Medium Technology Adoption in E-commerce

Discover 148.0 e-commerce stores using Medium. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 65.5% of stores with physical delivery (97 stores) , followed by WooCommerce (18.9%) and Shopify (13.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 65.5%

97 stores

28 stores

Shopify 13.5%

20 stores

2 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Medium
Platform Stores with Physical Delivery Percentage
Custom 97 65.54%
WooCommerce 28 18.92%
Shopify 20 13.51%
PrestaShop 2 1.35%
PrestaShop, Shoporama, WooCommerce 1 0.68%
Gumroad 0 0.00%
EasyDigitalDownloads 0 0.00%

All Stores Distribution

Custom holds 38.3% share of all Medium e-commerce stores (97) , with WooCommerce at 43.1% and Shopify at 16.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 38.3%

97 stores

109 stores

Shopify 16.2%

41 stores

3 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Medium
Platform Total Stores Percentage
Custom 97 38.34%
WooCommerce 109 43.08%
Shopify 41 16.21%
PrestaShop 3 1.19%
PrestaShop, Shoporama, WooCommerce 1 0.40%
Gumroad 1 0.40%
EasyDigitalDownloads 1 0.40%

Categories Distribution

Arts & Entertainment leads with 39.2% of all stores (38 stores) , followed by Health & Beauty (19.6%) and Clothing & Accessories (11.3%) .

Top 10 Categories

Arts & Entertainment 39.2%

38 stores

Health & Beauty 19.6%

19 stores

Clothing & Accessories 11.3%

11 stores

Electronics & Technology 5.2%

5 stores

Food & Beverages 5.2%

5 stores

Jewelry & Watches 4.1%

4 stores

Books & Media 4.1%

4 stores

Sporting Goods & Outdoor Gear 3.1%

3 stores

Gifts & Special Occasions 2.1%

2 stores

Vehicles & Parts 2.1%

2 stores

Visual Distribution

Distribution of top 10 Medium store categories (December 2025)
Distribution of categories in Medium e-commerce stores
Category Number of Stores Percentage
Arts & Entertainment 38 39.18%
Health & Beauty 19 19.59%
Clothing & Accessories 11 11.34%
Electronics & Technology 5 5.15%
Food & Beverages 5 5.15%
Jewelry & Watches 4 4.12%
Books & Media 4 4.12%
Sporting Goods & Outdoor Gear 3 3.09%
Gifts & Special Occasions 2 2.06%
Vehicles & Parts 2 2.06%
Toys & Games 1 1.03%
Business & Industrial 1 1.03%
Home & Garden 1 1.03%
Pets & Pet Supplies 1 1.03%

Payment Providers Distribution

Stripe Connect leads with 36.4% among AI-verified physical stores (4 stores) , followed by PayPal (36.4%) and MasterCard (18.2%) .

Base: 32 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

4 stores

PayPal 36.4%

4 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 Medium payment providers (December 2025)
Distribution of payment providers in Medium e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 4 36.36%
PayPal 4 36.36%
MasterCard 2 18.18%
Bancontact 1 9.09%

Shipping Carriers Distribution

Hermes leads with 12.5% among AI-verified physical stores (1 stores) , followed by Colissimo (12.5%) and Australia Post (12.5%) .

Base: 15 AI-verified physical stores with detectable shipping carriers (5.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Hermes 12.5%

1 stores

1 stores

1 stores

DHL 12.5%

1 stores

Speedy 12.5%

1 stores

Bpost 12.5%

1 stores

1 stores

UPS 12.5%

1 stores

Visual Distribution

Distribution of top 10 Medium shipping carriers (December 2025)
Distribution of shipping carriers in Medium e-commerce stores
Shipping Carrier Store Count Market Share
Hermes 1 12.50%
Colissimo 1 12.50%
Australia Post 1 12.50%
DHL 1 12.50%
Speedy 1 12.50%
Bpost 1 12.50%
Speedex Courier 1 12.50%
UPS 1 12.50%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in Medium , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.5%

1 stores launched

2025-08 12.5%

1 stores launched

2025-07 12.5%

1 stores launched

2025-05 12.5%

1 stores launched

2025-04 12.5%

1 stores launched

2025-03 25.0%

2 stores launched

2025-02 12.5%

1 stores launched

Monthly Trend

Monthly store launches in Medium (December 2025)
Monthly store launches in Medium over the past 12 months
Month Stores Launched Percentage
2025-11 1 12.50%
2025-08 1 12.50%
2025-07 1 12.50%
2025-05 1 12.50%
2025-04 1 12.50%
2025-03 2 25.00%
2025-02 1 12.50%

Active Stores by Launch Year

Currently, 101 active stores in Medium are tracked in our database , with the most stores launched in 2025 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.9%

