VTEX Technology Adoption in E-commerce

Discover 1.9k verified e-commerce stores using VTEX. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.0k domains. 1.9k verified as active stores with physical delivery.

· · Next full refresh: April 2026

1.9k verified active stores out of 3.0k detected · 65.2% verification rate

E-commerce Platforms Distribution

VTEX leads with 93.7% of stores with physical delivery (1,780 stores) , followed by VTEX e-commerce platform with Admake components, VTEX (1.4%) and VTEX, VTEX e-commerce platform with Admake components (1.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in VTEX
Platform Stores with Physical Delivery Percentage
VTEX 1780 93.68%
VTEX e-commerce platform with Admake components, VTEX 26 1.37%
VTEX, VTEX e-commerce platform with Admake components 21 1.11%
WooCommerce, VTEX 12 0.63%
VTEX, WooCommerce 11 0.58%
VTEX, Shopify 9 0.47%
Shopify, VTEX 8 0.42%
VTEX, Tray 7 0.37%
C2TI, VTEX 6 0.32%
VTEX, C2TI 5 0.26%
VTEX, Stock Manager Advance (SMA) with Shop Module, PandaPOS 5 0.26%
Tray, VTEX 4 0.21%
VTEX, Publitas 2 0.11%
Shopify, VTEX, Tradift 2 0.11%
Magento, VTEX 2 0.11%

Categories Distribution

Clothing & Accessories leads with 27.2% of all stores (466 stores) , followed by Health & Beauty (16.0%) and Home & Garden (14.1%) .

Base: 1,711 AI-verified stores with physical delivery and detected product categories (88.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 27.2%

466 stores

Health & Beauty 16.0%

274 stores

Home & Garden 14.1%

241 stores

Food & Beverages 8.4%

143 stores

Electronics & Technology 6.4%

110 stores

Sporting Goods & Outdoor Gear 6.0%

103 stores

Vehicles & Parts 4.6%

78 stores

Tools & Hardware 3.7%

63 stores

Furniture & Home Decor 3.5%

60 stores

Jewelry & Watches 2.7%

47 stores

Visual Distribution

Distribution of top 10 VTEX store categories (March 2026)
Distribution of categories in VTEX e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 466 27.24%
Health & Beauty 274 16.01%
Home & Garden 241 14.09%
Food & Beverages 143 8.36%
Electronics & Technology 110 6.43%
Sporting Goods & Outdoor Gear 103 6.02%
Vehicles & Parts 78 4.56%
Tools & Hardware 63 3.68%
Furniture & Home Decor 60 3.51%
Jewelry & Watches 47 2.75%
Pets & Pet Supplies 33 1.93%
Business & Industrial 32 1.87%
Arts & Entertainment 23 1.34%
Toys & Games 21 1.23%
Gifts & Special Occasions 17 0.99%

Payment Providers Distribution

American Express leads with 21.9% among AI-verified physical stores (221 stores) , followed by Boleto (19.0%) and Mercado Pago (12.7%) .

Base: 604 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

221 stores

Boleto 19.0%

192 stores

128 stores

128 stores

108 stores

65 stores

VISA 5.4%

55 stores

21 stores

17 stores

17 stores

Visual Distribution

Distribution of top 10 VTEX payment providers (March 2026)
Distribution of payment providers in VTEX e-commerce stores
Payment Provider Store Count Market Share
American Express 221 21.86%
Boleto 192 18.99%
Mercado Pago 128 12.66%
MasterCard 128 12.66%
Hipercard 108 10.68%
PayPal 65 6.43%
VISA 55 5.44%
Stripe Connect 21 2.08%
WebPay 17 1.68%
Apple Pay 17 1.68%
PagSeguro 15 1.48%
JCB 13 1.29%
Google Pay 12 1.19%
Pagar.me 10 0.99%
Bolt 9 0.89%

Shipping Carriers Distribution

Correios leads with 50.9% among AI-verified physical stores (291 stores) , followed by Estes (24.0%) and UPS (5.9%) .

Base: 576 AI-verified physical stores with detectable shipping carriers (19.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

291 stores

Estes 24.0%

137 stores

UPS 5.9%

34 stores

22 stores

FedEx 3.0%

17 stores

TNT 2.8%

16 stores

USPS 2.1%

12 stores

TCS 1.4%

8 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 VTEX shipping carriers (March 2026)
Distribution of shipping carriers in VTEX e-commerce stores
Shipping Carrier Store Count Market Share
Correios 291 50.87%
Estes 137 23.95%
UPS 34 5.94%
Correos 22 3.85%
FedEx 17 2.97%
TNT 16 2.80%
USPS 12 2.10%
TCS 8 1.40%
Total Express 7 1.22%
Hermes 6 1.05%
Estafeta 6 1.05%
DPD 5 0.87%
DHL 4 0.70%
Loggi 4 0.70%
Speedy 3 0.52%

Store Launch Timeline

Over the past 12 months, 155 new stores were launched in VTEX , with the highest activity in 2026-02 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 12.3%

