VTEX Technology Adoption in E-commerce

Discover 2.6k verified e-commerce stores using VTEX. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.6k domains. 2.6k verified as active stores with physical delivery.

Verified stores
2.6k
active stores with physical delivery
Top country
Brazil
1,416 verified stores
Top payment signal
American Express
389 detection occurrences
Top carrier signal
Correios
525 detection occurrences
Top category
Clothing & Accessories
673 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

2.6k verified active stores out of 3.6k detected · 71.7% verification rate

E-commerce Platforms Distribution

VTEX stores with 93.6% of stores with physical delivery (2,446 stores) , followed by VTEX, VTEX e-commerce platform with Admake components (1.7%) and VTEX e-commerce platform with Admake components, VTEX (1.3%) .

Base: 2,613 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

VTEX 93.6%

2,446 stores

VTEX, VTEX e-commerce platform with Admake components 1.7%

44 stores

VTEX e-commerce platform with Admake components, VTEX 1.3%

35 stores

Shopify, VTEX 0.5%

12 stores

VTEX, WooCommerce 0.5%

12 stores

WooCommerce, VTEX 0.4%

11 stores

VTEX, Tray 0.3%

9 stores

Tray, VTEX 0.3%

9 stores

VTEX, Shopify 0.3%

8 stores

VTEX, PandaPOS 0.2%

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in VTEX
Platform Stores with Physical Delivery Percentage
VTEX 2446 93.61%
VTEX, VTEX e-commerce platform with Admake components 44 1.68%
VTEX e-commerce platform with Admake components, VTEX 35 1.34%
Shopify, VTEX 12 0.46%
VTEX, WooCommerce 12 0.46%
WooCommerce, VTEX 11 0.42%
VTEX, Tray 9 0.34%
Tray, VTEX 9 0.34%
VTEX, Shopify 8 0.31%
VTEX, PandaPOS 6 0.23%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

VTEX holds 94.0% share of detected VTEX e-commerce signals (3,426) , with VTEX, VTEX e-commerce platform with Admake components at 1.2% and VTEX e-commerce platform with Admake components, VTEX at 1.0% (June 2026) .

Base: 3,646 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

VTEX 94.0%

3,426 websites

VTEX, VTEX e-commerce platform with Admake components 1.2%

45 websites

VTEX e-commerce platform with Admake components, VTEX 1.0%

37 websites

Shopify, VTEX 0.3%

12 websites

VTEX, WooCommerce 0.4%

14 websites

WooCommerce, VTEX 0.4%

14 websites

VTEX, Tray 0.4%

15 websites

Tray, VTEX 0.6%

22 websites

VTEX, Shopify 0.2%

9 websites

VTEX, PandaPOS 0.2%

6 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in VTEX
Platform Websites with Signals Percentage
VTEX 3426 93.97%
VTEX, VTEX e-commerce platform with Admake components 45 1.23%
VTEX e-commerce platform with Admake components, VTEX 37 1.01%
Shopify, VTEX 12 0.33%
VTEX, WooCommerce 14 0.38%
WooCommerce, VTEX 14 0.38%
VTEX, Tray 15 0.41%
Tray, VTEX 22 0.60%
VTEX, Shopify 9 0.25%
VTEX, PandaPOS 6 0.16%

Categories Distribution

Clothing & Accessories stores with 25.8% of all stores (673 stores) , followed by Health & Beauty (14.4%) and Home & Garden (12.3%) .

Base: 2,613 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 25.8%

673 stores

Health & Beauty 14.4%

377 stores

Home & Garden 12.3%

321 stores

Food & Beverages 7.1%

186 stores

Electronics & Technology 4.9%

129 stores

Sporting Goods & Outdoor Gear 4.7%

123 stores

Vehicles & Parts 3.6%

94 stores

Tools & Hardware 3.6%

93 stores

Furniture & Home Decor 2.9%

76 stores

Jewelry & Watches 2.9%

75 stores

Visual Distribution

Distribution of top 10 VTEX store categories (June 2026)
Distribution of categories in VTEX e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 673 25.76%
Health & Beauty 377 14.43%
Home & Garden 321 12.28%
Food & Beverages 186 7.12%
Electronics & Technology 129 4.94%
Sporting Goods & Outdoor Gear 123 4.71%
Vehicles & Parts 94 3.60%
Tools & Hardware 93 3.56%
Furniture & Home Decor 76 2.91%
Jewelry & Watches 75 2.87%

Payment Providers Distribution

American Express accounts for 24.2% of displayed detection occurrences (389 occurrences) , followed by Boleto (23.0%) and MasterCard (12.9%) .

Base: 1,607 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

389 occurrences

Boleto 23.0%

369 occurrences

207 occurrences

196 occurrences

187 occurrences

VISA 5.8%

94 occurrences

90 occurrences

28 occurrences

24 occurrences

23 occurrences

Visual Distribution

Distribution of top 10 VTEX payment providers (June 2026)
Distribution of payment providers in VTEX e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
American Express 389 24.21%
Boleto 369 22.96%
MasterCard 207 12.88%
Mercado Pago 196 12.20%
Hipercard 187 11.64%
VISA 94 5.85%
PayPal 90 5.60%
Stripe Connect 28 1.74%
Google Pay 24 1.49%
WebPay 23 1.43%

Shipping Carriers Distribution

Correios accounts for 55.0% of displayed detection occurrences (525 occurrences) , followed by Estes (26.0%) and UPS (4.6%) .