8 active stores

2024 9.9%

10 active stores

2023 5.9%

6 active stores

2022 5.0%

5 active stores

2021 35.6%

36 active stores

2020 12.9%

13 active stores

2019 2.0%

2 active stores

2018 5.0%

5 active stores

2017 2.0%

2 active stores

2016 1.0%

1 active stores

2014 3.0%

3 active stores

2013 1.0%

1 active stores

2012 1.0%

1 active stores

2011 1.0%

1 active stores

2010 5.0%

5 active stores

Distribution by Launch Year

Active stores in Medium by original launch year (December 2025)
Active stores in Medium by launch year
Launch Year Active Stores Percentage
2025 8 7.92%
2024 10 9.90%
2023 6 5.94%
2022 5 4.95%
2021 36 35.64%
2020 13 12.87%
2019 2 1.98%
2018 5 4.95%
2017 2 1.98%
2016 1 0.99%
2014 3 2.97%
2013 1 0.99%
2012 1 0.99%
2011 1 0.99%
2010 5 4.95%
2008 1 0.99%
2001 1 0.99%

Social Media Usage

Medium leads with 48.4% among stores with at least one detectable social profile (90 stores) , followed by Instagram (14.0%) and Facebook (14.0%) .

Base: 208 stores with any detectable social profile (80.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Medium 48.4%

90 stores

Instagram 14.0%

26 stores

Facebook 14.0%

26 stores

YouTube 8.1%

15 stores

TikTok 4.3%

8 stores

LinkedIn 4.3%

8 stores

Twitter 3.8%

7 stores

Pinterest 2.2%

4 stores

X 0.5%

1 stores

Reddit 0.5%

1 stores

Visual Distribution

Distribution of social media platforms in Medium (December 2025)
Distribution of social media platforms in Medium e-commerce stores
Social Platform Store Count Market Share
Medium 90 48.39%
Instagram 26 13.98%
Facebook 26 13.98%
YouTube 15 8.06%
TikTok 8 4.30%
LinkedIn 8 4.30%
Twitter 7 3.76%
Pinterest 4 2.15%
X 1 0.54%
Reddit 1 0.54%

Geographic Distribution

United States leads with 37.1% (43 AI-verified stores) , followed by France (11.2%) and United Kingdom (10.3%) .

Base: 116 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

43 AI-verified stores

France 11.2%

13 AI-verified stores

12 AI-verified stores

India 4.3%

5 AI-verified stores

4 AI-verified stores

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Medium (December 2025)
Geographic distribution of stores using Medium
Country AI-Verified Store Count Market Share
United States 43 37.07%
France 13 11.21%
United Kingdom 12 10.34%
India 5 4.31%
Vietnam 4 3.45%
South Africa 4 3.45%
Australia 4 3.45%
Indonesia 3 2.59%
Netherlands 3 2.59%
Belgium 3 2.59%
Canada 3 2.59%
Japan 3 2.59%
Germany 3 2.59%
Spain 2 1.72%
Ireland 2 1.72%
Turkey 2 1.72%
Ukraine 2 1.72%
Russia 2 1.72%
Hong Kong 2 1.72%
Norway 1 0.86%

Dataset Coverage

Field Rows count Coverage
Website 260.0 100.00%
Emails 87.0 33.46%
Phones 24.0 9.23%
Ecommerce platform 253.0 97.31%
Couriers 15.0 5.77%
Payment Providers 32.0 12.31%
Categories 146.0 56.15%
Social Media 208.0 80.00%

Starter Package

Immediate self-service access

Get instant access to our database

  • Immediate data access
  • Direct download or API integration
  • Standard segments available
  • Secure online payment
Explore Database →

Enterprise Solution

Customized datasets tailored to your needs

Enterprise-grade solutions

  • Customized datasets
  • Dedicated account management
  • Flexible licensing and pricing
  • Volume discounts
  • Technical support
View Pricing

Maximize Your ROI

Use our detailed Medium E-commerce Database to:

Gain actionable insights into 148.0 physical stores in Medium.

Identify High-Value Leads

Quickly find and contact the best decision-makers at Medium online stores.

Request Demo

Conduct Competitive Analysis

Analyze your competitors' market share, product categories, and technology stacks.

Request Demo

Direct Outreach

Access verified business contacts to accelerate your sales and marketing outreach.

Request Demo

Data Format & Delivery

Available Formats

  • CSV
  • Excel (XLS/XLSX)
  • Text (TXT)

Delivery Methods

  • Direct download
  • Email delivery
  • API access

Use Cases

  • Lead Generation
  • B2B Marketing
  • Direct Marketing
  • Email Marketing
  • B2B Retargeting
  • Market Research

Frequently Asked Questions

What data is included in the Medium E-commerce Database?

Our database covers over 148.0 Medium physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

Unlock full access to ShopRank

Login now to explore premium insights including:
  • ✅ GMV & revenue estimates (beta)
  • ✅ Complete technology profiles
  • ✅ Advanced segmentation filters
By login to our system you are accepting Terms & conditions and Privacy Policy