19 stores launched

2026-01 12.3%

19 stores launched

2025-12 9.0%

14 stores launched

2025-11 9.0%

14 stores launched

2025-10 10.3%

16 stores launched

2025-09 9.0%

14 stores launched

2025-08 1.9%

3 stores launched

2025-07 12.3%

19 stores launched

2025-06 11.6%

18 stores launched

2025-05 5.8%

9 stores launched

2025-04 6.5%

10 stores launched

Monthly Trend

Monthly store launches in VTEX (March 2026)
Monthly store launches in VTEX over the past 12 months
Month Stores Launched Percentage
2026-02 19 12.26%
2026-01 19 12.26%
2025-12 14 9.03%
2025-11 14 9.03%
2025-10 16 10.32%
2025-09 14 9.03%
2025-08 3 1.94%
2025-07 19 12.26%
2025-06 18 11.61%
2025-05 9 5.81%
2025-04 10 6.45%

Active Stores by Launch Year

Currently, 1,917 active stores in VTEX are tracked in our database , with the most stores launched in 2026 (38 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.0%

38 active stores

2025 7.6%

146 active stores

2024 11.3%

216 active stores

2023 7.3%

140 active stores

2022 5.8%

112 active stores

2021 4.7%

90 active stores

2020 6.1%

116 active stores

2019 4.3%

83 active stores

2018 4.0%

76 active stores

2017 3.7%

70 active stores

2016 2.4%

46 active stores

2015 2.0%

39 active stores

2014 2.1%

40 active stores

2013 2.9%

56 active stores

2012 2.0%

39 active stores

Distribution by Launch Year

Active stores in VTEX by original launch year (March 2026)
Active stores in VTEX by launch year
Launch Year Active Stores Percentage
2026 38 1.98%
2025 146 7.62%
2024 216 11.27%
2023 140 7.30%
2022 112 5.84%
2021 90 4.69%
2020 116 6.05%
2019 83 4.33%
2018 76 3.96%
2017 70 3.65%
2016 46 2.40%
2015 39 2.03%
2014 40 2.09%
2013 56 2.92%
2012 39 2.03%
2011 33 1.72%
2010 37 1.93%
2009 46 2.40%
2008 33 1.72%
2007 33 1.72%
2006 30 1.56%
2005 27 1.41%
2004 21 1.10%
2003 21 1.10%
2002 37 1.93%
2001 47 2.45%
2000 68 3.55%
1999 63 3.29%
1998 53 2.76%
1997 34 1.77%
1996 20 1.04%
1995 7 0.37%

Social Media Usage

Instagram leads with 25.1% among stores with at least one detectable social profile (1,125 stores) , followed by Facebook (23.9%) and YouTube (15.6%) .

Base: 1,952 stores with any detectable social profile (65.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.1%

1,125 stores

Facebook 23.9%

1,071 stores

YouTube 15.6%

699 stores

WhatsApp 13.9%

626 stores

TikTok 6.5%

293 stores

LinkedIn 6.3%

283 stores

Twitter 4.0%

181 stores

Pinterest 3.4%

152 stores

X 1.2%

54 stores

Vimeo 0.1%

6 stores

Visual Distribution

Distribution of social media platforms in VTEX (March 2026)
Distribution of social media platforms in VTEX e-commerce stores
Social Platform Store Count Market Share
Instagram 1125 25.06%
Facebook 1071 23.85%
YouTube 699 15.57%
WhatsApp 626 13.94%
TikTok 293 6.53%
LinkedIn 283 6.30%
Twitter 181 4.03%
Pinterest 152 3.39%
X 54 1.20%
Vimeo 6 0.13%

Geographic Distribution

Brazil leads with 52.7% (927 AI-verified stores) , followed by Argentina (8.9%) and Colombia (6.5%) .

Base: 1,760 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 52.7%

927 AI-verified stores

157 AI-verified stores

115 AI-verified stores

Chile 6.2%

109 AI-verified stores

Peru 5.4%

95 AI-verified stores

73 AI-verified stores

69 AI-verified stores

35 AI-verified stores

29 AI-verified stores

Italy 1.5%

27 AI-verified stores

Visual Distribution

Geographic distribution of stores using VTEX (March 2026)
Geographic distribution of stores using VTEX
Country AI-Verified Store Count Market Share
Brazil 927 52.67%
Argentina 157 8.92%
Colombia 115 6.53%
Chile 109 6.19%
Peru 95 5.40%
Mexico 73 4.15%
United States 69 3.92%
Ecuador 35 1.99%
Romania 29 1.65%
Italy 27 1.53%
Uruguay 24 1.36%
Spain 23 1.31%
France 19 1.08%
United Kingdom 12 0.68%
El Salvador 9 0.51%
Paraguay 9 0.51%
Guatemala 8 0.45%
Costa Rica 8 0.45%
Portugal 7 0.40%
India 5 0.28%

Data Coverage

Field Rows count Coverage
Website 3.0k 100.00%
Emails 1.1k 38.42%
Phones 769.0 25.96%
Ecommerce platform 3.0k 100.00%
Couriers 576.0 19.45%
Payment Providers 604.0 20.39%
Categories 2.1k 70.36%
Social Media 2.0k 65.90%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the VTEX e-commerce landscape:

Analyze 1.9k verified e-commerce stores on VTEX - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across VTEX e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the VTEX e-commerce intelligence?

We track 1.9k verified VTEX e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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