Base: 954 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

525 occurrences

Estes 26.0%

248 occurrences

UPS 4.6%

44 occurrences

TNT 3.0%

29 occurrences

29 occurrences

FedEx 2.7%

26 occurrences

DHL 1.7%

16 occurrences

USPS 1.6%

15 occurrences

12 occurrences

10 occurrences

Visual Distribution

Distribution of top 10 VTEX shipping carriers (June 2026)
Distribution of shipping carriers in VTEX e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
Correios 525 55.03%
Estes 248 26.00%
UPS 44 4.61%
TNT 29 3.04%
Correos 29 3.04%
FedEx 26 2.73%
DHL 16 1.68%
USPS 15 1.57%
Total Express 12 1.26%
Estafeta 10 1.05%

Store Launch Timeline

Over the past 12 months, 179 new stores were launched in VTEX , with the highest activity in 2026-05 (26 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 14.5%

26 stores launched

2026-04 19.6%

35 stores launched

2026-03 11.7%

21 stores launched

2026-02 3.4%

6 stores launched

2026-01 7.3%

13 stores launched

2025-12 6.7%

12 stores launched

2025-11 7.3%

13 stores launched

2025-10 8.4%

15 stores launched

2025-09 4.5%

8 stores launched

2025-08 3.4%

6 stores launched

2025-07 8.9%

16 stores launched

2025-06 4.5%

8 stores launched

Monthly Trend

Monthly store launches in VTEX (June 2026)
Monthly store launches in VTEX over the past 12 months
Month Stores Launched Percentage
2026-05 26 14.53%
2026-04 35 19.55%
2026-03 21 11.73%
2026-02 6 3.35%
2026-01 13 7.26%
2025-12 12 6.70%
2025-11 13 7.26%
2025-10 15 8.38%
2025-09 8 4.47%
2025-08 6 3.35%
2025-07 16 8.94%
2025-06 8 4.47%

Active Stores by Launch Year

Currently, 2,602 active stores in VTEX are tracked in our database , with the most stores launched in 2026 (106 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.1%

106 active stores

2025 5.3%

138 active stores

2024 7.4%

193 active stores

2023 5.3%

138 active stores

2022 4.3%

113 active stores

2021 4.6%

119 active stores

2020 5.6%

146 active stores

2019 3.7%

95 active stores

2018 4.2%

110 active stores

2017 3.8%

100 active stores

2016 2.6%

68 active stores

2015 2.4%

62 active stores

2014 2.7%

70 active stores

2013 3.3%

86 active stores

2012 2.4%

62 active stores

Distribution by Launch Year

Active stores in VTEX by original launch year (June 2026)
Active stores in VTEX by launch year
Launch Year Active Stores Percentage
2026 106 4.07%
2025 138 5.30%
2024 193 7.42%
2023 138 5.30%
2022 113 4.34%
2021 119 4.57%
2020 146 5.61%
2019 95 3.65%
2018 110 4.23%
2017 100 3.84%
2016 68 2.61%
2015 62 2.38%
2014 70 2.69%
2013 86 3.31%
2012 62 2.38%

Social Media Usage

Instagram accounts for 25.9% of displayed detection occurrences (1,616 occurrences) , followed by Facebook (24.6%) and YouTube (14.8%) .

Base: 6,238 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 25.9%

1,616 occurrences

Facebook 24.6%

1,535 occurrences

YouTube 14.8%

926 occurrences

WhatsApp 13.7%

854 occurrences

TikTok 6.7%

421 occurrences

LinkedIn 5.7%

354 occurrences

Twitter 3.9%

245 occurrences

Pinterest 3.4%

211 occurrences

X 1.1%

68 occurrences

Vimeo 0.1%

8 occurrences

Visual Distribution

Distribution of social media platforms in VTEX (June 2026)
Distribution of social media platforms in VTEX e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 1616 25.91%
Facebook 1535 24.61%
YouTube 926 14.84%
WhatsApp 854 13.69%
TikTok 421 6.75%
LinkedIn 354 5.67%
Twitter 245 3.93%
Pinterest 211 3.38%
X 68 1.09%
Vimeo 8 0.13%

Geographic Distribution

Brazil stores with 54.2% (1,416 active verified stores) , followed by Colombia (7.7%) and Argentina (7.3%) .

Base: 2,613 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Brazil 54.2%

1,416 active verified stores

202 active verified stores

191 active verified stores

Chile 4.9%

129 active verified stores

Peru 4.9%

128 active verified stores

111 active verified stores

54 active verified stores

45 active verified stores

Spain 1.0%

25 active verified stores

Italy 0.9%

23 active verified stores

Visual Distribution

Geographic distribution of stores using VTEX (June 2026)
Geographic distribution of stores using VTEX
Country AI-Verified Store Count Market Share
Brazil 1416 54.19%
Colombia 202 7.73%
Argentina 191 7.31%
Chile 129 4.94%
Peru 128 4.90%
Mexico 111 4.25%
United States 54 2.07%
Ecuador 45 1.72%
Spain 25 0.96%
Italy 23 0.88%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 3.6k 100.00%
Emails 1.6k 44.79%
Phones 1.5k 40.67%
Ecommerce platform 3.6k 100.00%
Couriers 955 26.19%
Payment Providers 1k 27.59%
Categories 2.7k 75.01%
Social Media 2.5k 68.02%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the VTEX e-commerce landscape:

Analyze 2.6k verified e-commerce stores on VTEX - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across VTEX e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the VTEX e-commerce intelligence?

We track 2.6k verified VTEX e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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