor Gear | 983 | 4.63% |
| Furniture & Home Decor | 852 | 4.01% |
| Tools & Hardware | 790 | 3.72% |
| Jewelry & Watches | 776 | 3.66% |
| Pets & Pet Supplies | 769 | 3.62% |
| Business & Industrial | 700 | 3.30% |
| Arts & Entertainment | 641 | 3.02% |
| Toys & Games | 517 | 2.44% |
| Gifts & Special Occasions | 465 | 2.19% |
Shipping Carriers Distribution
DHL leads with 36.8% among AI-verified physical stores (12,072 stores) , followed by DPD (14.9%) and UPS (11.9%) .
Base: 24,096 AI-verified physical stores with detectable shipping carriers (53.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12072 | 36.81% |
| DPD | 4871 | 14.85% |
| UPS | 3899 | 11.89% |
| GLS | 3068 | 9.36% |
| Deutsche Post | 2399 | 7.32% |
| Hermes | 1846 | 5.63% |
| FedEx | 1152 | 3.51% |
| PostNL | 832 | 2.54% |
| TNT | 666 | 2.03% |
| Colissimo | 390 | 1.19% |
| Osterreichische Post | 383 | 1.17% |
| Schenker | 328 | 1.00% |
| La Poste | 322 | 0.98% |
| USPS | 296 | 0.90% |
| Chronopost | 271 | 0.83% |
Store Launch Timeline
Over the past 12 months, 3,784 new stores were launched in SEPA , with the highest activity in 2025-11 (403 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
403 stores launched
374 stores launched
397 stores launched
325 stores launched
274 stores launched
320 stores launched
246 stores launched
284 stores launched
451 stores launched
261 stores launched
291 stores launched
158 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 403 | 10.65% |
| 2025-10 | 374 | 9.88% |
| 2025-09 | 397 | 10.49% |
| 2025-08 | 325 | 8.59% |
| 2025-07 | 274 | 7.24% |
| 2025-06 | 320 | 8.46% |
| 2025-05 | 246 | 6.50% |
| 2025-04 | 284 | 7.51% |
| 2025-03 | 451 | 11.92% |
| 2025-02 | 261 | 6.90% |
| 2025-01 | 291 | 7.69% |
| 2024-12 | 158 | 4.18% |
Active Stores by Launch Year
Currently, 27,298 active stores in SEPA are tracked in our database , with the most stores launched in 2025 (3,627 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,627 active stores
2,731 active stores
2,036 active stores
1,766 active stores
2,228 active stores
2,039 active stores
1,263 active stores
1,351 active stores
1,364 active stores
705 active stores
587 active stores
685 active stores
1,066 active stores
601 active stores
553 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 3627 | 13.29% |
| 2024 | 2731 | 10.00% |
| 2023 | 2036 | 7.46% |
| 2022 | 1766 | 6.47% |
| 2021 | 2228 | 8.16% |
| 2020 | 2039 | 7.47% |
| 2019 | 1263 | 4.63% |
| 2018 | 1351 | 4.95% |
| 2017 | 1364 | 5.00% |
| 2016 | 705 | 2.58% |
| 2015 | 587 | 2.15% |
| 2014 | 685 | 2.51% |
| 2013 | 1066 | 3.91% |
| 2012 | 601 | 2.20% |
| 2011 | 553 | 2.03% |
| 2010 | 561 | 2.06% |
| 2009 | 536 | 1.96% |
| 2008 | 472 | 1.73% |
| 2007 | 430 | 1.58% |
| 2006 | 252 | 0.92% |
| 2005 | 227 | 0.83% |
| 2004 | 377 | 1.38% |
| 2003 | 323 | 1.18% |
| 2002 | 256 | 0.94% |
| 2001 | 499 | 1.83% |
| 2000 | 318 | 1.16% |
| 1999 | 252 | 0.92% |
| 1998 | 117 | 0.43% |
| 1997 | 44 | 0.16% |
| 1996 | 29 | 0.11% |
| 1995 | 3 | 0.01% |
Geographic Distribution
Germany leads with 62.9% (15,308 AI-verified stores) , followed by Netherlands (6.4%) and France (5.1%) .
Base: 24,339 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
15,308 AI-verified stores
1,549 AI-verified stores
1,246 AI-verified stores
1,109 AI-verified stores
1,034 AI-verified stores
653 AI-verified stores
651 AI-verified stores
457 AI-verified stores
404 AI-verified stores
319 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 15308 | 62.89% |
| Netherlands | 1549 | 6.36% |
| France | 1246 | 5.12% |
| Austria | 1109 | 4.56% |
| Spain | 1034 | 4.25% |
| United States | 653 | 2.68% |
| Italy | 651 | 2.67% |
| Czechia | 457 | 1.88% |
| United Kingdom | 404 | 1.66% |
| Belgium | 319 | 1.31% |
| Switzerland | 304 | 1.25% |
| Poland | 280 | 1.15% |
| Slovakia | 187 | 0.77% |
| Slovenia | 157 | 0.65% |
| Portugal | 147 | 0.60% |
| Ireland | 131 | 0.54% |
| Hong Kong | 117 | 0.48% |
| Sweden | 110 | 0.45% |
| Indonesia | 88 | 0.36% |
| China | 88 | 0.36% |
Featured Stores
Discover the strongest performers and newest entrants in SEPA's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify — Tools & Hardware
WooCommerce — Arts & Entertainment
WooCommerce — Health & Beauty
Shopify — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.1k | 100.00% |
| Emails | 39.3k | 87.16% |
| Phones | 23.3k | 51.55% |
| Ecommerce platform | 41.9k | 92.75% |
| Couriers | 24.1k | 53.38% |
| Payment Providers | 45.1k | 100.00% |
| Categories | 31.1k | 68.80% |
| Social Media | 28.8k | 63.70% |
Starter Package
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed SEPA E-commerce Database to:
Gain actionable insights into 27.4k physical stores in SEPA.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at SEPA online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the SEPA E-commerce Database?
-
Our database covers over 27.4k SEPA physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.9% among stores with at least one detectable social profile (14,165 stores) , followed by Facebook (29.9%) and YouTube (12.3%) .
Base: 28,755 stores with any detectable social profile (63.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
14,165 stores
13,718 stores
5,651 stores
2,783 stores
2,724 stores
2,426 stores
1,846 stores
1,058 stores
969 stores
517 stores
Visual Distribution